newsbrands and mobile comscore gsma mobile media metrics & mobilens

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Newsbrands and mobilecomScore GSMA Mobile Media Metrics & MobiLens

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Market Overview

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49.8m people now own a mobile phone in the UK, the majority of them are smartphones

73%

27%

Smartphone Other

Smartphone penetration

Smartphone ownership is up 14% on last year

Source: comScore MobiLens, 3 month average ending December 2013

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O2 is the largest UK operator in the UK

23.2

19.6

12.49.7

7.5

7.4

7.0

13.3O2 Vodafone Orange 3VirginT-MobileTesco other

Market share of operators(%)


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Samsung is the largest mobile phone manufacturer

30.8

21.916.9

7.1

6.5

5.52.31.8 7.1

Samsung Apple Nokia HTC Sony RIM LG Motorola other

Market share of handset manufacturer(%)


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Google Android is the most popular smartphone operating system

52.7

30.2

7.5

6.82.5

0.3

Google Apple RIM Microsoft Symbian Other Smartphone

Market share of Smartphone operating systems (%)


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Majority of mobile phone users are using “connected media”

72

% of mobile phone owners that use connected media

Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, email, stream or download music, or watch broadcast or on-demand video

Source: comScore MobiLens, 3 month average ending September 2013

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News and mobile

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Just over half of smartphone users access news each month

51

% accessing news on mobile


Over 18 million Smartphone users access news on their phone

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iPhone users are 61% more likely to access news than the average mobile phone user

61

% of iPhone users that access news

61% of iPhone users access news through their mobile browser or app.That is an index of 156 compared to all mobile phone users


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Accessing news through a smartphone is particularly popular among young people

18-24 25-34

58.763.8

% of Smartphone owners access-ing news


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25-34 year olds over index on accessing news on their smartphone

25-34 yr olds are 26% more likely to access news on their smartphone than the average smartphone user


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Over half of 18-34 year olds access news on their smartphone

62% of 18-34 year old mobile phone owners access news through their smartphone.

They make up 38% of all smartphone owners


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Over half of smartphone owners with HH income of £75k+ access news on their phone

61.5

% of phone owners with HH income of £75k+ accessing news on mobile

device


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Newspapers and mobile

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Newspaper sites reach 39% of the mobile audience

13.5m access newspaper sites on their mobile through their network or Wi-Fi

Source: comScore GSMA Mobile Media Metrics, December 2013

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Unique visitors accessing newspaper sites grew 40% year on year

Dec 12 Dec 13

9.7

13.5

Unique visitors accessing newspaper sites via mobile browser (millions)

+40%YoY

Source: comScore GSMA Mobile Media Metrics, December 2013 and December 2012

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Newspaper page views have enjoyed significant growth year on year

Dec 12 Dec 13

689,449

1,125,245

Newspaper pages viewed via mobile browser (000s)

+63%YoY

Source: comScore GSMA Mobile Media Metrics, December 2013 and December 2012

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Newsbrand mobile sites attract a young audience

50% of those who access newsbrands through an app or their mobile browser are 18-34

Source: comScore MobiLens, 3 month average ending December 2013Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Dailystar.co.uk, Financial Times Group

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More than 8 out of 10 newsbrand visitors also visit social media sites

85% of newsbrand visitors also visit social media sites on their mobile browser

Source: comScore GSMA Mobile Media Metrics, December 2013Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

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Visitors to newsbrand sites are more likely to visit social media sites than the average mobile internet user

Pinterest Tumblr LinkedIn Twitter Facebook

255242 236

209

148

Newsbrand visitors accessing social media sites indexed against avg mobile internet user

Source comScore GSMA Mobile Media Metrics, December 2013Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

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More 18-34s access newsbrands than Twitter via their mobile browser

Newsbrands Twitter

3.4m

2.2m

mobile browser users (millions)

Source: comScore MobiLens, 3 month average ending December 2013Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk,Times Online, Dailystar.co.uk, Financial Times Group

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9 out of 10 newsbrand visitors also visit retail sites

89% of visitors to newsbrand sites also visit retail sites on their mobile browser


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Mobile newsbrand visitors are twice as likely to visit Amazon

Newsbrand visitors to Amazon index at

198compared to average mobile internet

user


newsbrands and mobile comscore gsma mobile media metrics & mobilens

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