mobile barcode trend report - scanlife · mcommerce top content top industries product info social...
TRANSCRIPT
The information shared in this report comes from the advanced analytics and business intelligence engine available within the ScanLife Mobile Engagement Platform and Scanner App. If you would like access to your QR Code campaign intelligence, please contact us today at [email protected] or visit us at www.scanlife.com to learn more.
MOBILE BARCODE TREND REPORT from | Q1 2013
Generated from a new feature in the ScanLife app which allows people to "like" their favorite content.
TOTAL SCANS Q1 2009 - Q1 2013
AVERAGE SCANS BY DAY OF THE WEEK
DEMOGRAPHICS
MOST LIKED QR CODES
TOP COUNTRIES SCANNING
0
3 MM
6 MM
9 MM
12 MM
15 MM
18 MM
2012 2013201120102009
Gender
65% 35%
Female
Male
MARCH ‘13
HIGHESTSCAN MONTH EVER
6.7
MON TUES WED THU FRI SAT SUN
13%14% 14% 14% 14%
16%15%
4
MOST SCANNED QR CODE CAMPAIGNS
MCommerce
TOP INDUSTRIES TOP CONTENT
Product Info
Social
$
RetailSALE
Food & Beverage
Wireless
AVERAGE SCANS BY TIME OF DAY
POWERED BY SCANBUY
POWERED BY SCANBUY
United States
Spain
France
Brazil
Germany
Mexico
S. Korea
Denmark
Customer FeedbackProduct Info Contest CouponVideo
Toy
Video
Coupon
• Value Shoppers • Casual & Social Gamers • Auto Enthusiasts • Fitness Enthusiasts • Music Lovers
iPHONE USER INTERESTS: ANDROID USER INTERESTS:
• Value Shoppers • Catalogue Shoppers• Casual & Social Gamers• Social Influencers• Bookworms
6%
14%
23%25%
14%
under 18 18-24
45
-54
55+
25-3
4 35-44
18% Age
$
QR Codes are a familiar sight in retail stores, restaurants, and museums and they often appear on magazine advertisements and product packaging–even on cars and clothing. Each code is aimed at effectively delivering relevant consumer experiences that engage, educate, inform, or entertain.
As marketers around the globe continue to integrate QR Codes into their marketing strategies, scanning volumes are growing at exponential rates. In March, we hit another high watermark, processing over 6.7M scans in one month alone.
This Q1 2013 Infographic offers key insights into the who, what, where, and why of scanning over the past few months. Be sure to check out the new charts in this report and let us know if you’d like to learn more about using the ScanLife Mobile Engagement Platform.
Consumers are interested in engaging throughout the week – as expected weekends experience slightly higher volumes.
2%
57%
41%
Other Apple iOS
And
roid
OS
United Kingdom
Canada