miro

Serena Pollastrithesis project presentation03.11.2009

Serena [email protected]

2

Maps and service design

the map becomes service driver when

the interaction user-map-user generates

connections among communities and/or

individuals in the real world


3

What is a map?

Geography is the science that describes the Earth. That is what has always been said. But it is not really true, because in the meantime, we forgot the most important thing: that through this description the World is reduced to Earth, Earth is reduced to a surface, and this surface is reduced to a board (Franco Farinelli)


4

What is a map?

N a map, on the contrary, is territorial narration; is a tool; a board where to draw stories{ }


5

Volunteered Geographic Informationthe “wikification” of GIS

Web 1.0

Web 2.0

traditional mapping

VGI


6

MIRO; a collaborative map for Milan

MIRO: In Esperanto means “surprise, wonder”.Is the wonder to discover hidden and fascinating place in an unkown city. Unknown because never visited or because it has always been deeply explored


7

MIRO; a collaborative map for Milan

create on a map layers of shared information, able to connect inhabitants and travellers


8

OpenStreetMap is a free editable map of the whole world. It is made by people like you, it allows you to view, edit and use geographical data in a collaborative way

Open Geospatial DataOpenStreetMap OSM

JOSM

OSM.org

edit

JOSM mapping

on/line editing


9

OpenLayers permette di inserire in qualsiasi sito Web mappe dinamiche, mostrando su di esse livelli di informazioni caricate da diverse fonti.

Open Flights Map

Sanoodi

open source activity

Open Geospatial DataOpenSource Softwares


10

MIRO_the levelsstories from the city

mostrami

le storie di città

le porte aperte

posti speciali

eventi

mangiare

acquisti

cultura

sera

filtra

Milano a porte aperte

home

community

contatti

vecchi libri in p.zza Oberdan

vediNicoinserito da

special places | events | food | shopping | culture | night

Are stories of daily lives;By exploring the map it is possible to

discover special places of users

This map represent a PARTICIPATED IMAGE of the city

special placesTorre Branca


11

MIRO_the levelsopen doors

2P Nico

vedi

mostrami

i racconti di cittàle porte aperte

Lorem ipsum

dolor sit amet

consectetuer

adipiscing elit.

si no

filtra


home

community

contatti

open doorsMario’s house

inhabitants can map their houses, and host a traveller.

The map becomes a tool for a DIFFUSED HOSPITALITY SERVICE


12

MIRO_digital platform

BA

C

C2

C1

D F

E

HOME HOME_spiegazioni

HOME_storie di cit-

HOME_porte aperte

ACQUISTI

POSTI SPECIALI

MANGIARE

CULTURASERA

EVENTI

COMMUNITY

COMMUNITY GUIDA PERSONALE

mi piace!

B

D

E

F

site map


13

MIRO_How to make the map a service

mappers community

develop the platform

interested in the diffusion of free and collaborative

mapping systems

taskmotivations

Informagiovani

promote locally the service; offer assistance

interest in cultural value; the service enriches the offer of the association

taskmotivation

Host Attività

Guest

International Student travel confederation

on-line communication

interest in the service; shared goals;

self promotion

taskmotivations

ISTC

involved actors system


14

homecommu-contatti


Scegli il tuo

vassoio misto di specialità

Panetteria Luini

aperitivo x4

Frida

buono per crépe +bibita X2

Todo Modo

pizza e bibita per 2

Spontini

MIRO_Milano a Porte Apertegive value to participation

Marta Preziati

un vassoio misto di

Panetteria Luini

con questo

può avere

qui:

i panzerotti di Luini

inserito Lui-

participation of COMMERICIAL ACTIVITIES OR ASSOCIATIONS

they contribute by offering GIFT CERTIFICATES OR SERVICES

the participatin of the user is measured in POINTS

by reaching different goals, users can access PRIZES


15

€1612

MIRO_Milano a Porte AperteBusiness Model

€32.000

€1600€1600

PROJECT COSTS

MANAGEMENT COSTS

} +

TRAVEL PRICES

DONATIONS

€ 5 + € 3 (for the following nights)

€ 25 (volonteerely)

IDENTITY VERIFY


16

MIRO_Additional toolsthe personal travel guide

community

contattiMilano a porte aperte

fiori Naviglio prodotti tipici

mercatino bio

mappa

Fiori e Sapori sul Naviglio GrandeEVENTO

Domenica 15 aprile si è svolta la 14° edizione di “Fiori e sapori sul Naviglio Grande”, la grande esposizione di piante e fiori organizzata dall’Associazione del Naviglio Grande, in collaborazione e con il patrocinio dell’Assessorato alle Attività Produttive del Comune.Con questa iniziativa l’Associazione mira

EMMA

mi piace!

mappa

community

contattiMilano a porte aperte

rieI MIEI PREFERITISeleziona gli otto preferiti che vuoi mettere nella guida. (Ricordati che puoi crearne più di una)

Parco delle Basiliche

Mykonos

Mistral

Lo Specchio di Alice

Mercato di Bonola

Triennale Bovisa

Base B

Libri di p.za Oberdan

Piadineria Carletto

Giardino della Villa Reale

Bar Rattazzo

1 8

4 5

7 2

6 3FRONTE RETRO

LA MIA GUIDA DELLA CITTA’

stampaIstruzioni

print your selected items on an A4 sheet fold along the lines and cut

assembly your guide in your MIRO diary

1 2 3

From the website_HOW TO BUILD YOUR OWN TRAVEL GUIDE


17

MIRO_le storie di cittàWelcome Kit

HO

ST

HA

ND

BOO

K

WEL

COM

E PO

STER

BUSI

NES

S C

ARD

TRAV

EL

JOU

RNA

L

Lorem ipsum dolor sit amet

LOCA

LI

the Journal


18

MIRO_Milano a Porte Apertela storia di un incontro

Marcus arrives in Milan and goes directly to Arne’s house

2

Arne sends a check-in confirm to the on-ine system

3

They have a cofee and Marcus receives the diary. they make some plans for the following day.

4

Following indication on the map, that Marcus can acced from his mobile, he meets Arne at a party

6

before leaving Arne sends to the system the check-out confirm

7

At home Marcus enriches the map whith the narration of his journey.

8

while Arne is at work, Marcus visits the little street art gallery suggested by his new friend.

5

Marcus finds lots of interests in common with Arne; he sends a hospitality request that Arne accepts

1


19

MIRO_a map for the cityconclusions

miro

Technology

stories serena

vgi serena

travellers serena

serena pollastriyou

porte aperte milano

home communitythe map

p nicovedi serena

management costs serena