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Technology Trends

November2016

Media Cycle: Oct 1 - 31, 2016

64

© Copyright 2016 mediaQuant, Inc.

uantThe numbers behind the news

Qmedia

This free report provides

media prominence metrics for

the top 15 entities in the

sector. For full analytics on all

sector entities, subscribe to

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free trial at mediaQuant.net

© Copyright 2016 mediaQuant, Inc.The numbers behind the news

Contact mediaQuant

License our Content

For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or printed format,

please visit www.mediaquant.net.

Mary Senatori

[email protected]

www.mediaquant.net

Portland, OR 97212

About mediaQuantmediaQuant, Inc. provides businesses with analytic insight into how their brands, competitors, and

market influencers are trending in earned media. We represent earned media coverage as a simple,

comparative metric and publish it across a growing catalog of thousands of business and consumer

topics, trends, brands, and influencers discussed in traditional and social media. Using our online

dashboards, companies can benchmark the media performance of their brands alongside competitors,

track the key issues and influencers driving mindshare and market share, monitor and compare media

momentum over time, within peer groups, and across multiple traditional and social media segments,

and assign advertising value to earned media for their brand. For more information or a free 30-day trial

subscription, visit www.mediaquant.net.

Total Listing 95

Advances 40

Declines 38 Online Privacy ● 88 +0 0% 2,045,227

Unchanged 17 Open Source 88 -3 -3% 1,308,631

Big Data ● 93 +1 1% 1,201,429

IaaS - Information as a Service 61 -8 -12% 1,182,931

Smart Home ● 88 +1 1% 801,760

59 +5 +8% -7 -12% Internet of Things ● 92 +1 1% 517,433

39 +3 +8% +9 +15% Online Security ● 97 +10 11% 517,382

49 +3 +6% -2 -4% Social Media Sharing ● 75 +1 1% 451,339

56 +3 +5% +13 +12% Video Conferencing 82 +0 0% 306,929

59 +2 +3% -4 -8% Smartphones ● 98 +0 0% 258,578

61 +2 +3% +2 +5% Digital Photography-Cinematography 81 -4 -5% 192,113

66 +2 +3% +3 +2% Internet TV ● 84 -2 -2% 166,805

68 +2 +3% +7 +6% PaaS - Platform as a Service 73 -8 -10% 150,353

36 +1 +3% +2 +6% Social Networking 88 -1 -1% 128,266

38 +1 +3% +3 -3% Virtual Worlds 79 +1 1% 91,645

39 +1 +3% +4 +3% Light Field Photography ● 63 +2 3% 90,204

46 +1 +2% +10 +15% Streaming Content ● 95 +0 0% 75,539

48 +1 +2% -1 - Camera Phones ● 88 -3 -3% 71,429

49 +1 +2% +5 +4% Social TV 56 -4 -7% 65,435

YTD

ChgMost Dynamic Sectors* Close Chg.

12 mo

Chg

Science Trends

Children & Youth Advocacy Groups

NHL Teams

Quick Service Brands

Financial Services Brands

Teens and Children Trends

Online Payment Brands

Car Sharing Brands

Ground Transportation

Health & Wellness Advocacy

Online Retailers

NBA Teams

Philanthropic Foundations

NBA Players

64 -1 +620 MOST ACTIVE

MOST ACTIVE, TOP GAINERS AND TOP LOSERS

Technology Trends Sector● New High (Media Rating)

Sector

Media Rating

Prior Mo.

Change

Prior Yr.

Change

Sector

Close

Rating

Chg. % Chg.

MentionVolume

(100)

%Chg

49 +1 +2% +5 +4% Social TV 56 -4 -7% 65,435

51 +1 +2% +8 +21% Crowdfunding ● 67 +6 10% 62,417

Close % Chg. Close % Chg.

Mentions

(100)

20 TOP GAINERS 20 TOP LOSERS

Online Security ● 97 +10 11% PaaS - Platform as a Service 73 -8 -10% 150,353

Facial Recognition System ● 76 +10 15% IaaS - Information as a Service 61 -8 -12% 1,182,931

Crowdfunding ● 67 +6 10% IaaS - Infrastructure as a Service 70 -7 -9% 7,717

Multi-Touch Technology ● 65 +5 8% DOCSIS 42 -7 -14% 61

Netbooks 55 +5 10% Smartwatches 74 -5 -6% 1,203

Hacktivism ● 68 +4 6% Digital Photography-Cinematography 81 -4 -5% 192,113

OLED Technology 77 +3 4% Solid State Storage 72 -4 -5% 9,994

Crowdsourcing 67 +3 5% Social TV 56 -4 -7% 65,435

Robotic Surgery 60 +3 5% Gestural Interfaces 50 -4 -7% 401

Social Graph ● 50 +3 6% Camera Phones 88 -3 -3% 71,429

Peer-to-Peer File Sharing 48 +3 7% Open Source 88 -3 -3% 1,308,631

Solar Microgrids ● 39 +3 8% Augmented Reality 80 -3 -4% 1,394

Touch User Interface ● 92 +2 2% Driverless Cars 80 -3 -4% 795

Cloud Storage ● 83 +2 2% Multi-Core Computing 66 -3 -4% 11,503

Nanotechnology-Nanoscience ● 77 +2 3% Internet TV 84 -2 -2% 166,805

Industrial Robotics ● 75 +2 3% SaaS - Software as a Service 83 -2 -2% 2,225

E-book Readers 67 +2 3% Wearable Technology 79 -2 -2% 1,069

Light Field Photography ● 63 +2 3% 3D Film 78 -2 -3% 15,833

Flexible Screen ● 60 +2 3% Wireless Power 63 -2 -3% 4,944

Machine Translation ● 51 +2 4% DSLR 58 -2 -3% 693

*Ranked by Prior Month % Change

Science Trends

Groups

1,021

508

23,642

90,204

6,593

2,585

401

3,379

1,911

77

32,111

18,073

515

● New High (Media Rating)Mentions

(100)

517,382

3,024

62,417

30,708

477

107

1,411

RatingChg.

RatingChg.

© 2016 mediaQuant, Inc., All rights reserved. | [email protected]

……………………………………………………

License our Content

For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or

printed format, please visit www.mediaquant.net.

How to Read a Report……………………………………………………i,ii

Methodology……………………………………………………

98 – – Smartphones……………………………………………………3 66 ▼ - 3 Multi-Core Computing……………………………………………………103

97 ▲ + 10 Online Security……………………………………………………5 66 ▲ + 1 Quantum Computing……………………………………………………105

95 – – Streaming Content……………………………………………………7 66 ▲ + 1 3D Display……………………………………………………107

93 ▲ + 1 Big Data……………………………………………………9 65 ▲ + 5 Multi-Touch Technology……………………………………………………109

92 ▲ + 2 Touch User Interface……………………………………………………11 64 ▼ - 1 Drones……………………………………………………111

92 ▲ + 1 Internet of Things……………………………………………………13 63 ▲ + 2 Light Field Photography……………………………………………………113

92 – – Virtual Reality……………………………………………………15 63 ▼ - 2 Wireless Power……………………………………………………115

91 ▼ - 1 Tablet Computers……………………………………………………17 61 ▼ - 8 IaaS - Information as a Service……………………………………………………117

90 – – Cloud Computing……………………………………………………19 60 ▲ + 2 Flexible Screen……………………………………………………119

88 ▼ - 3 Camera Phones……………………………………………………21 60 ▲ + 3 Robotic Surgery……………………………………………………121

88 – – Online Privacy……………………………………………………23 59 – – Net Neutrality……………………………………………………123

88 ▲ + 1 Smart Home……………………………………………………25 58 ▼ - 2 DSLR……………………………………………………125

88 ▼ - 3 Open Source……………………………………………………27 58 ▼ - 2 Natural Language Processing……………………………………………………127

88 ▼ - 1 Social Networking……………………………………………………29 56 ▼ - 4 Social TV……………………………………………………129

86 – – 3D Printing……………………………………………………31 55 – – Cloud Streaming……………………………………………………131

84 ▼ - 2 Internet TV……………………………………………………33 55 ▲ + 5 Netbooks……………………………………………………133

83 ▲ + 2 Cloud Storage……………………………………………………35 51 ▲ + 2 Machine Translation……………………………………………………135

83 ▼ - 2 SaaS - Software as a Service……………………………………………………37 50 – – IPTV……………………………………………………137

82 – – Video Conferencing……………………………………………………39 50 ▼ - 4 Gestural Interfaces……………………………………………………139

81 ▼ - 4 Digital Photography-Cinematography……………………………………………………41 50 ▲ + 3 Social Graph……………………………………………………141

81 – – Biometrics……………………………………………………43 49 ▲ + 2 Biomimicry……………………………………………………143

80 ▲ + 1 Blu-Ray……………………………………………………45 48 ▲ + 1 Data Virtualization……………………………………………………145

80 ▼ - 1 GPS……………………………………………………47 48 ▲ + 3 Peer-to-Peer File Sharing……………………………………………………147

80 ▼ - 3 Augmented Reality……………………………………………………49 47 ▼ - 2 Next-Generation Memory……………………………………………………149

80 ▼ - 3 Driverless Cars……………………………………………………51 46 ▼ - 2 WiMAX……………………………………………………151

79 ▲ + 1 Speech Recognition-Voice Command Technology……………………………………………………53 46 ▼ - 2 Agricultural Robots……………………………………………………153

79 ▼ - 2 Wearable Technology……………………………………………………55 44 ▼ - 1 Semantic Search……………………………………………………155

79 ▲ + 1 Virtual Worlds……………………………………………………57 43 – – Electronic Nose……………………………………………………157

78 ▼ - 2 3D Film……………………………………………………59 42 ▼ - 7 DOCSIS……………………………………………………159

77 ▲ + 3 OLED Technology……………………………………………………61 42 ▼ - 1 Quantified Self……………………………………………………161

77 ▲ + 2 Nanotechnology-Nanoscience……………………………………………………63 41 ▲ + 1 Smart Solid-State Transformers……………………………………………………163

76 ▲ + 10 Facial Recognition System……………………………………………………65 40 ▼ - 2 Solar Roadway……………………………………………………165

75 ▲ + 2 Industrial Robotics……………………………………………………67 40 ▼ - 1 Foldable Electronics……………………………………………………167

75 ▲ + 1 Social Media Sharing……………………………………………………69 39 ▲ + 3 Solar Microgrids……………………………………………………169

74 ▼ - 5 Smartwatches……………………………………………………71 35 – – Ultra Efficient Solar……………………………………………………171

73 ▲ + 1 Smart Grids……………………………………………………73 35 ▲ + 1 Atomic Data Storage……………………………………………………173

73 ▼ - 8 PaaS - Platform as a Service……………………………………………………75 35 ▲ + 1 Spintronics……………………………………………………175

72 ▼ - 1 RFID - Radio Frequency Identification……………………………………………………77 33 ▼ - 1 Femtocells……………………………………………………177

72 ▼ - 4 Solid State Storage……………………………………………………79 33 ▲ + 1 3D Transistor……………………………………………………179

71 ▲ + 1 Near Field Communication (NFC)……………………………………………………81 33 ▲ + 1 Nantenna (Nanoantenna)……………………………………………………181

71 – – Voice Over IP……………………………………………………83 30 – – Wireless USB……………………………………………………183

70 ▼ - 7 IaaS - Infrastructure as a Service……………………………………………………85 29 ▲ + 1 Powered Exoskeleton……………………………………………………185

69 ▼ - 1 Data Visualization……………………………………………………87 28 ▼ - 1 Faster Fourier Transform……………………………………………………187

68 ▲ + 4 Hacktivism……………………………………………………89 27 ▼ - 1 BaaS (Backend as a Service)……………………………………………………189

68 ▼ - 1 Telematics……………………………………………………91 25 – – Screenless Display……………………………………………………191

67 ▲ + 6 Crowdfunding……………………………………………………93

67 ▲ + 3 Crowdsourcing……………………………………………………95

67 ▲ + 2 E-book Readers……………………………………………………97

67 – – Identity Management……………………………………………………99

67 ▲ + 1 HTML5……………………………………………………101

64 ▼ - 1 1Technology Trends192 - 193

The Technology trends category covers technologies, services, topics, and trends in the consumer and business technology market.

