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Newsbrands and mobile phonescomScore MobiLens, Mobile Metrics & GSMA Mobile Media Metrics

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Market Overview

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50.7m people now own a mobile phone in the UK, the majority of them are smartphones

79%

21%

Smartphone Other

Smartphone penetration

Smartphone ownership is up 5% on last year

Source: comScore MobiLens, 3 month average ending March 2015

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EE is the largest operator in the UK

22.3

19.0

30.7

10.4

8.0

9.6

O2 Vodafone EE3Tesco other

Market share of operators (vol %)

Source: comScore MobiLens, 3 month average ending March 2015

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Samsung is the largest mobile phone manufacturer

29.4

25.4

16.2

7.1

5.7

2.23.4

2.48.2

Samsung Apple Nokia Sony HTC BlackBerry Motorola LG other

Market share of handset manufacturer (vol %)

Source: comScore MobiLens, 3 month average ending March 2015

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Google Android is the most popular smartphone operating system

42.725.4

7.52.21.0 0.2

Android Apple Microsoft RIM Symbian Other Smartphone

Market share of Smartphone operating systems (vol %)

Source: comScore MobiLens, 3 month average ending March 2015

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Majority of mobile phone users are using “connected media”

76

% of mobile phone owners that use connected media

Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, email, stream or download music, or watch broadcast or on-demand video

Source: comScore MobiLens, 3 month average ending March 2015

Newsbrands on smartphones

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Newsbrands reach 78% of total smartphone audience

% accessing newsbrands on smartphones

Nearly 23 million Smartphone users access newsbrands

Source: comScore Mobile Metrix March 2015Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

% of people accessing newsbrands on smartphones

78%

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Newsbrands on smartphones reach more than the BBC

21.4m 22.9m

BBC Newsbrands

73% 78%

Source: comScore Mobile Metrix March 2015Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

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Accessing newsbrands through a smartphone is particularly popular among young people

18-24 25-34 35-54 55+

85.1 85.3

75.169.1

% of Smartphone owners accessing news

Source: comScore Mobile Metrix March 2015Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

Newsbrands and cross-visiting

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comScore GSMA December 2014

Please note: Cross visiting is not yet available on comScore Mobile Metrix so the following charts use the last available comScore GSMA data

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Almost 9 out of 10 newsbrand visitors also visit social media sites

91% of newsbrand visitors also visit social media sites on their mobile browser or via app

Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

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Visitors to newsbrand sites are more likely to visit social media sites than the average mobile internet user

Pinterest Tumblr LinkedIn Twitter Facebook

214

234 240232

150

Newsbrand visitors accessing social media sites indexed against avg mobile internet user

Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

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More than 9 out of 10 newsbrand visitors also visit retail sites

…of visitors to newsbrand sites also visit retail sites on their mobile browser

90%

Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

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Mobile newsbrand visitors are twice as likely to visit Amazon

Newsbrand visitors to Amazon index at

188compared to average mobile internet

user

Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group