Mobile marketing: from analysis to launch

Stages of launching your appC

ust

omer

Per

form

er

Idea Searching for performer

Waiting for sales

Project design Development

Stages of launching your app|As it supposed to beC

ust

omer

Per

form

er

Idea Searching for performer

Waiting for sales

Project design Development

Planning your promotions

Finding right analytics tools

Working on app card for store

Planning the changes

1. Find out the goals of mobile apps

2. Find out the KPI for each goal

3. Choose the segments which you plan to analyse

4. Find out steps in the app for each task

5. Count the data point loading*

6. Choose your analytical tools

*Points are any actions taken in app what may be analysed later on

Planning measurements | Example

Task №1:Getting a profit with an

app

Task №2:Going to the offline

store

Task №3:Brand loyalty

KPI:Revenue

LTV

KPI:Going to the category

“Our stores”Assisted Revenue

KPI:Social Shares

7, 14, 30-Days Retention

Segments:Type of customer

Traffic sourceCountry / City

Segments:Type of customer

Traffic sourceCountry / City

Segments:Type of customer

Traffic sourceCountry / City

Planning measurements | Counting the load

Number of visitors per day X

Max number of points in chain X 30

Sometimes the number of active users is just enough

Planning your promotionMobile app

● Facebook, myTarget, Twitter Adwords

● CPI networks● PR + influence marketing● Banner networks (NativeX,

Mobvista, Propellerads, AppLovin)● ASO

Metrics

Push-notifications

E-mail triggers

Retargeting + Deeplinking

CPI, CPA, CR, CTR LTV, ARP(P)U, Retention, Uninstall rate, DAU, WAU, MAU

Ads examples

Ads examples

Choosing the analytical tools

ASO tools Mobile Ad Analytics

In-App Tools + CRM

UX analytics

Own analytics

Example of analysis system integration

Working on the app card for store

ASO optimisation:

● Finding keywords (Keyword planner, hints in Google Play/App store, Sensor Tower)

● Description and screenshots● Video creation

Difference between Google Play and App Store

Working on the app card for store

Google Play App Store

Title 30 symbols 50 (23) symbols (optimal)

Keywords - 100 symbols (include ,)

Short description 80 symbols -

Description 4000 symbols 4000 symbols

Preview video 30 sec 30 sec

Screenshots 8 5

Working on the app card for store | Examples

Conversion rase up to 50%

Working on the app card for store | Examples

MyTarget vs Facebook

CPI 0,34$CPI 0,22$

Influence marketing

CPI от 0,05$

Driven traffic effect

Thank you!