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Digital StrategyInnovation SummitMarch 21 & 22 2017 | New York

Delivering Digital Transparency to Inspire Loyalty

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ABOUT THE EVENT

Overview

March 21 & 22, 2017

New York Marriott Marquis, 1535 Broadway, NewYork, NY 10036, USA

#DigiStratNY

Digital Strategy Innovation Summit

The main themes for this year's discussion are:

• How to You Can Execute Digital Strategies to Establish TrustBetween You and the Informed Consumer

• Why You Need a Robust Data Strategy in the Digital Age

• Focusing Your Social Outreach to Drive Consumer Conversions

• How to Prepare for Omni-Channel Consumer Demands

Vigorous digital strategies have never been more crucial to standingout and capturing your consumers' imagination, allowing you toconvert their interest into measurable brand loyalty.

SPEAKERS AT A GLANCE

Speakers

Confirmed Speakers

Gretchen Tibbits, President & Chief Operating Officer, LittleThingsHallie Johnston, SVP, Brand Experiences and Strategy, Refinery29Sara Livingston, VP, Strategy and Operations, Turner BroadcastingMichael Smith , Head of Digital Strategy, GatoradeRaymond Nazloomian, SVP, Digital, CitiAymeric Le Page, VP, Strategy, ReadyRefreshJeff Tapper, SVP, Engineering, ViacomTed Mendelsohn, Vice President, Commercial & Digital Markets, The AssociatedPressMark Howard, Chief Revenue Officer, ForbesDavid Danowski, VP, Digital Pricing & Planning, FOX NetworkFalguni Desai, Global Head of Strategy, Electronic Trading, Credit SuisseDavid Berzin, VP, Social Data Strategy, ViacomAhmer Inam, Sr. Director - Head of Advanced Analytics, North America, NikeSylvain Grande, SVP Subscriptions Revenue & Monetization Products,SoundCloudAllison Mezzafonte, SVP, Operations, Bauer Xcel MediaTony Effik, SVP, Client Strategy, NBC UniversalJeremy Balkin, Head of Innovation, HSBCSarah Lindman, SVP, Content Planning and Strategy, Walt DisneyPeter Blair, Vice President, Marketing, ApplauseVikki Neil, SVP & GM, Digital , Scripps Network Interactive

A fantastic event! I'm looking forward tonext year already

SPEAKERS IN DETAIL

Keynote SpeakersVIEW ALL SPEAKERS

Mark HowardChief Revenue OfficerFORBES

Strategically Diversifying RevenueStreams Through Digital Products

Our expectations of websites have never been higher.We need them to inform, engage and simplify life. AtForbes, Mark has overseen a huge shift in thecompany's strategy to keep up with the pace withthese constantly evolving expectations.

Sara LivingstonVP, Strategy and OperationsTURNER BROADCASTING

Informing Broadcasting ThroughAdvanced Use of Data

Sara will share how broadcasting is beingrevolutionized through the use of advanced analyticalinsights and how this informs digital strategies atTurner.

Sylvain GrandeSVP Subscriptions Revenue &Monetization ProductsSOUNDCLOUD

FIRESIDE CHAT: The MillennialMarketplace: Ads & Subscriptionsin the Age of Gen Z Communuties

The way that we consume entertainment in all formshas changed dramatically. Sylvain Grande will discussSoundCloud, using the company as an example ofhow millennial habits of consumption are dramaticallyimpacting business and whether your current modelis truly taking advantage of modern expectations. 

SPEAKERS IN DETAIL

Keynote SpeakersVIEW ALL SPEAKERS

Vikki NeilSVP & GM, Digital SCRIPPS NETWORK INTERACTIVE

Food for Thought: How Scripps isContinuing to Innovate ThroughStrategic Content

Scripps Networks consists of a number of lifestyleproperties in the United States. Broadcast online,television and on emerging platforms, Angela willexplore how their omni-channel strategy is bringingthem digital closer to new audiences.

