mobile recruiting (october 2011)
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TRANSCRIPT
Mobile Recruiting An Informational Presentation
October 2011
Thoughts from the desk of David Lee
• Previous thoughts on technology • Evolu2on of media and mobile • Uses and Sta2s2cs – Mobile and Smartphones – Mobile Internet
“This ‘telephone’ has too many shortcomings to be seriously considered as a means of
communication. The device is inherently of no value to us.”
Western Union Internal Memo, 1876
“I think there is a world market for maybe five
computers.”
Thomas Watson IBM Chairman, 1943
“There is no reason anyone would want a computer in
their home.”
Ken Olson Founder, Digital Equipment Corpora2on, 1977
“640K ought to be enough for anybody.”
Bill Gates MicrosoO CEO, 1981
“A faddish nature about anything that basically
appeals to younger people.”
Steve Ballmer MicrosoO CEO, 2007
“Facebook is nothing more than the Princess Phone
20 years ago.”
Barry Diller Chairman Ticketmaster, 2008
Evolution of Media
1st: 1500s Print (books, newspapers, magazines) 2nd: 1890s Recordings (music, games, movies) 3rd: 1910s Cinema 4th: 1920s Radio 5th: 1950s Television 6th: 1995 Internet 7th: 2000 Mobile
Source: Mobile as 7th of the Mass Media, 2008 www.tomiahonen.com
16 hours
20 hours
19 hours
2 billion worldwide
1 billion worldwide
5 billion worldwide
PRINT Books
Magazines Newspapers
RECORDINGS Music, Games, Movies
CINEMA
RADIO
TELEVISION
INTERNET MOBILE Telephone
1st: Communica2on 2nd: Content 3rd: Context
• Context restructures mobile services to op2mize user experience using – loca2on, – proximity to objects, – proximity to friends, – user’s viewing angle, – your direct surroundings and much
more. • Datapoints gathered through mobile
phone sensors such as GPS, Accelerometers and NFC readers.
Source: Insiders Guide to Mobile, 2010 www.tomiahonen.com
Relevant Statistics
Mobile
• World using 5 billion mobile phones (doubled in last 5 years) 77% of global popula2on. – Growth lead by China and India by >20% from previous year
• China (64% of popula2on) • India ( 70% of popula2on)
• 27% (1.08 billion) are smartphones • By 2014, mobile internet will surpass desktop internet usage
• 200 million YouTube views occur on mobile devices daily • On average, Americans spend 2.7 hours per day socializing on their mobile device
• 26% of US home phones are mobile only • US will have 50% smartphones this year • 90% US and European phones have web access capability
• 100.9M smartphones shipped in Q4 2010. 92.1M PCs shipped in same period.* “The rise of mobile compu2ng is upending the technology business and is simultaneously redefining what is a personal computer and how we use it.”
Erica Ogg, GigaOm Research. August 18, 2011
• 94% of text messages read—vs. a rate of 3% for email and direct mail.
*Source: eMarketer
• 42% of US adults and 70% of 18-‐29 year old cell phone users, use cell phones to prevent boredom.
• 13% have pretended to use phone to avoid interac2ng with people.
• Mobile only internet users more likely to be minori2es. – 18% African American – 16% La2no
• 45% Asian/Pacific Islanders, 45% Hispanics and 33% African-‐Americans own a smartphone (31% of all users)
Pew Internet Research
• 98 Countries cell phone penetra2on exceeds 100% of popula2on.
Country Popula:on # of Cell Phones Saudi Arabia 26 million 51 million Hong Kong 7 million 13 million Finland 5 million 8 million
• SMS is king of mobile messaging – 1.7 Trillion messages sent in 2007 – 8 Trillion messages will be sent in 2011 – 200,000 text messages every second – US teens average 3,300 texts/month – Automated alerts expected to overtake person-‐to-‐person SMS by 2016
Opportunity Use SMS to notify people of new job postings.
• MMS Includes: – Text Messages – Video – Photos – Documents
Opportunity Majority of those with smartphone apps watch video clips.
Opportunity Do you offer job notifications via text message?
• Text more • Use the internet more • Play more games • Use more applica2ons • Listen to music • Watch video more • 40% use apps to make decisions while shopping • 66% sleep with their phone near the bed • 31% check phone during movies • 71% who see TV/print ad do a mobile search • 75% of users report having their phone off or not with them for 3 hours or less per day.
• Today there are more wireless mobile devices than televisions and computers combined (89% penetra2on in the US).
• Globally there are 5.3 billion mobile subscribers (that’s 77% of the world popula2on).
• Many web users are mobile-‐only (India 59%, 25% in the U.S.)
• Europe (96% penetra2on) • Japan (88% penetra2on)
Sources, ComScore.com , MobiThinking.com, CTIA.com, Gartner.com, Pewfounda2on.com
Note This does not account for tablet devices which also use mobile operating systems.
• Tablets will access your mobile website • 1 in 10 US adults owns a tablet and uses it 90 minutes per day
• 77% use their device daily to – Browse web (67%) – Email (54%) – Read news (53%) – Social networking (39%) – Games (30%) – Read books (17%) – Watch videos/movies (13%)
• 3 in 5 Americans would not give up a week of using their gadgets in order to spend the holiday season with family. – More prevalent with singles/non-‐parents than married or parents
• 2 in 3 Americans (age 18-‐44) would rather trade their favorite food than give up favorite tech device for 12 months
• 27 million Americans hide device so others can’t use it, while 21 million say it is broken
hpp://www.infoworld.com/t/smartphones/forget-‐the-‐free-‐coffee-‐employees-‐really-‐really-‐want-‐iphone-‐168278
Apple Android Blackberry
Believe phone reflects their sense of style 35% 50% 43%
Use phone to update social networks 50% 55% 40%
Have never paid more than $1 for an app 45% 62% 63%
Use phone to check in to businesses 23% 19% 5%
Admit to ending rela2onship via phone, text, email, or social media 10% 18% 15%
Would rather go a week without seeing significant other 28% 23% 18%
Would rather lose wallet or purse than their phone 18% 21% 23%
Regularly check their phone at the dinner table 34% 21% 15%
give up your mobile phone for a week or give up…
70%
63% 55%
33%
54%
21% 22%
20%
Opportunity Mobile phone + Smartphone = 53%. When you consider sales of smartphones is exceeding computers this number will continue to grow.
