mobile marketing: features that makes it effective, valuable and result oriented
DESCRIPTION
Mobile handset is mostly if not always within an arm’s reach of their devices owners. The omnipresence nature of the mobile device has made it most valuable media in recent times. Most mobile phone users are within an arm’s reach of their devices over 90 percent of waking hours. It is very personal device which is often part of the intimate identity of their owners, who may personalize or accessorize their devices. Mobile campaigns are easy to create and execute. It helps you reach out to people all over the world and delivery is almost always guaranteed, unlike other channel of communication. Moreover, the messages are delivered to recipients within seconds. The channel provides the ability to reach customers 'on-the-go' and create highly effective two-way communication. In addition to this the mobile communication also offers content to be customized to target individuals who have opted to receive them. The medium provides the ability to customize the brand message to a diversified audience. Moreover, the mobile campaign results can also be tracked thru downloads, page visits, customer opt-ins, and a variety of other methods.TRANSCRIPT
Mobile Marketing Features that makes it effective, valuable and result oriented.
Braj Mohan Chaturvedi | [email protected] | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj
OmnipresenceMobile handset is mostly if not always within an arm’s reach of their devices owners. The omnipresence nature of the mobile device has made it most valuable media in recent times.
ReachThe mobile as a communication medium offers ubiquitous reach. It reaches recipients wherever the handset owner is.
Intimacy Mobile is very personal device. It is part of the owners identity, who may personalize their devices.
Delivery The mobile campaigns are easy to create and deliver. They are delivered to recipients within seconds.
DistributionThe beauty of mobile campaign is, that it can reach out to people all over the world. The delivery of mobile communication is almost always guaranteed.
AffordabilityThe mobile campaign is very much affordable. It is prices at cost per message which is very modest. Moreover the cost per message decrease as volume increases.
Personal The mobile as a medium has ability to customize the brand message to a diversified audience.
TargetedThe mobile communication can be very targeted and specific to individual. It also offers opportunity to target individual with specific content.
Two-WayThe mobile offer opportunity to the customers to reach back to the brand. The two-way communication option makes it more effective and interactive.
Interactive Mobile as a device has ability to reach customers on-the-go and create highly effective and interactive communication.
Relationship Mobile marketing has unique ability to build long lasting customer relationships. It retain existing customers while enticing new customers
EffectivenessThe mobile campaign effectiveness is always higher than any other form of the media. The average response rate is approximately 15 percent.
Convenience The small screen size of mobile handset makes campaign managers to keep message basic and simple.
LocalizationLocation-Based Service provides both proximity data and contextual information which can be effectively used to converse with customers.
IntegrationMobile marketing has ability to integrate with existing communication strategies without encoring large capital expenditures
Novelty FactorThe mobile marketing medium insures that messages will achieve higher impact with their target audiences. The innovation in mobile marketing has novelty factor.
MicrobloggingMobile users are increasingly using microblogging platforms like Twitter which can be highly beneficial to the marketer.
ViralThe ease with which mobile marketing messages can be shared with potential customers makes it most potent viral marketing tool.
Opt-in Mobile marketing offers subscribers to have control over the messages they want to receive and the one they do not want.
M-PaymentThe mobile payment is very convenient for the users. It is offered as a secure online payment environment, which works via advanced mobile Web systems.
Tracking User response can be tracked instantaneously which makes mobile marketer understand and analyze user behaviour.
QuantifiableMobile campaign results can be tracked thru downloads, page visits, customer opt-ins, and a variety of other methods.
Thanks!Braj Mohan Chaturvedi
[email protected]+91 9502421919
Disclaimer: The views represented in the presentation has nothing to do with the companies I have personal, professional, or academic interest. These are absolutely my views which is based on the years of experience in the business.