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Newsbrands and mobile phones

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Market Overview

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50.7m people now own a mobile phone in the UK, the majority of them are smartphones

71%

29%

Smartphone Other

Smartphone penetration

Source: comScore MobiLens, 3 month average ending June 2015

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20.9

18.2

32.9

10.0

8.5

9.6

O2 Vodafone EE3Tesco other

Market share of operators (vol %)

Source: comScore MobiLens, 3 month average ending June 2015

EE is the largest operator in the UK

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27.2

24.818.1

6.6

5.0

1.53.0

2.210.3

Samsung Apple Nokia Sony HTC BlackBerry Motorola LG other

Market share of handset manufacturer (vol %)

Source: comScore MobiLens, 3 month average ending June 2015

Samsung is the largest mobile phone manufacturer

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52.6

35.1

9.12.2

0.80.1

Android Apple Microsoft RIM Symbian Other Smartphone

Market share of Smartphone operating systems (vol %)

Source: comScore MobiLens, 3 month average ending June 2015

Google Android is the most popular smartphone operating system

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Majority of mobile usage occurs via apps

83%

17%

App Browser

Share of digital media time

Source: comScore MMX Multi-Platforml March 2015

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70%

% of mobile phone owners that use connected media

Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, email, stream or download music, or watch broadcast or on-demand video

Source: comScore MobiLens, 3 month average ending June 2015

Majority of mobile phone users are using “connected media”

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Smartphones are driving the highest portion of digital media time spent amongst Millennials

28%

17%

Smartphone Other

50%50%

Smartphone Other

40%60%

Smartphone Other

18 – 34 35-54 55+

Demographics’ share of time spent by platform (%)

Source: comScore MMX Multi-Platforml March 2015

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48%

52%

Mobile Platforms* Total Audience

Source: comScore MMX Multi-Platform UK, March 2015*Mobile Platforms: Mobile + Tablet

For the UK’s top 100 digital media properties, almost half the audience only visits via mobile platforms.

Digital companies who do not optimise their experience for mobile, could potentially be turning away half their audience

Average mobile only audience for top 100 digital properties

Market share of digital platforms vol(%)

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According to data captured by TouchPoints, UK adults use their smartphones an average of:

Source:  IPA TouchPoints survey

264 minutes a day

Smartphone use takes up a significant amount of time

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Newsbrands on smartphones

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% accessing newsbrands on smartphones

23 million of smartphone users access newsbrands

Source: comScore Mobile Metrix June 2015Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

% of people accessing newsbrands on smartphones

78%

Newsbrands reach 78% of total smartphone audience

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22.3m 23.0m

BBC Newsbrands

76% 78%

Source: comScore Mobile Metrix June 2015Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

Newsbrands on smartphones reach more than the BBC

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18-24 25-34 35-54 55+

85.681.6

74.975.0

% of Smartphone owners accessing news

Source: comScore Mobile Metrix June 2015Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

Accessing newsbrands through a smartphone is particularly popular among young people

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% of users accessing news on smartphones:

53.2% male46.8% female

Source: comScore MobiLens, 3 month average ending June 2015

Males have a slightly higher affinity to reading news on smartphones