PageSection and Summary Metrics* Section and Summary Metrics* Page

Table of Contents

How to Read a Report

Report Layout - Each premium report includes a 2-page summary of the trend, brand or influencer reports on each sector member (e.g., Chanel). We use the

Sector Report Two-page summary showing the topline media rating and featured segment-level ratings for the sector at large, and relative rank positions for the top-15 sector members.

Sector Report Sections

Page 2

� Peer Group Growth Comparison - Who’s leading, gainrelative to their peers? This chart shows the short(12-month) topline media rating growth for each member within the quadrant a member falls in is determined by its position against theaverage, i.e., below or above the sector average for shortand long-term (vertical axis) growth respectively.

� Geographic Performance - Shows segment-level across 3 key media regions: North America, Europe and Asia Pacific. Member reports show more granular geographic signal performance.

� Key-Segment Metrics and Rankings - Here we highlight segmentratings for the sector as well as rank positions within four key media segments: Global Print, Search Volume, Social Media and Online News

movements are highlighted in green and red.

How to Read a Report page summary of the trend, brand or influencer sector (e.g., Luxury Brands),

We use the Luxury Brands sector as an example.

media rating and featured and relative rank positions

Member Reports

Supporting two-page reports detailing topline and segmentrankings, and growth dynamics for each sector member. 60+ members, with new members added each month

� Box Scores - Here's where you get a snapshot of overall media prominence for the trend, brand or influencer sector, including: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year - topline media rating average metrics: trailing 12-months and year

� Editorial Highlights - Provides commentary on noteworthy over prior periods.

�

Position - Illustrates the range of topline media ratings within the weak-to-strong 100-point scale, showing the high and low member endpoints (in gold) relative to the sector average (in black).

� Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector topline media rating over the prior 4 yearsfor the time-period is denoted in green and red, respectively.

�

�

Peer Group Rankings and Highs/Lows - Our Billboard™ Magazinesector members, showing current rank and movement from the prior month/year. Any member showing a significant increase or decrease in rank position green or red respectively, where “significant” is 10% or more of the total number of sector members. Next to the ranking is a snapshot of the member’s currentmedia rating within the high-low spread for the trailing 12or low for the 12-month period is highlighted in green or red, respectively.handle ties according to the standard competition "1224" ranking method.)

Member Performance Thumbnails - A condensed toplinethe top 15 sector members, a trailing 12-month performance chart, change from prior month, year and YTD averages.

Who’s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term

growth for each member within the sector. Which quadrant a member falls in is determined by its position against the sector

average for short-term (horizontal axis) term (vertical axis) growth respectively.

level media ratings for the sector across 3 key media regions: North America, Europe and Asia Pacific. Member reports show more granular geographic signal performance.

we highlight segment-level media as well as rank positions within four key media segments: All

Online News. Significant rank

All reports

include a 2-page

sector-level

summary plus

detailed

2-page sector

member reports.

(e.g., Luxury Brands), plus 2-page detail

topline and segment-level media ratings, member. Sectors may have

bers added each month.

Here's where you get a snapshot of overall media prominence for the

for the month encircled in large font, growth metrics: prior month and year-over-year, and

months and year-to-date.

s commentary on noteworthy media rating movement

s within the sector along a point scale, showing the high and low member endpoints (in

Shows the monthly movement and aggregate growth and over the prior 4 years. All-time high and low

period is denoted in green and red, respectively.

rd™ Magazine-like ranking of members, showing current rank and movement from the prior month/year. Any

showing a significant increase or decrease in rank position is highlighted in red respectively, where “significant” is 10% or more of the total number of

the member’s current-month low spread for the trailing 12-month period. A new high

month period is highlighted in green or red, respectively. (Note we handle ties according to the standard competition "1224" ranking method.)

topline media rating summary of month performance chart, change from prior

� Box Scores - Here's where you get a snapshot of overall media prominence for the sector member, including:

Topline media rating metrics: - topline media rating for the month encircled in large font,- topline media rating growth metrics: prior month and year- topline media rating average metrics: trailing 12-months and yeardate.

Sentiment: Shows what percentage of media rating (green) vs. negative (red).

Advertising Value Equivalent: Shows AVE for the current month and year-to-date (for brands only).

� Position - Shows member topline media rating (in gold) relative to average (in black) along a weak-to-strong 100-point scale.

� Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector member topline media ratingAll-time high and low for the time-period is denoted in green and red, respectively.

� Core Segment Metrics - Shows the fifteen (15) segmentratings that comprise the topline media rating, along with their growth metrics.

� Expanded Segment Metrics - Shows 20+ segment-level along with their growth metrics to provide additional context and granularity.

Page 2

For further information on report terms and methodology, see For further information on report benefits, see our Benefits guide at

How To Read a Report. Copyright © 2015 mediaQuant, Inc. All rights reserved.

Member Report Here's where you get a snapshot of overall media

for the month encircled in large font, growth metrics: prior month and year-over-year,

months and year-to-

was positive

: Shows AVE for the current month and

(in gold) relative to sector point scale.

Shows the monthly movement and aggregate media rating over time.

period is denoted in green and red,

) segment-level media with their growth

level media ratings along with their growth metrics to provide additional context and

� Peer Group Growth Comparison - Who’s leading, gainlagging relative to their peers? This chart shows the shortversus long-term (12-month) topline media rating growth metrics for each member in the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the for short-term (horizontal axis) and long-term (vertical axis) growth respectively.

� Key Segment Highlights - While all 20+ media segments are highlighted on page 1, we break out six key segments to help graphically illustrate trending activity.

� Peer Group Ranking Breakout - Rank comparisons are provided in ascending order for each sector member's topline media ratinghighlighted in yellow). Detail includes prior month and prior year rank and prior month rank change. Current topline media rating and growth metrics are provided along with a trailing 12-month chart, with high and low ratings denoted in green and red respectively. (Note we handle ties according to the standard competition "1224" ranking method.)

For further information on report terms and methodology, see http://www.mediaquant.net/about/methodology/. For further information on report benefits, see our Benefits guide at http://www.mediaquant.net/downloads/pdfs/mediaQuant-benefits.pdf

. All rights reserved.

Member Report Sections

ing, falling and lagging relative to their peers? This chart shows the short-term (30-day)

growth metrics for each . Which quadrant a member falls in is determined by its

average, i.e., below or above the sector average term (vertical axis) growth

0+ media segments are highlighted segments to help graphically illustrate

Rank comparisons are provided in media rating (member

highlighted in yellow). Detail includes prior month and prior year rank and and growth metrics

month chart, with high and low media (Note we handle ties

according to the standard competition "1224" ranking method.)

Trends

Technology Trends Trends

Prior Mo. Pt. Chg.

Prior Yr. Pt. Chg.

Trailing 12-Mo Avg

YTD Avg. Rating

Technology Trends- 1

+ 6

64

6464

�

��

For the Technology Trends sector (comprising 95 trends), the topline media rating for November

2016 is 64, a -1 change over the prior month and a +6 change over the prior year. The media

rating maximum and minimum within the sector are held by Smartphones (98) and Screenless

Display (25) respectively. The trailing 12-month average is 64, while the current YTD average is 64.

For regional media rating metrics (and prior month change): North America reports 65 (-0 pts.)

compared to Europe's 67 (+1 pts.) and Asia Pacific's 75 (+1 pts.).

Topline Media Rating

Sector topline media rating from October, 2012 through October, 2016

Smartphones Online Security Streaming

�

Trailing 12-month

Topline Media Rating Charts

Touch User Big Data

� Low 58

Current Month Sector Rankings

Rank* Topline Media Rating

Top-15 Media Rating

High 6546

51

56

61

662012 2013 2014 2015 2016

25

Sector Average64

MaxMin 98 Extreme

(100)Weak...(0)

Moderate... Strong...

Low Close High

Smartphones 93 98

Online Security 83 97

Streaming Content 92 96

Big Data 90 93 �Mo. �Mo. �Mo. �Mo. �Mo.

Touch User Interface 83 92

Internet of Things 87 92 12-Mo. Avg. 97 12-Mo. Avg. 95 12-Mo. Avg. 94 12-Mo. Avg. 92 12-Mo. Avg. 89

Virtual Reality 89 92 97 96 94 92 90

Tablet Computers 80 94

Cloud Computing 88 92

Camera Phones 71 91

Online Privacy 74 90

Smart Home 81 91

Open Source 87 91

Social Networking 87 91

3D Printing 84 87

Internet TV 72 89 �Mo. �Mo. �Mo. �Mo. �Mo.

Cloud Storage 78 83

Software as a Service 80 85 12-Mo. Avg. 90 12-Mo. Avg. 91 12-Mo. Avg. 91 12-Mo. Avg. 91 12-Mo. Avg. 85

Video Conferencing 75 85 90 92 92 91 86

Digital Photography 76 86

Biometrics 60 81

Blu-Ray 77 86

GPS 80 95

Augmented Reality 62 92

Driverless Cars 75 84

Speech Recognition 64 79

Wearable Technology 77 83

Virtual Worlds 70 83 �Mo. �Mo. �Mo. �Mo. �Mo.

3D Film 68 83

OLED Technology 73 79 12-Mo. Avg. 85 12-Mo. Avg. 88 12-Mo. Avg. 89 12-Mo. Avg. 89 12-Mo. Avg. 86

Cur

rent

Cha

nge

Smartphones Online Security Streaming

Content

1 98

Touch User

Interface

93 92

Big Data Rank* Topline Media Rating

3

97

92

+0

91 90

+11

17

+ 18

10

YTD Avg.YTD Avg.

26 +4

30 +5 77

29

88

�Yr. �Yr. �Yr.

-3

�Yr.�Yr.

+1

-1

+6

+14

Smart Home

+ 5�Yr.

+14

+1

Open Source Social

Networking

3D Printing

88 88 86

�Yr.+ +

-3

- 1 �Yr.

+0-1

10

YTD Avg.

9 - 90 Internet of

Things

8 -5 91

82

17 +5 83

95 98

Virtual Reality

92

-4 88

5

-1 95

�Yr.

+1 92

83

19 +2

-

2

Cloud

Computing

-4 88

+3

+2 88

88 92

+0

+1 88

- 86

+2

Camera PhonesTablet

Computers

�Yr.

+1

YTD Avg.

80

+0

+2

+0

�Yr.

+ 1 + 8

YTD Avg.

�Yr.

YTD Avg. YTD Avg.

81

YTD Avg.

+ 7

+0

+ 12 �Yr. +

+11

+10

5

4

+4 92

97

-

�Yr.

-1

�Yr.

12-Month

Rating Range

93

78-2

5 -2

16

10

10

-3

84

-3 80

22

-4

20 81

22 - 80

-3

10

15

-1

■ / ■ Trending Up/Down

88

Online Privacy

22 +6 80

YTD Avg.

- 2

20

79

88

YTD Avg.

26 +4 79

26 79

22

OLED Technology 73 79 12-Mo. Avg. 85 12-Mo. Avg. 88 12-Mo. Avg. 89 12-Mo. Avg. 89 12-Mo. Avg. 86

Nanotechnology-Nanoscience 69 77 86 88 89 89 85+4 YTD Avg.30 77

30 +5 77

YTD Avg.YTD Avg. YTD Avg. YTD Avg.

