mobile recruiting success
DESCRIPTION
In this panel, we take a look at: - Finding the Right Tools and Technologies: With so many mobile recruiting point solutions and platforms to choose from, selecting the right technology can be critical. We’ll look at some of the products and providers on the market and best practices for vendor selection and implementation. - Social Media & Mobile Engagement: We’ll hear some of the best ways to engage candidates and amplify your message on social media, as well as how technologies like SMS and mobile-enabled CRM capabilities are changing the way employers engage with candidates on the go. - Mobile Metrics & Measurement: Learn different approaches for measuring, analyzing and reporting mobile recruiting results as well as the critical success metrics and benchmarks established by the early adopters – and their employers – on the panel. - Mobile Strategy: Learn how to build mobile into your existing processes and workflow, and optimize existing systems and solutions while incorporating mobile into your current talent acquisition strategy.TRANSCRIPT
[RecruitingBlogs Exclusive #Work4Webinar]
Mobile Recruiting Success Lessons Learned From Early Adopters
Housekeeping
Control Panel Tips: o Grab Tab o Audio Mode o How to ask a Question
This program is being recorded. You can download it at: recruitingwebinars.com
Matt Charney Executive Editor Recruiting Daily @mattcharney @RecruitingBlogs
Moderated by:
Panelists
Founder, Amplify Talent Twitter: @ThisIsLars Email: [email protected]
Lars Schmidt
Co-Founder and Head of Product Twitter: @mthomasb Email: [email protected]
Matt Brown
Kyle Lagunas
Talent Acquisition Analyst, Brandon Hall Group Twitter: @kylelagunas Email: [email protected]
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Objectives
Mobile Strategy How to build mobile into your existing recruiting processes and workflow; how to choose the right technology to maximize mobile results. Social Media and Mobile Engagement How to engage candidates, clients and employees with mobile technologies; how mobile fits into employer branding success. Metrics & Measurement How to build a business case for success
Mobile Recruiting by the Numbers
Source: Kenexa
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Mobile Recruiting Today
#work4webinar Source: Gallup American Worker Perception Survey 2011
Your poten5al candidates interact with their mobile devices between 40 and 80
(mes per day.
How will you ensure they spend that 5me viewing and applying for your jobs?
Mobile Recruiting Today
#work4webinar Source: Gallup American Worker Perception Survey 2011
Your poten5al candidates interact with their mobile devices between 40 and 80
(mes per day.
How will you ensure they spend that 5me viewing and applying for your jobs?
What Is Mobile Recruiting?
§ How do you define “mobile recruiting?”"§ What are some of the reasons why mobile matters in recruiting?"§ What tools and technologies on the market can improve or optimize
mobile recruiting? How is mobile recruiting evolving?"§ What are the minimum expectations employers should have for
mobile recruiting when determining how to build a mobile strategy?"§ We all know mobile recruiting counts. Why are so many companies
behind the curve when it comes to mobile adoption?"
Finding the Right Tools and Technologies
Your poten5al candidates interact with their mobile devices between 40 and 80 5mes per day. How will you ensure they spend that 5me viewing and applying or your jobs?
Building A Mobile Recruiting Strategy § What are some of the ways companies are leveraging mobile recruiting to
improve candidate experience and engagement? § What are some key considerations employers should think about when
considering the best way to implement mobile recruiting into their hiring process?
§ How can employers do a better job incorporating mobile recruiting into their employer branding and online recruiting processes? How about hiring managers?
§ What do candidates think about mobile recruiting? Any common myths or misconceptions?
§ What companies are doing the best job building and executing mobile recruiting strategies? Any case studies or examples of employers getting it right?
Mobile Metrics & Measurement
§ What does a world class mobile recruiting program look like? Any baselines or best practices separating the good from the great?"
§ How can employers analyze the impact of mobile on recruiting and retention? What are the most important metrics or measurements?"
§ What tools or technologies work best for monitoring, measuring and reporting on mobile recruiting? "
§ What impact do individual recruiters have on mobile recruiting? What can they start doing right now to start making a difference?"
§ What role do you see mobile playing in the talent sourcing and recruitment process in five years? How about 10? What are some of the biggest changes we’ll see in the adoption and use of these technologies? What legacy do you see the mobile making on the world of work?"
Mobile Recruiting Metrics that Matter
Optimize Performance with Advanced Analytics o # of job views
o # of apply clicks
o # of hires
o job view to application conversion rate
o % of mobile job views
o source of applicant
And more!
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Mobile Recruiting, Social and Candidate Experience
"§ How important is mobile in terms of improving the candidate
experience? How about recruiter experience?"§ What are some of the most common candidate complaints or
concerns about mobile recruiting today?"§ What are some of employers or recruiters’ greatest weaknesses
when it comes to engaging candidates on mobile?"§ How does social media fit into a mobile strategy? What about pay-
per-click, SEO, career sites and other online recruiting activities?"§ What are some ways companies are using mobile technologies to
improve or optimize their existing recruiting processes?"§ What does success look like?"
Leverage Existing Brand Awareness on Social
Build a Social & Mobile Career Hub
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Getting Started
Enhance the Candidate Experience with Easy Apply
45% form completion rate vs. 13% standard application process 40% of applicants abandon non-mobile-optimized application processes
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Social Media & Mobile Engagement
Facebook is the #1 mobile app in the US; 3 million links are shared every hour.
Getting Started
Mobile Recruiting Checklist
Source: 2013 Candidate Experience Awards
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1. Evaluate Your Current Career Site 2. Build A Mobile Op5mized Career Site 3. Integrate Your ATS
Key Takeaways
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Get In Touch!
@work4labs @recruitingblogs [email protected] [email protected]
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