mit enterprise forum 0309 final
DESCRIPTION
Anush Kumar's talk on an approach for multi-enterprise visibility using S3Edge software in the cloud, on-premise, and on-mobile devicesTRANSCRIPT
© 2008 S3Edge , Inc.. All Rights Reserved.
A 3-tier approach to building Real Time Visibility Systems
Anush Kumar
CTO, S3Edge Inc.
+1-310-943-7992
1// S3 Company Confidential
© 2008 S3Edge , Inc.. All Rights Reserved.
© 2008 S3Edge , Inc.. All Rights Reserved.
S3Edge Snapshot
• Software company founded in 2007• Headquarters in Hyderabad India with offices in
Portland and Los Angeles• Core software team that built Microsoft‟s RFID
Product
• Products• Real-Time Visibility Systems [RTVS], delivered On-
Device, On-Premise, On-Demand• Perpetual Software Licenses, Professional Services,
Annual Maintenance and Support• Built on BizTalk Server RFID & Mobile
• Solutions• Suite of packaged, configurable business
applications enabling Inventory & Process Visibility for Asset Tracking & Warehouse Operations
• Biz Talk drivers for all the leading RFID equipment manufacturers
• Hosted option available
// S3 Company Confidential 3
© 2008 S3Edge , Inc.. All Rights Reserved.
Focus of my talk this evening
Applications of RFID technology
Open SystemsSupply chain
visibility
Inter-company coordination
CPG - retail supply chain
Distribution
Closed systems
Stand-alone RFID
applications
People and asset tracking
Transportation (toll booths)
Real Time Visibility Systems
Asset management and tracking
Transportation and logistics
ERP
Warehouse Management
systems
Drivers• Cross company standardization
• Compliance
• Ubiquitous adoption
• Cost per tag
Drivers• Point solution with needs of
vertical markets
Drivers• Seamless extension of
existing enterprise
applications
• Implementation of client-
specific business processes
• Return on investmentStuff that we deeply care about and are solving for customers today
Stuff that we have a fairly good ideal of ‘how to get done’ in a scalable, cost-effective manner
© 2008 S3Edge , Inc.. All Rights Reserved.
Connected Enterprise: Current State
Enterprise
Software
Applications
Physical
World they
Manage
Enterprise applications are only loosely connected to the
physical world they manage.
• 3PL
• Supply chain
• CPG
• Distribution
• Discrete Mfg
• Build to order
• Aerospace
• Automotive
• Shipping
• Airlines
• 3PL
• IT Assets
• Healthcare Assets
• Yard management
Target
Market
// S3 Company Confidential
Transportation
& Logistics
Enterprise
Resource
Planning
Warehouse
Management
Systems
Asset
Tracking &
Management
© 2008 S3Edge , Inc.. All Rights Reserved.
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42.413
10
13.2
• Million bags missing or delayed in 2007
• Costing 3.8$ billion 42.4
• Billion $ Employee retail theft13.2• % of patients are given wrong medication
• Nurses spend minimum 1hr before surgery searching equipment
10
• % orders shipped with wrong item or quantity13
• minutes is the average wait time in a hospital in the U.S214
Electronic Systems are out of sync with activities happening in the physical-world.
Gap between ‘Actual’ vs. ‘Expected’ results in higher operational costs and capital expenditure
Some data on costs of this loose connection*
*Source: Microsoft // S3 Company Confidential
© 2008 S3Edge , Inc.. All Rights Reserved.
Tectonic shifts that are in motion
• Business landscape
– „Back to basics‟
– Cut costs (Opex), improve productivity, retain customers
– Make strategic, value-based investments in IT
• Technology landscape
– Continued trend towards ubiquitous, mobile computing
• Availability of low-cost intelligent mobile devices
• Availability of low cost and reliable wireless networking
technologies
– Bandwidth, bandwidth everywhere
– The (serious) emergence of computing services as an
utility
7
© 2008 S3Edge , Inc.. All Rights Reserved.
