month at momentum

vol. 1 issue 1 projects, happenings and people agency-wide

month at

Jan 09

in this issue

Introduction 1 Be One: Letter from Chris Weil

NewHires 2

Movement 3

OfficeUpdates 4

GiveBackPulse 5

EmployeePulse 6

Training&DevelopmentPulse 7

DisciplinePulse 8

BlogoftheMonth 9DoGreatWork Microsoft Windows Vista (San Francisco) 10 Intel: Boldly Go (St. Louis) 11 Heering: ACCESSORIZE 2009 (Öresund) 12 Luksusowa Vodka: Nicdodac (Warsaw) 13 American Express OPEN Forum (New York) 14

DoGreatWork(cont’d) Verizon Wireless: Blackberry STORM launch (New York) 15 Marriott World of Rewards (St. Louis) 16 Verizon “How Sweet the Sound” (New York) 17 Coca-Cola Olympics US Retail 18 Beijing Olympics Highlights: Coca Cola, adidas 19-21

Awards&Honors Pro Award winners 22 Momentum sponsors POPAI Awards 23 FM&BE 24PressCoverage 25-28NextMonth 29

vol. 1 issue 1

introduction

Happy New Year everyone!

Welcome to the first issue of Month at Momentum, our new monthly enewsletter. This was specifically developed as a tool to help you not only learn about what’s going on in our 75+ offices around the globe, but to connect. To BE ONE. At the bottom of each page, you will see the name and email address of a colleague to reach out to when you want to learn more about their program, to brainstorm, ask for help, share your feedback or to just give them a pat on the back for their GREAT WORK. Being that this is the first issue, it is truly a work in progress and you can expect this to evolve. But in order to keep moving it forward, we need your feedback. We need to be continuously made aware of YOUR news so we can include it in future editions. Please send any news you’d like included to the Move It Forward mailbox at [email protected] and I will review everything with our editorial team and get back to you if we need any additional materials. I hope you had a wonderful holiday and I look forward to hearing great news from you throughout 2009! Best,

Chris

vol. 1 issue 1 1

introduction

new hires

ABIGMomentumwelcometo...

GautamBediGraphics Manager Momentum India

RajeevChauhanGraphics ManagerMomentum India

ChrisDevuonoAccount Supervisor Momentum Calgary

JoeDiMuroEVP, Music & Entertainment Momentum New York

JacekGadzinowskiBusiness Development Director Momentum Poland

BillGroganEVP, Managing Director Momentum New York

JimHoweSVP, Dir, Bus. Leadership-Verizon Momentum New York

DariuszMatuszewskiEvent Mktg & Sponsorship Mgr Momentum Poland

MurioNuradwiOperations Director Momentum Indonesia

BenTsangManaging Director Momentum China

JeffVinickSVP, Group Creative Director Momentum New York

vol. 1 issue 1 2

movement

Congratulationstothesegreatleadersontheirpromotionsornewposts...andforcontinuallyMovingItForward

JoArscottVP, Executive Creative Director Momentum Atlanta

LynneBrinkerCo-General Manager Momentum St Louis

JeffCoburnDirector of Strategic Planning Momentum St Louis

LauraLoughlinEVP, North American Live EventsMomentum New York

MattMatzenGM & Global Lead, Microsoft Momentum San Francisco

KevinMcNultyCMO of Momentum Worldwide Asia Pacific Regional Director

RobMcQueenNorth America, Chief Growth OfficerMomentum New York

NorbertMuczynskiField Marketing Director Momentum Poland

PeterOfficeChief People Officer WW and General Manager Momentum Chicago

DennyReedCOO N.A. and oversight of Latin America Momentum St Louis

JoeRussellHead of Events Momentum UK

AllisonSheehanCo-General Manager Momentum St Louis

DonnalynSmithRegional Director, MidwestMomentum Atlanta, Chicago, Cincinnati, Detroit, St. Louis

JeffStevensVP, Executive Creative Director, Momentum St Louis

GregSullentrupNorth American Director/Creative Services Momentum St Louis

submit new hires, promotions and/or new posts details to [email protected] vol. 1 issue 1 3

office updates

learn more about momo london on the portal: my.momentumww.com/blogs/ldn _ momo vol. 1 issue 1 4

MomentumLondonhasmovedintonewdigs...

