mingl community - presentation & business plan

8/14/2019 Mingl Community - presentation & business plan

1/70

COMMUNITYCOMMUNITY

WorldWide Ltd.WorldWide Ltd.


2/70

Declaration of Responsibility

The Board of Directors of Community WorldWide Ltd

accepts full responsibility for all information in the

Information Memorandum and confirms that it is

correct, complete and in accordance with all known

circumstances of relevance to the establishment of ashare issue in the company. As far as we are aware,

no information has been excluded that could be

presumed or assumed to change the aims, objectives

or meaning of the Information Memorandum.

Ozan zerk LarsJohan Myrtren

CEO COB


3/70

Index

Statements

Business

The Opportunity

Figures and Facts

Organization

Market Plan Financials

Valuation

Funding

Exit Case Study

Important Information


4/70

STATEMENTS


5/70

Mission Statement

CWW will develop and produce Internet based

Community Sites with focus on a global market

segment ranging from 16 to 26 years, incorporating

modern technologies and improve on concept whilst

complying with international standards,specifications and qualities.


6/70

Vision

Become one of the biggest online community

providers in the world by providing users with stateof the art software and know-how.


7/70

BUSINESS


8/70

Business

A company in the business of developing, running &

marketing world leading online community solutionsbased on previous experience from cases in

Scandinavia with ITouch.

A company with strong ties to the biggest telecom &

media organizations in the world, and run by highlyskilled personnel with proven track records of

success from the business.


9/70

THE OPPORTUNITY


10/70

The Opportunity

An increasing number of people are experiencing the

great advantages that online P2P and B2Pcommunities provides.

A whole new group of people, regardless of age,

gender or location is taking part in a global

communication revolution.

New countries are providing better access to

solutions that combine internet and mobile-telecom.


11/70

The Opportunity

This translates into large and fast growing

markets for:

New products that enable safe and securecommunication.

New possibilities for marketing andtargeting costumers.

A whole new line of goods yet to bedeveloped and offered on consumer

demand. Previous examples of similar business-

cases include Myspace.com,Youtube.com, Flickr.com and

Facebook.com


12/70

FIGURES & FACTS


13/70

Key Market

The product appeal is primarily to young adults who are

most likely to have access to both internet and mobilephones.

The vast majority will be in the age of 15 - 25. Any age group

is a potential target, only limited by the site-profile we

choose to brand and our marketing profile.

Because the product is targeted to a group of costumers

that is greatly familiar with the use of internet and mobile

phones, the start-up and economic turnover will mostly

depend on the marketing strategy.

Indeed, with the right partner, this product will be a long

awaited product for members, and would be a great

supplement to their existing internet and mobile phone

habits.


14/70

The Competitive Advantage

The competitive advantage of Community

WorldWide Ltd arises from having access tosoftware that has been firmly tested in leading

telecom/internet markets, such as Scandinavia, and

personnel that have a proven track record of

success in the business.


15/70

Specifics for the UK-market

CWW will approach the UK Market as the first substantial

market outside Scandinavia.

UK is experiencing a fast growth in the use of mobile

solutions; SMS, MMS, Mobile internet & Wap.

More than 60million subscribers (exceeding the number of

citizens) sent more than 41,8 billion SMS, resulting in morethan 13 SMS each week per subscriber. (ref. MDA/Text.it)

More than 13,3 million people used their phones for

downloads and browsing the mobile internet in the UK

during July 2006, in line with an upward global trend. (ref.

MDA/Text.it)

Among the 10 most used sites accessed by phone Chat

sites, WAP Directories, Games/Wallpapers/Ringtones,

Mobile communities/blogging represented the vast majority.


16/70

European & UK Market

The UK population estimate in 2001 was 59.1m in

24.1m households.

Assuming 1 target individual per household, this

would give a UK market of 10.7m.

This would suggest a potential European market of(based on 159m households before the last

extension of the European Union) of around 71m

individuals.


