mediakit 2014. eng uk standard sbs discovery radio owns 5 radiostations in denmark, covering a wide...
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Mediakit 2014
Eng UK
• SBS Discovery Radio owns 5 radiostations in Denmark, covering a wide audience in Denmark
• Furthermore SBS Radio owns 40% of Pop FM together with Berlingske Media
• In addition SBS Discovery Radio has agreements with the largest radiostations in Jutland and together with these stations SBS Discovery Radio have approximately 90% commercial share in the target group 19-50 years old.
SBS Discovery RadioA part of SBS Discovery Media
Eng UK
DAB & web penetration
SBS Discovery Radio TotalA solid basis for a national campaign
SBS Discovery Radio
Partner stations
Weekly listeners
12 yrs+ 2.890.000
19-50 yrs 1.668.000
12-39 yrs 1.363.000
Source: Gallup Radio Meter Q4 2013
Penetration 90%
Eng UK
Listening place and time – 19-50 yrsCommercial radio – listening minutes
06:0
0-07
:00
08:0
0-09
:00
10:0
0-11
:00
12:0
0-13
:00
14:0
0-15
:00
16:0
0-17
:00
18:0
0-19
:00
20:0
0-21
:00
22:0
0-23
:00
At home CarOther places At work
The official figures for commercial radio is Gallup Radio Meter Source: Gallup Lokalradio Index 2nd half-year 2013
Weekly minutes of listening – axis do not have the same scale
Weekdays
06:0
0-07
:00
08:0
0-09
:00
10:0
0-11
:00
12:0
0-13
:00
14:0
0-15
:00
16:0
0-17
:00
18:0
0-19
:00
20:0
0-21
:00
22:0
0-23
:00
At home CarOther places At work
Weekend
Eng UK
120
128
110
103
110
107
129
150
A. 12-24 yrs.
A. 25-39 yrs.
A. 40-59 yrs.
Home owner
Household income DKK. 600.000+
I’m willing to pay a little extra for a wellknown brand
Children in household
Tradesmen
SBS Discovery Radio TotalOur listeners are overrepresented in interesting target groups
Kilde: Gallup Radio Meter 4. kvartal 2013 – Ugentlige lyttere med min. 30 minutters sammenhængende lytning - Tallene er index-tal; dækning i målgruppen/dækning i 12 år+ x 100
Eng UK
Radio has broad reach… … and activates massive purchasing power
With radio you reach many desirable consumers every day
This means ..• That your campaign achieves high reach and thereby activates massive purchasing
power
• That your campaign achieves frequency
• That you may adjust your message during the day/week if relevant
71%
of the 19-50 year olds listen to us every week – only TV2 Denmark can match that!
Source: Gallup Radio Meter Q4 2013
Eng UK
Demographic profileGender
NOVA
The
Voice
Pop F
M
Radio
100
Radio
Sof
t
myR
ock T
otal
SBS Disc
over
y Rad
io T
otal
Popul
atio
n0%
10%20%30%40%50%60%70%80%90%
100%
49% 52% 50% 54% 48%66%
50% 49%
51% 48% 50% 46% 52%34%
50% 51%
Kvinde
Men
Profile of weekly listenersSource: Gallup Radio Meter Q4 2013
Women
Eng UK
Demographic profileAge
NOVA
The
Voice
Pop F
M
Radio
100
Radio
Sof
t
myR
ock T
otal
SBS Disc
over
y Rad
io T
otal
Popul
atio
n0%
10%20%30%40%50%60%70%80%90%
100%
21% 25%15% 16% 15% 19% 20% 17%
31% 31%
25%37%
29%39% 28%
23%
35% 35%
42%34%
40%31%
36%
32%
12% 8%19% 13% 15% 11% 15%
27%
60 yrs+
40-59 yrs
25-39 yrs
12-24 yrs
Profile of weekly listenersSource: Gallup Radio Meter Q4 2013
Eng UK
Demographic profileHousehold income
NOVA
The
Voice
Pop F
M
Radio
100
Radio
Sof
t
myR
ock T
otal
SBS Disc
over
y Rad
io T
otal
Popul
atio
n0%
10%20%30%40%50%60%70%80%90%
100%
16% 15% 16% 17% 18% 15% 17% 22%
31% 31% 31% 30% 28% 39% 33%34%
30% 31% 31% 30% 36%34%
30%27%
22% 24% 22% 24% 18% 13% 20% 18%Don't know/won't answer
>DKK 600.000
DKK 300.000-600.000
<DKK 300.000
Profile of weekly listenersSource: Gallup Radio Meter Q4 2013
Eng UK
10
Creative advertising options
• SBS Discovery Radio offers the opportunity for
creative advertising, besides traditional spot
campaigns
• Advertising options that ranges from
programsponsorships to client specific creative
solutions to larger partnerships, that are all
integrated directly into the editorial programmes
• These solutions we call BRANDcare
• BRANDcare-solutions give the opportunity to lean
on SBS Discovery Radio’s unique brands, as well
as cashing in on the host’s good relations with the
listeners through involvement and activation of
your target group
– That’s unique
BRANDcare 2014 .. 6 unique radiostations
MALEMALE FEMALE
OLDER
YOUNGER
Eng UK
National CampaignsTargetgroups 2014
Targetgroup TRP-price (30 sec)
A19-50 yrs DKK 1.480
Women 19-50 yrs DKK 1.480
Men 19-50 yrs DKK 1.430
Shopping responsible 19-50 years DKK 1.480
A19-50 yrs with car in household DKK 1.380
A12-39 yrs DKK 1.580
Eng UK
National campaign simulation A. 19-50 yrsRecommend campaign size 1 week: 175-200 TRP
0 40 80 120 160 200 240 280 320 360 4000
10
20
30
40
50
60
70SBS Discovery Radio Total
TRP
Rea
ch i
n %
Source: Gallup Radio Meter week 2-4, 2014
Eng UK
Sealand**(universe: 2.116.000)
Weekly listernes
539.000
371.000
251.000
140.000
48.000
894.000
Århus area (universe: 646.000)
Weekly listeners*
135.000
16.000**
Nordjylland (Universe: 408.000)
Weekly listeners*
99.000
Funen (Universe: 420.000)Weekly
listeners*
110.000
38.000
10.000**
SBS Discovery RadioOptions: Regional Campaigns
Sydjylland: (universe: 664.000)
Ugentlige lyttere*
74.000
Source:*:Gallup Lokalradio Index Q4. 2012/Q1l 2013**Gallup Radio Meter week 14-24, 2013, Sealand