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TRANSCRIPT
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Developing a Regional Visionand Goals
Module
Four
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Something to Think About
Vision without action is a daydream.
Action without vision is a nightmare.
Japanese Proverb
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Outline of Module Four
Whats This Thing Called Vision? Features of a Strong Regional Vision
Statement Developing a Vision Statement for Your
Region: A step-by-step process
Now . . . Focusing on Regional Goals
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Vision is the art of seeing the invisible.Jonathan Swift
Whats This Thing Called Vision?
Describes the future situation you want toachieve.
Responds to the following key questions:What do you want your region to be?
What are your dreams for the region?
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Features of a Strong Vision Statement
VisionStatement
of aRegional
Team
Focuses onthe future
Gives shapeanddirection to
the future
Highlightsits purposeand values
Inspirespeople,groups,
communities
Relevant formany years
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Building a Shared Vision:A Step-by-Step Approach
Finalize Your Vision Statement
Draft a Vision Statement from the Key ThemesShare draft with others and seek input
Determine Common Themes, Then PrioritizeDetermine which themes to keep Remove less relevant ideas
Seek Input on Hopes/Aspirations for the RegionYour Team Key Leaders and Groups Diversity of Residents
Determine the Focus of Your Vision StatementYour Regional Team? Economic Development? Quality of Life?
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Lets Try it Out VISION STATEMENT: The Board envisions a healthy regional economy, diversified
among a variety of sectors, poised to accommodate economic development of thefuture, with unprecedented opportunities to the citizens of the Gulf Coast.
Key Elements Your Comments
Whats the focus or main theme?
What are the hopes andaspirations?
Does it focus on the future ?
Does it express purpose andvalues?
Does it inspire?
Relevant for many years?
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Lets Try it Again VISION STATEMENT: WEEDC will be the business-driven, business-led
organization focused on creating prosperity and recognized for generatingeconomic value and a high quality of life throughout the Windsor-Essex Region.
Key Elements Your Comments
Whats the focus or main theme?
What are the hopes andaspirations?
Does it focus on the future ?
Does it express purpose andvalues?
Does it inspire?
Relevant for many years?
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Group Activity:Developing a Vision Statement
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Steps in Building a Vision Statement
1. Each Person Reflect on the Following:What does this region look like in 20-30 years? How and wheredo people live? What do they do for work? What are yourhopes/aspirations for the region?
2. In Small Groups - Share Your IdeasDiscuss ideas; determine common themes; agree on keyideas/themes you feel are most important for your region orfor the work of your group.
3. Whole Group - Report Your Small Groups Key Themes
Identify the common themes and opportunities; select the mostimportant themes and opportunities4. Develop an Initial Draft of a Vision Statement
Source : Adapted from The Power of Appreciative Inquiry 2 nd
Edition.Diana Whitney and Amanda Trosten-Bloom (2010)
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Now . . . Focusing on Regional Goals
General Definition of a Goal: Describes what your regional team is
expecting to achieve Can be short, intermediate, or long-term
in nature Can build on the unique assets/strengths
and/or address identified needs of theregion
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A GOAL can be summarized inthe phrase "dream with adeadline." Its an observable andmeasurable end result havingone or more objectives to beachieved within a certaintimeframe.
According to BusinessDirect.com. . .
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Developing a SMART Goal
Lets be honest!! Developing a goal is noeasy task for a team.
But, vague goals translate into vague results. The key is to figure out the main ingredientsof a well-developed goal.
One possible solution?Prepare a goal thats SMART.
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SMART Goals State clearly WHAT your team wants to achieve. Indicate WHY this goal is important. Specify WHERE you intend to focus your efforts.Specific Indicate HOW you plan to measure progress towards the
achievement of your team goal Define both the end result as well as milestones you want
to achieve along the way. Be concrete.Measurable
Determine if your team has the resources (people,financial, political, time, skills, motivation, etc.) needed toachieve the goal.Attainable
The team must truly believe that the goal can beaccomplished.
Be honest about what the team is able to pursue.Realistic WHEN do you want to achieve your goal?. Decide on a target date for accomplishing your teams
goalTime Framed
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Examples of SMART Goals
Goal 1 : Increase the survival rate of new businessstart-ups from 50% to 75% in the Big Coast Regionby December 2014.
Goal 2 : A public/private funded business incubatorcenter will be established in the Big Coast Region
by December 2012; 15 business incubator firmswill be housed in this center by December 2014.
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Are Your Goals SMART?GOAL: Develop a business environment that encourages entrepreneurs
and supports emerging entrepreneurs through training and sharedmarketing efforts
Write Your Comments Below
Specific
Measurable
Attainable
Realistic
Time Framed
REVISION OF THIS GOAL?
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Are Your Goals SMART?GOAL: Attract and develop a variety of agricultural related businesses that
will support the growth in farm income: feed stores (bulk and bagged), anduse and processing of meat by-products. Goals of increasing agriculture-related businesses will include 10 new businesses a year for 5 years.
Write Your Comments Below
Specific
Measurable
Attainable
Realistic
Time Framed
REVISION OF THIS GOAL?
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Team Goals WorksheetYOUR GOAL: (write you goal in this box and then analyze it using the
SMART criteria below)Write Your Comments Below
Specific
Measurable
Attainable
Realistic
Time Framed
REVISION OF YOUR GOAL?
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Final Reflections
What did you find most helpful andvaluable in this module?
Any concerns about the need to furtherrefine your goals? Are there any items covered in
Module Four that need to beclarified?
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Homework Ideas
Team members that have volunteered to continueworking on the vision and/or goal statements need tofind time to meet. Prepare report for the next meetingof the regional group.
Other team member can ask 2-3 local individuals fortheir thoughts/reactions to the teams vision statement.
Getting input/reactions from others in the region on the
revised goals (even if theyre still not quite in finalform) would be useful as well. Other items?
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Whats Ahead
Module Five focuses onregional assets and barriers.
Youll be introduced to anumber of valuable andpractical tools.
An extensive amount of usefulinformation will be uncoveredby your team.