Europe Edition Marketing Bulletin No. 5, 7 October 2003 MasterCard International Incorporated

Marketing Europe Region Bulletin No. 05 7 October 2003

Europe Edition Marketing Bulletin No. 5, 7 October 2003 2 MasterCard International Incorporated

What is MasterCard MoneySend? MasterCard MoneySend is a funds transfer service run by MasterCard Europe on behalf of its member banks to allow cardholders to send and receive money via their MasterCard or Maestro card.

MoneySend allows cardholders to send and receive money faster and in a more convenient way than ever before. Members using this service have an opportunity to gain more revenue from a new market segment for cards and also to reduce their existing costs of funds transfers.

The MasterCard MoneySend service: is an issuer-branded Web site and an issuer-branded call center that can

also be integrated with issuer e and m-banking sites or other consumer sites

uses the existing fast and efficient MasterCard International network to process the transfer of funds

can be integrated with MasterCard SecureCode is in line with the EU directive on cross-border funds transfer respects FATF recommendations on anti-money laundering

How does it Work?

Funds Transfer Today Transferring funds today involves a lot of administration. The person wishing to make such a transfer has to complete lots of details including address of recipient bank, address of recipient, IBAN numbers , BIC numbers, all of which takes a lot of time and money to complete.

Funds Transfer with MoneySend MoneySend makes life a lot easier for cardholders. Using MasterCard MoneySend a cardholder simply goes the Web site of their bank or calls their bank via a mobile phone, enters their password and then specifies how much money to send, which card to debit and who is the recipient. The receiver of the money can be identified as simply an e-mail address, a mobile phone number or the MasterCard or Maestro PAN.

The MasterCard MoneySend platform translates the recipients e-mail or GSM number into an associated PAN and then routes the transaction over the MasterCard network.

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Send using E-mail, GSM or PAN Allowing cardholders to send money using mobile phone numbers and e-mail addresses provides a much simpler experience compared to other funds transfer methods currently in use. Cardholders can still enter the PAN as the recipient identification if both the sender and receiver know and are comfortable with using this number.

What is the objective of MasterCard MoneySend? The objective of MasterCard MoneySend is to:

make it easy for members to offer their cardholders a fast, cost efficient and more convenient way of sending money abroad.

help our members take a share of the growing market for money remittance in Europe (currently growing at a rate of 5 billion euro per annum). This covers mainly the market of families, relatives and friends living abroad. The increasingly international life style of the European citizens has created a growing demand for such a service in all EU countries.

provide our banks with a payment product for the increasing 5million of e-auctioneers in Europe with a card based payment instrument that facilitates the sale of personal goods and services in an international environment

Who are the first banks to benefit from the MasterCard MoneySend service? The first banks to benefit from this service are Royal Bank of Scotland in the UK and CartaSi in Italy.

What are the benefits to members? By using the MasterCard MoneySend service, you can: boost your revenues from transfers among the millions of Maestro cards

linked to bank accounts, and MasterCard cards enter the funds transfer market quickly while minimizing operational

effort and costs add a new exciting service to existing cards focus on marketing the service to cardholders while MasterCard

operates the service on your behalf leverage your banks investment in SecureCode reduce your costs and processing time due to direct bank-to-bank funds

transfers over MasterCard network using Straight Through Processing better monitoring and traceability of fund transfer transactions via

MoneySend strengthen security management in line with EU and FATF anti-money

laundering recommendations

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What are the benefits to cardholders? You can attract new cardholder business by passing on the following benefits to your customers:

convenience: cardholders can send money anytime anywhere -the transfer is made through the Internet or the mobile phone

simple to use: you only need to know either the mobile phone number, e-mail or PAN of the recipient no more long lists of bank and account address details to remember.

confidence: The sender and the recipient can receive an e-mail or an SMS confirming that the money has been transferred

savings in money and time: its cheaper and faster than other ways of making cross-border transfers

peace of mind: the transfer goes securely through the bank and the card details are not revealed to the other party

MoneySend features for members The MasterCard MoneySend hosting platform offers you the following great features:

your bank can control how much is sent, how often each transaction is made by the cardholder

branding and customizing your Website and Call Center for your bank interface to SecureCode and e and m-banking platforms feature rich: Allowing the cardholder to send funds, request funds, view

transaction history, send/receive e-mail and SMS messaging notices

multiple languages available for Issuers secure remote access to the MoneySend platform through MasterCard

Online. This includes, but is not limited to: cardholder account management either through a batch file or via

MasterCard OnLine.

reporting tools (statistics on traffic, history, security) authenticating the cardholder

either by MasterCards own dual-factor authentication mechanism using a mobile Interactive Voice Response call back feature. This involves two separate authentication processes for increased security.

or by the issuers current authentication mechanism (using MasterCard SecureCode or his current mechanism for Internet banking)

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Next Steps? If want more information, or to evaluate the MasterCard MoneySend service please contact your account manager or:

E-mail: olivier_denis@mastercard.com