Ted MendelsohnVice President, Commercial & DigitalMarketsTHE ASSOCIATED PRESS

Be Nimble, Be Quick: Strategy andInnovation in the Digital Age

Today’s digital landscape is quickly and endlesslyevolving, forcing legacy media organizations toexperiment with new business models, platforms andformats to find better and more sustainable ways toengage with audiences. From 360-degree video toautomated reporting, The Associated Presscontinuously innovates its products and platforms todeliver the content that resonates with today’saudiences, without diverging from its commitment toobjective, accurate journalism. Join Ted Mendelsohn,AP’s Vice President of Commercial and DigitalMarkets, for a conversation about the strategiesorganizations need in order to adapt to the lightning-fast changes of the digital age.

Gretchen TibbitsPresident & Chief Operating OfficerLITTLETHINGS

Succeeding in a DistributedPlatform Reality

Leveraging distributed platforms has become a keygrowth mechanism for most digital media companies.In the past, content distribution was controlled bymedia conglomerates, who owned large groups oftelevision stations, radio stations, newspapers(national and local), and magazines. Many would saythey also controlled the conversation. Today, thecontent creation voices are vast, and there is anabundance of distribution options — traditionalmedia, social media platforms, news aggregators,messaging apps, and syndication on other websites.Content creators have a choice, and the distributionpath they select is pivotal.  @GretchenTibbits

SPEAKERS IN DETAIL

Keynote SpeakersVIEW ALL SPEAKERS

Paul CanettiFounder & CEOMAZ DIGITAL

Paul Canetti is the Founder and CEO of MAZ, a NewYork based technology company whose mobileplatform tools have powered over one thousand appsfor companies like Forbes, USA Today, Adweek, andPearson. As a user experience and interface designerwho previously worked at Apple and Condé Nast,Paul's continued focus is at the intersection oftechnology and media. He teaches at ColumbiaBusiness School and at General Assembly on topicsranging from UX and product management to appdesign and digital advertising. He has consulted withexecutives at Fortune 500 companies such asWalmart, Unilever, L’Oréal and American Express onUX strategy and entrepreneurial thinking. Paul isfrequently featured as a tech correspondent onBloomberg TV and was named one of Inc.'s 30Under 30 World’s Coolest Young Entrepreneurs.

Michael SmithSVP, Advertising PlatformsHEARST

Mike Smith is responsible for all digital media revenueplatforms, including the company’s programmaticsales engineering efforts through the HearstExchange as well as advertising operations, anddigital ad product development. 

Allison MezzafonteSVP, OperationsBAUER XCEL MEDIA

Allison Mezzafonte is SVP, Operations at Bauer XcelMedia, the global digital division of the Bauer MediaGroup, which has 1,000+ products in 20 countriesand an annual turnover of 2.5 billion dollars. Allison isan award-winning digital media executive who bringsover 15 years of experience working with leadingglobal publishing brands to drive audience andrevenue.Previously, Allison was General Manager atAbout.com where she worked to maximizemonetization and audience growth over a portfolio of130+ websites within About Home. Earlier in hercareer, Allison worked at Hearst Digital Media,serving as General Manager over a diverse portfolioof brands in the Women’s and Lifestyle spaceincluding Elle Decor, Cosmopolitan, Seventeen,Country Living, House Beautiful, Town &Country, Redbook and Veranda. During her tenure atHearst, Allison drove record traffic and revenuenumbers. In 2013, she spearheaded the launch of theCosmopolitan.com newsroom, Hearst’s first everstand-alone digital operation. Her expertise lies insuccessfully aligning creative strategies with revenue

SPEAKERS IN DETAIL

Keynote SpeakersVIEW ALL SPEAKERS

Hallie JohnstonSVP, Brand Experiences and StrategyREFINERY29

Welcome to the Dark Side? TheWorld of Branded Content

At Refinery29 we reject that branded content is the‘dark side’ of publishing and advertising, a way forcontent creators to survive in a world of paywall-dodging consumers who expect great content at nocost, a way for brands to build trust by hiding behindsomeone’s voice other than their own. For us, thepower of branded content is in bringing brandstogether, out in the open. Our user loves brands thatshare her values. That’s how we’ve built arelationship with her over more than a decade. Andhere’s how your brand can do the same.

