mobile marketing companies
TRANSCRIPT
![Page 1: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/1.jpg)
Mobile Marketing Companies
![Page 2: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/2.jpg)
Based on an overwhelming amount of market research and talking with many marketing industry top-guns,
text message marketing for chiropractors is going to be the next
big thing in 2010 and beyond!
![Page 3: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/3.jpg)
Chiropractic marketing has shifted so much in the last few years and there's about to be another major swing towards mobile marketing.
![Page 4: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/4.jpg)
Mobile marketing, according to Wikipedia, is a set of practices that
enables organizations to communicate and engage with their
audience in an interactive and relevant manner through any mobile
device or network.
![Page 5: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/5.jpg)
Text messaging, synonymously referred to as SMS (short message service), has taken-off in massive
proportions here in the United States in the past few years.
![Page 6: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/6.jpg)
Roughly 3.5 billion text messages are sent and received daily!
![Page 7: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/7.jpg)
To put it in perspective, that trumps the number of cellphone calls made
and is a threefold leap from a few years back.
![Page 8: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/8.jpg)
On a related note, the biggest increase occurred in people 30 years
and older!
![Page 9: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/9.jpg)
For the moment, only some of the most powerful people and
organizations in the world have been using this hot mobile
marketing medium.
![Page 10: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/10.jpg)
President Obama and his campaign team incorporated text message
marketing to rake-in big donations quickly.
![Page 11: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/11.jpg)
You'll find pro athletic teams using mobile marketing to sell tickets and high-end businesses using it to keep
in touch with customers.
![Page 12: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/12.jpg)
That is going to change soon, though, as text message marketing for chiropractors and other small businesses is fast approaching.
![Page 13: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/13.jpg)
Contrary to what some think, I'm not referring to spamming anyone via text like the junk the average
person sees in their inbox.
![Page 14: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/14.jpg)
Random marketing like that is illegal and not really as targeted so I don't
recommend it.
![Page 15: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/15.jpg)
These potential customers will either have opted into your list or have signed up for a service that provides them periodic deals and
local perks.
![Page 16: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/16.jpg)
The great thing is that text message open rates are far greater than
email.
![Page 17: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/17.jpg)
It's estimated that around 85% of people open a text message within
15 minutes after receiving it!
![Page 18: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/18.jpg)
This eventually leads to around a 94% open rate when everything is
said and done.
![Page 19: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/19.jpg)
Yes, you read that correctly! To put it in perspective, a good email open rate to a list that likes you is only
around 18-20% if you can believe it.
![Page 20: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/20.jpg)
So, especially in the new year, you'll want to definitely investigate the use of text message marketing for
chiropractors for your local practice.
![Page 21: Mobile marketing companies](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a20c2a1a28abd24e8b46b1/html5/thumbnails/21.jpg)
Some doctors are already using it to reactivate patients and send
reminder appointments and not surprisingly their numbers are way
up!