"mobile possibilities of advertising": leonid bugaev at wapstart conference

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Мобильные возможности рекламы Леонид Бугаев, Nordic Agency AB

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Доклад Леонида Бугаева "Возможности мобильной рекламы" на семинаре по рекламным возможностям мобильной среды компании WapStart. 22 апреля 2013 года

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Page 1: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference

Мобильные возможности рекламы

Леонид Бугаев,Nordic Agency AB

Page 2: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference

Сложностив мобильной рекламе (чего мы боимся)

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Мобильные устройства:

по-прежнему Дикий Запад

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3 миллиарда

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В чем особенность мобильной рекламы?

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Как мобильная реклама может решать задачи бизнеса

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Какие следующие шаги нужно сделать чтобы получить поток клиентов из мобильного канала

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Ближайшее будушее:

3 важнейших тренда

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проблема /проблемыvs

возможности

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Видео: здесь

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Общение как ключ к рекламе:

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Победа iPad /планшеты исмартфоны

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The future is already here.It is just unevenly distributed

William Gibson

‘Будущее – уже здесь.У него просто неровное распространение'

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‘Mobile Marketing’ book

http://www.ozon.ru/context/detail/id/18422119/

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Thank you!

Leonid Bugaev

http://www.nordic.me

[email protected]

fb.com/lbugaev

+79067305073