Mobile Innovation Summit

Developing Your Mobile Strategy for aConnected Future

March 19 & 20, 2015

ie.Digital

Speakers

Speakers

• Director, UX & Mobile, Sirius XM• VP, Product, Zest Health• Head of Mobile, Pearson• VP, Mobile Engineering, BuzzFeed• SVP , Digital Games, Warner Bros• Chief Experience Officer, Scholastic• VP, Mobile App Strategy, Time Inc• VP & GM, Mobile/Tablet, The Find

• Director, Mobile Design, Fanatics• Senior Mobile Lead, Macy’s• Vice President, Product, Hotel Tonight• Director, Product Development, PGA Tour• Senior Vice President, Product, Sharecare• VP, Advertising & Strategy, Quartz• Senior Manager, Mobile, StumbleUpon• VP, Emerging Technology, AccuWeather

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The Mobile Innovation Summit brings together executive innovators who are leading the mobile and platform initiatives within their organizations, for an event acclaimed for its interactive sessions and high-level speakers. As the growth in mobile technology continues to drive change into the way businesses operate, this leaves a somewhat undefined path for many organizations. This summit tackles these threats and opportunities head on, addressing the success and failings of many large and small organizations. As technology continues to advance and the market expands for mobile its not just about the content, but how we deliver this content to the end user.

About The Summit 2

Illustrated intermittently with case studies, interactive panel sessions and deep-dive discussions, this summit offers solutions and insight from the leaders operating in the Mobile space.

The Mobile Innovation Summit will help your business understand and utilize new thought provoking strategies, and discover new disciplines to help drive new revenue models, social reach and superior content. With continuing growth in online content, modern businesses are faced with challenges to be creative and take advantage of new technologies; to enhance their corporate reach and target new audiences, as well as maintain their current exposure.

Format of the summit...

The summit will be one main track.

Topics being discussed are:

- Building a Mobile App Strategy- Improving your Mobile Commerce- Increasing Brand Engagement through Mobile- Synchronizing the Experience- Thinking Mobile 1st

Featuring:

• Exhibition Zone - With leading solution providers showcasing the latest in Mobile serviceshelping you grow.• Roundtable & Discussion Zone to network with yourpeers, gaining insights from in depth conversations.• Networking Evening providing 2 hours of complimentary drinks & canapes to further establishrelationships.

#Mobile15

‘Great opportunity to hear from from leaders who turned a threat into an opportunity.’- Previous Attendee

x 20+Industry Leading Speakers

x 100+Senior Level Attendees

80Industry

20Vendor

:

Ratio

Delegates include

• Head of UX & Design, Cogniance• SVP, Creative Tech Designer, Deutsch Advertising• Global Head of Marketing, Facebook• Head of Technology, National Consumer Panel• SR Dir. Mobile & Digital Innovation, GVS Health• Director, Digital Engagement, US, Dpt of Commerce• Director, Mobile, CBS Interactive• Exec Dir. Product & Interaction Design, Barbarian Group • Director, Global Comms, Avery Dennison

Who Will You Meet?There is no question that Innovation Enterprise provides the gold standard events in the industry and will connect you with decision makers within the analytics industry. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

Snr. Director/Director

Global Head/ Head

Snr. Manager/Manager

Academic (1%)

78%

1000+ Employees300-999 Employees50-299 Employees0-50 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

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Jonathan Ozeran is Vice President of Product at Zest Health, a venture-backed and growth-stage company headquartered in Chicago. Zest is reinventing the way consumers experience healthcare and how employers pay for it. By focusing on preventative care and disease management, Zest is able to improve member well-being which ultimately makes for happier and healthier employees.Jonathan has an extensive background in digital product development and mobile engineering, having designed and shipped nearly 40 mobile applications and supporting platforms. Additionally, he serves as an Adjunct Lecturer at

Northwestern University and is a frequent speaker on the topic of mobile application design.Looking at Mobile for a Health Provider- Top Mobile Trends Impacting the Life of the Healthcare Consumer- Key Considerations for Integrating Wearables & Sensors with your Mobile App- Individualized Health: How Mobility has Pushed Consumers to the Front of the Line and Where We're Headed- Mobile as the Ultimate Equalizer: How Healthcare Consumers are Gaining Control over Costs and Service Availability

Jimmy BallVice President, ProductZest Health

Ryan Johnson is the Vice President of Mobile Engineering at BuzzFeed, where he is in charge of the iOS, Android, and Mobile Web teams. Prior to BuzzFeed, Ryan was the Director of Technology at Hyper IQ and the VP of Engineering at Red Stamp. After being featured by Starbucks and Apple, Red Stamp was acquired by Taylor Corp in 2013. Passionate about mobile development, Ryan has been developing for the iPhone for the last five years.

