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Transformational Narratives:

Where Ethics and Corporate

Compliance MeetPresented by Carmen Poole and Douglas Kelly

Meet Your Presenters

Douglas KellyDouglas Kelly is EVERFI’s Lead Legal Editor. He generates thought leadership content about

modern ethics and compliance programs, data security, corporate compliance and culture. He

received his J.D. from Berkeley Law.

Carmen PooleCarmen Poole is the Lead Instructional Writer at EVERFI. Dr. Poole develops the design and

curriculum of EVERFI’s compliance courses. She earned her Ph.D in Social Justice Education

from the Ontario Institute for Studies in Education at the University of Toronto.

Agenda• How Ethics Relates to Compliance

• How Teach Ethics

• How to Achieve Compliance

• Questions

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How Ethics Relates

to Compliance

Problem• Traditional Compliance is Dead

• Code of Conduct Fails, Training Fails

• Buzz Words Don’t Work

What’s Missing is Ethics• Ethical Dexterity

• Definition of Ethics

• Good for Employee, Good for Company

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Ethics →

Compliance with the Law• Knowledge of the Law

• Values

• Internal Motivation

How to Teach Ethics

Educate for Ethics• Ethics: Legal vs. Philosophical Definitions

• Goodness for Goodness’ Sake

• “Effective Training”

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Tools for Successful Training• Transformational Narratives and Ethical

Dexterity

– Meaning Making

• Reframing

• Storytelling

• Rhetorical Strategies

How to Achieve

Compliance

Law + Ethics:Values

= Culture• Managers

• Measure via Training

• Transparency

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Daily Actions

• Everything Should Be a Reflection

of Your Company’s Values

• Measure via Climate Survey

• Measure via Soft Skills Training

“Act as Though…”

Legitimacy• Accountability

• Code of Conduct + Transparency

• Metrics

Takeaways

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Narratives + Laws + Ethics = Compliance

Ethics + Laws

Laws

Questions?

Douglas Kelly Carmen Poolecpoole@everfi.comdkelly@everfi.com

Thank you!Feel free to reach out with any questions.

everfi.com/corporate-compliance

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