17/70

More Figures & Facts

With regard to mobile ownership in the UK the age

split is as follows:

AgeAge 12-24 - 22%12-24 - 22% AgeAge 25-34 - 20%25-34 - 20%

AgeAge 35-44 - 21%35-44 - 21%

AgeAge 45-54 - 16%45-54 - 16%

AgeAge 55-64 - 13%55-64 - 13%

AgeAge 65+ - 8%65+ - 8%

In the UK, as in the rest of Europe, it is expected thatmore and more younger age groups will start using

mobile phones and create an even larger market for

mobile-internet; the mobile phone is no longer

reserved the adults or the rich.


18/70

Market Potential

There are more mobile phone users than internet

users in the world today.

With the development and growth of mobile-

internet, a large audience will have access to the

internet 24/7, and the boundaries of traditional

internet access will vanish.

A virtual community will become as ordinary part of

life as live socialization, and people will spend more

time socializing in the virtual world than in the real

world.(CEO, Norsk Ideutvikling AS Ozan zerk)


19/70

Competitors vs. Mingl.co.uk

There are many international sites that offer different

community products. Most of them do not provide thewhole aspect of an online community, but focus onone or a few elements of it, such as only chat, or onlyblog and picture gallery or focus more on dating thanfriendship etc.

The UK population is familiar with US based onlinecommunities such as MySpace.com, Flickr.com &Hi5.com. But, these sites do not have a local UK-based profile as Mingl.co.uk will have, and themobile-phone activities are next to nothing.

Mingl.co.uks advantages lies in its local-anchor aUK-community for UKs users and it mobile-internetinteractivity. Mingl.co.uk does also provide its userswith all common community products; chat, blog,

profile, gallery and more!


20/70

ORGANIZATION


21/70

Company Structure

The Company is organized as a Group where

Community WorldWide Ltd serves as Mother to aGroup of National Companies with or without

Affiliates or Daughters.

Community UK Ltd will have the name Mingl. In

Germany, Spain and so on we will either use thesame name or names more tailored to the individual

market.


22/70

The CWW Group

World Wide

UK France Italy

USA Inc Australia Belgium

Germany

TheNeather-

landsSpain

Mexico

Canada HawaiiNew

Zealand

Austria Switzer

land

Hong Kong

ArgentinaChile

Ireland Suisse Suisse

Turkey

Singapore


23/70

Members of the Board

LARS JOHAN MYRTROEN

30 years experience in international finance and fund raisingHas held several directorships in High Tech companies, most

notably in BirdStep Norway ASA during the period of listing on

Oslo Stock Exchange.

OZAN ZERKCEO of Norsk Ideutvikling AS and Emineus Ltd. Has more than

10 years of experience from founding companies, latest

projects being Biip.no, Chatter.no, NordicFace.com. Have

background from Faculty of Medicine, University of Oslo.


24/70

Board of Directors

Community WorldWide Ltd

Company Secretary

CEO

Name

Sales & Marketing

Name

CFO

Name

R & D

NIU

COO

Name

Secretary

UK

Germany

Spain

France

Controller

NameName I

Name II

Back Office

Name

Support I

Thue Neatherlands

Italy

Ireland

Austria

Switzerland

Chart


25/70

MARKET PLAN


26/70

Time Schedule 2007

Project Start

Funding

Recruitment

Start UK

StartGermany

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC


27/70

Roll Out 2008

UK

Germany

Spain

France

Italy

Netherlands

Ireland

Austria

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC


28/70

All shares privately held by founders and boardAll shares privately held by founders and board

membersmembers :

Founders & Management 48%

NIU 19%New Financial Partners 33%

Ownership


29/70

By end of Q4 2007:Accumulated sales revenue: 640.000Communities: 2

By end of Q4 2008:Accumulated sales revenue: 14.600.000Communities: 13

By end of Q4 2009:

Accumulated sales revenue: 44.100.000Communities: 23

Milestones


30/70

FINANCIALS


31/70

Start Up Cost UK 2007

772 3731 301 90110 697 319Funds left for next setups

1 727 6272 493 84920 491 181Total Project Cost - UK Set Up 2007

210 000318 8432 619 834Total Fees

33 90051 470422 916Telecom18

51 20077 737638 740Other Cost Daughters17

90 000136 6471 122 786*)Other Cost16

125 000189 7881 559 425*)Consultancy fees15

62 50094 894779 713*)Financial fees14

22 50034 162280 697*)Legal fees13

13 50020 497168 418Insurance12

2 2503 41628 070Company Secretary11

6 75010 24984 209Book keeper10

9 00013 665112 279Auditor9

36 00054 659449 114Board meetings/salaries8

23 00034 921286 934Travel Expenses7

12 50018 979155 943*)Office Equipment6

46 30070 297577 611*)Office Cost5

572 477869 1927 141 879*)Sales & Marketing4

80 000121 464998 032*)IT Equipment3

430 750654 0085 373 779*)Manning, Payroll 20072

110 000167 0131 372 294*)Set up and Programming incl NIU/Biip1

NOKItemLine no

All figures in GB


32/70

Revenue

All figures in GB

117.735.156117.735.156116.123.086116.501.819103.977.07873.536.91644.174.86114.582.506641.110Income per year

4.659.2754.659.2754.659.2753.425.9372.204.1881.389.194000South Africa

18.293.06018.293.06018.293.06018.293.06013.450.7798.653.994454.51600Brazil

481.655481.655481.655481.655354.158227.85951.77700Portugal

688.079688.079688.079688.079505.940325.51330.04100New Zealand

481.655481.655481.655481.655354.158227.85947.87000Singapore

688.079688.079688.079688.079505.940325.51385.48100Hong Kong

7.136.3587.136.3587.136.3587.136.3585.247.3223.376.0341.418.50200Turkey

1.995.4281.995.4281.995.4281.995.4281.467.226943.988446.21300Australia

10.311.34910.311.34910.311.34910.311.3497.581.874943.9882.561.99800Mexico

1.602.2401.602.2401.602.2401.602.2401.178.118757.980437.90900The Netherlands

1.022.2881.022.2881.022.2881.022.288751.682483.619304.80200Belgium

5.789.6905.789.6905.789.6905.789.6905.789.6904.257.1252.738.959143.8530Italy

1.602.2401.602.2401.602.2401.602.2401.602.2401.178.1182.127.75379.6200Chile

3.224.1403.224.1401.612.0703.224.1403.224.1402.797.4151.525.261240.3250Canada

6.045.2626.045.2626.045.2626.045.2626.045.2624.445.0452.859.864600.8120France

3.715.6243.715.6243.715.6243.715.6243.715.6242.732.0771.757.770461.5990Argentina

727.397727.397727.397727.397727.397534.851344.114108.4390Switzerland

29.675.84529.675.84529.675.84529.675.84529.675.84521.820.47414.038.9085.161.3630USA

4.393.8734.393.8734.393.8734.393.8734.393.8733.230.7892.078.633873.3750Spain

801.120801.120801.120801.120801.120589.059378.990179.1440Austria

393.188393.188393.188393.188393.188289.109186.007107.4620Ireland

8.109.4978.109.4978.109.4978.109.4978.109.4978.109.4975.962.8663.836.403201.492Germany

5.897.8165.897.8165.897.8165.897.8165.897.8165.897.8164.336.6302.790.111439.618England

201520142013201220112010200920082007COUNTRY


33/70


34/70

Cash Flow

All figures in GB

19.267.25717.853.88916.535.96815.223.48513.917.70312.599.36311.260.4499.908.9648.538.7157.179.9295.870.7234.619.519Balance

15.882.4461.413.3691.317.9201.312.4841.305.7821.318.3401.338.9141.351.4861.370.2491.358.7851.309.2061.251.2041.234.708Net Movement