Ryan JohnsonVP, Mobile EngineeringBuzzFeed

Building Mobile EngagementLooking at how we continue to grow our audience, break new grounds and develop a wider audience engagement strategy.

Heather has spent the past two decades leading user experience design teams at technology and education companies including Google, Yahoo and Pearson Education. She is known throughout the industry as a “change agent” and a collaborative, creative problem-solver. Heather has a long track record of delivering disruptive product innovations within a variety of vertical markets. She is a passionate advocate for the creation of great products that solve real user needs. She has created hundreds of product experiences for a diverse set of users, devices, and industries. Heather is the inventor of the "Lightning Lab"- a four-day intensive, agile design method utilized by a significant number of companies with great success.

From the Subway to the Bedroom: Designing Great User Experiences in a Multi-Device World

We are living in a world of connected devices that exist in every nook and cranny of our complex lives. This makes the challenge of product designers much more challenging, but also presents a myriad of opportunity. How do we design experiences that can be used seamlessly across devices? How can we easily allow users to move between devices, even within the same task? Is it possible to maintain a singular, consistent relationship with our users whenever and wherever they are? In this talk, Heather will show us how to develop a framework which will allow for the design of great user experiences in a multi-device world.

Heather CassanoChief Experience OfficerScholastic

4 The Information

As the Vice President for The Weather Channel’s Creative Lab, Brian Hull leads the creation of innovative digital ads and experiences. Brian Hull is a digital pioneer specializing in creative marketing solutions. A strong believer in the two-way-value exchange, Brian empowers people and brands through unified omni-channel experiences that are relevant, engaging, intuitive and beautiful.

Brian’s career began with pioneering interactive user experiences in the late ‘80’s while working for Antenna Theater in Sausalito, CA. Using everything from customized Walkmans and CD-ROMs to radio transmissions and infrared triggers, to create immersive, guided experiences

for visitors interacting within environments such as Alcatraz Island and the Louvre. A veteran of the ‘90’s San Francisco Tech boom, Brian created digital advertising tools and utilities for Hewlett Packard, Intel and others. Before the bubble burst, he made his way to New York and has been leading teams and driving award-winning digital solutions for some of the world’s largest agencies, marketers and brands ever since. With senior posts at New York’s Grey, Organic, and G2, Brian has amassed a wealth of B2B and B2C category experience across all screens, big and small.

Brian HullVice President, Creative LabThe Weather Channel

Joy Robins is vice president of advertising and strategy at Quartz. She started her career on the ad agency side, buying national radio and television advertising at OMD. Previously, Joy worked with the BBC to introduce their TV and digital properties to the US advertising market where she discovered her passion for high-quality content. She was also on the leadership team at NBC Universal, tasked with monetizing NBC’s digital news properties. Joy graduated from Rutgers University and is most obsessed with creating compelling and effective opportunities for advertisers seeking to leverage premium content and a high-quality audience.

Joy RobinsVP, Advertising & StrategyQuartz

Monetiz ing Mobile and Successful ly Leveraging the Platform for BrandsThe rapid growth of mobile adoption is mainly portrayed as a daunting development for brands and publishers stemming from the perceived disadvantages of smaller real estate to convey a brand message. Consequently, publishers fear their revenue is at risk as they've seen less demand for mobile ads and suspect an inability to maintain a viable price for mobile inventoryWe at Quartz view this evolution differently. We believe the real danger lies in deploying solutions that don't respect the user when they are engaged in an intimate experience they guard more closely than they have other platforms. Conversely, we see a real opportunity in speaking to people when the engagement level that comes with mobile consumption is very high and the distraction level very low.

In David’s role as Vice President of Digital Media, Emerging Platforms, he is responsible for the weather leader’s suite of universally-accessible mobile and connected products within the emerging platforms marketplace. He spearheads the integration of current and new weather data sets within emerging platforms – including smartphones, tablets, connected TVs and appliances, wearable devices, smart cars, and smart homes.

David is a technology visionary, at the cutting edge of making AccuWeather’s data avai lable to users everywhere, on every popular device, customized to meet the specific needs of users regardless of location.

Weather’s Impact on the Future of Connected DevicesDavid Mitchell will present “Weather’s Impact on the Future of Connected Devices” – an exclusive look into the relationship between connected devices, personalized weather information, and how the powerful combination is helping people live better and safer lives.

