Social Is MobileWhat happens on social media is happening on mobile devices. Users are proactively looking to social for company research, to find job postings, and to see connections and contacts within their prospective employer. And they’re doing those activities on mobile.

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Mobile has become the first and primary access point for job seekers to discover and learn about with employers. Integrating a social strategy with a mobile strategy is a critical step to engage and convert candidates.

SOCIAL IS A MOBILE-FIRST ACTIVITY

of all smartphone users in the US use

their phone for social networking

74%

of users access social networks at least once a day

42%

58%

of total time spent online is

dedicated to social networks

57%

of all online sessions is

devoted to social networking

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monthly mobile users for Facebook

Twitter is the fastest growing social network in the world by active users.

751Mmonthly active

users for Facebook

1.1B 44% Growth

of mobile internet access is for social activities

91%

of smartphone owners access social networks through apps at least once a day

73%

from June ‘12 - March ’13

MOBILE ACCESS OF SOCIAL MEDIA

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JOB SEEKERS MOBILE USAGE

think job search can be done anywhere

65%

think job search can be done

immediately

45%

of Job Searches on Google are from a mobile

device

30%

Job Search aggregators have

reported more than1/3 of their traffic

is mobile

33%86%

who have a smartphone would

use it to search for a job

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POPULAR SOCIAL MEDIA IN HR

Series1

0 10 20 30 40 50 60 70 80 90 100

94%

65%

55%

20%

18%

15%

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HOW SOCIAL MEDIA IS USED AT WORK?

News

48%

25%

17%

Networking

Learning & Development

38%

32%

Promote Our Organization

Look for Jobs

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MOBILE SEARCH

increase of mobile search in the past 2 years.500%

searches are now mobile

1 in 7

mobile searches are local

1 in 3of all local searches are performed on mobile1/2

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Fortune 500 Report Findings

Only 13%

Only 200 mobile corporate sites from fortune 500

of fortune 500 companies have a mobile optimized career

section.

Only 71 of them have a link to careers41 of the links lead to a non-mobile career site

9 of those 41 companies actually have a mobile career site that is not linked

13%

MOBILE RECRUITING STILL IN ITS INFANCY

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SOURCES

• Corporate Mobile Readiness Report by iMomentous.

• Social Media in HR by CIPID

• Social Media Statistics and Facts of 2013 by GrowingSocialMedia.com

• 100 Amazing Social Media Statistics, Facts And Figures by Creotivo

• Use of Social Media and Mobile by Healthcare Professionals: 2013 Survey Results”

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