Mobile Metrics Update

Wikimedia Foundation Metrics and Activities Meeting

May 1, 2014

Oliver Keyes - Toby Negrin

Agenda

1. Framing2. Methods and Caveats3. “Pageviews”4. Mobile Web5. Mobile Apps6. Next Steps

It’s an Android World

OS Share of shipped units (%)

Global Mobile Phone Shipments 2012-2013Source: IDC Worldwide Quarterly Mobile Phone Tracker report

793 MM Devices

153 MM Devices135 MM Devices

500 MM Devices

No wait - It’s an iOS World!

Browser Share (%)

Global Mobile Browsing Traffic 2012-2013Source: Net Applications (http://www.netmarketshare.com/)

It’s an App!

Time Spent (%)

US Mobile Time Spent 2013-2014Source: Flurry Insights (http://www.flurry.com/bid/109749/Apps-Solidify-Leadership-Six-Years-into-the-Mobile-Revolution)

How we did it

1. 1:1,000 sampled request logs2. Filtered to ‘pageviews’: text/html + API

requests from known apps3. Parsed the user agents4. Prayed5. Results!

How we didn’t do it

1. The filtering might be wrong2. The user agent parser might be wrong3. Wu-Tang might be right

Pageviews

Mobile Device Destination

Mobile Device Pageviews

Mobile Device Operating Systems

Mobile Apps Operating Systems

Next Steps

1. Hadoop!2. Better PVs definition3. Consistent reporting

Also Hadoop

https://github.com/Ironholds/MobileMetrics

Questions?