Opportunity SMS/MMS has potential to push career info to people who opt into the service.
Opportunity Develop entertaining information about your employer brand.
Opportunity Accessing websites will grow as the number of smartphones increase.
Relevant Statistics
Mobile Internet
Country Percentage
Japan 47%
Urban China 43%
United States 22%
Hong Kong (China) 16%
Europe 12%
Urban India 8%
Percentage of Mobile Subscribers accessing internet at least monthly
Percentage of Mobile Only Internet Access
Country Percentage
Egypt 70%
India 59%
South Africa 57%
Ghana 55%
Kenya 54%
Nigeria 50%
Indonesia 44%
Thailand 32%
China 30%
US 25%
UK 22%
Russia 19%
Opportunity If your career site isn’t mobile friendly then you are limiting access to job seekers.
• 2 in 5 mobile-‐device owners use the Internet on that device.
• The U.S. mobile-‐Internet-‐using popula2on will be up almost 25% this year, as 97.3M mobile owners log on to the Internet from their device at least monthly.
• By 2015, more than 3 in 5 mobile users and almost half the total U.S. popula2on (150M people) will be using the mobile Internet.
• By 2015 more users will connect to the internet over mobile devices than desktop PCs.
By Age
Age: 13-‐17 Age: 18-‐24 Age: 25-‐34 Age: 35-‐44 Age: 45-‐54 Age: 55+
By Sex
Male Female
• Videos increase reten2on of website content by 300%
Websites with MIN Learning Poten:al
MAX Learning Poten:al
Text Only 15% 30% Text and Images 30% 73% Text and Video 67% 105%
• Japanese users are most advanced in mobile usage, using email, apps and browser
• US and Europeans text and play more games • Most popular mobile web sites are news, informa2on, weather, social networking, search and maps
• US consumers prefer mobile web for banking, travel, shopping, local info, news, video, sports, and blogs.
• US consumers prefer apps for social media, games, maps and music.
• 1 in 7 searches is mobile
• Over 300,000 apps have been developed in 3 years
• Apps downloaded almost 11 billion 2mes • App downloads expected to peak in 2013 • 1 in 4 apps downloaded are never used again
Source: hpp://mobithinking.com/mobile-‐marke2ng-‐tools/latest-‐mobile-‐stats
• The mobile gaming industry is predicted to reach $54 Billion by 2015 • 84% of tablet owners play games • 70 – 80% of all mobile downloads are games • In-‐game purchases should overtake pay-‐per-‐downloads by 2013 • Angry Birds has been downloaded 500 million 2mes as of Nov 2011 • Developers made $87 million in ad revenue in 2010 and will grow 10
fold by 2015
Source: 2011 Mobile Gaming by the Numbers, Geekaphone Source: HIS Screen Digest May 3, 2011 Press Release
Opportunity Career apps that include games can help increase use.
0 20 40
2014 2011 2010 2009 2008
Mobile App Downloads Worldwide (Billions)
• $500K to rebrand app • 175 car sales directly apributed to app • Car retail $23K resul2ng in $4M total • 97% lower cost per sale
Source: hpp://www.clickz.com/clickz/news/1710980/volkswagens-‐iphone-‐app-‐delivers-‐sales More Informa2on: hpp://scaryideas.com/content/18489
Opportunity People like to take a virtual test ride.
Work!4!Us!
Work!
4!
Us!
• First conference on social media recruitment was held in 2009
• 54% of employers block social media access at work (as of July 2011)
• 45% of companies have no social media policy in place • 91% of recruiters say they use social media to screen
candidates using – Facebook (76%) – Twiper (53%) – LinkedIn (48%)
• 69% of recruiters have rejected a candidate due to something they found on social media
• 80% of smartphone owners read a post from someone they know, while 70% have posted from their device.
• More than 1.5M people during 4.3M visits conducted 7M searches and reviewed 19M jobs resul2ng in 650K applica2ons
• Mobile vs. Website visitors – Visit 42% more 2mes per month – Spend 66% more 2me on site – More likely to be employed
• Tablets use mobile opera2ng system and contribute to mobile penetra2on percentages.
• As economy improves employed job seekers will want to access systems via mobile.
• Use of apps for retail companies can promote both employer and consumer brands if done properly.
• Lack of a mobile website makes it hard for mobile only candidates to apply. Limits applicants.
• Many companies limit access to social media yet recruiters not only use it to find candidates but to screen them as well.
• Marke2ng – Channel for aprac2ng and engaging talent – Includes 2D Codes, SMS, MMS, mobile videos and career apps
• Applicants – Provide applicants the ability to apply and track process via mobile web or app
• Recruiters – Allow recruiters to access email, social media, mobile ATS, etc. giving them the ability to work remotely
Source: hpp://www.ere.net/2011/02/07/overlooking-‐mobile-‐how-‐many-‐candidates-‐are-‐passing-‐you-‐by/
The future of mobile recruiting…maybe. �