Michael Smith Head of Digital StrategyGATORADE

Building Compelling ConsumerExperiences – How to Leveragethe Native Functionality of SocialPlatforms to Breakthrough

Digital platforms have democratized the distribution ofcontent and changed consumer expectations aroundcontent from publishers, peers, and brands. This shifthas acutely affected Gatorade’s ability to engage itsaudience in the face of increased competition. We willdiscuss how to best reach consumers with impactfulexperiences within today’s social media environmentthrough the lens of Gatorade case studies thathighlight the brand’s activations across multipleplatforms.@mi_smith12

Raymond NazloomianSVP, DigitalCITI

Digital Disruption in FinancialServices

The world is becoming increasingly digital with someof the largest players in some industries being 100%digital  (e.g. the largest accommodation companydoesn’t own any hotels).  This digital wave hasalready disrupted several industries (e.g. music,video, newspapers, travel) and had a significantimpact on market revenue and competition. Theimpact of digital in being felt in financial services andwe can expect transformational impact on bankingover the next 10 years. Citi’s vision for digital is toopen up the world of finance to enable growth andaccelerate economic progress. In our view thisrequires a holistic approach that requires actionacross three key imperatives: innovation,transformation, execution. Citi has been on a journeyacross all three of these imperatives.

SPEAKERS IN DETAIL

Keynote SpeakersVIEW ALL SPEAKERS

Aymeric Le PageVP, StrategyREADYREFRESH

Making Waves: TransformationalPrinciples in the Water DeliveryIndustry

Aymeric has spearheaded the transformational drivesthat are shaping the water delivery industry. He willshare his insights on how the company hasdeveloped their digital strategy to remain competitive.

Ahmer InamSr. Director - Head of AdvancedAnalytics, North AmericaNIKE

How Analytics Are InformingChange at Nike

Ahmer is the Senior Director and Head of AdvancedAnalytics at Nike. He will be sharing how analyticshave shaped the company's digital strategy and whatcrucial lessons need to be learned now to give yourbusiness strategic agility.

Jeff TapperSVP, EngineeringVIACOM

Jeff has been working as a Technology Trainer,Mentor, Application Developer, Application Architect,Technology Consultant and Team Leader since 1995.He is the Senior Vice President of Engineering forViacom. @jefftapper

SPEAKERS IN DETAIL

Keynote SpeakersVIEW ALL SPEAKERS

David DanowskiVP, Digital Pricing & PlanningFOX NETWORK

How FOX is Strategizing for theNew Economy

David will outline how the pricing structure at FOX hasbeen carefully thought out to maximize thecompany's digital potential.

Falguni DesaiGlobal Head of Strategy, ElectronicTradingCREDIT SUISSE

FIRESIDE CHAT: Nuances inStrategic Planning

Strategic planning for new products, digital orotherwise, should be a client centric exercise.Understanding client needs, market trends andcompetitive impact are all part of measuring anddeciphering the client demand. This fireside chat willwalk through critical questions and considerations fordigital strategists.

David BerzinVP, Social Data StrategyVIACOM

Social Strategy by Numbers: AnAnalytic Look at Social Trends

The benefits of having a strong voice and brandpresence on social media are known to mostcompanies now, but how can you make real sense ofthe impression that you're making split across somany channels at once? David will share how Viacomhave been able to achieve this and his thoughts onthe future of social media.

SPEAKERS IN DETAIL

Keynote SpeakersVIEW ALL SPEAKERS

Tony EffikSVP, Client StrategyNBC UNIVERSAL

TV and Digital: Turbo ChargingYour Media Mix

As the lines blur between TV and digital, it hasbecome increasingly important for marketers toachieve the proper mix of traditional TV and digitaladvertising. Hear from Tony Effik, Senior VicePresident, Client Strategy, NBCUniversal, about howthe company has achieved the advertising aims oftheir clients in an omni-channel world. @aeffik

Jeremy BalkinHead of InnovationHSBC

Why Millennials Will ReinvigorateRetail Banking

Jeremy K. Balkin serves as Head of Innovation forHSBC Bank with responsibilities covering RetailBanking and Wealth Management, and the GlobalPrivate Bank in USA. He also serves as an adviser tothe leading global accelerator StartupBootcamp�FinTech NYC, and previously worked for The Hon.Malcolm Turnbull, Australia's 29th Prime Minister.Jeremy K. Balkin studied at the UNSW BusinessSchool and Harvard Kennedy School. He has run sixmarathons and is based in New York. @hsbc

Peter BlairVice President, MarketingAPPLAUSE

WORKSHOP: Why 'DigitalExperience' is the New 'CustomerExperience'

