Last year we gave standing ovations to the likes of Avatar, Inception and Toy Story 3, but we also left the cinema disappointed after a number of others. A night out at the cinema is a pricey investment for consumers these days and so they (rightly) expect high standards from the experience. 3D has brought an element to movie viewing that most of us still can't get at home, but the story will as always, remain key.

So what are the stories that will draw the audiences this year? We've already been given two critically acclaimed and award tipped movies this month in The King's Speech and Black Swan but what else do audiences have to look forward to? Here's a brief round up of the movies we suspect will do the best - with some surprises and flops thrown in.

James Cameron presents... Sanctum 04/02/2011Coming out on February 4th, James Cameron's latest film Sanctum is set to bring in the crowds. Even his strongest critics are prepared to expect big things from this movie, as Cameron finally focuses on his previous experience of, and passion for, marine biology - filming this story in the subterranean world. Think Blue Planet meets an action adventure. Expect lots of impressive 3D and Cameron's favourite colour, blue.

Read more Here.

This week: From the blog: Must See Movies of 2011A few words from Rachel RayThe Rise and Rise of GrouponThe latest TV and search information

twitter.com/MindshareIRL

m-insights.blogspot.com

4th February 2011

It’s finally here. So what were the numbers? Neasa tells us about the launch of Sky Atlantic...

Read More

from the blog

Must See Movies of 2011Rachel Ray, Consumer Insights

torres

eygpt

fa

sky sports news

australian open

liverpool fc

skins

sky sports

sky sports football

skysports 60%

60%

90%

90%

100%

100%

110%

150%

200%

1900%

INSIGHTS & ANALYSISGOOGLE TRENDS

4TH FEB 2011

Rising Searches (last 7 days)

4th Jan - 3rd Feb 2011

Google This! This week we’ve been googling for the latest on the Torres transfer saga (seen across imitating athlete Usain Bolt’s celebration pose). Other sports news has been heavily searched - such as Sky News and the Australian Open. Andy Gray is the top news search, closely followed by Fianna Fail - whose escapades and failings have just been published in a special spread in Vanity Fair (read here). Rising local searches speaks for itself this week. The protests and subsequent disconnection of Egypt has not escaped our attention - as the people of Egypt show a much less complacent attitude than us towards unwanted government officials. It is really interesting to see searches for many male orientated programmes online have been pushed out by soaps and reality shows. Are more ladies moving online? Also of great interest is the rise and rise of Groupon - doubling in strength every month in relation to search (see p2). In entertainment, Tangled and the hilarious Super Bowl ad for Volkswagen (star wars) is trending (click here to view).

Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods.

Rising Local Searches (last 30 days)

4th January - 3rd February 2011

egypt

australia jobs gaa

michaela harte

qualifax jobs.ie

TangledEgypt

Torres does a ‘Bolt’

daft fas

fas jobsaer lingus brian cowen

torres

michaela harte

fianna failandy gray

Rising News Searches (last 30 days)

4th January - 3rd February 2011

cowen

sky sports

harte

Eastenders1

Home and Away2

X Factor3

Criminal Minds

4 Family Guy

5

Jersey Shore

6 Top Gear

7 Desperate Housewives

8 Simpsons

9

Skins10

Trending in TV Programs

Jan 2011 vs Jan 2010

Rising Entertainment

last 7 days vs. previous 7 days

sky sports news

+180%

e4

+250%

sky news

+150%

skysports

+70% star wars

+60%

The Google Trends report is published weekly by Mindshare Dublin based on search volumes according

to Google Insights. The data is owned and curated by Google, but available for public access.

For more information contact Finian Murphy (finian.murphy@mindshareworld.com) or +353 1 415 0300

bbc sport

+50%sky

+50%

Rachel Ray, Consumer Insights

1)What is your role in Mindshare? I work with Finian in Consumer Insights. We conduct the research projects for clients that helps them further understand their consumers and make informed decisions regarding media usage. I also pull together everyones’ input for this weekly report - which has been fantastic because it’s giving me the chance to work with lots of great people here in Mindshare!

