medianet and prime- the video experience
DESCRIPTION
Successfully deploy advanced multimedia applications like videoconferencing and Telepresence to save operational costs, ensure quality of experience, and troubleshoot.TRANSCRIPT
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Medianet is an end to end architecture for a media-optimized network. Medianet allows the deployment, scalability and optimization of quality of experience of rich media solutions into the organization.
Network Aware : Easy to deploy and administrate. Detect and respond to changes in devices,
connection and service availability
Endpoint aware : Easy deployment. Automatic Detection and Configuration of endpoints.
Media Aware : Deliver the best experience. Detection and optimization of different types of
media and application .
experience efficiency simplicity reliability
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Deployment Operations User
Experience
• Complex, manual deployment requires highly skilled personnel
• Is the Network ready for Rich Media Applications
• Inability to assess and manage Video impact to Business Critical Applications
• Inadequate tools to provide predictable and optimal user experience
• Lack ability to differentiate applications
An end-to-end IP architecture
that enables pervasive rich
media experiences
Shared Media
Services
Smarter Network
Adaptation
Integration
Automation
Smarter Endpoints
Medianet technology
embedded into
endpoints
Medianet technology
embedded into routers and switches
Shared
networked
resources
Deliver the Network Optimized for Video Anytime, Anywhere, Any Device
Video, Voice and Data Applications
SAF
PfR
RSVP
Multicast
QoS
NetFlow
IPSLA
NBAR
Media Services Interface (end-point and Proxy) APIs
Media
Monitoring
Media
Awareness
Plug &
Play
Media
Services
Proxy
Media
Optimi-
zation
Se
cu
rity
Ma
na
ge
ment
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Benefits Solution Description
Medianet
Without a Medianet With a Medianet
Cisco Medianet Auto Configuration automates
the network to learn about new video endpoints
and application as they connect to the network
Cisco Media Services Interface enables
applications to consistently leverage intelligent
network services to improve the quality of video
experience
Simplifies the deployment, moves, adds and
changes of rich media and end points
Reduces ongoing operational costs
Automatically tracks assets
Adds network intelligence to video endpoints and
applications
WAN
Endpoints and Switches discover each other
Switches provide pre-defined configurations and policies
Endpoints request the necessary resources and policies
I’m an IP Camera –I need this bandwidth
You’ll need these policies
Track this asset
Network WAN
Manual process to discover, configure, and track devices
What device are you?
?
?
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Benefits Solution Description
Without a Medianet With a Medianet
Cisco Medianet Media Monitoring
Enhances visibility into the network
Provides complete operational control of the network
Validates network capacity and configuration in
advance
Reduces time and costs to resolve video problems
Analyzes real-time traffic without needing probes
Helps with video application planning pre-
deployment or pre-event
Before event IPSLA VO tests with realistic synthetic traffic
Performance monitoring monitors network conditions in real time
Media Trace collects critical information hop by hop for faster problem resolution
Lack of visibility into network conditions with video
Inability to pinpoint problems for up to days
MPLS
Internet
Adding Jitter
Dropping packets
?
MPLS
Internet
Hey the problem is
on this link!
Fix the problem, Video enhanced
Do I Have to Upgrade My Whole Network?
• Media monitoring does NOT need to be in every hop for benefits to be realized
• Start in trouble spots or high usage areas
• The more locations are upgraded the more visibility and benefits you get!
Here is an example of media monitoring deployment: • Phase 1: remote sites (expensive to troubleshoot)—enable Performance Monitor for high
value applications (e.g. videoconferencing and webex)
• Phase 2: trouble spots; high value applications—recurring issues on campus A
• Phase 3: new sites where additional visibility is needed to easily localize problems – based
on what we learned on phases 1 and 2
Campus A
Bottleneck
Cisco Prime
Collaboration Manager
• Supports timely end-to-end visibility and isolation of video-related
issues for TelePresence & Tandberg sessions
• Provides deeper network path visibility with mediatrace
• More info: http://www.cisco.com/go/cpcm
Cisco Prime LAN
Management Solution
• Medianet Readiness Assessment
• Medianet “plug-in” provides workflows for provisioning
autoconfiguration and location settings and tracking of medianet
endpoints
• More info: http://cisco.com/go/lms
CDN Partner Tools
• Tools from other vendors supporting medianet features.
• More info: http://developer.cisco.com/web/mnts/partners
Cisco Prime
Assurance Manager
• End-to-end proactive, network based monitoring, troubleshooting
& analysis of application traffic
• Supports a variety of sources including performance monitor
• More info: http://www.cisco.com/go/pam
• Medianet Media Monitoring features
Mediatrace for dynamic troubleshooting
IPSLA Video Operation generates realistic synthetic media traffic
Simplifies Operations for Video
Collaboration Services • End-to-end service monitoring: Significantly reduce
operating costs by reducing time required to located
problems that affect service
• Real-time service troubleshooting and diagnostics:
Dramatically reduce time needed to detect and resolve
problems
• Service-readiness assessment with medianet: Ease
validation of network readiness prior to new video
endpoint deployments
• Executive summaries: Instantly view service degradation
and help ensure more system uptime; quickly view use
trends and help ensure optimal resource allocation
• Simplified reports: Easily view ROI and quickly analyze
use and problem trends through comprehensive reports
• Centralized inventory of video infrastructure: Quickly
and easily access comprehensive inventory details
End-User Experience
Need to diagnose
problems more
quickly
Need to reduce
costs
• End-to-end visibility, real-time troubleshooting,
and inventory support for EX and C Series
(Release 1.0 included Cisco TelePresence®
System)
• Support for scheduled meetings from Cisco
TelePresence Management Suite (Release 1.0
included Cisco TelePresence Manager)
• At-a-glance executive summaries and out-of-the
box, simplified usage and diagnostic reports
• Deeper visibility on medianet-enabled networks
into flow-related statistics at hot spots (Release
1.0 introduced mediatrace and IP SLA VO)
• Integration with other Cisco Prime®
management systems (Cisco Prime LMS and
NAM) offering critical diagnostic information
about the network along the video path
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• Medianet on Cisco.com - http://www.cisco.com/go/medianet
Autoconfiguration: http://www.cisco.com/go/autoconfiguration
Media Monitoring: http://www.cisco.com/go/mediamonitoring
MSI: http://www.cisco.com/en/US/solutions/ns340/ns857/ns156/ns1094/media_services_interface.html
• Medianet Knowledge Base - http://www.cisco.com/web/solutions/medianet/knowledgebase/index.html
• Medianet Support forum -https://supportforums.cisco.com/community/etc/medianet
• Medianet Blogs - http://blogs.cisco.com/tag/medianet/
• Cisco Developer Network for Medianet -http://developer.cisco.com/web/mnets
Visit Cisco.com for more information, including presentations, videos, and data sheets:
www.cisco.com/go/cpcm
Evaluation copies are available:
http://www.cisco.com/go/marketplace
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