Sponsorship Opportunities 2012 Micheal Rutter - Motorcycle Racer

We give you unparalleled access to British Superbike Series, Isle of Man TT, The International NW200, SES Zero Emission Series TT and the world renowned Macau Grand Prix in the Far East, not only in terms of race going fans but hours of live and repeat TV viewing and unprecedented press coverage. The monetary value of advertising spend alone from Michael’s press last year was in excess £1.5M.

British Superbike alone this year topped 44 million global viewers with 10 million coming from the UK and that is only part of our offering, we believe that no one really exploits properly the race going fans in terms of brand/product exposure and data base capture. We will work with you to devise the best way to maximise your ROI.

Michael’s unique combination of being competitive in both road racing and short circuit racing and having a huge personal fan base, means the possibilities we can offer you and your brand are amongst the most effective money can buy.

This brochure, outlines the championships, the bikes and Michael Rutter. Through maximum Live brand exposure, data capture, or both, we will develop the sponsorship profi le required to suit you and your budget, from camera facing rider and helmet space to main line team sponsors.

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2012 sees an intensive and exhilarating schedule:

• 13 BSB races - the world’s most viewed and competitive Superbike championship

• 7 IOM TT races – the ultimate display of human endeavour on public roads

• Macau GP- Asia’s most watched and greatest international bike race

• NW200 - The world’s fastest road race

2012 team programme

This is an incredible opportunity to take your brand and products to the heart of a truly massive audience of ABC1 buying public. On screen we have full live and repeat screening by Eurosport HD, plus the BSB on ITV4, IOM TT on Eurosport HD and ITV, and the Macau GP covered on Eurosport HD and SKYSport.

Taking place from April to November, the 2012 season will involve a total of 26 races (20 in the UK, 5 in mainland Europe and 1 in Macau).

Media outline

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With a phenomenal viewing audience in excess of 69 million across all the events, our reliable, professional, high profi le team guarantees both press and TV interview time, as well as front running race coverage. The winning record of the riders, the bikes and the effi cient way the team is run will match the essential professionalism required to represent your brand and products.

The team also has the advantage of sponsor support by Avvio, the leading brand engagement agency, to ensure your brand and all its activities work on and off the track to maximise your return.

Media coverage

Michael Rutter - principle team rider. Michael Rutter is an all-round racer, famed for his ability in wet and dry weather, at both road and short circuit venues. The son of four-time TT F2 World Champion Tony Rutter - also winner of eight Isle of Man TT races - it’s not hard to see where he gets it from. As well as numerous TT rostrum results, Michael has scored 28 British Superbike victories on four different makes of motorcycle.

He is a true racing professional with a large international following of loyal and passionate fans.

- 28 wins at the British Superbike Championship races.- 12 wins at the North West 200.- 2 wins and 8 podium fi nishes at the Isle of Man TT.- 6 wins at the Macau Grand Prix - equal most ever wins.- 1st in Isle of Man TT Zero in 2011.

The Riders

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The Rutter dynasty

Tony Rutter and his son Michael have both enjoyed huge success on Ducati v-twins. Like father. Like son. Both have made their name on the Italian v-twins. Tony won four World TTF2 titles for the Bologna factory. Michael has been a major player in the British Superbike championship with Ducatis at various times in his career. Tony Rutter an amazing talent. He won two British titles riding Yamaha two-

stroke twins and was the man to beat week-in, week out on British short circuits.But he really hit the headlines once he started racing Ducatis.

Michael is still involved at the very cutting edge of motorcycle technology, racing the 1198 Ducati in BSB and on the roads of the TT and NW200.

Sponsor testimonialsMichael is without doubt an exceptional talent and a wonderful ambassador for the sport. As a sponsor, I welcome every opportunity to see Michael wearing my logo and his standing and professionalism within motorbike racing certainly gives my brand a boost. I’ve thoroughly enjoyed working with him.

Andy Baldwin, Rapid Solicitors

If there is one name that is synonymous with motorcycle racing fans it’s the ‘Rutter’ name, whether it be the British Championship, the Isle of Man TT or the North West 200. Since 2005 Black Horse has been sponsoring Michael Rutter. With Michael it is not just about sponsoring one of the most popular and iconic British racers who will represent and promote your Brand to the highest level , it’s also about an association with a true talent who is enthusiastic and accessible to customers, always happy to sign autographs and chat to clients and is someone who is genuinely pleased to be associated with your business. Brand exposure with Michael is always high due to his huge popularity both with race fans and the media. Black Horse is the leading Motorcycle Finance provider in the UK it is a privilege to be associated with one of the leading road and track racers of our time.

Dave Macey, Blackhorse Finance

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Our affi liation with Michael started in 2009 and has continued to grow ever since. He provides an excellent platform, which we use to grow public recognition for our products. Michael’s professionalism and track success is commensurate with our own standards.