2)What media developments are you keeping an eye on?Call me boring, but I am really interested in how

people are interacting with things like direct mail deals and coupons this year. Value is absolutely key for the consumer - now more than ever. The phenomenal success of Groupon is testament to this and Facebook Places is going to play a key role too. There is a great book Why Popcorn Costs so Much at the Movies for anyone wising to understand the world of coupons and the economics of pricing in general! I am really interested in seeing our results from our annual State of the Nation survey regarding coupon usage...

3)What's your favorite recent campaign? I loved the Old Spice ‘The Man Your Man Could Smell Like’ campaign. Thought it was a really good example of how to have lots of media platforms working together. I could (and have) watched it over and over and have interacted with the campaign over Twitter.

4)To Tweet or not to Tweet? To tweet! First thing I do after switching off my alarm in the morning. It's probably my main source of information now. @RachelLuRay

+2

+6

NEW

-2

-1

tangled

+90%

today fmbbc radioradio 1newstalkfm10496fmradio nova

today fm livelmfmradio onekclrbbc 5 liveradio 1radio 5 live

Trending in Radio

0

NEW

Jun Jul Aug Sep Oct Nov Dec Jan

The Rise and Rise of Groupon...

Searches for Groupon have almost doubled

month on month in Ireland! Searches for

Coupons in general have tripled since 2007.

NEW

NEW

NEW

Our Five Friday Follows!Stats and Facts: @infobeautiful

News and Trends: @stephenoleary

Advertising: @adsoftheworld

Local Business/Organisation: @sciencegallery

Personalities: @MiriamOCal

Reckitt B

enckise

r

Unilever

Ireland P&

G

Glaxosmithk

line

Danone

Johnson&

Johnson

Kellogs Ir

eland

O2 Ireland Ford

Eircom

472479479482565588606775

984

1,247

TV News

HW + CH (Multichannel TVRs)

Top Rated Programmes

Adults 15-34 (Multichannel TVRs)

1. Mrs Brown’s Boys is rating very well with both the

HW+CH and Ads 15-34 market. Such high ratings for

this are surprising considering its time slot at 9.20 on a

Sat Night especially for the Ads 15-34 audience

2. Operation Transformation has gripped the nation and

is motivating many to follow out their new years

resolutions to lose weight. The show is performing well

with all audiences. Particularly with HW+CH : 17 ratings

3.Ireland will take on Italy in the Six Nations

Championship tomorrow. Live coverage of the game

will be broadcast by RTE with commentary following

the game by Tom McGurk. Kickoff at 2.30pm

4.Both the 18:00 and 21:00 news are preforming very

well.

Top TV Advertisers 17th - 23rd Jan 2011

O2 Prepay

Supervalu

Tesco Com

Toyata Car

Sky Brand

KFC Stre

etwise

PC W

orld

Danone Activ

ia

VHI Healthc

are

Xtra Visio

n

264267295298306324333354

470479Top 10 Brands 17th - 23rd Jan 2011

The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data.

For more information contact Jill Robinson (jill.robinson@mindshareworld.com) or +353 1 415 0300

Coronation Street

Eastenders

Mrs Brown's Boys

The Late Late Show

Grey's Anatomy

RTE News 9

Fair City

Operation Transformation

Six One

Emmerdale 7.08.08.08.0

9.09.0

10.011.011.011.0

Sponsorship OpportunitiesThere are many sport Packages being made available by TV3 for a brand to get involved with. The Champions League, Europa League and All Ireland GAA Championship are available for a brand to spot buy. More details available.

RTÉ Media Sales are currently seeking a sponsor for The Business presented by George Lee, starting on RTÉ One on Friday 4th March at 8.30 p.m..

RTÉ media sales are currently seeking a sponsor for our Garden Strand 2011. Two brand new gardening series are coming to RTÉ One this year - Dermot’s Hidden Garden and How To Create A Garden.

Mrs. Brown’s Boys

The Late Late Show

RTE News 9

Eastenders

Fair City

Coronation Street 20

Operation Transformation

Six One

All Ireland Talent Show

Ear to the Ground 14.015.015.0

17.019.019.020.021.0

23.025.0