mileage com pro 2005

8/8/2019 Mileage Com Pro 2005

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The group services blue chip clients in the lifestyle, consumer,

financial, technology and healthcare sections.

Our clients include Marriott, AT & T Singapore, Intel

Semiconductor, Daimler-Benz AG, Da Vinci, Expressions, Bausch

& Lomb, Novantis, SriLankan Airlines, Vertu, Cartier, Corum, etc.

Our services are specified in strategic marketing communications,public relations, and also organizing lots of press conferences,

media interviews, media trips, seminars, events, etc.

Not only implementing the communication perspective of your

current marketing strategies but through our alliance withMarkPlus&Co, the number one strategic marketing consultant in

Indonesia, Mileage can also provide a total solution to clients byproviding end-to-end marketing communication strategy andimplementations services.

ABOUT MILEAGECOMMUNICATIONS

Mileage

Communications

Group is Asias

biggest Public

Relations

network with

offices in India,

Thailand,

Malaysia,

Singapore and

Indonesia.


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A full-service strategic marketing communicationsand PR agency

A member of Pinnacle Worldwide - a global network

of PR agencies

Incorporated in 1992

Rated as one of the top 10 PR agencies in Singaporeby a US PR journal

First local PR agency (Singapore) to open an office in

New Delhi (1999)

Branches in Mumbai & Bangalore (2000)

Malaysia Office - Kuala Lumpur (2000) Indonesia Office - Jakarta (2002)

Thailand Office Bangkok (2002)

The Mileage Group is Singapores biggest agency today

CORPORATE PROFILEMILEAGE GROUP


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Mileage Communications Pte Ltd., Singapore

RAPR Mileage Communications Sdn Bhd., Kuala Lumpur Mileage Communications, New Delhi

Mileage Communications, Mumbai Mileage Communications Indonesia, Jakarta

Mileage Communications, Bangalore Mileage Communications, Bangkok

OUR REGIONALOFFICES


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Strategic Marketing Communications Corporate PR Crisis management Media Relations

Community Relations Financial PR

Investor Relations/ IPO Public Affairs & Government Relations Media Training Event Management Corporate Videos

Editorial Services Multimedia Presentation

OUR EXPERTISE


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Structure Books Writing

A combination from marketingstrategy consultancy

(MarkPlus&Co) and PRconsultancy (Mileage

Communications)

Only one expertise

Only one expertise and only

branch off ice

Some have written books in 2-3 titles and distributed in

national scalesLocal PR Consultants

Do many books writing and

internationally published.

MileageCommunications

21

Comparison Matrix among Mileage Communications (Indonesia), local PR

consultants, and global PR consultants

Global PR Consultants

Has written many books whichbecome best-sellers either in

national or international scales


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Local PR Consultants


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consultants, and global PR consultants . (contd)


Alliance

Experiences

in consulting businessin Indonesia

With various global consultingcompanies from various

competency

From 1989(A subsidiary of MarkPlus&Co)

With one or two consultingcompanies with questioned

reputation

Rarely do they alliance

Mostly are under 10 years

Longstanding in globallevel, but many are

relatively new in Indonesia


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65


Connection between

PR Consultancy andResearch

Learning Process forClient

Has in-house research divisionwhich is fully integrated with PR

consultancy division andsupported by a solid Knowledge

Center

Guaranteed becausethe philosophy is

work wi th Clientnotwork f or Client

Usually are not research-based. PR consultancyprovided intuitively.

Not certain, depends on thephilosophy and each

companys commitment

None - generally, thephilosophy i s work for

Client

Usually a re not research-based.PR consultancy provided

intuitively.




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87


Top ManagementExperiences in Making

Blueprint

Hermawan Kartajaya and YapBoh Tiong is a combinationbetween conceptual thinker

and practitioner who has beennationally and internationally

recognized

Event organizer or they whomostly write press release

without strategic and limitedexperience as practitioner.

People who are far fromIndonesia

Has experience in makingstrategic-communications

blueprints f or various companiesin Indonesia, as the integrated

umbrella to the total activity, such

as PR for the big company.

Mostly just do tactical project(ad-hoc press release or event

organizing)

Mostly just do tactical project(ad-hoc press release orevent organizing), and not

customized to the localsituation.




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Model UsedProfessionalPersonnel

Own model whichinternationally recognized and

has been applied in variouscompany in Indonesia

All personnel are full-timeconsultants who

understand the situationin Indonesia

Using models frominternational textbooks whichare not certainly suitable withthe condition of companies in

Indonesia

Using models frominternational textbookswhich are not certainly

suitable with the conditionof companies in Indonesia

Consultants who mostly onlydo tactical activity, such as

event organizer, press release,etc.)