Cloud computing de-mystified
8
The interesting thing about Cloud Computing is that we’ve redefined Cloud Computing to include everything that we already do. . . . I don’t understand what we would do differently in the light of CloudComputing other than change the wording of some of our ads.
Larry Ellison, quoted in the Wall Street Journal, September 26, 2008
A lot of people are jumping on the [cloud] bandwagon, but I have not heard two people say the same thing about it. There are multiple definitions out there of “the cloud.”
Andy Isherwood, quoted in ZDnet News, December 11, 2008
It’s stupidity. It’s worse than stupidity: it’s a marketing hype campaign. Somebody is saying this isinevitable — and whenever you hear somebody saying that, it’s very likely to be a set of businessescampaigning to make it true.
Richard Stallman, quoted in The Guardian, September 29, 2008*‘G-Men’ Cartoon strip by Daryl Plummer, GBL <See Resources>
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© 2008 S3Edge , Inc.. All Rights Reserved.
Cloud computing de-mystified – take 2*
*‘Above the Clouds’: A Berkeley view of cloud computing (See Resources) 9
A. Software as a Service (SaaS)
B. Utility Computing
• AWS
• Microsoft Azure
• Google AppEngine
• Force.com
C. Cloud Computing = A+B
D. More Cloudiness
• Private Clouds
• Public Clouds
© 2008 S3Edge , Inc.. All Rights Reserved.
Service Provider Implications
10
‘Elasticity’ in Provisioning Re-use of ‘cloud’ services
Metered billing
© 2008 S3Edge , Inc.. All Rights Reserved.
Licensing
Location
Management
Traditional “Pure” SaaS
Ownership/Perpetual license
Flat feesubscription
Meteredsubscription
On-premise Appliance Internet “cloud”
Corporate ITApplication service
Provider (ASP)Service level
Agreement (SLA)
Licensing
Location
Management
Customer implications*
Visibility as a Utility
*Source: Microsoft // S3 Company Confidential
© 2008 S3Edge , Inc.. All Rights Reserved.
Design for Change, Think Re-Use across 3 Tiers
Software + Services, Model-driven*
.NET, Visual Studio, Modeling Framework
*Source: Microsoft // S3 Company Confidential
© 2008 S3Edge , Inc.. All Rights Reserved.
The Opportunity
Warehouse
Management
Systems
Enterprise
Resource
Planning
Enterprise
Software
Applications
Physical
World they
Manage
Real Time Visibility Systems (RTVS)
Connects enterprise applications to the physical world
New Category
Of Enterprise
Application
• CPG
• 3PL
• Distribution
• Retail
• Discrete Mfg
• Build to order
• Aerospace
• Automotive
• Airlines
• Shipping
• 3PL
• IT Assets
• Healthcare
• Yard management
Target
Market
// S3 Company Confidential
Transportation
& Logistics
Asset
Tracking &
Management
© 2008 S3Edge , Inc.. All Rights Reserved.
Capabilities required of a RTVS based Solution
• Ability to configure and manage a large network of mobile and fixed devices
• Ability to configure and distribute workflow processing between the host system, the edge server and mobile devices
• Flexible connectivity to enterprise applications without requiring modification to the LoB
• Unification of electronic world and physical-world Workflows
• Rich event management and notification mechanisms
• Robust transactional execution environment
// S3 Company Confidential
© 2008 S3Edge , Inc.. All Rights Reserved. 15
S3Edge RTVS Solution Platform
// S3 Company Confidential
• Enterprise 3.0 services to consume and act on real time data from the physical world
– Software + Services on device, edge, cloud for rapid deployment of RFID solutions
• Delivered as configurable Real Time Visibility Systems [RTVSTM] for vertical applications
S3
RTVSTM
On-Demand
On-Premise On-Device
© 2008 S3Edge , Inc.. All Rights Reserved.
