mobilink

BY: THAWBAN BAIG

INTRODUCTION

INTRODUCTION TO MOBILINK GSM

1. COMPANY’S STRUCTUE

2. GENRE

3. PARENT COMPANY

4. FOUNDATION

MOBILINK VISION

• “ TO BE THE LEADING TELECOMMUNICATION SERVICE PROVIDER IN PAKISTAN BY OFFERING INNOVATIVE COMMUNICATION SOLUTIONS FOR OUR CUSTOMER WHILE EXCEEDING SHAREHOLDER VALUE AND EMPLOYEE EXPECTATION"

MOBILINK VALUESTotal customer satisfaction

Business excellence

Trust and integrity

Respect for people

Corporate social responsibility

MOBILINK PRODUCT LINEMOBILINK INDIGO

MOBILINK JAZZ

MOBILINK WORLD

MOBILINK PCO

MOBILINK INDIGOA POSTPAID SERVICE

REDEFINED THE ESSENCE OF POSTPAID SERVICES IN PAKISTAN

LAUNCHED ON MAY 11TH, 2004, UNDER BRAND NAME 'INDIGO'

SYMBOLIZED THE VISION OF CONNECTING SUBSCRIBERS

Indigo offerings

INDIGO SERVICES

BLACKBERRY SERVICES

CITI MOBILINK CREDIT CARD

CALL AND CONTROL

INDIGO OFFERINGS (contd..)

INDIGO REWARD

INDIGO GENIE

Target Market (Indigo)

UPPER BUSINESS CLASS

CONVENIENCE, QUALITY AND BRAND IMAGE

SATISFYING THE DEMANDS OF IT'S CORPORATE CONSUMERS

Target Market (Indigo). (contd…)

BLACKBERRY - TAKE YOUR OFFICE ANYWHERE

INDIGO ENJOYED BENEFIT OF MONOPOLY IN CORPORATE SECTOR IN THE LAST FEW YEARS

MOBILINK JAZZ

EXCITING AND ENERGETIC OFFER FROM MOBILINK

TARGETING YOUTH AND MIDDLE CLASS MARKET

FUN, LOW RATES AND PACKAGES ACCORDING TO THE USAGE

JAZZ OFFERINGS

JAZZ BUDGET

JAZZ OCTANE

JAZZ LADIES FIRST

JAZZ EASY

JAZZ OFFERINGS (Contd…)

JAZZ SHARE

JAZZ LOAD

JAZZ ADVANCE

JAZZ BUDGET

YOUNG GENERATION OF PAKISTAN

CHEAP RATES PACKAGES

HAPPY HORS WITH ONLY 0.40P/30S

JAZZ OCTANE

YOUNG GENERATION

LOW SMS RATES

DISCOUNTED CALL RATES

FRIENDS AND FAMILY SERVICES

JAZZ LADIES FIRST

SPECIFICALLY DESIGNED FOR LADIES

LOWER RATES FOR SPECIAL NUMBERS

RECIPES, BEAUTY TIPS, SHOPPING DISCOUNT ETC

JAZZ EASY

AMAZINGLY LOW RATES FOR MOBILINK NUMBERS

ALSO BENEFICIAL TO CALL ON OTHER NETWORKS

MOSTLY FOR THE LOWER MIDDLE CLASS

JAZZ SHARE

SHARE BALANCE

FROM MOBILINK TO MOBILINK

JAZZ ADVANCE

ADDITIONAL BALANCE BENEFITS

MOBILINK WORLD

VALUE ADDED SERVICE BRAND

FUN AS WELL AS BUSINESS NEEDS

MOBILINK WORLD OFFERINGS

MOBI SAFE

HOLY SAYINGS

CORPORATE SMS

MOBI GREETINGS

MOBILINK WORLD OFFERINGS (CONT…)

SMS SCHEDULE

SMS GAME TIME

BOLO SMS

MOBI TUNES

MOBILINK WORLD OFFERINGS (CONT…)