1 © 2016 mediaQuant, All rights reserved.| [email protected] *A positive or negative rank change of +/- 10 positions or greater is highlighted in green or red.

North America

-0

65

+1

65

+1

Regional Media Rating

Coverage Distribution (%)

2016NOVEMBER

75

67

65 Europe

Asia

Pt. Chg.

YTD Avg.

Pt. Chg.

YTD Avg.

Pt. Chg.


Technology Trends Short (30 day) vs. Long Term (12-mo.) Comparison

44%

22%

34%

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g

Gro

wth

Smartphones

Online Security

Streaming ContentBig Data

Touch User Interface

Internet of ThingsVirtual Reality

Tablet Computers

Cloud Computing

Camera Phones

Category Avg: -1

Category Avg: -1

Category Avg: -1 Category Avg: -1

Online PrivacySmart Home

Open SourceSocial Networking3D Printing

Internet TV

Cloud Storage

SaaS - Software as a

Service

Video ConferencingDigital Photography-

Cinematography

-32

-22

-12

-2

+8

+18

+28

+38LeadingFalling

Lagging Gaining+1

73

1 - 1 +11 1 - 1 -

2 +13 1 +35 1 +2 2 -

3 - 3 -2 1 +2 2 +4

3 -1 3 -2 1 +2 2 -

3 - 5 -2 1 +9 2 -

3 +3 6 -3 1 +16 6 -

3 +3 7 -2 7 -6 7 +1

8 -2 8 +71 8 -5 7 -5

8 +3 9 -2 9 -2 9 +1

10 -7 9 -3 9 +7 10 -

11 +1 9 +5 9 +1 10 -

11 -2 12 -5 9 +4 12 -2

13 -4 12 -3 13 -6 12 -4

13 -1 14 +13 13 - 14 -

15 +2 15 -6 13 - 14 -

16 +5 16 -7 16 +14 16 -

16 +1 16 - 16 -9 16 +7

18 -3 18 -2 18 -1 16 +5

18 +19 18 -5 19 -9 19 -1

18 -1 20 -2 20 +4 20 -2

Streaming Content

Prior Yr. Growth

Social Networking Biometrics 3D Printing Tablet Computers

SaaS - Software as a Service Streaming Content Light Field Photography Light Field Photography

Smart Home Internet TV Virtual Worlds IaaS - Infrastructure as a

Biometrics Video Conferencing Internet TV Touch User Interface

Open Source Cloud Computing Social TV Virtual Reality

Hacktivism SaaS - Software as a Service

3D Printing

Driverless Cars

Internet TV

+0.3

Digital Photography-

+0

Tablet Computers IPTV Online Security Open Source

Internet of Things Smart Home

Rank (Current | �Prior Mo.) Rank (Current | �Prior Mo.)Rank (Current | �Prior Mo.) Rank (Current | �Prior Mo.)

YTD Avg. Rating 53

Online News

Prior Yr. Growth +0.0 Prior Yr. Growth +0.0 Prior Yr. Growth

YTD Avg. Rating

HTML5 Big Data Big Data

Smartphones Cloud Storage IaaS - Information as a

60

+0.4

Current

Month

-1 Prior Mo. Pt. Chg.

65 YTD Avg. Rating 61

Industrial Robotics

GPS

Wearable Technology

Big Data Light Field Photography Smart Home

Global Print Search Volume Social Media

Video Conferencing

Current

Month69Current

Month 55 64

YTD Avg. Rating

Current

Month

Prior Mo. Pt. Chg. +0 Prior Mo. Pt. Chg. +0 Prior Mo. Pt. Chg.

68

Camera Phones

Crowdfunding

Social TVTouch User Interface

Netbooks

Online Security

Drones

Smartphones

Social Media Sharing

Open Source PaaS - Platform as a Service

Internet of Things

PaaS - Platform as a Service

Social Networking

Touch User Interface DSLR Social Media Sharing Streaming Content

Virtual Reality Voice Over IP Online Privacy

Online Privacy

Online Security

Smartphones

Online Security

Smartphones Digital Photography-

Cloud Computing GPS Open Source

Internet of Things

Social NetworkingStreaming Content

Segment-Level Media Rating Metrics and Rankings

75Pt. Chg.

YTD Avg.

IaaS - Information as a

Gaining MomentumShort (30-day) Media Rating GrowthLosingMomentum

Category Avg: -1-32

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9 +11

Gaining

18 -1 20 -2 20 +4 20 -2Social Networking Biometrics 3D Printing Tablet Computers

© 2016 mediaQuant, All rights reserved. | [email protected] 2A positive or negative rank change of +/- 10 positions or greater is highlighted in green or red.

Sentiment Breakout

Smartphones' topline media rating for November 2016 is 98, no measurable change

over the prior month value of 98 and a notable +7 change over the prior-year media

rating of 91. This compares favorably to the Technology Trends sector media rating

average of 64. Smartphones' media rating max and min for the trailing 12-month period

are 98 in October 2016 and 91 in October 2015.

Ranking: Within the Technology Trends sector, Smartphones is currently ranked no.1,

showing no measurable rank change over the prior month. Year-over-year,

Smartphones experienced a notable gain of +5 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Smartphones are in the

Gaining quadrant vis-à-vis its peers, showing no measurable short term (prior month)

growth and a notable +7 change in long term (prior year) growth, versus the sector

average.

─

97

97YTD Avg. Rating

Trailing 12-Mo. Avg.

Prior Mo. Rating Chg.

Smartphones Trends

�

$300,309,652 $2,958,964,785Current Month AVE

Prior Yr. Rating Chg.

Trailing 12-Month AVE


98+7 �

98

1082012 2013 2014 2015 2016

83% 17%

98

Sector Average64

Extreme(100)

Weak...(0)


Trailing 4-year topline media rating through 2016 �� High 98 ��

99 99 100 99 97 98 97 - 94

98 99 99 99 98 98 97 - 94

98 99 99 98 97 4 98 - 98

Month Month

Low High Close Chg. Low Close High Close Chg.

Online Sources 86 97 -1 95 99 99 -

96 98 +1 # 97 99 99 +1

79 98 - - 98 99 99 -

29 98 -1 # 99 100 100 +1

- 98 99 99 -

77 99 - - 98 (equal) 98 98 -

96 98 -2 # 98 99 99 +1

90 98 -

98 (equal) 98 98 -

- 94 96 96 -

98 98 - - 97 98 97 -

99 (equal) 99 - - 98 99 99 -

98 100 - - 100 (equal) 100 100 -

97 98 -1 - 99 (equal) 99 99 -

98 99 +1 - 98 99 99 -

Low 86

99 99

98

Prior Month

Prior Year

Editorial ProminenceRegional Prominence Online / Viral Prominence

96

Twitter

98

98

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

9%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

99 98

99 98 96

98

99 99

97

98 99

99 Current Month

#

-

#

Online News

-1%

2350%

97 0%

99-

-

#

#

99

12-Month Rating Range

Asia

Twitter

Forums

Regional Print Metrics

#

-

Europe

- Blogs

Search Volume

#

1%

0%

Top Business

Top Consumer

North America 99

-1%

1%

97South America

Segment-Level Media

Rating Metrics

YearYear 12-Month Rating RangeSegment-Level Media

Rating Metrics

1%

1%98

Close Chg.

Top Business

96

Chg.

17% Top Media Sources

Top Global Print

Top US Newspapers

WW Newspapers

97 -2%

19%

0%

1%

Top Healthcare

Top Industrial

Top Services

0%

2%

Top Technology 0%

1%

(equal)

97

96

94

1%

98 0%

0%

-4%

Top Industry

-2%

0%

1%

Industry-Specific Media

Broadcast

68

78

88

98 99 +1 - 98 99 99 -# 1%Top Business

3 © 2016 mediaQuant, All rights reserved. | [email protected]

North America 99 1%

�Yr.

�Mo

-2%

+0%

Short (30 day) vs. Long Term (12-mo.) Sector Comparison

Social Media

Global Web

NOVEMBER

2016

�Yr. +2350%

�Yr. -2%

�Mo +0%

�Mo. +1%

Online News

Smartphones within the Technology Trends SectorSegment-Level Media Rating Metrics

for Trailing 12-Months


97

96

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Smartphones

-32

-22

-12

-2

+8

+18

+28

+38LeadingFalling

Lagging Gaining

1 1 6 Smartphones -

2 13 12 Online Security +11

3 2 1 Streaming Content -1

4 3 4 Big Data -1

5 9 13 Touch User Interface +4

5 6 9 Internet of Things +1

5 3 10 Virtual Reality -2

8 3 18 Tablet Computers -5

9 9 4 Cloud Computing -

10 6 32 Camera Phones -4

10 12 25 Online Privacy +2

10 13 25 Smart Home +3

10 6 7 Open Source -4

10 11 8 Social Networking +1

15 15 10 3D Printing -

16 15 25 Internet TV -1

17 22 19 Cloud Storage +5

17 17 13 SaaS - Software as a Service -

19 21 21 Video Conferencing +2

1 98

98

11%

+0

Smartphones +01 6

Cur

rent

+0

Current

Month

� Prior

Month YTD Global Print

10%

94 0%

96 14%

97

0%

83

5%

+1%

-1%

+0%

r Yr.

8%97

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.

Technology Trends Sector ►


Rank Comparisons

-283

84 -2 85

�Mo.

�Yr.90

0%

26%-3 86

�Mo.

-2%

14%

-1%

92

82 +0 83 5%

+1%

�Yr.

8%

-1%

1%

6%

7%

14%

19%

19%

92

88

86 85

83 +2 81

91 -1 92

+0

89-1

-3 89

+1 88

+0 86

+0

88

91

88

�Mo +1%

�Yr. +9%

92 Search Volume

Broadcast

+2 90

90

88

+1 92

+1

92 +0

93

88

Growth

YOY

Trailing 12

Mo.

Topline Media Rating Metrics

95

64 -0 64

+0

97 +10

98

99

97

99

Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth

-32

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9 +11


20 17 19 Digital Photography-Cinematography -3 84 3%-481

82 83

© 2016 mediaQuant, All rights reserved. | [email protected] 4

Sentiment Breakout

Online Security's topline media rating for November 2016 is 97, a large +10 change over

the prior month value of 87 and a large +12 change over the prior-year media rating of

85. This compares favorably to the Technology Trends sector media rating average of

64. Online Security's media rating max and min for the trailing 12-month period are 97 in

January 2016 and 83 in November 2015.

Ranking: Within the Technology Trends sector, Online Security is currently ranked no.2,

showing a large +11 rank change over the prior month. Year-over-year, Online Security

experienced a large gain of +10 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Online Security is in the

Leading quadrant vis-à-vis its peers, showing a large +10 change in short term (prior

month) growth and a large +12 change in long term (prior year) growth, versus the

sector average.

+10

95

96

YTD Avg. Rating



Online Security Trends

�





97+12 �

93

1032012 2013 2014 2015 2016

90% 10%

97

Sector Average64

Online Security

Extreme(100)

Weak...(0)



98 98 98 97 92 97 99 - 98

99 31 99 97 92 99 98 - 98

98 98 97 96 94 60 63 - 55

Month Month


Online Sources 60 97 - 88 97 97 +9

57 99 - # 89 98 98 +9

60 99 -2 - 93 97 97 -

70 96 - # 96 99 98 -1

# 36 98 98 +62

64 99 +1 # 88 98 98 +10

60 94 - - 97 98 98 -

44 99 -

88 98 98 +10

# 89 98 96 -2

82 98 +16 # 96 98 97 -1

31 98 +67 - 98 99 99 -

97 99 -1 # 99 100 99 -1

93 97 - # 95 98 96 -2

98 99 -1 # 36 98 98 +62

Low 79

98 96

97

Prior Month

Prior Year


92

Twitter

60

92

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

4%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

97 97

36 88 99

98

99 98

99

97 57

98 Current Month

#

#

-

Online News

57%

62%

92 -2%

98#

#

-

#

98


Asia

Twitter

Forums


-

-

Europe

# Blogs

Search Volume

-

1%

-1%

Top Business

Top Consumer

North America 98

2%

0%

97South America

Segment-Level Media

Rating Metrics


Rating Metrics

1%

1%97

Close Chg.

