newsbrands and mobile phones comscore gsma mobile media metrics & mobilens 1

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Newsbrands and mobile phonescomScore GSMA Mobile Media Metrics & MobiLens

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Market Overview

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50.5m people now own a mobile phone in the UK, the majority of them are smartphones

76%

24%

Smartphone Other

Smartphone penetration

Smartphone ownership is up 15% on last year

Source: comScore MobiLens, 3 month average ending June 2014

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O2 is the largest operator in the UK

22.4

19.0

10.610.3

7.4

7.0

6.5

16.8O2 Vodafone Orange 3Tesco VirginT-Mobileother

Market share of operators (vol %)


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Samsung is the largest mobile phone manufacturer

31.8

22.9

16.9

6.7

6.1

3.72.42.1

7.4

Samsung Apple Nokia Sony HTC RIM Motorola LG other

Market share of handset manufacturer (vol %)


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Google Android is the most popular smartphone operating system

54.6

30.1

8.4

4.91.7

0.3

Google Apple Microsoft RIM Symbian Other Smartphone

Market share of Smartphone operating systems (vol %)


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Majority of mobile phone users are using “connected media”

74

% of mobile phone owners that use connected media

Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, email, stream or download music, or watch broadcast or on-demand video


News on mobile phones

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Just over half of smartphone users access news each month

51

% accessing news on mobile

Over 19 million Smartphone users access news on their phone

App or Browser, aged 13+. Source: comScore MobiLens, 3 month average ending June 2014

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iPhone users are the biggest readers of news

61%

% of iPhone users that access news

61% of iPhone users access news through their mobile browser or app

That is an index of 149 compared to all mobile phone users

App or browser. Source: comScore MobiLens, 3 month average ending June 2014

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Accessing news through a smartphone is particularly popular among young people

Total Audience 18-24 25-34

50.7

58.464.3

% of Smartphone owners access-ing news


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25-34 year olds over index on accessing news on their smartphone

25-34 yr olds are 27% more likely to access news on their smartphone than the average smartphone user


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Over half of 18-34 year olds access news on their smartphone

62% of 18-34 year old mobile phone owners access news through their smartphone

They make up 34% of all smartphone owners


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Six in 10 smartphone owners with HH income of £75k+ access news on their phone

64

% of phone owners with HH income of £75k+ accessing news on mobile

device


Newspapers on mobile phones

15

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Newspaper sites reach 40% of mobile browsers

14.5m

access local, national and international newspaper sites on their mobile through their

network or Wi-Fi

Figures include ANY newspaper sites accessed on mobile phones in the UK via browser – regional, national and international. Source: comScore GSMA Mobile Media Metrics, June 2014

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Unique visitors accessing newspaper sites grew 41% year on year

June 13 June 14

11.3

14.5

Unique visitors accessing any newspaper sites via mobile browser (millions)

+28%YoY

Figures include ANY newspaper sites accessed on mobile phones in the UK – regional, national and international via browserSource: comScore GSMA Mobile Media Metrics, June 2013 and June 2014

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Newspaper page views have enjoyed significant growth year on year

June 13 June 14

972,1901,065,413

Newspaper pages viewed via mobile browser (000s)

+10%YoY

Figures include ANY newspaper sites accessed on mobile phones in the UK – regional, national and international via browserSource: comScore GSMA Mobile Media Metrics, June 2013 and June 2014

Newsbrands on mobile phones

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Newsbrands reach 33% of mobile browsers

Browser and app. Source: comScore MobiLens, 3 month average ending June 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Dailystar.co.uk, Financial Times Group

12.4m

access newsbrand sites on their mobile through their

network or Wi-Fi

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Newsbrand mobile sites attract a young audience

49% of those who access newsbrands through an app or their mobile browser are 18-34

Browser only. Source: comScore MobiLens, 3 month average ending June 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Dailystar.co.uk, Financial Times Group

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Almost 9 out of 10 newsbrand visitors also visit social media sites

87% of newsbrand visitors also visit social media sites on their mobile browser

Uses browser only. Source: comScore GSMA Mobile Media Metrics, June 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

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Visitors to newsbrand sites are more likely to visit social media sites than the average mobile internet user

Pinterest Tumblr LinkedIn Twitter Facebook

232226

218

190

148

Newsbrand visitors accessing social media sites indexed against avg mobile internet user

Uses browser only. Source comScore GSMA Mobile Media Metrics, June 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

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More than 8 out of 10 newsbrand visitors also visit retail sites

…of visitors to newsbrand sites also visit retail sites on their mobile browser


86%

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Mobile newsbrand visitors are twice as likely to visit Amazon

Newsbrand visitors to Amazon index at

199compared to average mobile internet

user


newsbrands and mobile phones comscore gsma mobile media metrics & mobilens 1

Documents

comscore mobilens

month average ending

browser source

mobile phone users app

mobile browsers

mobile internet

majority of mobile phone

year source