All consultants are full-timers who may not familiar

with the situation inIndonesia




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OUR OPERATINGPHILOSOPHY

Observe integrity

Add value

Ensure quality


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Result-oriented

Cost effective

OUR APPROACH

Creative/ Innovative


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DI YOGYAKARTA

Press Conference & Publicity to build the brandimage of the new Jogja through PR approach(2001).

Never Ending Asia

KEMENTERIAN KEBUDAYAANDAN PARIWISATA

Public Relations Campaign to socialize theNational Movement to Build Public Facilities(Gerakan Nasional Pembangunan Toilet Umum);2004.

Some companies which have been handled by

Mileage Communications Indonesia are as follows:


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SRILANKAN AIRLINES

Public Relations program on a retainer basis(2003).

BANK ARTHA GRAHA

Crisis Management (2003).


Mileage Communications Indonesia (contd)


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J.W MARRIOTT ASIA

Press Conference & Media Lobbying (2003).

LIPPO BANK

Crisis Management (2003).




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SUPERBRANDS INDONESIA

PT. YAMAHA MOTOR

KENCANA INDONESIA



Public Relations program to build the positiveimage of Superbrands in Indonesia through pressconferences, press releases, media interviewsand events (2003-2004).

Communications program to Yamaha dealers in

order to launch Mio, automatic motorcycle(2003).


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DA VINCI INDONESIA

PT. TELEKOMUNIKASI

INDONESIA, Tbk.



Public Relations program on a retainer basis(2003-present).

Communications program to launch Telkomsbook, entitled On Becoming a Customer Centric

Company, Transformasi Telkom MenjadiPerusahaan Berbasis Pelanggan (2004).


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PT. DHARMALA INTILAND Tbk.

BANK INTERNASIONAL

INDONESIA



Marketing Communications Strategy to launch

Grand Champa apartment.

Communications program to launch BII NationalSales Division (2004).


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MarkPlus&Co - UNICEF



Communications program for Celebrities forKids, a charity event for UNICEFs ChildProtection Programme (2004).


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BOOKS WRITING


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OUR CLIENTS

FEEDBACK(contd)

BII National Sales Conference, Agustus2004

An extraordinary event which exceeds ourexpectation. The event motivates and

invigorates participants through theideas/nuances expressed during the event. We

hope that Mileage will maintain their work andwe thank you for the excellent work.

(Hanafi Himawan, BII National Sales Division)


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We are impressed with how they

handled and organized MIO Education, in

which everything runs smoothly thanks tothe direction and supervision Mileage

Communication. We look forward for towork together with Mileage

Communications to ensure the success of

our future events. Thank you for theexcellent contribution. BRAVO!

(Board of Director Yamaha MotorKencana Indonesia)

Yamaha Motor KencanaIndonesia, 2003

Thank you for the Superbrands PressConference arrangement. We are pleased

with the extensive coverage by the media

(Kompas, The Jakarta Post, BisnisIndonesia, Media Indonesia, Suara

Pembaruan, Koran Tempo, Republika,SWA, Asia Inc., etc). This publicity serves

as a good backdrop for Superbrands

.Your advice on the media is very

helpful.

(Superbrands Indonesia)

Superbrands Indonesia, 2003

OUR CLIENTS

FEEDBACK


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POTENTIALTEAM

MEMBERS

+


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HERMAWAN

KARTAJAYAPresident

Summary of experience. Hermawan Kartajaya is an internationally acknowledged speaker as well as

author in marketing area. He has been invited as a speaker and guest lecturer in many national and

international seminars/conferences and universities. He has authored many books and his marketing

articles have appeared in numerous national and international publications.

Areas of expertise

Marketing Strategy development

Selected experience Developed MarketingPlus 2000 Framework and subsequently expanded it to a more comprehensive

model called Sustainable Marketing Enterprise

Using this marketing framework, successfully renewed marketing strategies of many companies (both

multinational and Asian) and significantly improved their performances. Some of the major clients that

he has handled include (among many others): United Tractor (Komatsu), Indofood, Semen Gresik

Group, National Postal Saving Bank, Goodyear Indonesia, and many more. In 2000, co-published the book titled Repositioning Asia: From Bubble to Sustainable Economy with

Prof. Philip Kotler. This book was fully supported by the then Andersen Consulting Asia Pacific, published

by by John Wiley & Sons, Singapore and positioned as The Business Book of the Year.

Published articles in several Indonesian magazine and newspaper: SWA Magazine, Gamma, Bisnis

Indonesia and Jawa Pos

Hosts Siasat (Strategy), a popular weekly TV business show in Indonesia.


