mobilising the masses to make change people power
TRANSCRIPT
Mobilising the masses to make change
PEOPLE POWER
1ST FOLLOWER TURNS LONE NUT INTO A LEADER – SUPPORT OTHERS!
• http://www.youtube.com/watch?v=fW8amMCVAJQ
WHY?“we’re not looking for your money, we’re looking for
your voice”
“where there’s a man / woman who has no voice, there ours shall go singing”
For every letter / phone call / petition signature etc, politicians / business people see that as representing
100 people
CASE STUDY – KONY 2012
WHAT WORKED, WHAT DIDN’T?
“WE ARE LIVING IN A NEW WORLD. FACEBOOK WORLD. 750 MILLION PEOPLE WITH NO BORDERS”
CASE STUDY – KONY 2012 – WHAT WORKED, WHAT DIDN’T• Worked
• Emotive – shocked people
• Fun – gave participants something – stella fella
• Hope
• Told them what to do – made it easy
• Social networking
• Didn’t work
• Research – illegal
• Military intevention – lost support of church etc
• Target government – go to the root of the problem – Aim higher than president
HOW?1. Concientise
Shock – “an experience that
jolts”
HOW?2. Hope
• Ethiopia’s school enrolment rate up from 38% to 72%
• Enrolment in Tanzania doubled to 98%
• Child mortality down 40% in Eritrea, Ethiopia, Malawi, Mozambique and Niger in past 20 years
• Uganda’s HIV / AIDS rate down 10%• Malaria deaths halved in Eritrea,
Rwanda and Zambia
DID YOU KNOW?• http://www.youtube.com/watch?v=YmwwrGV_aiE
SOCIAL MEDIA
AIM HIGHER THAN PRESIDENT• http://www.youtube.com/watch?v=3OGK4Q6PKUI
WHAT ARE WE GOING TO DO?
WHAT ARE WE GOING TO DO?
HOW?
Concientise
Hope
Action
fun
research
technologyGovernments
and public
WHAT WILL WE DO NOW?• Detention for detention http://cm.org.au/wmm/advocate.html
• Lantern parade
• Protest at detention centre
• Petition / letter writing campaign – community run
• ?????
COMMUNITY RUN• http://www.communityrun.org/
