module 2 vl forum - observation
TRANSCRIPT
Well lit and inviting exterior
No employee offered assistance
or greeting, no security present
Immediate path focuses exclusively
on women’s products
Middle income customer base
Additional walkways also focused
exclusively on women’s products
Clean well organized and well lit store
Poorly lit store front, did not fee inviting
Salesman quickly started in on his pitch
Salesman gave second pitch as I looked at their
laptops
Broken TV making static
noise
When you read the fine print, you pay
$3,500 for a washer and dryer set
$816 for a used laptop (valued at $430 online) or
$1,219 for payments
Store front was inviting
Music playing so quiet it was just a nuisance
Women products were at the front of
the store
The clerk did not greet or
acknowledge me
The floor was not clean
Men’s products only lined the back
of the store
Well lit, but littered store
front
Line of over 10 annoyed looking
customers
Large pieces of garbage on
the floorWeird smell
Busy atmosphere with a male
focus
Sign over the Holiday
Decorations saying “For all Seasons”
Well Lit exterior with working signs and lots of traffic
The first aisle they directed you
towards was a strange mash up
of women focused products
Dirty and unkempt floors
Store had a feeling they had taken their best
guess at what customers would like
Definitely some great bargains
Brightly lit and welcoming store
front
When you first walk in there’s a set pat that you
must walk
Such as expensive jewelry, big TV’s
and tablets
That path brings you pas their
most expensive items…
High ceilings and bulk packages gives the store a warehouse/bargain f eel
The groceries and bargains that people
come for are at the far end of the store