Mobile Addiction and how we can feed the habit

Martin Talks President, Digital, Draftfcb U.K. And Global Digital Lead

@talksy

Understanding the Human operating system and finding ways to hack it.

Addiction Symptoms

Source: Flurry Analytics & Estimates

#1 We are

addicted to now

#2 We are

addicted to surprises

#3 We are

addicted to social

#4 We are

addicted to simple

#5 We are

addicted to free

#6 We are

addicted to fun

#7 We are

addicted to missions

Missions

MOBILE IS #ADDICTIVE. Unlocking ‘why’ is the key to driving success in mobile marketing.

Thank you

Martin Talks President of Digital DraftFCB

@talksy

@draftfcb