MMS MEDIA, MARKETING & SPONSORSHIP WORKSHOP FRIDAY 28 MARCH 2014 | SIEMENS CRYSTAL BUILDING | ROYAL VICTORIA DOCKS | LONDON

PRESENTED BY IN ASSOCIATION WITH

INVITATION Powerboat P1 will be staging its season launch event in the Royal Victoria Dock on 28 – 29 March 2014, consisting of P1 SuperStock Match Racing, a P1 AquaX Cup event as well as a host of other on-water activities in the heart of London. As part of our ongoing commitment to the sport, Powerboat P1 in association with the RYA will be hosting a free-to-attend Media, Marketing & Sponsorship (MMS) Workshop from 15:00 – 18:00 on Friday 28 March in the Siemens Crystal Building adjacent to London Victoria Dock. The first of its kind, the event is open to all racers, teams, clubs and event organisers affiliated to the RYA, irrespective of discipline (circuit, offshore or PWC). The workshop will look at the challenges of exploiting media coverage, creative marketing and securing sponsorship in powerboat racing. Places are limited and anyone wishing to attend the workshop should register their names with the RYA (see details overleaf). Anyone coming to the workshop is most welcome to attend the event with a full race programme scheduled on Saturday 29 March. Robert Wicks Chief Operating Officer, Powerboat P1

LOCATION: The Crystal, Western Gateway, London, E16 1GB The Crystal is on the waterfront at the western end of the Royal Victoria Docks in East London and is well served by public transport.

THE WORKSHOP WHO SHOULD ATTEND?  This inaugural event is open to everyone in the UK powerboating community – from racers and teams looking for inventive sponsorship ideas and the latest trends, to clubs and classes looking to grow their base of competitors and even event organisers looking to find better ways to promote their events. Speakers from Powerboat P1 as well as external guest speakers will be in attendance. There will be refreshments as well as time for questions. We look forward to seeing you – remember to book your place by contacting Natalia or Becki at the RYA before Friday 14 March. (natalia.wiewiora@rya.org.uk or (becki.hooper@rya.org.uk) Final details will be circulated in early March.

SPEAKERS

ANDY LITTLE Going beyond stickers on a boat – fundamentals of a great sponsorship Andy Little, the Regional Manager for Pertemps Network, will provide insights into what makes a great sponsorship proposal, what sponsors are really looking for and how Pertemps have derived value from their sponsorship deal with John Wilson in powerboat racing.

NIGEL GEACH The value of research and evaluation Nigel is the UK’s leading motorsport research practitioner and has previously conducted research into the powerboat racing environment on behalf of P1. Today Nigel works at Repucom, the data provider of choice for over 1,000 of the top brands, agencies, clubs, rights holders and broadcasters across the sports industry.

JAMES DURBIN Hallmarks of a great event and delivering value for host cities P1’s CEO will present insights into how P1 delivers its events – both in the UK and the USA – and the importance of delivering value for a host city.

GARY BARAK Do’s and don’ts with sponsors – lessons from a lifetime in motorsport sponsorship Joint-founder of leading motorsport agency, Chicane Marketing, Gary Barak will present some tremendous insights into how teams and sponsors have made deals work to everyone’s benefit, as well as citing examples of ‘how not to do it’. Case studies will also highlight some of the challenges and pitfalls in motorsport sponsorship.

SPEAKERS

EUGENE BARI Engaging host cities P1’s commercial manager, Eugene Bari, will present a case study on Hull and how an entire city and local community were – and still are – engaged with the sport of powerboat racing. The team is racing again in 2014 and the success of 2013 continues to be celebrated and shared.

SARAH BENNETT-BAGGS Understanding and effective use of social media in our sport A racer herself, P1’s social media guru, Sarah Bennett-Baggs will present a guide to the fast-changing world that is Facebook, Twitter, YouTube, Instagram, Google+, Pinterest and Linked In.

HUGO MONTGOMERY-SWAN Making media meaningful A well-known figure in both the boating and publishing industries, Hugo will explain the important role specialist titles play in building and promoting a sport like powerboat racing and what the sport can achieve through creating a positive media partnership. Powerboat & RIB Magazine is the only newsstand boating title in the UK committed to giving racing proper feature coverage.

SABRINA TASEER Putting the environment in pole position The words ‘powerboat racing’ and ‘going green’ may seem to be at odds, but Sabrina Taseer from the P1 Marine Foundation will demonstrate how a carefully planned approach when it comes to the environment can make sense of this and reap rewards for teams and event organisers alike.

TIM PIPER The importance of great photography Established in 2009, Juice Photography provides first class professional photography to events, sport and the corporate world. Tim has photographed P1 events for several years and will offer a unique perspective on the value of getting great images from your events into the hands of the right audience.

ROY MANTLE Making the most of PR P1’s veteran media relations specialist, Roy Mantle, will provide practical and insightful advice on adding value through creative PR. Roy has worked for P1 since 2008 and spent eight years as head of PR at Guinness.

SPEAKERS