Top Business

96

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

99 74%

7%

0%

1%

Top Healthcare

Top Industrial

Top Services

0%

3%

Top Technology 0%

1%

99

92

98

1%

98 1%

1%

78%

Top Industry

53%

1%

1%


Broadcast

63

73

83

98 99 -1 # 36 98 98 +62# 1%Top Business


North America 98 0%

�Yr.

�Mo

+74%

+0%


Social Media

Global Web

NOVEMBER

2016

�Yr. +62%

�Yr. +63%

�Mo -2%

�Mo. +0%

Online News

Online Security within the Technology Trends SectorSegment-Level Media Rating Metrics



99

96

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Online Security

-32

-22

-12

-2

+8

+18

+28

+38LeadingFalling

Lagging Gaining

1 1 6 Smartphones -



4 3 4 Big Data -1
















2 97

98

11%

+0

Online Security +1113 12

Cur

rent

+10

Current

Month

� Prior


10%

94 0%

96 14%

97

0%

83

5%

+1%

+0%

-2%

r Yr.

14%96

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-283

84 -2 85

�Mo.

�Yr.90

0%

26%-3 86

�Mo.

-2%

14%

-1%

92

82 +0 83 5%

+0%

�Yr.

8%

-1%

1%

6%

7%

14%

19%

19%

92

88

86 85

83 +2 81

91 -1 92

+0

89-1

-3 89

+1 88

+0 86

+0

88

91

88

�Mo +9%

�Yr. +4%

92 Search Volume

Broadcast

+2 90

90

88

+1 92

+1

92 +0

93

88

Growth

YOY

Trailing 12

Mo.


95

64 -0 64

+0

97 +10

97

98

92

98


-32

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9 +11



82 83


Sentiment Breakout

Streaming Content's topline media rating for November 2016 is 95, no measurable

change over the prior month value of 95 and no measurable change over the prior-year

media rating of 95. This compares favorably to the Technology Trends sector media

rating average of 64. Streaming Content's media rating max and min for the trailing 12-

month period are 96 in January 2016 and 92 in June 2016.

Ranking: Within the Technology Trends sector, Streaming Content is currently ranked

no.3, showing a negligible -1 rank change over the prior month. Year-over-year,

Streaming Content experienced a moderate loss of -2 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Streaming Content is in the


growth and no measurable long term (prior year) growth, versus the sector average.

─

94

94YTD Avg. Rating



Streaming Content Trends

�

$53,463,348 $413,939,068Current Month AVE




95+0 �

82

92

1022012 2013 2014 2015 2016

100% 0%

95

Sector Average64

Streaming Content

Extreme(100)

Weak...(0)



96 94 95 96 89 96 94 - 95

97 94 96 97 92 95 95 - 95

96 93 96 97 74 97 99 - 99

Month Month


Online Sources 90 95 - 94 97 96 -

92 99 +3 # 93 95 94 -1

94 98 +1 # 95 98 96 -1

61 92 -3 # 94 97 95 -1

- 95 97 97 -

76 99 -1 # 92 95 94 -1

98 98 - # 92 96 94 +2

91 99 -

92 95 94 -1

# 78 87 82 -4

93 96 -1 - 90 93 93 -

93 96 - - 94 96 96 -

92 95 -2 - 99 (equal) 99 99 -

88 96 -2 # 93 97 95 -2

95 97 -1 - 95 97 97 -

Low 66

92 95

94

Prior Month

Prior Year


98

Twitter

98

98

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

-1%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

97 96

97 95 94

94

94 97

97

95 99

97 Current Month

#

#

#

Online News

-5%

-1%

89 20%

94-

#

#

#

(equal)

92


Asia

Twitter

Forums


-

-

Europe

# Blogs

Search Volume

#

1%

-2%

Top Business

Top Consumer

North America 96

-1%

0%

93South America

Segment-Level Media

Rating Metrics


Rating Metrics

-1%

-1%96

Close Chg.

Top Business

95

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

97 -2%

0%

1%

-2%

Top Healthcare

Top Industrial

Top Services

0%

-7%

Top Technology 0%

0%

94

98

95

1%

94 0%

-1%

-4%

Top Industry

0%

-1%

1%


Broadcast

52

62

72

82

95 97 -1 - 95 97 97 -# 1%Top Business


North America 96 0%

�Yr.

�Mo

-2%

+0%


Social Media

Global Web

NOVEMBER

2016

�Yr. -1%

�Yr. -3%

�Mo +1%

�Mo. +3%

Online News

Streaming Content within the Technology Trends SectorSegment-Level Media Rating Metrics



97

96

96

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Streaming Content

-32

-22

-12

-2

+8

+18

+28

+38LeadingFalling

Lagging Gaining

1 1 6 Smartphones -



4 3 4 Big Data -1
















3 95

98

11%

+0

Streaming Content -12 1

Cur

rent

+0

Current

Month

� Prior


10%

94 0%

96 14%

97

0%

83

5%

+1%

-3%

+20%

r Yr.

0%94

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-283

84 -2 85

�Mo.

�Yr.90

0%

26%-3 86

�Mo.

-2%

14%

-1%

92

82 +0 83 5%

+2%

�Yr.

8%

-1%

1%

6%

7%

14%

19%

19%

92

88

86 85

83 +2 81

91 -1 92

+0

89-1

-3 89

+1 88

+0 86

+0

88

91

88

�Mo -1%

�Yr. -1%

92 Search Volume

Broadcast

+2 90

90

88

+1 92

+1

92 +0

93

88

Growth

YOY

Trailing 12

Mo.


95

64 -0 64

+0

97 +10

96

94

89

94


-32

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9 +11



82 83


Sentiment Breakout

Big Data's topline media rating for November 2016 is 93, a +1 change over the prior

month value of 92 and a +1 change over the prior-year media rating of 92. This

compares favorably to the Technology Trends sector media rating average of 64. Big

Data's media rating max and min for the trailing 12-month period are 93 in September

2016 and 90 in July 2016.

Ranking: Within the Technology Trends sector, Big Data is currently ranked no.4,

showing a negligible -1 rank change over the prior month. Year-over-year, Big Data

experienced no change in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Big Data is in the Gaining

quadrant vis-à-vis its peers, showing a +1 change in short term (prior month) growth

and a +1 change in long term (prior year) growth, versus the sector average.

+1

92

92YTD Avg. Rating



Big Data Trends

�





93+1 �

87

92

972012 2013 2014 2015 2016

85% 15%

93

Sector Average64

Big Data

Extreme(100)

Weak...(0)



93 95 87 85 79 99 99 - 100

94 95 89 76 82 99 99 - 100

95 95 89 87 81 94 94 - 91

Month Month


Online Sources 90 96 - 89 93 92 +1

94 99 - - 92 94 93 -

94 100 - # 76 89 85 +9

57 82 -3 # 87 90 87 -2

- 90 94 92 -

82 99 - - 94 96 95 -

97 98 - # 88 96 94 -1

92 100 -

94 96 95 -

- 92 96 95 -

92 94 - # 93 95 94 +1

94 96 - - 97 98 97 -

90 93 +2 - 98 99 98 -

85 94 -2 # 89 94 92 -1

93 95 -1 - 90 94 92 -

Low 84

93 92

93

Prior Month

Prior Year


97

Twitter

96

97

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

-1%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

94 94

92 95 99

95

91 93

99

96 94

92 Current Month

#

-

#

Online News

5%

5%

79 -2%

95-

#

#

#

93


Asia

Twitter

Forums


-

-

Europe

- Blogs

Search Volume

-

-2%

-2%

Top Business

Top Consumer

North America 93

-3%

-2%

90South America

Segment-Level Media

Rating Metrics


Rating Metrics

-2%

-2%99

Close Chg.

Top Business

96

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

99 5%

0%

0%

0%

Top Healthcare

Top Industrial

Top Services

-1%

1%

Top Technology -1%

-1%

99

97

100

-2%

93 -1%

-1%

10%

Top Industry

1%

-1%

0%


Broadcast

67

72

77

82

87

93 95 -1 - 90 94 92 -# -2%Top Business


North America 93 -2%

�Yr.

�Mo

+5%

+0%


Social Media

Global Web

NOVEMBER

2016

�Yr. +5%

�Yr. +5%

�Mo +0%

�Mo. +0%

Online News

Big Data within the Technology Trends SectorSegment-Level Media Rating Metrics



99

99

99

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Big Data

-32

-22

-12

-2

+8

+18

+28

+38LeadingFalling

Lagging Gaining

1 1 6 Smartphones -



4 3 4 Big Data -1
















4 93

98

11%

+0

Big Data -13 4

Cur

rent

+1

Current

Month

� Prior


10%

94 0%

96 14%

97

0%

83

5%

+0%

-4%

-2%

r Yr.

1%92

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-283

84 -2 85

�Mo.

�Yr.90

0%

26%-3 86

�Mo.

-2%

14%

-1%

92

82 +0 83 5%

-1%

�Yr.

8%

-1%

1%

6%

7%

14%

19%

19%

92

88

86 85

83 +2 81

91 -1 92

+0

89-1

-3 89

+1 88

+0 86

+0

88

91

88

�Mo +0%

�Yr. -1%

92 Search Volume

Broadcast

+2 90

90

88

+1 92

+1

92 +0

93

88

Growth

YOY

Trailing 12

Mo.


95

64 -0 64

+0

97 +10

99

93

79

94


-32

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9 +11



82 83


Sentiment Breakout

Touch User Interface's topline media rating for November 2016 is 92, a moderate +2

change over the prior month value of 90 and a notable +8 change over the prior-year

media rating of 84. This compares favorably to the Technology Trends sector media

rating average of 64. Touch User Interface's media rating max and min for the trailing 12-

month period are 92 in October 2016 and 83 in November 2015.

Ranking: Within the Technology Trends sector, Touch User Interface is currently ranked

no.5, showing a moderate +4 rank change over the prior month. Year-over-year, Touch

User Interface experienced a notable gain of +8 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Touch User Interface is in

the Gaining quadrant vis-à-vis its peers, showing a moderate +2 change in short term

(prior month) growth and a notable +8 change in long term (prior year) growth, versus

the sector average.

+2

89

90YTD Avg. Rating



Touch User Interface Trends

�





92+8 �

94

1042012 2013 2014 2015 2016

93% 7%

92

Sector Average64


Extreme(100)

Weak...(0)



94 94 94 91 94 92 93 - 93

93 94 94 86 88 88 94 - 92

95 94 93 83 85 64 78 - 72

Month Month


Online Sources 74 92 +2 84 92 92 +3

82 95 +1 # 88 93 93 +2

65 92 +4 # 79 91 91 +5

73 94 +6 - 92 94 94 -

# 82 93 93 +7

78 98 -1 # 90 95 95 +2

68 86 +4 # 80 92 88 +3

77 93 +1

90 95 95 +2

# 83 92 92 +3

88 93 +1 - 96 97 97 -

92 94 - # 87 93 91 +1

90 94 +1 # 98 99 99 +1

78 94 +5 # 93 97 97 +1

93 97 +1 # 82 93 93 +7

Low 80

94 97

91

Prior Month

Prior Year


85

Twitter

69

81

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

4%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

95 87

86 93 94

95

93 96

95

93 82

93 Current Month

#

#

#

Online News

19%

44%

94 11%

94-

#

#

#

94


Asia

Twitter

Forums


#

#

Europe

# Blogs

Search Volume

#

7%

2%

Top Business

Top Consumer

North America 94

17%

-1%

91South America

Segment-Level Media

Rating Metrics


Rating Metrics

1%

10%92

Close Chg.

