money making email copy
TRANSCRIPT
MONEY MAKING EMAIL COPY
MONEY MAKING EMAIL COPY
Only 2 Parts To A Email Copy
MONEY MAKING EMAIL COPY
Definition Of Email Copy
Non-Technical Version Is Simply A
Sales Letter Constructed To EnticeThe Reader To Buy A ProductWithout The Presence Of ASalesperson.
MONEY MAKING EMAIL COPY
Definition Of Email Copy
Technical Side – It Is ContentWith A Purpose Of Advertising OrMarketing. Persuasion With AnIntention Of Selling.
MONEY MAKING EMAIL COPY
Components Of An Email Copy
MONEY MAKING EMAIL COPY
First – The Subject Line
MONEY MAKING EMAIL COPY
Second – The Email Copy
MONEY MAKING EMAIL COPY
First – The Subject Line
First Line Of Eye Contact BetweenThe Marketer And Your Subscriber.
It’s The Most Important Line Of All.You Must Grab Attention AndImpress.
MONEY MAKING EMAIL COPY
First – The Subject Line
If You Failed Here – Your EmailDon’t Get Read and Links InsideDon’t Get Click And You Get NoSales.
MONEY MAKING EMAIL COPY
What Is A Killer Subject Line?
MONEY MAKING EMAIL COPY
Curiosity
MONEY MAKING EMAIL COPY
Curiosity
This Is A Key Driver, Creates AFeeling Like “What The Hell IsIt?”
MONEY MAKING EMAIL COPY
Value
MONEY MAKING EMAIL COPY
Value
Subject Line Must Reveal WhatValue They Will Get Or ResultsThey Can Achieve.
MONEY MAKING EMAIL COPY
Value
This Can Come About ThroughEducation. You Can Only GiveValue By Being Educated.
MONEY MAKING EMAIL COPY
Oneself Effects
MONEY MAKING EMAIL COPY
Oneself Effects
This Will Imply TheInformation Inside Will Applyor Affect Your Subscribers.
MONEY MAKING EMAIL COPY
General Consensus
MONEY MAKING EMAIL COPY
General Consensus
You Cannot Use Just One Type.Ideally Mix And Match InVariation In Your Email Copy.
Subject Line Blindness Will TakePlace If You Use Only One Type.
MONEY MAKING EMAIL COPY
Samples
MONEY MAKING EMAIL COPY
Samples
“Shocking, Have You Heard About It?”
The Use Of QuestionsGenerates Curiosity.
MONEY MAKING EMAIL COPY
Samples
“Dammit” or “FYI”
Pure Curiosity, Targeting YourSubscribers The Person.
MONEY MAKING EMAIL COPY
Samples
“What On Earth is ABC (Name Of System) Training And How
It Can Change Your Life.
MONEY MAKING EMAIL COPY
Samples
This Is More Towards ContentAnd Value Giving. The ResultIs Life Changing And InvokesCuriosity.
MONEY MAKING EMAIL COPYSamples
“I Was Just Thinking Of You Earlier”
Personal Relationship Based –Shows Your Thoughts For Them
MONEY MAKING EMAIL COPY
Points To Note
Never Use Subject Lines ThatEncourage Clicks But Does NotDeliver Anything Relevant In TheEmail Copy. Refer To Next Slide…
MONEY MAKING EMAIL COPY
Points To Note
“A System That Generates $10,000 A Week Made For
You”
MONEY MAKING EMAIL COPY
Points To Note
Inside Your Email Copy, ThereIs Nothing To Deliver. “TrustFactor” Is Lost Because YouFail To Deliver.
MONEY MAKING EMAIL COPY
Email Copy
MONEY MAKING EMAIL COPY
The Email Copy
The Email Copy Is One ThatServes Your List OrSubscribers. It Ensures Us OfGetting Clicks. Don’t Abuse It!
MONEY MAKING EMAIL COPY
3 Types Of Email Copy
MONEY MAKING EMAIL COPY
3 Types Of Email Copy
Story Base – 60%
Value Base – 30%
Urgent Copy – 10%
MONEY MAKING EMAIL COPY
Story Base – 60%
Share Your Personal StoryGood Or Bad Let YourSubscribers Know. They AreReal Person Just Like You…....
MONEY MAKING EMAIL COPY
Story Base – 60%
Have A Call To Action At TheEnd. Click To Probably A FreeTraining Linking To A Pitch.
MONEY MAKING EMAIL COPY
Value Base – 30%
Value They Will Get Or Learn –Leading To The Type OfResults That Awaits Them.
MONEY MAKING EMAIL COPY
Urgent Copy– 10%
These Are Likely To Have AHigh Click Through Rate. TheUrgency Is The Key To HighClick Through Rate….
MONEY MAKING EMAIL COPY
Urgent Copy– 10%
Don’t Use These Too Often AsYou May Destroy TheRelationship With YourSubscribers.
MONEY MAKING EMAIL COPY
Conclusion
MONEY MAKING EMAIL COPY
Conclusion
Do A Mix Between StoryTelling Leading To A ValuableTraining Follow By A Pitch.
MONEY MAKING EMAIL COPY
Conclusion
They Will Love Your Story AndGet Impress With Your Training.Not All Your Campaigns Will EndUp As Winners.
MONEY MAKING EMAIL COPY
Conclusion
Do Not Get Dishearten, It’sJust A Learning Curve. LearnFrom Your Mistake As YouJourney On.
Do You Want To Learn More?
Head Over To My Blog Site
www.haroldho.com For A Detailed Blog Post.
