media scenario 4 11 13 abp news
TRANSCRIPT
Quick Snapshot
Week 36 – 43’2013
MCCS
PLEASE NOTE : From week 41’2013onwards we are accounting for 5 new hindi news channels in the HSM space and 3 new Bangla News channels in the WB space. This is done to track the growing competition in the respective markets. As a result, through research, the channels identified in the Hindi News space to contribute 97% market share including the previously calibrated Hindi News channels, are1.India News2.News Nation3.P7 News4.News Express5.News Live 24X7
Similarly for Bangla, 2 channels have been identified in the WB market to contribute 98% market share adding up to the previously calibrated Bangla News channels1.CTVN AKD Plus2.High News
ABP NEWSWeek: 36 - 43 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM
Among National genres Hindi News at # 3
40
17
117
4 4 2 1 1 1 1 0 00
5
10
15
20
25
30
35
40
45
GE
C
RE
G
HIN
DI M
OV
IES
HIN
DI N
EW
S
KID
S
MU
SIC
SP
OR
TS
INFO
LIFE
TS
YLE
RE
LIG
IOU
S
EN
G M
OV
BU
S N
EW
S
EN
G E
NT
% Genre Share
Source : TAM Period : Wk 43’2013
VS. last year increase in terms of shares
5.2
6.4
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Hindi News
% Genre Share
Wk 36-43'12 Wk 36-43'13
Source : TAM Period : Wk 36-43’13Year : 2012 & 2013
ABP News maintaining its position
17%
13%12%
9%9%
8%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Aaj Tak India TV ABP News India News Z News News 24
% Mkt Share
Wk36-43'13
Source : TAM Period : Wk 36-43’13’13
India News & News 24 increase in terms of mkt. shares
ABP News neck to neck with Aaj Tak
4238
32 3127 26
0
10
20
30
40
50
Aaj Tak ABP News
India TV Z News NDTV India
IBN 7
Re
ach
in M
n.
CS 15+
Source : TAM Period : Wk 36-43’13
5145
40 4032 31
0
10
20
30
40
50
60
Aaj Tak ABP News
Z News India TV IBN 7 NDTV India
Re
ach
in M
n.
CS 4+
ABP News among top 2 in most of the markets
Source : TAMPeriod : Wk 36-43’2013
Market Share %
ABP News scoring from Interviews/ Portraits & Discissions
Source : TAM Period : Wk 43’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Aaj Tak scored high on news bulletins & Comedies India TV performing on Reviews/ Reports & Religious & devotional programmes
Genre Aaj Tak ABP News India TV News Z NewsNews Bulletin 16% 15% 13% 12% 11%Reviews/Reports 23% 15% 25% 5% 0%Interviews/Portraits/Discussions 9% 15% 5% 15% 2%Religious/Devotional 18% 0% 32% 0% 3%Comedies 76% 0% 0% 0% 0%
Network Performance
23% 23%
18%
15%
12%
8%
0%
5%
10%
15%
20%
25%
TV Tday MCCS Zee Net India TV Net. 18 Ndtv Net
Wk 36-43'13
Wk 36-43'13
Source : TAM Period : Wk 36-43’2013
MCCS maintaining its # 1 position
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