Top Business

92

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

95 16%

7%

0%

3%

Top Healthcare

Top Industrial

Top Services

1%

3%

Top Technology 0%

1%

93

85

93

7%

93 3%

2%

29%

Top Industry

23%

2%

-4%


Broadcast

64

74

84

93 97 +1 # 82 93 93 +7# 7%Top Business



�Yr.

�Mo

+16%

+1%


Social Media

Global Web

NOVEMBER

2016

�Yr. +44%

�Yr. +23%

�Mo +4%

�Mo. +1%

Online News

Touch User Interface within the Technology Trends SectorSegment-Level Media Rating Metrics



95

90

92

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th


-32

-22

-12

-2

+8

+18

+28

+38LeadingFalling

Lagging Gaining

1 1 6 Smartphones -



4 3 4 Big Data -1
















5 92

98

11%

+0

Touch User Interface +49 13

Cur

rent

+2

Current

Month

� Prior


10%

94 0%

96 14%

97

0%

83

5%

-4%

+6%

+11%

r Yr.

10%90

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-283

84 -2 85

�Mo.

�Yr.90

0%

26%-3 86

�Mo.

-2%

14%

-1%

92

82 +0 83 5%

+3%

�Yr.

8%

-1%

1%

6%

7%

14%

19%

19%

92

88

86 85

83 +2 81

91 -1 92

+0

89-1

-3 89

+1 88

+0 86

+0

88

91

88

�Mo +2%

�Yr. +4%

92 Search Volume

Broadcast

+2 90

90

88

+1 92

+1

92 +0

93

88

Growth

YOY

Trailing 12

Mo.


95

64 -0 64

+0

97 +10

93

94

88


-32

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9 +11



82 83


Sentiment Breakout

Internet of Things' topline media rating for November 2016 is 92, a +1 change over the

prior month value of 91 and a notable +5 change over the prior-year media rating of 87.

This compares favorably to the Technology Trends sector media rating average of 64.

Internet of Things' media rating max and min for the trailing 12-month period are 92 in

October 2016 and 87 in January 2016.

Ranking: Within the Technology Trends sector, Internet of Things is currently ranked

no.5, showing a negligible +1 rank change over the prior month. Year-over-year, Internet

of Things experienced a moderate gain of +4 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Internet of Things are in the

Gaining quadrant vis-à-vis its peers, showing a +1 change in short term (prior month)


average.

+1

90

90YTD Avg. Rating



Internet of Things Trends

�





92+5 �

78

88

982012 2013 2014 2015 2016

78% 22%

92

Sector Average64

Internet of Things

Extreme(100)

Weak...(0)



95 96 91 86 56 94 99 - 99

95 95 90 77 51 97 99 - 98

93 94 86 83 49 88 85 - 85

Month Month


Online Sources 82 92 +1 89 93 92 +1

90 99 - # 92 94 94 +1

88 99 -3 # 73 88 86 +9

36 57 +5 # 82 91 91 +1

- 90 96 94 -

84 99 - - 92 95 95 -

94 99 - # 93 96 96 +2

89 100 +1

92 95 95 -

# 83 91 89 -1

92 95 +1 - 94 96 95 -

95 96 +1 - 96 97 97 -

92 96 - - 99 (equal) 99 99 -

88 95 +1 - 80 94 94 -

93 95 - - 90 96 94 -

Low 60

94 94

93

Prior Month

Prior Year


99

Twitter

93

99

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

2%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

93 93

94 95 99

95

94 94

99

94 89

94 Current Month

#

#

#

Online News

16%

7%

56 14%

96#

-

#

-

94


Asia

Twitter

Forums


-

#

Europe

- Blogs

Search Volume

-

1%

1%

Top Business

Top Consumer

North America 95

2%

2%

95South America

Segment-Level Media

Rating Metrics


Rating Metrics

6%

4%94

Close Chg.

Top Business

91

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

99 11%

2%

2%

1%

Top Healthcare

Top Industrial

Top Services

1%

3%

Top Technology 0%

0%

99

99

99

1%

95 2%

1%

16%

Top Industry

6%

1%

2%


Broadcast

48

58

68

78

93 95 - - 90 96 94 -- 1%Top Business


North America 95 2%

�Yr.

�Mo

+11%

+0%


Social Media

Global Web

NOVEMBER

2016

�Yr. +7%

�Yr. +13%

�Mo -3%

�Mo. +0%

Online News

Internet of Things within the Technology Trends SectorSegment-Level Media Rating Metrics



99

99

94

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Internet of Things

-32

-22

-12

-2

+8

+18

+28

+38LeadingFalling

Lagging Gaining

1 1 6 Smartphones -



4 3 4 Big Data -1
















5 92

98

11%

+0

Internet of Things +16 9

Cur

rent

+1

Current

Month

� Prior


10%

94 0%

96 14%

97

0%

83

5%

+2%

+9%

+14%

r Yr.

6%90

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-283

84 -2 85

�Mo.

�Yr.90

0%

26%-3 86

�Mo.

-2%

14%

-1%

92

82 +0 83 5%

+2%

�Yr.

8%

-1%

1%

6%

7%

14%

19%

19%

92

88

86 85

83 +2 81

91 -1 92

+0

89-1

-3 89

+1 88

+0 86

+0

88

91

88

�Mo +1%

�Yr. +2%

92 Search Volume

Broadcast

+2 90

90

88

+1 92

+1

92 +0

93

88

Growth

YOY

Trailing 12

Mo.


95

64 -0 64

+0

97 +10

94

94

56

96


-32

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9 +11



82 83


Sentiment Breakout

Virtual Reality's topline media rating for November 2016 is 92, no measurable change

over the prior month value of 92 and a notable +6 change over the prior-year media


average of 64. Virtual Reality's media rating max and min for the trailing 12-month

period are 92 in September 2016 and 86 in October 2015.

Ranking: Within the Technology Trends sector, Virtual Reality is currently ranked no.5,

showing a moderate -2 rank change over the prior month. Year-over-year, Virtual Reality

experienced a notable gain of +5 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Virtual Reality is in the



average.

─

91

92YTD Avg. Rating



Virtual Reality Trends

�





92+6 �

82

92

1022012 2013 2014 2015 2016

100% 0%

92

Sector Average64

Virtual Reality

Extreme(100)

Weak...(0)



95 95 96 95 66 92 94 - 92

93 94 95 91 78 90 92 - 91

85 85 84 84 76 83 87 - 95

Month Month


Online Sources 86 89 -1 90 95 94 -

91 95 - # 90 94 94 +1

85 93 +2 # 91 95 95 +4

66 78 -12 # 86 96 96 +1

# 87 95 95 +2

86 95 +2 # 91 95 95 +2

91 94 +3 # 91 96 92 -3

82 94 +1

91 95 95 +2

# 82 90 90 +6

88 95 +2 # 90 95 95 +2

90 95 +1 # 93 97 97 +3

88 95 +1 # 96 99 99 +1

82 96 +2 # 88 97 96 -1

90 95 +2 # 87 95 95 +2

Low 65

95 96

85

Prior Month

Prior Year


94

Twitter

93

91

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

9%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

91 81

93 93 93

95

94 97

93

88 92

95 Current Month

#

#

#

Online News

8%

11%

66 -13%

95#

#

#

#

95


Asia

Twitter

Forums


#

#

Europe

# Blogs

Search Volume

-

17%

5%

Top Business

Top Consumer

North America 95

11%

12%

91South America

Segment-Level Media

Rating Metrics


Rating Metrics

14%

13%92

Close Chg.

Top Business

88

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

93 1%

9%

12%

12%

Top Healthcare

Top Industrial

Top Services

6%

10%

Top Technology 3%

8%

94

94

92

17%

94 12%

8%

-3%

Top Industry

1%

8%

1%


Broadcast

52

62

72

82

90 95 +2 # 87 95 95 +2# 17%Top Business


North America 95 12%

�Yr.

�Mo

+1%

+2%


Social Media

Global Web

NOVEMBER

2016

�Yr. +11%

�Yr. +1%

�Mo +2%

�Mo. +0%

Online News

Virtual Reality within the Technology Trends SectorSegment-Level Media Rating Metrics



93

93

92

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Virtual Reality

-32

-22

-12

-2

+8

+18

+28

+38LeadingFalling

Lagging Gaining

1 1 6 Smartphones -



4 3 4 Big Data -1
















5 92

98

11%

+0

Virtual Reality -23 10

Cur

rent

+0

Current

Month

� Prior


10%

94 0%

96 14%

97

0%

83

5%

+1%

-18%

-13%

r Yr.

7%92

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-283

84 -2 85

�Mo.

�Yr.90

0%

26%-3 86

�Mo.

-2%

14%

-1%

92

82 +0 83 5%

-3%

�Yr.

8%

-1%

1%

6%

7%

14%

19%

19%

92

88

86 85

83 +2 81

91 -1 92

+0

89-1

-3 89

+1 88

+0 86

+0

88

91

88

�Mo +1%

�Yr. +9%

92 Search Volume

Broadcast

+2 90

90

88

+1 92

+1

92 +0

93

88

Growth

YOY

Trailing 12

Mo.


95

64 -0 64

+0

97 +10

92

94

66

92


-32

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9 +11



82 83


Sentiment Breakout

Tablet Computers' topline media rating for November 2016 is 91, a -1 change over the

prior month value of 92 and a large +11 change over the prior-year media rating of 80.

This compares favorably to the Technology Trends sector media rating average of 64.

Tablet Computers' media rating max and min for the trailing 12-month period are 94 in

September 2016 and 80 in November 2015.

Ranking: Within the Technology Trends sector, Tablet Computers is currently ranked

no.8, showing a moderate -5 rank change over the prior month. Year-over-year, Tablet

Computers experienced a large gain of +10 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Tablet Computers are in the

Falling quadrant vis-à-vis its peers, showing a -1 change in short term (prior month)

growth and a large +11 change in long term (prior year) growth, versus the sector

average.

-1

91

92YTD Avg. Rating



Tablet Computers Trends

�





91+11 �

93

1032012 2013 2014 2015 2016

100% 0%

91

Sector Average64

Tablet Computers

Extreme(100)

Weak...(0)



94 95 95 93 66 90 92 - 89

94 95 95 90 82 91 91 - 89

96 96 97 94 96 47 49 - 52

Month Month


Online Sources 55 92 -4 88 95 93 +1

54 96 +1 - 92 95 94 -

49 93 -1 # 88 94 93 +3

66 97 -16 - 94 97 95 -

- 91 96 92 -

45 93 +1 - 94 96 95 -

32 93 -3 # 89 95 94 +5

56 94 -

94 96 95 -

# 90 95 93 +2

93 96 +1 # 92 94 93 -1

95 96 - - 96 97 96 -

95 96 - - 99 (equal) 99 99 -

89 95 +2 # 95 98 96 -2

94 96 - - 91 96 92 -

Low 79

95 96

96

Prior Month

Prior Year


87

Twitter

29

90

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

2%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

98 95

92 95 94

95

95 98

95

96 56

92 Current Month

#

#

#

Online News

88%

91%

66 -31%

95-

-

#

-

95


Asia

Twitter

Forums


#

-

Europe

# Blogs

Search Volume

#

-3%

-2%

Top Business

Top Consumer

North America 94

3%

-2%

95South America

Segment-Level Media

Rating Metrics


Rating Metrics

-2%

-1%90

Close Chg.