S3Edge RTVS Server: SW Architecture
System Mgt Console
System Status Displays
Fixed RFID Readers
Hand-held Mobile RFID Readers
LoB System
Web Services
API
SQL SvrDB
RFID DeviceProvider
RFID DeviceProvider
RFID DeviceProvider
Client Specific
Logic
S3Edge Device ControlSubsystem
Mobile RFID Readers
Date Entry & Display Devices
Out-of-the-box Templates &
Workflow Engine
Dashboard / Portal
// S3 Company Confidential
© 2008 S3Edge , Inc.. All Rights Reserved. 17// S3 Company Confidential
Demo: Slide Tracking Solution
© 2008 S3Edge , Inc.. All Rights Reserved.
Slide Tracking: Problem Statement
• Aging population == more demand == need
for better customer service and retention
• Better use of labor resources for processing
and tracking of specimen
– Identify many hundreds of slides within seconds
– Eliminate manual inventory
– Locate & retrieve slides in near real-time
– Prevent human error
• Audit trails for compliance
// S3 Company Confidential
© 2008 S3Edge , Inc.. All Rights Reserved.
Magellan RFID
• Industry leading H/W portfolio with PJM High
Frequency (13.56 MHz) RFID technology
• Complete H/W portfolio including chips, inlets,
readers
• PJM StackTag® optimized for applications
where many hundreds of tags are stacked tightly
or need to be identified reliably
• Deep Technology expertise and experience with
wide-variety of unique turnkey H/W solutions:
– Ex: Document Tracking, Slide Tracking, Blood
Sample Tracking etc.
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• Load / Unload XL based plans for Asset utilization
• Associate Asset with Tag & Order from LoB application
• Disassociate Asset from Tag
• Track Asset [start / stop]
• Search for Assets
• Event Tracking
– By System
– By Station
– By Asset
– By Criticality
• Increase/ Decrease order priority
• Exception Monitoring [Temporal & Spatial SLA‟s]
• Verify Contents
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Out-of-the box Asset Tracking Process Flows
// S3 Company Confidential
© 2008 S3Edge , Inc.. All Rights Reserved.
Recap of what you just saw:
• World class hardware from Magellan for reading a large
volume of RFID tagged slides in seconds
• Turn-key RTVS Solution based on Microsoft BizTalk RFID– Complete solution offering of HW/SW/Services/Hosting
– Optional subscription based pricing for the SW licenses
• Out-of-the-box „packaged‟ workflows– Can be customized to meet your specific implementation needs
• Distributed real-time workflow processing across central
server, edge server and devices
• Deployment options:– S3Edge RTVS installed at clients location, Operationally maintained by client
IT staff
– S3Edge RTVS installed at hosting center, Operationally maintained by
S3Edge
21// S3 Company Confidential
© 2008 S3Edge , Inc.. All Rights Reserved.
Sticky = understandable, memorable, and effective in changing thought or behavior
“… And that’s the great thing about the world of ideas – any of us, with the right insight and the right message, can make an idea stick.”
- Chip and Dan Heath, ‘Made to Stick’
In Closing
© 2008 S3Edge , Inc.. All Rights Reserved.
Resources
• Website– www.s3edge.com
• Blog– http://rtvs.wordpress.com
• Case-study– http://www.s3edge.com/RiteCare_BizTalkRFID.pdf
• Upcoming RFID Journal Webcast (April 14th)– http://www.rfidjournal.com/article/view/1689/1/1/
• Magellan RFID– http://www.magellan-rfid.com/
• Other interesting links– „Above the Clouds‟: A Berkeley view of cloud computing
• http://www.eecs.berkeley.edu/Pubs/TechRpts/2009/EECS-2009-28.pdf;
• http://berkeleyclouds.blogspot.com/
– RAD lab http://radlab.cs.berkeley.edu/
– The Economist, “Let it Rise” • http://www.economist.com/specialreports/displayStory.cfm?STORY_ID=12411882
– Gartner Blog Network, Daryl Plummer• http://blogs.gartner.com/daryl_plummer/
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