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HERMAWAN

KARTAJAYA(contd)

Prior work experience

Lecturer in Marketing and Sales subjects, University of Indonesia Distribution Director, PT HM Sampoerna

General Manager, PT Panggung Electronic Industries, Indonesia

Education

Harvard Business School Executive Education Program (Strategic Marketing Management)

J.L. Kellogg Graduate School of Management Executive Education (Increasing Sales Force Productivity,Delivering Excellent Customer Service, Communications Strategy Marketing Communications for the

Changing Marketplace)

The Wharton School Executive Education Program (New Product Development and Introduction, Managing

Service: Reengineering for Customer Satisfaction, Building and Leveraging Brand Equity, Integrating

Finance and Marketing)

The University of Michigan Business School Executive Education Program (Business-to-Business MarketingStrategies).

Master of Science (International Marketing), University of Strathclyde, Glasgow, U.K

Bachelor of Economics (Marketing Management), University of Surabaya


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Professional Association

Chartered Institute of Marketing

One of 12 members of World Marketing Association Council

Currently, Protem Chairman and Governor of Asia Pacific Marketing Federation Foundation (APMF

Foundation)

President of Indonesia Marketing Association (1996-1999 and 1999-2002)

Vice President of World Marketing Association (1999-2001)

President of Asia Pacific Marketing Federation (1998 2000)

HERMAWAN

KARTAJAYA(contd)


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HENDRA WARSITA

Director

Summary of experiences. Hendra Warsita is the director of Mileage Communications (Indonesia), as asubsidiary of MarkPlus&Co. Responsible to run the business of Mileage Communications (Indonesia).

Areas of expertise Marketing Communications

Public Relations Event Management IT

Selected Experience

Founder and Former Executive member of Canada-Indonesia Society. Former Executive member of Indonesian Community of Toronto and Vicinity. Former Advisor to the Mayor of City of Toronto in Culture.

Director of Private Enterprise of Indonesia Marketing Association. Board of Governor CALINDO (Canadian Alumni in Indonesia).

Chairman of PERIKA (Association of Indonesian Exporters for Canada) Member of the Board of Trustee of Academy Secretary TARAKANITA

EducationBachelor degree in Computer Science, York UniversityBachelor degree in Civil Engineering, Ryerson University

Diploma in Civil Engineering Technology, Fanshawe College of Applied Art and Technology


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ALEXANDER MULYA

Senior Consultant

Summary of experience. Alex Mulya has 3 years of consulting and industrial experience in

telecommunication ( fixed, wireless and mobile), banking/financial institution, insurance, pharmaceutical,heavy equipment distributor, retailer, food manufacturing, cigarettes, and many others.

Areas of expertise Business revitalization & restructuring of marketing activities & objectives

Developing market entry strategy for technology new to the market products

Developing brand charter model as the strategic branding consultancy model

Selected consulting engagement and industry experience Developed strategic blueprints for several manufacturing and services companies, which involved

conducting a business environment analysis, determining corporate strategic intent, developingsegmentation, targeting, positioning, and branding strategy, constructing the concepts of tacticalelements such as differentiation, marketing-mix

Host & Moderator of Superbrands Radio Talk Show at SMART FM Speaker & trainer in various marketing trainings and seminars in Jakarta, Semarang & Surabaya


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ALEXANDER MULYA

(contd)

Prior work experience Financial Analyst for PT Tjiptono Darmadji (Indonesian co) worked at debt restructuring and financial

analysis (0.5 year) Sourcing Manager for PT Sioen Indonesia (Belgium owned) worked as the responsible for developing

sophisticated textiles (for technical garments) with various sources from East & SE Asia and buyingmanager (1.5 year)

Analyst for PT Tifa Securities (Indonesian co) worked as macro & micro economy analyst for securities

brokerage (0.5 year)


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FENTY BERLIANA

PR Consultant

Summary of experiences. Fenty Berliana is the member of Brand Communications Practice ofMarkPlus&Co. Responsible to the activities and consulting projects which are related to the practice of

Brand & Communications and also responsible to the MarkPlus&Cos Communications Program, PublicRelations activities as well as PR-ing Hermawan Kartajaya, in his capacity as the marketing icon of

Indonesia; one of 50 Gurus Who Have Shaped the Future of Marketing, Chosen by Chartered Institute ofMarketing, United Kingdom; and as the President of World Marketing Association. The job descriptionincludes the industry analysis, media relations, corporate communications, internal and external relations,

MarkPlus&Co communities projects, Marketing Communications & PR consultancy (Mileage

Communications), etc. Fenty Berliana has involved in some Communications/ PR consultancy projects forclients in some industries, such as airline, banking, property, furniture, automotive and IT, luxury &

lifestyle.

Areas of expertise Integrated Marketing Communications Public Relations

Media Relations Event Management

Selected Experience Manage ASEAN Marketing Conference, 2002.