WAP PORTAL

MOBILINK EDGE

MIND READER

INTERNATIONAL SMS CHAT

RING TONE CLUB

TARGET MARKET (MOBILINK WORLD)

WHOLE MOBILINK CONSUMERS

MOBILINK PCOFIRST TIME IN PAKISTAN

FIXED WIRELESS PHONE WITH SPECIAL PCO FUNCTIONS CAPABILITY

CONSISTS OF 2 LCD'S

COMPLETE SOURCE OF INCOME

EXCEPTIONAL COVERAGE

MOBILINK PCO (CONTD…)

EASE OF WIRELESS TECHNOLOGY

BENEFICIAL FOR AFTER SALES SERVICES

MOBILINK PRODUCT LIFE CYCLE (CONTD…)

INTRODUCTION STAGE:

INTRODUCED IN MAJOR CITIES OF PAKISTAN

NO WIRELESS COMPETITOR

CREATE PRODUCT AND WIRELESS TECHNOLOGY AWARENESS


GROWTH STAGE:

SALES AND PROFITS STARTED GROWING

MOBILINK WAS MARKET LEADER IN THE FIELD

EXPANDED THEIR MARKET IN OTHER CITIES BECAUSE OF THE INTRODUCTION OF UFONE


MATURITY STAGE:

CURRENT STAGE

GOT THE LARGEST MARKET SHARE

INCREASE IN COMPETITION

MODIFIED THEIR PRODUCTS


EXPANDED THEIR MARKET

MADE CHANGES IN THE MARKETING MIX

MARKETING NETWORKCOVERAGE

Cities, towns and villages across Pakistan 31.6M family members every second of the day 31% market share in Oct. 2010

NATIONWIDE COVERAGE Punjab Sindh Balochistan NWFP Capital AJK FATA

MARKETING NETWORK (Cont…)

INTERNATIONAL ROAMING In over 140 countries 10,000+ destinations nationwide Widest blackberry roaming access

MOBILIE IN FLIGHT ROAMING

Cont…

DISTRIBUTION STRATEGIES OF MOBILINK DISTRIBUTION CHANNEL OF MOBILINK

PRICING

PRICE

PRICING OBJECTIVES

PRICING STRATEGY OF MOBILINK

PRICING (contd.)

PRICING (contd.)

EXAMPLE

SHORT COMPARISON

PROMOTION

PROMOTION

1.ONE OF THE MOST IMPORTANT PART OF MARKETING MIX

2.TO CREATE AWARENESS

TYPES OF PROMOTION

ATL(ABOVE THE LINE)

BTL(BELOW THE LINE)

OBJECTIVES OF PROMOTION

TO PRESENT INFORMATION OF PRODUCT TO CUSTOMERS

TO INCREASE DEMAND

TO DIFFERENTIATE THE PRODUCT

ACCORDING TO PLC:

OTHER NETWORKS ARE IN GROWTH PERIOD

MOBILINK IS IN MATURITY PERIOD

PROMOTION STRATEGIES USED BY MOBILINK

ADVERTISING

PUBLIC RELATIONS

PERSONAL SELLING

SALES PROMOTION

PROMOTION STRATEGIES USED BY MOBILINK (Cont…)

DIRECT MARKETING

INTERNET MARKETING

MOBILINK’S PROMOTIONAL STRATEGIES

POSITIONED THEIR ADS IN THREE DIFFERENT POSITIONS

CULTURAL

FUN

YOUTH

PRODUCTS AND THEIR PROFILE ACCORDING TO PROMOTION MOBILINK INDIGO

MOBILINK JAZZ

MOBILINK PCO

MOBILINK WORLD

MOBILINK’S (CSR) USED FOR PROMOTIONMOBILINK FOUNDATION

FLOOD RELIEF COMPAIGN

TO GIVE GOOD IMPRESSION OF THE COMPANY