In today's economy, the market is saturated withcommotitized products across the board and eventhe most recognized brands are fighting for brandloyalty over their competitors. The only truedifferentiator a company has is their customerexperience; and in today's digital world, the customerexperience is increasingly synonymous with the digitalexperience. Discover what it takes to deliver flawlessdigital experiences through the right mix of testingsolutions, market research and user feedback withPeter Blair of leading digital testing companyApplause and take away key solutions like: - Converting casual users into loyal brand advocatesby delivering memorable digital experiences-Discovering how leading brands implement customerfeedback to boost their digital experience-Deciphering lessons learned from market research todiscover what users find most valuable - Examples ofhow in-store / on-location user testing delivered realinsight for operations as well as digital marketers.@applause

SPEAKERS IN DETAIL

Keynote SpeakersVIEW ALL SPEAKERS

Gregory GildermanHead of Digital VideoTHE WEATHER COMPANY

As the global head of digital video for The WeatherCompany, an IBM Business, Greg Gilderman isresponsible for developing and executing the videostrategy for The Weather Channel brand (does notinclude cable network). He is based in New York andreports to Neil Katz, editor-in-chief and senior vicepresident of global content.During his tenure atWeather, Gilderman oversaw the launch of thecompany’s digital-first production team and studio - aunit that produces over 30 original videos per day forThe Weather Channel app, weather.com,international partners, as well as across multipleFacebook channels. Under his guidance, video viewshave surpassed over 2 billion annually on TheWeather Company’s digital properties, with anadditional 500 million per month on Facebook.

SPEAKERS IN DETAIL

SpeakersVIEW FULL ABSTRACTS

Sarah LindmanSVP, Content Planning and StrategyWALT DISNEY

Donnetta CampbellDigital InfluencerTHESOCIALARCHITECTS

Corporate & Brand Social Strategy -The Power Earned Influencer Peerto Peer Networks

Cause-driven social networks unite women aroundthe world. This practical demonstration will show howa collaboration between a leading#WomensEconomy Professor, a social media brandbuilder, and a major multinational corporation isdriving global change. Case History:#PowerShiftForum The Annual Oxford Forum for

Women in the World Economy 

Callie SchweitzerManaging EditorTHRIVE GLOBAL

Julie GersteinSenior EditorBUZZFEED

Maia McCannEditor-in-ChiefLITTLETHINGS

Emily GiegerichDirector of CommunicationsIHADCANCER

SCHEDULE AT A GLANCE

Schedule

Day 1

07:30 Registration and Light Breakfast

08:20 Chairperson Overview - MAZ

08:30 Keynote

10:30 Coffee Break

11:00 Session

12:30 Lunch

13:30 Session

15:00 Coffee Break

15:30 Session

17:30 Networking Drinks

Day 2

07:30 Registration and Light Breakfast

08:20 Chairperson Overview

09:00 Keynote

10:30 Coffee Break

11:00 Session

12:30 Lunch

13:30 Session

16:00 End of Summit

Key

CHECK INAn opportunity to check yourself into the event and meetother leaders in your industry ahead of the day

KEYNOTEListen to actionable case studies largely brought to you byFortune 500 companies

SESSIONListen to actionable case studies largely brought to you byFortune 500 companies

COFFEE BREAK & LUNCHA chance to sit down, network and connect with decisionmakers within the industry

NETWORKING DRINKSA more relaxed environment in which to engage with allattendees and gain valuable connections

The people you'll meet with really make theseevents special

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SPONSORS AND PARTNERS

Sponsors

For sponsorship & partnership opportunities contact me

sponsorship@theiegroup.com+1.415.692.5498 +44.203.868.0314

REQUEST TO SPONSOR

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SPONSORS AND PARTNERS

Sponsors

For sponsorship & partnership opportunities contact me

sponsorship@theiegroup.com+1.415.692.5498 +44.203.868.0314

REQUEST TO SPONSOR

Exhibitor

SPONSORS AND PARTNERS

Sponsors

For sponsorship & partnership opportunities contact me

sponsorship@theiegroup.com+1.415.692.5498 +44.203.868.0314

REQUEST TO SPONSOR

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Who Attends

WHO ATTENDS OUR EVENTS

Who Attends

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