Matt & Tim Batham, Bathams

Sponsoring Michael over 10 years has certainly helped develop awareness and foster customer relations through race-meeting hospitality. Michael is a consummate professional - a humble and highly likeable talent who really knows his craft. He brings a rare blend of competitive focus and people skills to a tough, yet very glamorous profession.

Phil Crocker, Director of WW Channels Marketing, Isilon Systems – an EMC Company

We were a sponsor for Michael for the fi rst time this season, having never done any sponsorship before. He could not have done any more professionally to ensure we were happy with our logo presence and has genuinely been a pleasure to work with. We’ve also enjoyed terrifi c personal experiences and opportunities for the profi le of the company, and would not hesitate to sponsor him again.

Glennis Toms, Employers Aide Ltd

The most spirited and aggressive races in the Superbike championships.- Coverage by Eurosport reaches around 10 million homes in the UK.

- Overseas audience of 44 million households, across 61 countries.

- Minimum of 128 hours of live and 66 hours of highlights coverage per season in the UK, plus Video on Demand and online clips.

British Superbike Championships (BSB)

*Source: TNS Sport Survey

Audience profi le- 65% aged 18 to 39*- 58% ABC1 with 75%

being male- 92% own 1 or more cars

- 69% own 1 or more motorcycles

- 76% own 1 or more credit cards

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Experience the spectacle and danger of one of the last, truly great sporting challenges.

- 80k spectators on the island, with 652k TV viewing audience at its peak.

- 30 hours of top TV media coverage.

- TT featured in stories in over 50 countries worldwide including TV, radio, national press, specialist bike press and online.

TT Zero emission TV – won by Michael Rutter in 2011 Michael was thrilled to be invited by Motoczysz to race their new bike. A fantastic new generation of racing motorcycles, aimed at accelerating the development of alternative powered transport. Not sluggish battery bikes, but true racing bikes capable of speeds in excess of 140mph.

Despite narrowly missing out on cracking the prestigious 100mph lap average, Michael has absolute faith in the future of these machines.

Isle of Man TT

Reaching iconic status for many road racing fans across the globe, this race boasts an impressive fi eld.

- Potential audience of over 7.1m viewers worldwide including the Arab states.

- 932 media members from 263 global organisations.

Macau Motorcycle Grand Prix

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Enjoy the allure of Ireland’s largest outdoor sporting event and one of the world’s fastest road races.

- Over 100k spectators crowd the triangle circuit.

- Speeds in excess of 200mph.

- Coverage includes 2 hour highlights on BBC1 Northern Ireland with a peak audience of 126k.

- 67k collectively watch through BBC’s iPlayer the preview and highlight programmes.

This is an event that has been dominated by Michael Rutter in recent years.

North West 200

Our sponsorship offering has been scaled to allow for great brand exposure opportunities in conjunction with fantastic hospitality experiences for you and your customers.

As a result, there will be a combination of main title sponsors alongside equally important secondary partners. However, we recognise the level of budget will

vary so rather than setting specifi c sponsorship packages; we are very open to discuss the sponsorship options available based on the level of your available fi nancial commitment.

Whatever the scale of support – our pledge is that secondary partners will not feel like poor relations and will still get a great return and experience.

Sponsorship package costs

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The BSB bikes average more than 190bhp and are capable of reaching 200mph. If you haven’t witnessed the atmosphere fi rst hand, the explosive acceleration off the line or the riders rubbing elbows at incredible speeds - then you really should! BSB has a huge following of fans who follow the championship around the UK, and that is a testament to the teams and riders who push themselves

and their bikes to the limit, whilst never forgetting that they’re racing to entertain the massive crowds at the circuits. BSB is now a globally recognised brand, broadcast live throughout Europe, Asia and Australasia, with some of the world’s best riders and most prestigious manufacturers. And, above all, it’s possibly the most thrilling spectator sport on the planet!

The bikes

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For you and your customers seeking the real, exhilarating and very live race encounter, we can ensure you will have a very unique experience. To achieve this, we will work with you either directly or with your agencies to make sure every part of your visit will create an ultimate day.

- Paddock passes with meet and greet at the entrance

- Exclusive partner suites fully hosted by a team host

- Pre-race rider access

- Pit garage access

- B2B networking

Hospitality at the races

To increase return, we also offer experiential marketing at events and elsewhere. The nature of which depends entirely on the sponsor. Each opportunity will be assessed on an individual basis, but could include product

sampling, competitions, PR association and company link-ups. Ultimately, the opportunity will be used for data capture to provide information that you can use and act upon.

Experiential – away from the races

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To start a conversation

We would be delighted to discuss any aspect of these opportunities in more detail, so please contact us:

Michael RutterEmail: suzyburr@btinternet.comMob: 07850 740 313

Duncan GardnerEmail: duncan.gardner@avvio.co.ukMob: + 44 (0)7747 792113