People all over the world are benefiting from personalized weather data made accessible via connected devices such as smart homes, connected car products, and wearables. From what to wear to how to stay fit to how to safeguard yourself and loved ones against allergies and severe weather, attendees will gain a new understanding for the influence that personalized weather information has on shaping the future of their connected devices.

David MitchellVP, Emerging PlatformsAccuWeather

4 The Information

Alina is SVP Product at Sharecare. Created by WebMD founder Jeff Arnold and Dr Oz , Sharecare is a health and wellness engagement platform that provides people with personalized resources to help them live their healthiest lives . She loves building engaging products that have a huge impact in users's life. No wonder she's very excited to work on the future of digital in the health care space. Before coming to Sharecare she worked for various startups as well as big companies like Pearson, Thomson Reuters and Bloomberg where she worked on products used and loved by hundred of million of users and won multiple awards.

Mobile's Future Within HealthcareThe industry that's most impacted by wearables is health tech. What should we do and how we can all contribute to the revolution.

Alina VandenbergheSenior Vice President, ProductSharecare

Amanda Richardson is the Vice President of Product at HotelTonight, one of the fastest growing travel mobile apps in the world. Prior to HotelTonight, Amanda led the product and marketing efforts at disruptive companies such as Prezi (web- and mobile-based presentations, 30m users) and Snagajob (on-demand hourly employees). When she’s not building next generation mobile products and teams, Amanda can be found traveling the globe, skiing, or running with her dog, Finnegan. She has an MBA from Stanford University, and a B.S. In Commerce from the Univeristy of Virginia.

Amanda RichardsonVP, ProductHotelTonight

How Mobility has Pushed Consumers to the Front of the Line and Where We're HeadedHotelTonight reinvented last-minute hotel booking with their top-rated app, quickly growing to 12+ million users in less than four years. Yet even as they expand to 500+ cities around the world, introduce new capabilities and platforms, and react to growing competition, Amanda Richardson (VP of Product) and her team have been able to compress iteration time, introduce advanced A/B testing techniques, and embrace the use of data for decisions. Come hear Amanda share how agile experimentation and frequent iterations have kept HotelTonight at the forefront of the fast growing hospitality industry, and the surprising insights they have learned along the way.

Ramneek is GM Mobile/VP Product at TheFind, the largest vertical shopping engine with award-winning apps for iOS and Android in USA.

Ramneek was CEO/Founder of Mobio Networks, focusing on next generation mobile platforms and consumer wireless services. Prior to Mobio, Ramneek was CEO and cofounder of Vialto Corp where he successfully led Vialto’s build-out and acquisition by Cisco Systems. He has served as EIR and remains affiliated with two of Silicon Valley's leading VC firms. He has advised several Silicon Valley companies such as Good Technology (acquired by Motorola), Kaboodle (acquired by Hearst Corp.), and SnapTell (acquired by Amazon).

The Survival Guide to Mobile RetailMobile technology is changing the ecommerce landscape. Mobile has yet to lead in ecommerce transactions compared to the web, but the tipping point is not far in the future. With larger screen sizes, faster processors, an increased focused on mobile friendly and responsive ecommerce sites/apps, and new generations of consumer friendly wearables, shopping is forever changed. Local search, in-store price comparison, product research/review, and the use of geo-fencing technologies have changed not only consumer behavior, but also retailer pricing strategies and in-store merchandising.With advancements in wearables technology, like the imminent Apple Watch and increased adoption of NFC payment methods, these mobile trends will have even greater impact on consumers' shopping behavior.

Ramneek BhasinVP & GM, Mobile/TabletThe Find

4 The Information

The Information

Silver Pass

$1495Access to all sessions &

networking events7 days access to presentations from the

summit via ieOnDemand

$1295Early Bird Price(before Jan 16)

Diamond Pass

$1995Access to all sessions, networking

events, annual subscription to all content on the Big Data & Analytics channels via

ieOnDemand

$1795Early Bird Price(before Jan 16)

Gold Pass

$1795Access to all sessions, networking

events & unlimited access to presentations from the summit via

ieOnDemand

$1595Early Bird Price(before Jan 16)

Group Discount Offers3 Silver Passes: $3000 ($1000 per attendee)5 Silver Passes: $4750 ($950 per attendee)3 Gold Passes: $3600 ($1200 per attendee)5 Gold Passes: $6250 ($1250 per attendee)3 Diamond Passes: $4200 ($1400 per attendee)5 Diamond Passes: $7250 ($1450 per attendee)