Top Business

86

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

95 70%

6%

-1%

-1%

Top Healthcare

Top Industrial

Top Services

-1%

1%

Top Technology 0%

-1%

92

87

89

-3%

95 0%

-1%

71%

Top Industry

200%

-1%

-2%


Broadcast

63

73

83

94 96 - - 91 96 92 -- -3%Top Business



�Yr.

�Mo

+70%

-1%


Social Media

Global Web

NOVEMBER

2016

�Yr. +91%

�Yr. +107%

�Mo -1%

�Mo. +1%

Online News

Tablet Computers within the Technology Trends SectorSegment-Level Media Rating Metrics



95

89

90

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Tablet Computers

-32

-22

-12

-2

+8

+18

+28

+38LeadingFalling

Lagging Gaining

1 1 6 Smartphones -



4 3 4 Big Data -1
















8 91

98

11%

+0

Tablet Computers -53 18

Cur

rent

-1

Current

Month

� Prior


10%

94 0%

96 14%

97

0%

83

5%

-2%

-24%

-31%

r Yr.

14%92

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-283

84 -2 85

�Mo.

�Yr.90

0%

26%-3 86

�Mo.

-2%

14%

-1%

92

82 +0 83 5%

+5%

�Yr.

8%

-1%

1%

6%

7%

14%

19%

19%

92

88

86 85

83 +2 81

91 -1 92

+0

89-1

-3 89

+1 88

+0 86

+0

88

91

88

�Mo +0%

�Yr. +2%

92 Search Volume

Broadcast

+2 90

90

88

+1 92

+1

92 +0

93

88

Growth

YOY

Trailing 12

Mo.


95

64 -0 64

+0

97 +10

94

66

94


-32

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9 +11



82 83


Sentiment Breakout

Cloud Computing's topline media rating for November 2016 is 90, no measurable change

over the prior month value of 90 and a moderate -2 change over the prior-year media


average of 64. Cloud Computing's media rating max and min for the trailing 12-month

period are 92 in January 2016 and 88 in December 2015.

Ranking: Within the Technology Trends sector, Cloud Computing is currently ranked

no.9, showing no measurable rank change over the prior month. Year-over-year, Cloud

Computing experienced a notable loss of -5 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Cloud Computing is in the


growth and a moderate -2 change in long term (prior year) growth, versus the sector

average.

─

91

91YTD Avg. Rating



Cloud Computing Trends

�





90-2 �

88

93

982012 2013 2014 2015 2016

100% 0%

90

Sector Average64

Cloud Computing

Extreme(100)

Weak...(0)



95 95 89 94 85 87 75 - 84

95 95 90 91 87 87 81 - 90

95 95 91 93 93 88 85 - 97

Month Month


Online Sources 84 90 -2 90 92 92 -

87 94 +1 - 92 94 94 -

87 90 - # 88 94 94 +3

85 100 -2 # 87 90 89 -1

# 93 97 97 +1

53 84 -6 - 94 96 96 -

81 88 +5 - 89 95 93 -

84 97 -6

94 96 96 -

# 88 92 92 +1

92 96 - # 93 95 94 -1

94 96 - # 98 99 98 -1

89 92 - - 99 (equal) 99 99 -

86 100 -2 # 91 96 93 -1

95 98 - # 93 97 97 +1

Low 85

92 93

92

Prior Month

Prior Year


86

Twitter

87

81

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

0%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

96 96

96 96 87

96

92 94

88

96 94

97 Current Month

#

-

#

Online News

-12%

-1%

85 -9%

95-

-

#

-

92


Asia

Twitter

Forums


#

#

Europe

# Blogs

Search Volume

#

1%

-3%

Top Business

Top Consumer

North America 95

-1%

0%

92South America

Segment-Level Media

Rating Metrics


Rating Metrics

-2%

1%87

Close Chg.

Top Business

84

Chg.

-8% Top Media Sources

Top Global Print

Top US Newspapers

WW Newspapers

88 -6%

-1%

0%

0%

Top Healthcare

Top Industrial

Top Services

0%

0%

Top Technology 0%

0%

75

86

84

1%

94 0%

0%

-13%

Top Industry

-1%

0%

0%


Broadcast

68

73

78

83

88

95 98 - # 93 97 97 +1- 1%Top Business


North America 95 0%

�Yr.

�Mo

-6%

-2%


Social Media

Global Web

NOVEMBER

2016

�Yr. -1%

�Yr. -9%

�Mo +0%

�Mo. +1%

Online News

Cloud Computing within the Technology Trends SectorSegment-Level Media Rating Metrics



88

82

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Cloud Computing

-32

-22

-12

-2

+8

+18

+28

+38LeadingFalling

Lagging Gaining

1 1 6 Smartphones -



4 3 4 Big Data -1
















9 90

98

11%

+0

Cloud Computing +09 4

Cur

rent

+0

Current

Month

� Prior


10%

94 0%

96 14%

97

0%

83

5%

+0%

-2%

-9%

r Yr.

-2%91

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-283

84 -2 85

�Mo.

�Yr.90

0%

26%-3 86

�Mo.

-2%

14%

-1%

92

82 +0 83 5%

+0%

�Yr.

8%

-1%

1%

6%

7%

14%

19%

19%

92

88

86 85

83 +2 81

91 -1 92

+0

89-1

-3 89

+1 88

+0 86

+0

88

91

88

�Mo +0%

�Yr. +0%

92 Search Volume

Broadcast

+2 90

90

88

+1 92

+1

92 +0

93

88

Growth

YOY

Trailing 12

Mo.


95

64 -0 64

+0

97 +10

87

94

85

93


-32

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9 +11



82 83


Sentiment Breakout

Camera Phones' topline media rating for November 2016 is 88, a moderate -3 change

over the prior month value of 91 and a large +18 change over the prior-year media rating

of 70. This compares favorably to the Technology Trends sector media rating average of

64. Camera Phones' media rating max and min for the trailing 12-month period are 91

in September 2016 and 70 in October 2015.

Ranking: Within the Technology Trends sector, Camera Phones is currently ranked

no.10, showing a moderate -4 rank change over the prior month. Year-over-year,

Camera Phones experienced a significant gain of +22 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Camera Phones are in the

Falling quadrant vis-à-vis its peers, showing a moderate -3 change in short term (prior

month) growth and a large +18 change in long term (prior year) growth, versus the

sector average.

-3

85

86YTD Avg. Rating



Camera Phones Trends

�





88+18 �

85

952012 2013 2014 2015 2016

92% 8%

88

Sector Average64

Camera Phones

Extreme(100)

Weak...(0)



94 93 89 86 71 88 96 - 94

88 95 94 91 80 92 96 - 92

79 93 87 74 88 29 46 - 37

Month Month


Online Sources 52 93 -1 77 92 86 -6

50 96 - # 80 90 85 -5

50 92 -4 # 56 91 86 -5

65 87 -9 # 86 94 89 -5

# 72 90 80 -10

41 98 - # 80 90 85 -5

51 93 +2 # 65 88 78 -10

37 94 +2

80 90 85 -5

# 58 81 66 -15

79 91 -7 # 75 86 82 -4

92 95 -2 # 81 93 93 +7

80 91 -4 # 97 99 98 -1

58 89 -29 # 89 95 92 -3

77 94 +6 # 72 90 80 -10

Low 69

87 92

80

Prior Month

Prior Year


93

Twitter

51

91

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

9%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

91 75

90 90 96

85

91 95

96

81 47

80 Current Month

#

#

#

Online News

109%

203%

71 -19%

93#

#

#

#

87


Asia

Twitter

Forums


#

#

Europe

- Blogs

Search Volume

-

7%

1%

Top Business

Top Consumer

North America 94

-27%

19%

60South America

Segment-Level Media

Rating Metrics


Rating Metrics

2%

16%88

Close Chg.

Top Business

90

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

96 104%

18%

0%

9%

Top Healthcare

Top Industrial

Top Services

8%

6%

Top Technology 1%

9%

96

93

94

7%

84 0%

5%

154%

Top Industry

82%

5%

-4%


Broadcast

55

65

75

77 94 +6 # 72 90 80 -10# 7%Top Business


North America 94 19%

�Yr.

�Mo

+104%

+1%


Social Media

Global Web

NOVEMBER

2016

�Yr. +203%

�Yr. +109%

�Mo -5%

�Mo. +0%

Online News

Camera Phones within the Technology Trends SectorSegment-Level Media Rating Metrics



96

94

88

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Camera Phones

-32

-22

-12

-2

+8

+18

+28

+38LeadingFalling

Lagging Gaining

1 1 6 Smartphones -



4 3 4 Big Data -1
















10 88

98

11%

+0

Camera Phones -46 32

Cur

rent

-3

Current

Month

� Prior


10%

94 0%

96 14%

97

0%

83

5%

-4%

-13%

-19%

r Yr.

26%86

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-283

84 -2 85

�Mo.

�Yr.90

0%

26%-3 86

�Mo.

-2%

14%

-1%

92

82 +0 83 5%

-13%

�Yr.

8%

-1%

1%

6%

7%

14%

19%

19%

92

88

86 85

83 +2 81

91 -1 92

+0

89-1

-3 89

+1 88

+0 86

+0

88

91

88

�Mo -6%

�Yr. +9%

92 Search Volume

Broadcast

+2 90

90

88

+1 92

+1

92 +0

93

88

Growth

YOY

Trailing 12

Mo.


95

64 -0 64

+0

97 +1085

71

78


-32

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9 +11



82 83


Sentiment Breakout

Online Privacy's topline media rating for November 2016 is 88, no measurable change

over the prior month value of 88 and a large +14 change over the prior-year media rating


64. Online Privacy's media rating max and min for the trailing 12-month period are 90 in

March 2016 and 74 in November 2015.

Ranking: Within the Technology Trends sector, Online Privacy is currently ranked no.10,

showing a moderate +2 rank change over the prior month. Year-over-year, Online

Privacy experienced a large gain of +15 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Online Privacy is in the

Leading quadrant vis-à-vis its peers, showing no measurable short term (prior month)


average.

─

85

86YTD Avg. Rating



Online Privacy Trends

�

$1,046M $8,089,777,187Current Month AVE




88+14 �

79

89

992012 2013 2014 2015 2016

94% 6%

88

Sector Average64

Online Privacy

Extreme(100)

Weak...(0)



89 81 81 89 78 100 98 - 100

87 85 81 85 79 100 100 - 100

84 81 76 78 57 78 65 - 73

Month Month


Online Sources 66 96 - 75 92 86 +1

83 100 -1 - 76 89 85 -

78 100 - # 79 95 89 +4

44 79 -1 - 73 89 81 -

# 73 92 85 +9

64 100 -2 # 77 88 86 +3

60 100 - # 52 91 81 -2

68 100 -

77 88 86 +3

# 64 84 83 +7

76 86 -3 # 63 81 78 -3

74 85 -4 # 83 91 88 +2

76 85 -5 # 94 98 96 +2

66 87 -6 # 67 85 83 -2

82 93 +2 # 73 92 85 +9

Low 62

79 83

81

Prior Month

Prior Year


100

Twitter

60

100

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

6%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

71 79

76 83 100

86

84 85

99

80 80

85 Current Month

#

-

#

Online News

51%

28%

78 37%

81#

#

#

#

79


Asia

Twitter

Forums


-

-

Europe

# Blogs

Search Volume

#

8%

17%

Top Business

Top Consumer

North America 89

-1%

6%

78South America

Segment-Level Media

Rating Metrics


Rating Metrics

7%

14%100

Close Chg.

Top Business

96

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

99 24%

12%

0%

-2%

Top Healthcare

Top Industrial

Top Services

4%

15%

Top Technology 1%

-2%

98

100

100

8%

82 1%

8%

37%

Top Industry

67%

8%

3%


Broadcast

49

59

69

79

82 93 +2 # 73 92 85 +9# 8%Top Business


North America 89 6%

�Yr.

