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    Developing a Regional Visionand Goals

    Module

    Four

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    Something to Think About

    Vision without action is a daydream.

    Action without vision is a nightmare.

    Japanese Proverb

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    Outline of Module Four

    Whats This Thing Called Vision? Features of a Strong Regional Vision

    Statement Developing a Vision Statement for Your

    Region: A step-by-step process

    Now . . . Focusing on Regional Goals

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    Vision is the art of seeing the invisible.Jonathan Swift

    Whats This Thing Called Vision?

    Describes the future situation you want toachieve.

    Responds to the following key questions:What do you want your region to be?

    What are your dreams for the region?

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    Features of a Strong Vision Statement

    VisionStatement

    of aRegional

    Team

    Focuses onthe future

    Gives shapeanddirection to

    the future

    Highlightsits purposeand values

    Inspirespeople,groups,

    communities

    Relevant formany years

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    Building a Shared Vision:A Step-by-Step Approach

    Finalize Your Vision Statement

    Draft a Vision Statement from the Key ThemesShare draft with others and seek input

    Determine Common Themes, Then PrioritizeDetermine which themes to keep Remove less relevant ideas

    Seek Input on Hopes/Aspirations for the RegionYour Team Key Leaders and Groups Diversity of Residents

    Determine the Focus of Your Vision StatementYour Regional Team? Economic Development? Quality of Life?

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    Lets Try it Out VISION STATEMENT: The Board envisions a healthy regional economy, diversified

    among a variety of sectors, poised to accommodate economic development of thefuture, with unprecedented opportunities to the citizens of the Gulf Coast.

    Key Elements Your Comments

    Whats the focus or main theme?

    What are the hopes andaspirations?

    Does it focus on the future ?

    Does it express purpose andvalues?

    Does it inspire?

    Relevant for many years?

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    Lets Try it Again VISION STATEMENT: WEEDC will be the business-driven, business-led

    organization focused on creating prosperity and recognized for generatingeconomic value and a high quality of life throughout the Windsor-Essex Region.

    Key Elements Your Comments

    Whats the focus or main theme?

    What are the hopes andaspirations?

    Does it focus on the future ?

    Does it express purpose andvalues?

    Does it inspire?

    Relevant for many years?

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    Group Activity:Developing a Vision Statement

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    Steps in Building a Vision Statement

    1. Each Person Reflect on the Following:What does this region look like in 20-30 years? How and wheredo people live? What do they do for work? What are yourhopes/aspirations for the region?

    2. In Small Groups - Share Your IdeasDiscuss ideas; determine common themes; agree on keyideas/themes you feel are most important for your region orfor the work of your group.

    3. Whole Group - Report Your Small Groups Key Themes

    Identify the common themes and opportunities; select the mostimportant themes and opportunities4. Develop an Initial Draft of a Vision Statement

    Source : Adapted from The Power of Appreciative Inquiry 2 nd

    Edition.Diana Whitney and Amanda Trosten-Bloom (2010)

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    Now . . . Focusing on Regional Goals

    General Definition of a Goal: Describes what your regional team is

    expecting to achieve Can be short, intermediate, or long-term

    in nature Can build on the unique assets/strengths

    and/or address identified needs of theregion

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    A GOAL can be summarized inthe phrase "dream with adeadline." Its an observable andmeasurable end result havingone or more objectives to beachieved within a certaintimeframe.

    According to BusinessDirect.com. . .

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    Developing a SMART Goal

    Lets be honest!! Developing a goal is noeasy task for a team.

    But, vague goals translate into vague results. The key is to figure out the main ingredientsof a well-developed goal.

    One possible solution?Prepare a goal thats SMART.

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    SMART Goals State clearly WHAT your team wants to achieve. Indicate WHY this goal is important. Specify WHERE you intend to focus your efforts.Specific Indicate HOW you plan to measure progress towards the

    achievement of your team goal Define both the end result as well as milestones you want

    to achieve along the way. Be concrete.Measurable

    Determine if your team has the resources (people,financial, political, time, skills, motivation, etc.) needed toachieve the goal.Attainable

    The team must truly believe that the goal can beaccomplished.

    Be honest about what the team is able to pursue.Realistic WHEN do you want to achieve your goal?. Decide on a target date for accomplishing your teams

    goalTime Framed

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    Examples of SMART Goals

    Goal 1 : Increase the survival rate of new businessstart-ups from 50% to 75% in the Big Coast Regionby December 2014.

    Goal 2 : A public/private funded business incubatorcenter will be established in the Big Coast Region

    by December 2012; 15 business incubator firmswill be housed in this center by December 2014.

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    Are Your Goals SMART?GOAL: Develop a business environment that encourages entrepreneurs

    and supports emerging entrepreneurs through training and sharedmarketing efforts

    Write Your Comments Below

    Specific

    Measurable

    Attainable

    Realistic

    Time Framed

    REVISION OF THIS GOAL?

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    Are Your Goals SMART?GOAL: Attract and develop a variety of agricultural related businesses that

    will support the growth in farm income: feed stores (bulk and bagged), anduse and processing of meat by-products. Goals of increasing agriculture-related businesses will include 10 new businesses a year for 5 years.

    Write Your Comments Below

    Specific

    Measurable

    Attainable

    Realistic

    Time Framed

    REVISION OF THIS GOAL?

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    Team Goals WorksheetYOUR GOAL: (write you goal in this box and then analyze it using the

    SMART criteria below)Write Your Comments Below

    Specific

    Measurable

    Attainable

    Realistic

    Time Framed

    REVISION OF YOUR GOAL?

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    Final Reflections

    What did you find most helpful andvaluable in this module?

    Any concerns about the need to furtherrefine your goals? Are there any items covered in

    Module Four that need to beclarified?

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    Homework Ideas

    Team members that have volunteered to continueworking on the vision and/or goal statements need tofind time to meet. Prepare report for the next meetingof the regional group.

    Other team member can ask 2-3 local individuals fortheir thoughts/reactions to the teams vision statement.

    Getting input/reactions from others in the region on the

    revised goals (even if theyre still not quite in finalform) would be useful as well. Other items?

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    Whats Ahead

    Module Five focuses onregional assets and barriers.

    Youll be introduced to anumber of valuable andpractical tools.

    An extensive amount of usefulinformation will be uncoveredby your team.