The Power ofMobile Marketing

What Is Mobile Marketing?

…meant to describe marketing on or with a mobile device such as an iPhone or Blackberry

- Wikipedia

• A form of marketing that generally uses SMS or MMS to deliver its promotion to mobile phones or other mobile devices.

• SMS (Short Message Service) is the text communication service of a phone

• MMS (Multimedia Messaging Service) is the ability to send images, audio or video

• Short Codes are special telephone numbers, significantly shorter than full telephone numbers that can be used to address SMS and MMS messages

Did you know….

95% of text messages are

opened and read?

On average emails are read within 48 hours

Text Messages within 4 minutes

276 Million Americans Using Mobile Phones

Internet Reach: 1.7 Billion

Mobile Reach: 4.8 Billion

There are almost 5 times more mobile devices than there

are computers

89% of the major brands currently

planning to market via mobile phones

Mobile Marketing is where Social

Media was 4 Years Ago, and SEO in

2000

Text: CRUMBSTo: 56564

To receive a coupon for 15% off your next

order!

Who is Mobile For?

• Restaurants• Night Clubs• Real Estate• Security• Recreational• Spas/Salons

• Politicians• Tourism• Schools• Retail• Entertainment• Hotels

How It Works

Step 1: Reserve Your Keyword

Step 2: Get Your Short Code

Step 3: Start Promoting To Build A List

Keyword Short Code

Platform Highlights

• Coupons• Mobile Sites• Text 2 Vote• Text 2 Win• Pushes To Twitter to Facebook• Keyword Segmentation• Tier One Carrier• Mobile stat's• Can White Label upon request

1. Register Your Keyword: FWW

2. Set The AutoResponder

Welcome to Free Webinar Wednesday! Receive 15% off your next order using this code: Feb2011

Call: 1-555-5555Web: domain.com/offer

Tell Your Clients To Text FWW To 41513

4. They instantly receive a message with your offer

5. This will drive instant in store traffic

6. People will start buying all sorts of things ….

7. Generate business…

8. Connect with your Customers

• SHOW DEMO

Text FWW

to 94932

• Objective:– Bring in new customers– Keep people gambling– Encourage signups to ‘A-List Players Club’

• The Launch:– 4 SMS Calls to Action Places Around

Property– Incentive: Win Prizes– Auto Responder: “$10 in FREE slot play for new A-

List sign-ups. Visit the Player’s Club booth & show this msg to redeem.”

• Results:– 514 texts-ins (COST $150)– 348 total opt ins = 70% success rate– Out of 348 people, 237 were sent the message for

the Players Signup– 34 people signed up = 13.5% new player conversion– 17 of those played above the $10 – Casino generated $2809 in new revenue and 34 new

members

Appointments

Coupons/Discounts

Information Push

Results

• Within 3 weeks – over 2000 subscribers• On June 18th, 2006 TAO sent out its first Club

Texting message to its subscriber base. • TAO NIGHTCLUB: TONIGHT - DJ BOB SINCLAR

WITH SPECIAL GUEST FAARSHEED!! LADIES SHOW THIS TEXT AT THE DOOR TO RECEIVE COMP ADMISSION FOR YOU AND A GUEST. 10PM

THE ROI

• Total Amount of People: 220 (a 11% return)Men: 118 Women: 102

• Door Income: 118 Men Paying $15 Reduced Admission Each = $1770

• Bar Income: 220 attendees average 2 drinks per person at average $10 per drink = $4400

• Total Income = $6170

Mobile Rules

• CAN-SPAM(Act of 2003) designed to control unwanted commercial communication through email and text message services

• You can be fined up to $100 per phone number you send a unsolicited message to.

• So to 1000 people, that is $100,000 worth of penalties

How To Be Safe?

• Get users to OPT in – Single via mobile device– Double via web device

• Always include in your messages the instructions to OPT out– Reply STOP anytime to stop

receiving msgs from XYZ

• You have registered to receive txt msgs from XXXXXX watch for great offers and select savings to come via text. To opt-out reply STOP for help reply HELP.

How To Get Started?

• Quick and Easy To Set Up• Instant Results• Does not take much of an

investment to get started• Simple To Test

eric@poweredbywsi.com