�Mo

+24%

-1%


Social Media

Global Web

NOVEMBER

2016

�Yr. +28%

�Yr. +50%

�Mo +0%

�Mo. -1%

Online News

Online Privacy within the Technology Trends SectorSegment-Level Media Rating Metrics



99

99

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th Online Privacy

-32

-22

-12

-2

+8

+18

+28

+38LeadingFalling

Lagging Gaining

1 1 6 Smartphones -



4 3 4 Big Data -1
















10 88

98

11%

+0

Online Privacy +212 25

Cur

rent

+0

Current

Month

� Prior


10%

94 0%

96 14%

97

0%

83

5%

+3%

-1%

+37%

r Yr.

19%86

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-283

84 -2 85

�Mo.

�Yr.90

0%

26%-3 86

�Mo.

-2%

14%

-1%

92

82 +0 83 5%

-2%

�Yr.

8%

-1%

1%

6%

7%

14%

19%

19%

92

88

86 85

83 +2 81

91 -1 92

+0

89-1

-3 89

+1 88

+0 86

+0

88

91

88

�Mo +0%

�Yr. +6%

92 Search Volume

Broadcast

+2 90

90

88

+1 92

+1

92 +0

93

88

Growth

YOY

Trailing 12

Mo.


95

64 -0 64

+0

97 +10

100

85

78

81


-32

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9 +11



82 83


Sentiment Breakout

Smart Home's topline media rating for November 2016 is 88, a +1 change over the prior

month value of 87 and a large +14 change over the prior-year media rating of 74. This

compares favorably to the Technology Trends sector media rating average of 64. Smart

Home's media rating max and min for the trailing 12-month period are 91 in January

2016 and 74 in October 2015.

Ranking: Within the Technology Trends sector, Smart Home is currently ranked no.10,

showing a moderate +3 rank change over the prior month. Year-over-year, Smart Home

experienced a large gain of +15 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Smart Home is in the

Leading quadrant vis-à-vis its peers, showing a +1 change in short term (prior month)


average.

+1

88

88YTD Avg. Rating



Smart Home Trends

�





88+14 �

78

88

982012 2013 2014 2015 2016

100% 0%

88

Sector Average64

Smart Home

Extreme(100)

Weak...(0)



86 89 83 75 69 99 98 - 100

86 90 80 67 77 99 98 - 99

86 84 75 66 80 4 78 - 70

Month Month


Online Sources 82 98 -1 82 91 86 +3

90 99 - # 84 89 87 +1

87 100 - # 67 83 75 +8

62 93 -8 # 76 86 83 +3

# 77 88 83 -1

79 99 - # 85 91 90 +2

80 99 - # 80 93 88 +8

73 100 +1

85 91 90 +2

# 58 82 82 +6

83 86 -1 # 89 94 92 +1

86 91 -1 # 90 95 93 +3

80 87 -1 - 96 99 97 -

75 85 -5 - 88 96 90 -

86 93 - # 77 88 83 -1

Low 60

86 90

83

Prior Month

Prior Year


99

Twitter

80

99

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

12%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

88 82

84 88 99

90

87 90

99

87 83

83 Current Month

#

-

#

Online News

26%

2375%

69 -14%

89#

#

#

-

86


Asia

Twitter

Forums


-

#

Europe

- Blogs

Search Volume

-

1%

2%

Top Business

Top Consumer

North America 86

-5%

0%

78South America

Segment-Level Media

Rating Metrics


Rating Metrics

11%

14%99

Close Chg.

Top Business

94

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

99 19%

28%

6%

4%

Top Healthcare

Top Industrial

Top Services

6%

4%

Top Technology 1%

2%

98

99

100

1%

85 1%

3%

43%

Top Industry

24%

3%

0%


Broadcast

48

58

68

78

86 93 - # 77 88 83 -1- 1%Top Business


North America 86 0%

�Yr.

�Mo

+19%

+0%


Social Media

Global Web

NOVEMBER

2016

�Yr. +2375%

�Yr. +30%

�Mo +0%

�Mo. +0%

Online News

Smart Home within the Technology Trends SectorSegment-Level Media Rating Metrics



99

99

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th Smart Home

-32

-22

-12

-2

+8

+18

+28

+38LeadingFalling

Lagging Gaining

1 1 6 Smartphones -



4 3 4 Big Data -1
















10 88

98

11%

+0

Smart Home +313 25

Cur

rent

+1

Current

Month

� Prior


10%

94 0%

96 14%

97

0%

83

5%

+0%

-12%

-14%

r Yr.

19%88

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-283

84 -2 85

�Mo.

�Yr.90

0%

26%-3 86

�Mo.

-2%

14%

-1%

92

82 +0 83 5%

+9%

�Yr.

8%

-1%

1%

6%

7%

14%

19%

19%

92

88

86 85

83 +2 81

91 -1 92

+0

89-1

-3 89

+1 88

+0 86

+0

88

91

88

�Mo +1%

�Yr. +12%

92 Search Volume

Broadcast

+2 90

90

88

+1 92

+1

92 +0

93

88

Growth

YOY

Trailing 12

Mo.


95

64 -0 64

+0

97 +10

99

87

69

88


-32

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9 +11



82 83


Sentiment Breakout

Open Source's topline media rating for November 2016 is 88, a moderate -3 change over

the prior month value of 91 and a -1 change over the prior-year media rating of 89. This

compares favorably to the Technology Trends sector media rating average of 64. Open

Source's media rating max and min for the trailing 12-month period are 91 in September

2016 and 87 in July 2016.

Ranking: Within the Technology Trends sector, Open Source is currently ranked no.10,

showing a moderate -4 rank change over the prior month. Year-over-year, Open Source

experienced a moderate loss of -3 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Open Source is in the

Lagging quadrant vis-à-vis its peers, showing a moderate -3 change in short term (prior

month) growth and a -1 change in long term (prior year) growth, versus the sector

average.

-3

89

89YTD Avg. Rating



Open Source Trends

�





88-1 �

91

1012012 2013 2014 2015 2016

88% 13%

88

Sector Average64

Open Source

Extreme(100)

Weak...(0)



88 91 76 63 94 99 99 - 100

88 92 79 76 95 99 99 - 100

88 90 78 89 89 90 92 - 95

Month Month


Online Sources 93 98 - 81 89 81 -6

93 99 - # 85 89 86 -3

90 100 - # 63 89 63 -13

87 96 -1 # 75 82 76 -3

# 78 90 85 -5

91 100 - # 86 92 89 -3

96 97 - # 83 91 83 -5

97 100 -

86 92 89 -3

# 79 90 84 -5

84 89 -3 - 85 94 90 -

88 92 -1 # 93 96 95 -1

82 89 -2 # 97 98 97 -1

72 89 -10 # 74 88 82 -6

87 89 - # 78 90 85 -5

Low 77

87 82

85

Prior Month

Prior Year


97

Twitter

96

97

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

-2%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

87 87

90 92 99

89

89 88

99

89 95

85 Current Month

#

-

#

Online News

8%

10%

94 6%

91#

#

#

-

87


Asia

Twitter

Forums


-

-

Europe

- Blogs

Search Volume

-

-2%

-6%

Top Business

Top Consumer

North America 88

-8%

0%

78South America

Segment-Level Media

Rating Metrics


Rating Metrics

-3%

-29%99

Close Chg.

Top Business

98

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

99 4%

-7%

1%

2%

Top Healthcare

Top Industrial

Top Services

1%

5%

Top Technology -1%

0%

99

97

100

-2%

86 -1%

0%

5%

Top Industry

1%

0%

-8%


Broadcast

61

71

81

87 89 - # 78 90 85 -5- -2%Top Business


North America 88 0%

�Yr.

�Mo

+4%

+0%


Social Media

Global Web

NOVEMBER

2016

�Yr. +10%

�Yr. +5%

�Mo +0%

�Mo. +0%

Online News

Open Source within the Technology Trends SectorSegment-Level Media Rating Metrics



99

99

99

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Open Source

-32

-22

-12

-2

+8

+18

+28

+38LeadingFalling

Lagging Gaining

1 1 6 Smartphones -



4 3 4 Big Data -1
















10 88

98

11%

+0

Open Source -46 7

Cur

rent

-3

Current

Month

� Prior


10%

94 0%

96 14%

97

0%

83

5%

-8%

-1%

+6%

r Yr.

-1%89

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-283

84 -2 85

�Mo.

�Yr.90

0%

26%-3 86

�Mo.

-2%

14%

-1%

92

82 +0 83 5%

-6%

�Yr.

8%

-1%

1%

6%

7%

14%

19%

19%

92

88

86 85

83 +2 81

91 -1 92

+0

89-1

-3 89

+1 88

+0 86

+0

88

91

88

�Mo -3%

�Yr. -2%

92 Search Volume

Broadcast

+2 90

90

88

+1 92

+1

92 +0

93

88

Growth

YOY

Trailing 12

Mo.


95

64 -0 64

+0

97 +10

99

86

94

83


-32

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9 +11



82 83


Sentiment Breakout

Social Networking's topline media rating for November 2016 is 88, a -1 change over the

prior month value of 89 and no measurable change over the prior-year media rating of

88. This compares favorably to the Technology Trends sector media rating average of

64. Social Networking's media rating max and min for the trailing 12-month period are 91

in January 2016 and 87 in December 2015.

Ranking: Within the Technology Trends sector, Social Networking is currently ranked

no.10, showing a negligible +1 rank change over the prior month. Year-over-year, Social

Networking experienced a moderate loss of -2 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Social Networking is in the

Lagging quadrant vis-à-vis its peers, showing a -1 change in short term (prior month)

growth and no measurable long term (prior year) growth, versus the sector average.

-1

89

89YTD Avg. Rating



Social Networking Trends

�





88+0 �

88

93

982012 2013 2014 2015 2016

92% 8%

88

Sector Average64

Social Networking

Extreme(100)

Weak...(0)



85 94 90 83 99 87 97 - 93

86 94 90 81 99 90 97 - 93

87 95 93 84 100 93 91 - 86

Month Month


Online Sources 88 95 - 84 89 84 -2

91 96 +2 # 85 89 86 -1

87 94 -3 # 74 89 83 +2

98 100 - - 90 94 90 -

# 81 91 82 -2

66 99 - # 84 89 86 -1

82 90 -1 # 72 85 74 -11

87 95 -

84 89 86 -1

# 70 85 78 -3

88 91 +1 - 78 87 84 -

94 96 - # 88 95 89 -2

86 91 -1 # 97 99 97 -1

81 94 +3 # 80 88 88 +3

85 90 -1 # 81 91 82 -2

Low 86

87 88

88

Prior Month

Prior Year


87

Twitter

82

88

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

-1%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

87 78

84 87 93

86

88 85

95

86 93

82 Current Month

#

#

-

Online News

7%

-6%

99 -1%

94-

#

#

#

87


Asia

Twitter

Forums


#

-

Europe

- Blogs

Search Volume

#

5%

1%

Top Business

Top Consumer

North America 85

6%

-2%

89South America

Segment-Level Media

Rating Metrics


Rating Metrics

-3%

-1%87

Close Chg.

Top Business

93

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

95 2%

-2%

-1%

-1%

Top Healthcare

Top Industrial

Top Services

0%

-5%

Top Technology -1%

1%

97

87

93

5%

89 1%

0%

8%

Top Industry

6%

0%

-11%


Broadcast

68

73

78

83

88

85 90 -1 # 81 91 82 -2# 5%Top Business



�Yr.

