Monetizing Your Social Media Strategy

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http://terrycrosbyblog.com Video Marketing + Social Media = More Customers

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<ul><li> 1. Monetizing Your Social Media Strategy Video Marketing+ Social Media=More Customers Facilitated by:Terry Crosby Phillip Tanzilo</li></ul> <p> 2. Introduction </p> <ul><li>Terry Crosby </li></ul> <ul><li>S ocial M edia M aven </li></ul> <ul><li>Phone 619.599.5748Email:[email_address] </li></ul> <ul><li>Phillip Tanzilo, MBA, MHRM, CPLP </li></ul> <ul><li>Phone 619.723.3443Email:[email_address] </li></ul> <ul><li>Objectives: </li></ul> <ul><li>Share strategies that helpmonetize social media </li></ul> <ul><li>Introduce relevanttools </li></ul> <ul><li>Help youmaximize timeusing social media </li></ul> <p> 3. </p> <ul><li>That is where the EYEBALLS are NOW </li></ul> <ul><li>Target customer must KNOW, LIKE and TRUST </li></ul> <ul><li>PEER OPINIONS matter </li></ul> <ul><li>Valuable consumer INSIGHTS </li></ul> <ul><li>WEBSITE and BLOG exposure </li></ul> <ul><li>TIP: </li></ul> <ul><li>http:// www.mashable.com </li></ul> <p>Why is Social Media important? 4. Attracting Your Ideal Customer </p> <ul><li>Do you know your Ideal Clients? </li></ul> <ul><li>LIVE, WORK and PLAY </li></ul> <ul><li><ul><li>What are they saying about YOU and your INDUSTRY? </li></ul></li></ul> <ul><li>START and BUILD a RELATIONSHIP </li></ul> <ul><li>POSITION yourself as TRUSTED ADVISOR </li></ul> <ul><li>TIPS: </li></ul> <ul><li>http:// www.google.com /Reader </li></ul> <ul><li>http:// www.BlogSearch.google.com </li></ul> <ul><li>http:// www.Quantcast.com </li></ul> <p> 5. The Art of Listening </p> <ul><li>Listen to niche before engaging </li></ul> <ul><li><ul><li>What is being said: </li></ul></li></ul> <ul><li><ul><li>likes, dislikes, vocabulary </li></ul></li></ul> <ul><li><ul><li>wants and needs </li></ul></li></ul> <ul><li><ul><li>what competitors are doing </li></ul></li></ul> <ul><li><ul><li>about your brand </li></ul></li></ul> <ul><li>TIPS: </li></ul> <ul><li><ul><li>http:// www.SearchTwitter.com </li></ul></li></ul> <ul><li><ul><li>http:// www.FaceBook.com </li></ul></li></ul> <ul><li><ul><li>http:// www.Google.com /Alerts </li></ul></li></ul> <p> 6. Onsite Social Media Optimization </p> <ul><li>Strategy: </li></ul> <ul><li>Sharing </li></ul> <ul><li>Engagement </li></ul> <ul><li>Community </li></ul> <ul><li>TIPS:</li></ul> <ul><li>Facebook Fan Box with streams </li></ul> <ul><li>http:// feedburner.google.com / </li></ul> <ul><li>http:// tweetmeme.com / </li></ul> <ul><li>http:// sharethis.com / </li></ul> <p> 7. Twitter Strategy </p> <ul><li>Optimize Your Tweets </li></ul> <ul><li>Tweet content</li></ul> <ul><li>No Follow attributes </li></ul> <ul><li>Optimize reputation </li></ul> <ul><li>TIPS: </li></ul> <ul><li>http:// www.refollow.com </li></ul> <ul><li>http:// www.bit.ly.com </li></ul> <p> 8. Facebook Strategy </p> <ul><li>Fan Page </li></ul> <ul><li><ul><li>Optimize</li></ul></li></ul> <ul><li><ul><li><ul><li>Set up </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Updates </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Reputation </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Content </li></ul></li></ul></li></ul> <ul><li><ul><li>TIPS: </li></ul></li></ul> <ul><li><ul><li>http:// www.facebook.com/pages/create.php </li></ul></li></ul> <ul><li><ul><li>http://mashable.com/2009/09/22/facebook-pages-guide/ </li></ul></li></ul> <ul><li><ul><li>http://mashable.com/2009/05/13/facebook-brand-apps/ </li></ul></li></ul> <p> 9. LinkedIn Strategy </p> <ul><li>Groups </li></ul> <ul><li><ul><li>Join/create </li></ul></li></ul> <ul><li><ul><li>Questions and answers </li></ul></li></ul> <ul><li><ul><li>Follow </li></ul></li></ul> <ul><li>Events </li></ul> <ul><li>Search Engine indexing </li></ul> <ul><li>TIP: </li></ul> <ul><li>http://learn.linkedin.com/training/ </li></ul> <p> 10. Putting it All Together </p> <ul><li>The 5Cs </li></ul> <ul><li>Content </li></ul> <ul><li>Credibility </li></ul> <ul><li>Community </li></ul> <ul><li>Caring </li></ul> <ul><li>Consistency </li></ul> <ul><li>TIPS: </li></ul> <ul><li>http:// www.hootsuite.com </li></ul> <ul><li>http:// www.alltop.com </li></ul> <p> 11. Conclusion </p> <ul><li>Questions </li></ul> <ul><li>T h a n ky o u </li></ul> <ul><li>Terry Crosby </li></ul> <ul><li>S ocial M edia M aven </li></ul> <ul><li>Phone 619.599.5748Email:[email_address] </li></ul> <ul><li>Phillip Tanzilo, MBA, MHRM, CPLP </li></ul> <ul><li>Phone 619.723.3443Email:[email_address] </li></ul> <p>? ? ? ? ? ? ? </p>