mobile apps: state of the industry
DESCRIPTION
This presentation outlines the current state of mobile apps in the fall of 2014. It covers the general state and popularity of mobile apps, trends, successful marketing methods, and predictions for the future. This particular slideshow served as a visual aid for a presentation, and does not include text descriptions of the content covered. I will upload in-depth descriptions of the concepts covered on my personal website. If you have any questions or would like to know more, please email me at [email protected]TRANSCRIPT
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Mobile Apps MOBILE APPS
State of the Industry
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I. Mobile Landscape
II. General app trends
III. In-app advertising
IV. Insights & Predictions
AGENDA
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Mobile App Environment
App use has grown 43% in the past 12 months, and is expected to continue growing.
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APP SUCCESS
Users agree that apps should either make life easier or add value to their phones.
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Ratings
Downloads
Retention
APP Success
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New Category: Messaging Apps
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Mobile-First Companies
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Adver.sing in apps
In-App Advertising
Currently the fastest growing advertising sector
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Fastest growing ad sector
Trends
Ad spending rapidly increasing
Ads account for 13.7% of app revenue
Freemium Model to increase ad dependency
High reliance in social apps
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Time spent on Media
Print TV Internet Mobile Radio
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Money spent on Media
Print TV Internet Mobile Radio
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Money spent on Media
Print TV Internet Mobile Radio
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Pros and cons
Banner ads ignored
Intrusiveness
Less expressive
CTR/KPI issue
New sector
Prefer ads to paying
Effective
Geo-targeting
High engagement
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Pros and cons
Banner ads ignored
Intrusiveness
Less expressive
CTR/KPI issue
New sector
Prefer ads to paying
Effective
Geo-targeting
High engagement
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Rich Media
Bribery
Product Placement
Effective Tactics
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Rich Media
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Rich Media
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Rich Media
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BRIBERY
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PRODUCT PLACEMENT
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PRODUCT PLACEMENT
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Traditional supporting digital
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INSIGHTS & Predictions
Where we see mobiles apps in the future
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Insights and Predictions
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Insights and Predictions
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Insights and Predictions
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Insights and Predictions
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Insights and Predictions
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Insights and Predictions
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Mobile Apps THANK YOU