Registration Pricing

Mobile Innovation SummitDate: March 19 & 20, 2015City: New York

79

1 Day Pass

$795Full access to the sessions to your chosen day of the summit, 7 days

access to presentations from the summit via ieOnDemand

7 dayonline access to event materials

On-Demand Pass

$600Unlimited access to presentations from the summit via ieOnDemand,

including presentations, interviews & the ability to contact speakers

Unlimited access to

ieOnDemand

Ways to Register+1 415 670 9102 +1 323 446 7673 Register Online Here

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For larger groups or special requests contact Andrew by calling +1 415 670 9102 or email ataylor@theiegroup.com* Team discounts are applicable at the point of registration only.

NAME OF EACH ATTENDEE

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COMPANY INDUSTRY

ADDRESS CITY

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EMAIL OF EACH ATTENDEE BUSINESS PHONE NUMBER

1. Delegate Information...

2. Pass Types...

Early Bird Pass Options before Jan 16, 2015 Early Bird Silver: $1295 Attendees ____ Early Bird Gold: $1595 Attendees ____ Early Bird Diamond: $1795 Attendees ____

Regular Pass Options after Jan 16, 2015 Silver Pass: $1495 Attendees ____ Gold Pass: $1795 Attendees ____ Diamond Pass: $1995 Attendees ____

Group Discount Pass Options 3 Silver Passes $3000 ($1000 per attendee) 5 Silver Passes $4750 ($950 per attendee) 3 Gold Passes $3600 ($1200 per attendee) 5 Gold Passes $6250 ($1250 per attendee)

For larger groups or special requests contact Andrew by calling +1 415 670 9102 or email ataylor@theiegroup.com* Team discounts are applicable at the point of registration only.

Check (Make checks payable to The Innovation Enterprise Ltd) Invoice me

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before February 12, 2015 incur an administrative charge of 50%. If you cancel your registration after February 12, 2015 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormMobile Innovation SummitMarch 19 & 20, 2015 | New YorkFor registration or more information on the program, please call Andrew on +1 415 670 9102 or email ataylor@theiegroup.com or fax this registration form to +1 (323) 446 7673

3. Payment Options...

Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & unlimited access to ieOnDemandDiamond Pass: Access to all sessions, networking events, annual subscription to all content on the Big Data & Analytics channels via ieOnDemand

7 Schedule

Networking Drinks 17.00 - 19.00

March 20

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

March 19Day One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

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Previous Sponsors

For sponsorship information contact Emily at ekutchinsky@theiegroup.com

Roundtable Sponsor

Previous SponsorPrevious Sponsor

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Previous Sponsor

Previous Sponsor

Roundtable Sponsor

2015 CalendarPartnership

Opportunities

Giles Godwin-Brownggb@theiegroup.com

+1 (415) 692 5498 US+44 (207) 193 0386 UK

Sales Invitation

Sean Foremansforeman@theiegroup.com

+1 (415) 692 5514 US+44 (207) 193 1655 UK

PublishingOil & GasCXO Design Strategy Marketing Healthcare

ie.

February Expected Attendees DateMusic Tech & Futures Summit Nashville 100+ February 19 & 20, 2015Digital Oil!eld Innovation Summit Houston 100+ February 26 & 27, 2015MarchMobile Innovation Summit New York 150+ March 19, 2015Digital Strategy Innovation Summit New York 150+ March 19, 2015Digital Marketing Innovation Summit New York 150+ March 19, 2015AprilChief Digital Of!cer Forum London 150+ April 9, 2015MayDigital Health Innovation Summit Philadelphia 100+ May 13, 2015JulyDigital Publishing Innovation Summit New York 200+ July 16 & 17, 2015SeptemberDigital Design & Web Innovation Summit San Francisco 150+ September 16 & 17, 2015Digital Strategy Innovation Summit Sydney 150+ September 16 & 17, 2015Digital Strategy Innovation Summit San Francisco 150+ September 16 & 17, 2015Digital Marketing Innovation Summit San Francisco 150+ September 16 & 17, 2015OctoberDigital Marketing Innovation Summit London 150+ October 21 & 22, 2015Digital Publishing Innovation Summit London 150+ October 21 & 22, 2015Digital Strategy Innovation Summit London 150+ October 21 & 22, 2015NovemberDigital Leaders Summit Miami 150+ November 5 & 6, 2015DecemberDigital Publishing Innovation Summit San Francisco 150+ December 9 & 10, 2015