PR project for Hermawan Kartajaya as the marketing icon of Indonesia. In charge for Mileage Communications (Indonesia)-- a Marketing Communications consultant and PRAgency-- as a subsidiary of MarkPlus&Co.


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FENTY BERLIANA

(contd)

Projects Involvement

Jogja, Never Ending Asia SriLankan Airlines

Bank Artha Graha Lippo Bank

Education

Social Degree in Communications, Padjajaran UniversityGeschwister Scholl Gymnasium, Velbert, Germany

Superbrands Indonesia Yamaha Da Vinci Indonesia

Bank Internasional Indonesia

JW Marriott Asia KPPU (Komisi Pengawas Persaingan Usaha) TELKOM Indonesia

PT. Dharmala Intiland Tbk.


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IMELDA GRACIA SOEDHARMO

Consultant

Summary of experience.

Imelda is an experienced IT and automotive marketing consultant with consulting experience forComputer, Printer, IT Component and Automotive companies. Responsible to the companys

communications and Public Relations activities include media relations, corporate communications,

internal and external relations, and MarkPlus&Co communities projects. Imelda G. Soedharmo has

involved in some Communications/ PR consultancy projects for clients in some industries, such as

banking, furniture, automotive and IT.

Areas of expertise

Product and Pricing Practice

IT marketing research

IT marketing management

IT distribution system design

IT promotion Automotive customer insight research

Automotive channel management

Automotive new market development

Education

Bachelor of Science in Industrial Engineering, Trisakti University, Jakarta


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IMELDA GRACIA SOEDHARMO

(contd)

Selected consulting experience

Developed integrated marketing plan for large Computer Hardware manufacturer Developed distribution strategy for Printer manufacturer

Advised several IT Component companies regarding their promotional strategy

Developed new market penetration, marketing communication strategy and channel management for largeautomotive manufacturer


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SYAHRISA SYAHRUL

PR Analyst

Summary of experiences

Syahrisa Syahrul is the member of Mileage Communication (Indonesia), as a subsidiary of MarkPlus&Co.Responsible to the companys communications and Public Relations activities include media relations,corporate communications, internal and external relations, and MarkPlus&Co communities projects.

Areas of expertise Marketing Communications Media Relations

Event Management

Selected Experience Supporting the business of Mileage Communications (Indonesia), Marketing Communications consultantand PR Agency, as a subsidiary of MarkPlus&Co.

Supporting in marketing communications consulting projects for some clients. PR consultancy project: Da Vinci (Public Relations), PT. TELKOM Tbk. (Launching), Bank Internasional

Indonesia (National Conference), Superbrands Indonesia, Celebrities for Kids @ National Mothers Day

(MarkPlus&Co & UNICEF).

EducationSocial Degree, Major : Communication, Padjadjaran University.


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NOVIA SUKMAWATY

PR Analyst

Summary of experiencesNovia Sukmawaty is the member of Mileage Communication (Indonesia), as a subsidiary of MarkPlus&Co.Responsible to the companys communications and Public Relations activities include media relations,corporate communications, internal and external relations, and MarkPlus&Co communities projects.

Areas of expertise Marketing Strategic Communications

Media Relations Event Management

Selected Experience Supporting the business of Mileage Communications (Indonesia), Marketing Strategic Communications

consultant and PR Agency, as a subsidiary of MarkPlus&Co.

Supporting in marketing communications consulting projects for some clients. PR consultancy project: Da Vinci (Public Relations).

Education

Master Degree, Major : International Business, Monash University- Melbourne, AustraliaBachelor of Business Administration (honors), Major : Management, Trisakti University

International Business, Edith Cowan University, Perth


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FRANCISCA PRANDAYANI

Business Executive

Summary of experiencesFrancisca Prandayani is the member of Mileage Communication (Indonesia) and Brand Credence, as asubsidiary of MarkPlus&Co . She is responsible in handling both companys clients and customers relationshipmanagement in both companys.

Areas of expertiseCustomer Relationship Management.

Handling all communication activities with all clients of Mileage Communications (Indonesia)and Brand Credence.

Selected Experience Supporting the business of Mileage Communications (Indonesia) and Brand Credence by finding the

clients needs of the communication and branding consultancy services provided by Mileage

Communications (Indonesia) and Brand Credence. Supporting in marketing communications consulting projects for some clients.

EducationBachelor of Economics, Major : Marketing Management, Atma Jaya University, Jakarta


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Wisma Dharmala Sakti, 19th Floor

Jl. Jend. Sudirman Kav. 32Jakarta, Indonesia

Phone: +62-21-570 9721

Fax: +62-21-570 9712

MILEAGE COMMUNICATIONS(INDONESIA)

mileage com pro 2005

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