�Mo

+2%

-1%


Social Media

Global Web

NOVEMBER

2016

�Yr. -6%

�Yr. +7%

�Mo -3%

�Mo. +2%

Online News

Social Networking within the Technology Trends SectorSegment-Level Media Rating Metrics



95

92

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Social Networking

-32

-22

-12

-2

+8

+18

+28

+38LeadingFalling

Lagging Gaining

1 1 6 Smartphones -



4 3 4 Big Data -1
















10 88

98

11%

+0

Social Networking +111 8

Cur

rent

-1

Current

Month

� Prior


10%

94 0%

96 14%

97

0%

83

5%

-11%

+0%

-1%

r Yr.

0%89

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-283

84 -2 85

�Mo.

�Yr.90

0%

26%-3 86

�Mo.

-2%

14%

-1%

92

82 +0 83 5%

-15%

�Yr.

8%

-1%

1%

6%

7%

14%

19%

19%

92

88

86 85

83 +2 81

91 -1 92

+0

89-1

-3 89

+1 88

+0 86

+0

88

91

88

�Mo -1%

�Yr. -1%

92 Search Volume

Broadcast

+2 90

90

88

+1 92

+1

92 +0

93

88

Growth

YOY

Trailing 12

Mo.


95

64 -0 64

+0

97 +10

87

86

99

74


-32

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9 +11



82 83


Sentiment Breakout

3D Printing's topline media rating for November 2016 is 86, no measurable change over

the prior month value of 86 and no measurable change over the prior-year media rating


64. 3D Printing's media rating max and min for the trailing 12-month period are 87 in

November 2015 and 84 in February 2016.

Ranking: Within the Technology Trends sector, 3D Printing is currently ranked no.15,

showing no measurable rank change over the prior month. Year-over-year, 3D Printing

experienced a notable loss of -5 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, 3D Printing is in the Gaining

quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and

no measurable long term (prior year) growth, versus the sector average.

─

86

85YTD Avg. Rating



3D Printing Trends

�





86+0 �

81

86

912012 2013 2014 2015 2016

90% 10%

86

Sector Average64

3D Printing

Extreme(100)

Weak...(0)



91 92 88 86 62 71 94 - 77

92 92 88 87 64 69 95 - 80

91 90 87 83 73 80 80 - 87

Month Month


Online Sources 78 84 - 83 88 86 -1

83 92 -1 - 87 90 90 -

67 79 +2 # 83 90 86 -1

60 84 -2 - 86 90 88 -

# 81 93 92 -1

80 97 -1 # 88 94 93 -1

86 91 +3 # 86 93 90 -3

67 93 -3

88 94 93 -1

# 90 95 92 -3

87 90 +1 - 93 95 95 -

90 92 - # 86 94 92 -2

87 91 +1 # 92 95 94 -1

80 89 +5 # 86 93 92 -1

89 92 -1 # 81 93 92 -1

Low 77

91 92

88

Prior Month

Prior Year


89

Twitter

91

86

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

2%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

92 89

93 94 87

93

90 93

86

92 87

92 Current Month

#

#

#

Online News

18%

-11%

62 -15%

92-

#

#

#

91


Asia

Twitter

Forums


#

#

Europe

# Blogs

Search Volume

#

3%

0%

Top Business

Top Consumer

North America 91

11%

0%

88South America

Segment-Level Media

Rating Metrics


Rating Metrics

1%

4%71

Close Chg.

Top Business

80

Chg.

-4% Top Media Sources

Top Global Print

Top US Newspapers

WW Newspapers

86 -1%

0%

2%

3%

Top Healthcare

Top Industrial

Top Services

1%

-3%

Top Technology 0%

1%

94

89

77

3%

90 3%

1%

-11%

Top Industry

-2%

1%

6%


Broadcast

61

66

71

76

81

89 92 -1 # 81 93 92 -1# 3%Top Business


North America 91 0%

�Yr.

�Mo

-1%

+0%


Social Media

Global Web

NOVEMBER

2016

�Yr. -11%

�Yr. +1%

�Mo +3%

�Mo. -1%

Online News

3D Printing within the Technology Trends SectorSegment-Level Media Rating Metrics



86

87

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

3D Printing

-32

-22

-12

-2

+8

+18

+28

+38LeadingFalling

Lagging Gaining

1 1 6 Smartphones -



4 3 4 Big Data -1
















15 86

98

11%

+0

3D Printing +015 10

Cur

rent

+0

Current

Month

� Prior


10%

94 0%

96 14%

97

0%

83

5%

+6%

-3%

-15%

r Yr.

0%85

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-283

84 -2 85

�Mo.

�Yr.90

0%

26%-3 86

�Mo.

-2%

14%

-1%

92

82 +0 83 5%

-3%

�Yr.

8%

-1%

1%

6%

7%

14%

19%

19%

92

88

86 85

83 +2 81

91 -1 92

+0

89-1

-3 89

+1 88

+0 86

+0

88

91

88

�Mo +0%

�Yr. +2%

92 Search Volume

Broadcast

+2 90

90

88

+1 92

+1

92 +0

93

88

Growth

YOY

Trailing 12

Mo.


95

64 -0 64

+0

97 +10

71

90

62

90


-32

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9 +11



82 83


The What, Why and How of mediaQuant’s Measurement Methodology

Question Answer

What are you measuring? The media prominence of a trend, brand or influencer.

Embracing the universal management adage that "you can't manage what you can't measure," the goal of

mediaQuant is to provide a simple, universal measurement of a topic's prominence in traditional, online, and social

media and provide valuable insight into the brands, trends and influencers affecting businesses and markets.

Why are you measuring? To create a universal standard or "ruler" of media prominence with which business professionals can establish

benchmarks, make comparisons, monitor change, and assign value.

Our overriding goal at mediaQuant is to deliver an expansive, consistent and comparable measure of media

prominence for a growing catalog of topics discussed in traditional, online, and social media. Why we measure in the

way we do is to address the need to simplify and standardize media measurement, making it easy to understand,

portable and affordable.

In our varied experience doing market and media research, a pervasive drawback to available media measurement

solutions has been the lack of comparative or contextual analysis capabilities. That is, the ability to assign relative

importance to a given measurement. How high is high? How significant is it? Is it weak or strong compared to its peer

group? With a plethora of media measurement solutions on the market, not to mention countless in-house solutions,

there are hundreds of incompatible ways to measure media prominence. You can’t determine "how good is good"

without a standard ruler of measurement that can be consistently applied across media sources, time periods and

intended audiences.

How are you measuring? We apply the same proven methodology to a vast catalog of current, new and emerging topics discussed in traditional,

online, and social media segments to build a multi-year analytic history and establish comparative ranks on a 100-

point scale.

Because we measure, validate, and index the broadest and most diverse collection of global content and media

sources using a consistent methodology, we are able to create an expansive and statistically representative data set

of media prominence with historical context going back four years. From this data set, we then calculate a media

prominence score between 0 and 100 using a ranking algorithm to transform a raw value into a comparative score.

When new topics or new media sources are added to the catalog, historical values are recalibrated to correctly

account for past historical impact on existing topics.

Over what timeframe is the

media prominence measured?

Calendar month. Historical data is captured back to a trailing 4-year period.

12AM U.S. Eastern time on the first day of the month to 12AM U.S. Eastern Time on the last day of the month.

How do you calculate and

represent media prominence?

We calculate media prominence by measuring the volume of media mentions of a selected topic, assessing the

relative importance of those mentions, and then ranking the weighted value relative to other values in our data set.

The resulting media rating serves as a standard and comparative benchmark of the broad discussion of and relative

interest in trends, brands and influencers discussed in print, broadcast and online media.

A topic's media prominence rating is a statistical rank relative to the other values in the data set and is represented as

a whole number between 0 and 100. This ranked score tells us what percentage of data values scored at or below the

data value under consideration. This is typically how standardized test scores are demonstrated.

For each measured topic, we calculate a topline media rating to provide the best overall measure of media

prominence, as well as individual segment-level media ratings to provide specific context and granularity. We'll

elaborate first on the segment-level media rating, since the weighted average of 15 of the 20+ segment-level ratings

are used to calculate the topline media rating.

The segment-level media rating for a topic is the rank of the topic's mention volume within a particular media

segment (e.g., blogs) relative to all the other (3,500+) measured topics' mention volumes within that same segment.

We measure and report on segment-level media ratings for more than 20 media segments culled from more than

20,000 news sources. (see next page).

We research new information sources on an ongoing basis and add new media segments after careful validation and

benchmarking. Media segments include:

Traditional Online

Print Broadcast Global Web

Newspapers – Worldwide Television – Major U.S. Networks Online News

Newspapers – Top U.S. Search Volume

Newspapers – Top Global Regional

Magazines – Top Consumer North America Social

Magazines – Top Business Europe Consumer Groups

Magazines – Top Healthcare Asia Blogs

Magazines – Top Industrial South America Twitter

Magazines – Top Services Forums

Magazines – Top Technology

The topline media rating for a topic, shown prominently in the upper left of each report page one, is the best

representation of overall media prominence. It is calculated as a weighted average of 15 of the 20+ segment-level

media ratings, grouped within three impact dimensions of earned media coverage as follows:

Regional Prominence Editorial Prominence Online/Viral Prominence

1. North America

2. Europe

3. Asia

4. Worldwide Newspapers

5. Top U.S. Newspapers

6. Top Consumer Print Media

7. Top Business Print Media

8. Top Trade* Print Media

* Healthcare + Industrial + Services + Tech.

9. Global Web (all publicly accessible sites)

10. Search Volume (major search engines)

11. Online News

12. Blogs

13. Consumer Groups

14. Forums

15. Twitter

What media sources do you

use?

From traditional print publications to the latest social media discussions, our universe of earned media content is

unparalleled at more than 20,000 news sources. For traditional media sources, we go to established print and

broadcast media aggregators that maintain historical archives and current feeds. We supplement the aggregators'

content with our own sourcing methods to further complete a global media picture. For social media sources, we use a

combination of real-time feeds, domain-specific indexing and historical archives. We continually research new media

sources, beta-test them and incorporate them into our production measurement methodology as appropriate. (Note

that only English-language content, original or translated, is included.)

What topics are you

measuring and how do you

determine what you measure?

We measure topics along three categories: (1) trends, (2) brands and (3) influencers (people or organizations). Within

those categories, we group topics (e.g., Wind Power) into logical sectors (e.g., Energy) to align with established

industries and market segments. A topic (e.g., Wind Power) may reside in more than one sector (e.g., Energy,

Environment).

Sectors are defined using a blend of top-down and bottom-up approaches. We start with a top-down review of

schemas from established research suppliers. We combine this with bottom-up input gleaned from content clustering

patterns, editorial review, and subscriber feedback. We also include related, tangential topics within a sector in order

to provide additional context and comparisons. In addition, we measure a broad range of sector topics to ensure the

percentile ranking has statistical relevance along a representative continuum of topics discussed in the media.

We expand our catalog of trends, brands and influencers every month. See list of tracked topics at

http://www.mediaquant.net/resources/trend-catalog/

How do you measure

sentiment?

Sentiment measures are based upon the volume of mentions of the target topic that fall into one of two mutually

exclusive sentiment categories: positive or negative. Neutral sentiment is discarded, considered neither positive nor

negative. Category assignment is based upon the prominence (volume + relative importance) of industry-standard

"positive" or "negative" terms or phrases and their proximity to the topic mention. We use the OpenNLP methodology

to facilitate term/phrase categorization.

How do you calculate AVE

(advertising value equivalent)

for brands?

AVE is typically only computed for brands or influencers, which may include corporations, products, or people.

We start with the average theoretical AVE for the month. This is a function of effective reach, average CPM (cost per

thousand), and mention volume. This is calculated across each media segment and summed. We then apply weights,

based on relevant media dynamics, to the theoretical AVE to arrive at the actual AVE. These weights may increase or

decrease the monetized value of the mention.

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