App & Game BizMobileRaki BenchaouSkype: Raki.benchFacebook: Raki Bench

More than 400 Apps

More than 4,000,000 Downloads

Our Agenda TodayThe Idea ( Market Research )Development ( Design & Programming )OutsourcingMonetizationPublishingMarketing ( Making Money ) Case Study Q&A

What & How does it work?Market ResearchDevelop App & GameIntegrate Ads & In-App PurchaseMake money from Ads & IAPRepeat

What & How does it work?Market ResearchDevelopment( Outsourcing ) MonetizePublishTweak & Optimize Make Money

The Idea

DO NOT Reinvent The Wheel !!Market Research

Crush the CastleAngry BirdsMarket Research

+=Market Research

Study Top Charts

Mobile Gaming is HOT !!

Study Top Charts

Study Top Charts

App & FunctionalitiesApp CategoriesPhoto & Video, Utilities, EducationalFunctionalitiesApply effect, Expense tracker, etc

Gameplay & ThemeGameplayRunning, Shooting, Puzzle, etcThemeAnimal, Candy, Zombie, etc

What & How does it work?Market Research Development ( Outsourcing ) MonetizePublishTweak & Optimize Make Money

I m not a designer neither a programmer Why?

App DesignLook for StyleLook at some amazing art and style in successful appsKeep it Simple

App Design Examples

Stock images ( shutterstock.com, www.istockphoto.com gettyimages.com )Games Assets (gamedevmarket.net , graphicriver.net, reddit.com/r/GameAssets, chuppaMobile.com etc. )App Graphic assets (graphicriver.net , chuppaMobile.com etc. )Art & Assets & Graphics

Outsourcing the App DesignWhere to find Artists & Designers?The Philippines optionHow do I hire them?Job Site : onlinejobs.ph + easyoutsource.com

App Development ToolsiOS - XcodeAndroid - Android Studio3rd Parties (e.g. PhoneGap)

Game Development ToolsNative (C++, Objective-C, Java, etc)Library (Cocos2d, SpriteKit, Metal Graphic Frameworks, etc)Game Builders ( Unity 3D etc)

Unity 3D

Unity 3DWindows / Mac OSCan make both 2D/3DPublish in most of the Store.http://unity3d.com

Explaining your project to the Programmer

Explaining your project to the ProgrammerIs he going to steal my Idea?Where to find Programmer?Look for Companies when you begin.India, Pakistan, Indonesia, Thailand, VietnamHow do I know if they are good?

Managing Projects Track their workSoftware ( TimeDoctor, TimeProof etc..)CommunicateBasecamp, Skype Setting Goals ( Weekly, Monthly Target, payment cut etc)How do I pay them if I am satisfied( Direct via Paypal, Jobsite, deposit, escrow etc..)

Reskin

What & How does it work?Market ResearchDesign & DevelopmentMonetizePublishTweak & Optimize Make Money

Study Top ChartsHow many monetization channels?

Monetization ChannelsAdvertisingIn-App Purchases

Ad Networks

Advertising Tactics100% Fill-rate is a jokeUse multiple Ad networksApply Waterfall modelUse Rewarded Video

Waterfall ModelChartboost

AppLovinAdMob

Advertising PlacementWhere in the App I place the ads?Game startGame overPause screenRewarded videoBanners for Content App

Advertising Placement

In-App Purchase TacticsCurrency = Coins, Heart..

In-App Purchase TacticsTime = Monetize

In-App Purchase Tactics

Timed Offer

In-App Purchase Tactics

Free = Rewarded Video

In-App Purchase TacticsUnlock Characters

What & How does it work?Market ResearchDesign & DevelopmentMonetizePublishTweak & Optimize Make Money

Publish WHERE?

App Store(s)Apple App Store ( 99$ per year ) Google Play Store ( 25$ ) Amazon App Store ( Free )Windows Phone Store ( 19$ )Samsung App Store ( Free )Blackberry, Barns&Nobels etc.

What & How does it work?Market ResearchDesign & DevelopmentMonetizePublishTweak & Optimize Marketing - Make Money!!

More?Marketing

App Store Optimization (ASO)Process of improving the visibility of a mobile app

credit: Wikipedia

OptimizationIconScreenshot DescriptionKeywords & DescriptionPrice / App Features / etc

ASOASO = App Store OptimizationKWO (KeyWord Optimization)CRO (Conversion Rate Optimization)

Tweak & Optimization

Tweak & Optimization

Tweak & Optimization

Tweak & Optimization

App Discovering

App Discovering

source: http://techcrunch.com

Search BehaviourCategory or Genregame, magazine, olympicsApp Titleangry birds, minecraftInspirational Searchgreat app, new app, top appApp Functionscrop photo, download video, camera effect

Keyword ResearchSeed KeywordsBrainstormingASO ToolsRelative wordsTop Charts

ASO Keyword Toolssensortower.comappcodes.commobiledevhq.comsearchman.comand more

ASO Keyword Toolssource: http://sensortower.com

Analyse Feedback

credit: Sensortower

Google Keyword Tactics

Candy Crush Saga

Google Keyword Tactics

Modern War

Localization

source: http://sensortower.com

The Principle of ASOASO is not Fire and Forget MethodTarget less competitive kw when startPick the battle you can winDownload increase > Target higher competitive kw

Study Top ChartsBest keyword?

The Best KeywordsHigh RelevanceLess CompetitionHigh Traffic

Viral MarketingTextPictureVideo

PS. Dont only sell the AppPSS. Sell the Story!

Viral Marketing

Paid TrafficUser Acquisition CostCPI > $1 for quality app userCPI > $2 for gamerARPU (Average Revenue Per User)ARPU > CPI = Profit

User Acquisition ChannelsAd networksFacebook AdsCross PromotionOther PR Channels

Facebook Ads StrategyImportant!!Integrate Facebook SDKto trackMobile App Install

What & How does it work?Market ResearchDesign & DevelopmentMonetizePublishTweak & Optimize Marketing - Make Money!!

Measure the ResultLearn how people USE your appAnalyse the FEEDBACK, review & suggestionAnalyse the PATTERN of the download & revenueStudy the DEMOGRAPHIC of app usersStudy user BEHAVIOR in the app

Analyse User Behaviourssource: localytics.com

Analyse Patternssource: localytics.com

Analyse Demographysource: localytics.com

Analytic Toolsflurry.comgoogle.com/analytics/mobilelocalytics.comand more

Case Study

Case Study : The Idea

Market Research : Quiz/Trivia apps App Store Trends : Guess SomethingMy Theme : Movies ( Harry potter) - Kids Show ( SkyLanders )Monetization: In App + AdsCase Study : The Idea

Explaining your project to the Programmer

Cost ? 70$

Case Study : The App

Case Study : Revenue

Connection & MindsetThink as a BUSINESS!You need to NETWORK to build a NETWORK!POSITIVE MINDSET is a must!TAKE ACTION!

Raki Benchaou

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