Mobile Unconference May 21

Media spending (2009)

18,7% 10.1% 11,7% 14,8%

18,1% 9,2%

Ex Machina Introduction

One of the first Social Gaming companies(Since 2001, Offices in Amsterdam and San Francisco)

Multiplayer◦ Flexible and robust client & server technology

Cross platform: web, mobile, TV, console◦ Play anytime, anywhere, on any device

Broadcast integration: TV Play Along◦ Watch a show, play with friends, beat the nation

Social gaming: play with your friends◦ Deep integration with Facebook, Netlog, Hyves, ...

Technical Track Record

9+ years experience in multiplayer application development.

7+ years experience in the mobile. Scaleable and proven client / server technology. Ex machina aquired Airplay developer TV play

along application on iPhone, Java, BREW.

Play To TV

Live interaction with TV content

Live interaction social groups

Editorial use of socio- and demographic data

Play To TV situation

Social Media Landscape

The user behaviour is changing

Use our knowledge and technology

Platform

DEUSArchitecture

Our vision on (mobile)

Multiplayer (mobile) games will serve as a catalyst for social processes.

Ex Machinawww.exmachinagames.com

Igor van GemertBusiness Development Managerigor@exmachinagames.com+31 20 617 26 85+31 6 43 53 66 48

Contact

Social Gaming Services & Technology

Established in 2001

Offices in Amsterdam (NL) and San Francisco (USA)

Leader in b2b social gaming technology for mobile, web, broadcast and social network integration

Ex Machina

Julius: cross media multiplayer gaming platform

TQO: social & realtime multiplayer game solution

Scheduled gaming: massive multiplayer gaming solution

PlayToTV: synchronization of online and mobile media with broadcast, real time interaction with TV content

Ex Machina Products & Solutions

4th generation white label cross media gaming platform for web, mobile, broad- and narrowcast

Julius provides a framework to:◦ Create◦ Distribute◦ Manage

Julius 4.0

Flexible and robust client & server technology Play live and real-time against other players Play simultaneously on any connected device Deep integration with Facebook, Netlog, Hyves

TQO: real-time social multiplayer games

Massive multiplayer events Specific dates and times Large groups play the same game concurrent in the same

game session Fitted to be supported by audio or video host

Scheduled gaming

Real-time multiplayer interaction with TV content◦ Gaming◦ Reality Shows◦ Sports

Social◦ Facebook, tweets◦ Friends watching & playing now

Live or recorded◦ In sync with TV ◦ Cable, PDR’s, broadcast

iPhone, iPad, Brew, Web, Android

Scalable

Play To TV

No live interaction with TV content

Current situation