28.292.4152.849.0622.489.9942.469.5412.466.2302.441.7042.404.0342.391.4622.372.6992.206.8502.206.8502.008.6521.985.338Expenditure

44.174.8614.262.4303.807.9143.782.0253.772.0113.760.0443.742.9483.742.9483.742.9483.565.6353.516.0563.259.8563.220.046Income

TotalDecNovOctSepAugJulJunMayAprMarFebJan

2009

3.384.8113.153.7352.944.8872.724.8632.501.3892.291.0212.084.1581.881.0901.817.0301.735.4971.644.7111.535.087Balance

1.971.328231.075208.849220.024223.473210.368206.863203.06864.06081.53490.786109.623121.604Net Movement

12.611.1781.721.6851.600.0581.549.0731.465.5161.328.4181.239.6031.225.325626.996500.350471.193452.355430.605Expenditure

14.582.5061.952.7601.808.9071.769.0971.688.9891.538.7861.446.4661.428.393691.056581.884561.979561.979552.209Income


2008

1.413.4831.471.5471.593.1231.694.7001.819.5001.928.2502.057.7502.192.7502.452.000000Balance

1.413.48358.063121.577101.577124.800108.750129.500135.000259.2502.452.000000Net Movement

1.727.627406.095268.116248.116124.800108.750129.500135.000259.25048.000000Expenditure

3.141.110348.031146.539146.539000002.500.000000Income


2007


35/70

Profit & Loss Accounts

All figures in GB

57.305.644Net Profit (Loss)50.201.192Net Profit (Loss)29.894.292Net Profit (Loss)

59.196.175Total Expenditure53.775.886Total Expenditure43.642.623Total Expenditure

116.501.819Group Income Sales103.977.078Group Income Sales73.536.916Group Income Sales

P&L 2012P&L 2011P&L 2010

15.882.446Net Profit (Loss)1.971.328Net Profit (Loss)1.086.517Net Profit (Loss)

28.292.415Total Expenditure12.611.178Total Expenditure1.727.627Total Expenditure

44.174.861Group Income Sales14.582.506Group Income Sales641.110Group Income Sales

P&L 2009P&L 2008P&L 2007


36/70

Break Even

Break Even

0

20 000 000

40 000 000

60 000 000

80 000 000

100 000 000

120 000 000

140 000 000

2007 2008 2009 2010 2011 2012 2013 2014 2015

In GB

Revenue Stream

Expenditure


37/70

VALUATION


38/70

Comparable Valuation

Myspace.com

Bought by Fox Newscorp. from Intermix Media in March 2006.

March 2006 Members: 66 million

March 2006 Sales value: 580 million USD

March 2006 Value per member: 8,70 USD

September 2006 Members: 109 million

September 2006 Valuation: 15 billion USD

September 2006 Value per member: 137 USD

FaceBook.com

January 2007 Members: 15 million

January 2007 Valuation: 1 - 2 billion USD

January 2007 Value per member: 70 - 140 USD

Playhead.com

6% penetration rate of Swedish population.

Bought by Modern Times Group from founders in Jan. 2007.

January 2007 Members: 530.000

January 2007 Valuation: 18 million USD

January 2007 Value per member: 34 USD

Biip.no

7% penetration rate of Norwegian population.

January 2007 Members: 270.000

January 2007 Valuation: 10 - 20 million USD

January 2007 Value per member: 34 - 68 USD

International Community websites Scandinavian Community websites

Mingl.co.uk Expectations

Penetration rate of UK: Valuation (35-140 USD)

10% 210 - 840 million USD

7% 150 - 600 million USD5% 105 - 420 million USD

1% 21 - 84 million USD


39/70

FUNDING


40/70

The concept is up and running in the Norwegian

Market and making profit.

One could choose to take on new Markets and

financing it by revenue created.

Organic Growth


41/70

Licensing the soft ware to major companies withinthe Industry.

