Mining the Social Web to Analyze the Impact of Social

Media on Socialization

Department of Computer Science and Engineering

Bangladesh University of Engineering and Technology

Md. Nazmus Sadat, Shibbir Ahmed, and Muhammad Tasnim Mohiuddin

Introduction

To Investigate the Role of Social Media in Socialization

Process

Objective

To Assess the influence of Social topics in Social Media

To Observe how Social Media assist People in Group

Socialization

To Analyze the Impact of Social Media as Agent

of Socialization along with Family, Age mates,

Teachers, Literature and Mass Media

Social Media & Socialization

Can Social Media help to Re-socialize Drug Addicts?

Experiment conducted by

Dutch organization

ikgebruik.nl

Finding drug addicts in society properly

Helping them to set up a Facebook profile

Guiding them to make better friends online

Helping them to gain self confidence and adapt

to noble qualities of better Facebook friends

Social Media for Re-Socialization

Social Media influence on Anticipatory Socialization

Social Media users can assess the customs and standards of

an organization and adapt themselves accordingly before

joining that organization.

Facebook Statistics [Jan, 2013]: total no. of Pages ~ 50

million ; average no. of posts per page ~ 36; a user

connects with 80 pages/groups on average.

All Social Media Statistics [Oct, 2013] ~1.61 billion

users worldwide using social media channels of

Facebook, Twitter, Google+, Instagram etc.

Experimentation Environment

Obtain Twitter API Access

Use Consumer Key, Access

Token etc. to create Twitter API

Connection

Create OAuth

Access Token

Credentials

Create a demo app to get

OAuth credentials in Twitter’s

Developer Website

Install VirtualBox

Setup Virtual Machine

& Access IPython

Notebook

Install Vagrant

Clone Github

Repository of Mining

the Social Web

Initialize Vagrant

Access IPython

Notebook

20

30

40

50

60

70

80

-8 -7 -6 -5 -4 -3 -2 -1 0

Po

pu

lari

ty (

on

sc

ale

of

10

0)

Weeks ago

Art

Culture

Family

History

Politics

Religion

Society

Society P:51.4

News P:86.4 C:1.7

%

Culture P:60.8 C:3.5%

Novosti P:63.1 C:1.7%

Brand P:61.8 C:1.5%

P:62.3 C:2.6%

P:31.2 C:1.7%

P:67.8 C:3.2%

Mobile P:68.6 C:1.5%

Life P:75.1 C:2.9

%

Politics P:67.2 C:2.1%

Technology

Humane Economy

Most of the selected

Hashtags have Mean

Popularity Rating > 50

Hashtags Mean Standard

Deviation Society 59.222 3.011

Culture 44.667 2.162

Religion 43.024 1.333

Family 68.611 5.567

Politics 58.156 1.491

History 51.222 1.031

Art 68.444 0.497

Popularity Rating of

selected Hashtags does

not fluctuate much

Experimentation Result & Analysis

Based on the analysis

of tweets & hashtags

with higher frequency by

Mining Twitter data, we

have selected

7 keywords related to

Socialization:

# society

# culture

# religion

# family

# politics

# history

# art

Comparison of Popularity Trend of selected

Hashtags During Nov-Dec,2013 Statistical Analysis of Selected Hashtags

Twitter Hashtags Analysis using Hashtagify.me

Analysis with

Twitter #Society

for last 3 years

C:

Correlation

P:

Popularity

Conclusions

Illustrating the influence of Social topics in Social Media by

popularity and correlation of hashtags related to Socialization

Assessing that Social Media help people grasp the core of

culture, society, religion, politics or any other philosophy

Addressing an important issue of social networks-

how social networking indicates positive effect in

Socialization Process

Investigating the role of social media in socialization

process by Mining the Social Web

Realizing the significant existence of Social Media in

social life and its massive influence on Socialization

International Conference on Informatics, Electronics & Vision (ICIEV)

23-24 May, 2014, Dhaka, Bangladesh