License Agreement

Sh I


42/70

Time of Placement March 2007

No of shares issued 50.000.000

Par Value GB 0,01

New Placement 16.500.000

Price per Share GB 0,15

Total amount GB 2.500.000

Share Issue


43/70

EXIT

I d t i l B O t


44/70

The Board of Directors estimate that in 24 to 36

months CWW will achieve turnover large enough toattract major market players.

A buy out could range from 33.3% to full take over.

Industrial Buy Out

Li ti


45/70

A Public Listing could be possible within 24 to 36

Months.

The Board of Directors will consider carefully where

such a listing should take place, but the London Stock

Exchange and or NASDAQ seems at the time being

most likely.

Listing


46/70

CASE STUDY

Biip.no

Th Bii


47/70

The case: Biip.no

Biip is Norways largest community for young adults

(age 16-26), with almost 300 000 members (6,42%)of a total population (regardless of age) of 4,67mil.

Within 12 months, Biip.no grew from 0 members to

more than 200 000 members (4,28%), becoming

the fastest growing community in Scandinavia.

Biip is a social platform for members where they can

interact with fellow members trough their personal

profile, gallery, blog, guestbook etc.

Biip offers also news, links, chat, free SMS and a

variety of entertainment solutions.

N k Id t ikli AS


48/70

Norsk Ideutvikling AS

The company behind the software, currently in use in Scandinaviaunder the brand Biip.no/se/dk

Members of the board & shareholders:

Ozan zerk, CEOBackground from Faculty of Medicine, University of Oslo, Norway.Has more than 10 years of experience from founding companies, latest projectsbeing Biip.no.

Erling L. Andersen, COOBackground from Westerdals School of Communication, Oslo/Norway.Former Art Director in companies such as Scandinavian Advertising Group, SchibstedMobile and TIBE Advertising Group.

Bo Myrs, CTOBackground from Master of informatics University of Oslo, Norway

Former Network Administrator for Helly Hansen US & Helly Hansen Canada.

A trusted partner for companies such as Helly Hansen, Itouch, SBSBroadcasting and more.


49/70

About the software

- Programmed in ASP.net / C#

- Database: MsSQL

- Operating system: Windows 2003 Server

- Technology includes JavaScript, AJAX and RSS

- Internal ad-serving software included; ASL Adserve

- Programmed in PHP / MySQL

- Standard supported ad-formats:

768x150, 180x150, 140x350, 468x60

Profile


50/70

o e

The software features a fully

funtioning profile.

The profile consists of:

6. Member picture

7. Member description

8. Member blog

9. Member guestbook

10.Member messagefield

11.Member friends

12.Member gallery

13.Recent member activity

14.Recent visitors to the profile

Member gallery


51/70

g y

The software features a fully

funtioning gallery.

The gallery gives members the

opportunity to share their pictures

with fellow members and non-

members.

Only members of Biip can comment

on the pictures, but non-members

can view both the pictures and

comments.

All pictures are tagged in a

database, and makes it possible

to search for.

The gallery is a popular stepstone of

Biip.no

Gallery image


52/70

y g

Each picture can be enlarged forbetter view, and be commented

on by other members.

Each picture is tagged by theprofile-owner with different

words related to the picture:Friends, Playstation, Work,

Fun.

Each picture can also be

described by the site owner:

My buddies and I at work

playing playstation!

Member friends


53/70

Each member have their own

friendlist.

The friendlist gives fellow members

and non-members access to findout more about your friends , and

gives an easy access to your

friends profiles.

The profile owner can comment on

each friends: My best friend

Peter, the greates friend ever.Love you Bro!.

The friendlist helps members to find

out about potential common

friends.

- If person A is a friend of person B,and an other friend of person A

visits person B, he will be

informed about that person B is

friend with theier common friend,

person A This create a strong

platform for a community growth.

Clubs


54/70

A Club is like a profile, but serves

the role of presenting an interest

and not a personal presentation.

The clubs could be based on atheme or interest, such assports, music, friends-club or

fan-clubs.

Each member can either create their

own Club or join others.

Professional attendance is also

possible, such as a band creating

their official fan-site or a movie

studio creating a promotional site

for their movies.

A band could share music from pastor future releases, show

movieclips from concerts, interact

with fans trough a Blog etc.

Tag-system


55/70

g y

Most of the content on Biip is

tagged. Tagging is a way of

catagorizing the content.

Pictures, Blogs, Profiles all contain

stuff that other members would

like to enjoy, and by tagging it it is

possible to search for the content.

Such searches could be a theme,

like Music og Sports, or more

spesific such as Rolling Stones

or Tiger Woods.

The tag-system alse gives the

audience a reflection about what

is on the agenda. The most

tagged words is gathered in a tag-

cloud that highlights the popular

themes.

Login-screen (advertisement)


56/70

g ( )

Login-screen (SMS-competition)


57/70


58/70

DEMOGRAPHY

Demographics


59/70

Demographics

202.000 members by 1.May 2006

270 000 members by 1.January 2007

56% of the members are girls, 44% are boys.

Average age for boys: 22

Average age for girls: 20

60% of the members: 16-26 age

46% of the members above the age of 18

13% of the members above the age of 26

Member Growth


60/70

Member Growth

User Information


61/70

User Information

On each member we have:

Age / date of Birth

Gender

Address

Mobile phone number

E-mail address

Height, weight, hair & eye colour, marital status

...and what they are seeking (flirt, date etc).

Such knowledge opens new doors for targeted

advertisement!

Unique visitors each week & a comparisonith th di i N


62/70

with other media in Norway.

0

20 000

40 000

60 000

80 000

100 000

120 000

140 000

Biip.no Hardware.no Inpoc.no Dagsavisen Gamer.no Popit

Unique Visitors

Weekly page views


63/70

Weekly page views

0

1 000 000

2 000 000

3 000 000

4 000 000

5 000 0006 000 000

7 000 000

8 000 000

Biip.no Hardware.no Inpoc.no Dagsavisen Gamer.no Popit

Page Views


64/70

FINANCIAL

Income versus Expenses 2006


65/70


0

50 0000

100 0000

150 0000

200 0000

250 0000

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

General income Premium SMS

Ad income Expenses



66/70

Advertisment 75 000 90 000 120 000 135 000 160 000 175 000 190 000 200 000 250 000 280 000 380 000 380 000

SMS 28 000 102 000 146 000 179 000 210 000 220 000 230 000 250 000 260 000 280 000 300 000 320 000

Q1 sms 276 000 Q2 sms 609 000 Q3 sms 740 000 Q4 sms 900 000

Q1 adverti 285 000 Q2 adverti 470 000 Q3 adverti 640 000 Q4 advertisme 1 040 000

Q1 incom 561 000 Q2 incom 1 079 000 Q3 incom 1 380 000 Q4 income 1 940 000

Q1 costs 350 000 Q2 costs 600 000 Q3 costs 700 000 Q4 costs 800 000

Q1 total 211 000 Q2 total 479 000 Q3 total 680 000 Q4 total 1 140 000

Total 2006 2 510 000



67/70

IMPORTANT

INFORMATION

Company Logo


68/70

CompanyLogo

Details


69/70

Community WorldWide LtdCommunity WorldWide Ltd

Company reg. no. UK 883 916 182Company reg. no. UK 883 916 182

45, Windermere Road45, Windermere Road

Nantwich, CheshireNantwich, Cheshire

CW2 8RJCW2 8RJ

United KingdomUnited Kingdom

PhonePhone

Home page : www.CommunityWorldWide.comHome page : www.CommunityWorldWide.com

E-mail : [email protected] : [email protected]

Details

Attachments


70/70

Articles of Association

Founders CV

Complete budgets

Technical Presentation

Subscription Form

Attachments

mingl community - presentation & business plan

Documents