New address:

151 Rosebery AvenueLondon EC1R 4AB

London’s new switchboard #:0203 350 0000

LondonManagingPartners:

Allan Cobb – Shopper Marketing

Jon Hamm – Digital & Creative Product

Simon White – Sponsorship & Events

office name

to learn more, please contact [email protected]

GiveBackOne of the five core objectives at Momentum Worldwide is GIVE BACK.

We’ve all heard it bantered about, but what does it really mean?

Giving back happens internally — from sharing knowledge with colleagues to joining a committee to make our workplace better; and externally by channeling passion into volunteer work and connecting good clients to great causes.

This month, the Give Back spotlight is on Momentum Chicago. A team there has deployed the “Eco•Momo” Committee, dedicated to adding more sustainable practices to day-to-day operations. They have divided the committee into three areas – kitchen, recycling and education. Some of the measures they are taking in the office include: · Replacing paper and plastic plates, cups and

utensils with non-disposable alternatives

· Investing in an environmentally friendly drip pot coffee system with reusable filtration and organic/fair trade coffee

· Eliminating the sale of plastic bottled water from the vending machines, where possible, and purchasing a water filter for kitchen sink taps.

· Asking their Coca-Cola client for Coke-branded recycling bins for aluminum cans

· Acquiring additional recycling baskets for paper

· Investigating what other agencies have done and borrowing best practices

· Arranging for a presentation by a board member of the Chicago Recycling Coalition

· Determining if there is any pro-bono work that can be done with an environmental group in the area so employees learn more about this important cause, while giving back knowledge and experience to the organization

Hats off to Chicago’s commitment to doing their part!

give back pulse

to learn more, please contact [email protected] in chicago vol. 1 issue 1 5

office name

to learn more, please contact [email protected] in san francisco vol. 1 issue 1 6

employee pulse

DjVolkoDishesonHis7MonthsinBeijing

Often times it takes a global team to make the biggest ideas a reality—and when San Francisco’s DJ Volko was presented with a seven-month stint on Olympic turf—he leapt. “I couldn’t pass up the chance of a lifetime,” he says, and as soon as he took to Beijing’s streets, DJ discovered the “excitement was palpable.”

Last summer, the biggest brands in the world met an even bigger audience—descended from the world over. After pitching for nearly a year, once Momentum was chosen as the lead agency to handle the entire activation for Coca-Cola at the 2008 Beijing Summer Olympic Games, the real work began.

“One of the coolest things about working at Momentum is the opportunity to collaborate with other offices, in other countries, with other cultures and business practices and with great clients,” said Volko. “Executing the 55,000 square foot Shuang Experience Center we dreamt up, meant cross-cultural collaboration like never before. Coordinating the architecture, construction, staffing, elaborate programming and client management proved a challenge and also a major feat. It was a blast.”

The Coca-Cola Shuang Experience Center was located on the Olympic Green in the shadow of the now famous “Bird’s Nest” and featured nine interactive experiences and offered up free ice-cold Coca-Cola products. The center was universally praised for providing an experience unlike any other and hosted over 250,000 VIPs and consumers.

DJ joined Momentum Chicago over three years ago and ran the US Army account before moving to Momo San Francisco. Prior to his post at Momentum, DJ ran the US Army account at Relay in Chicago.

DJ Volko and son Ryan

office name

to learn more, please contact [email protected] in new york vol. 1 issue 1 7

training & development pulse

AGlimpseInto2009…

Momentum’s Training and Development Department is gearing up to launch their newest training tool in January 2009: momo.edu

momo.edu will provide e-learning tools for Momentum employees to utilize, as they strive to advance in their professional and career development. Look out for its official launch in early 2009.

to learn more, please contact [email protected] in atlanta vol. 1 issue 1 8

discipline pulse

OURWORLDISONEWORLD

- Jo ArscottVP, Executive Creative DirectorMomentum Atlanta

At Momentum, we’ve all been set free to explore a whole new world of creative inspiration and that’s a rare thing. We’ve been given tools like the portal, and our Facebook group, to connect in many ways. At the end of last year, we launched the Global Peer Network (GPN) where associates are matched up with other associates globally to share best practices, cool stuff, culture, challenges, briefs, ideas, etc. Atlanta, Tokyo, Manchester, Berlin, Japan and Madrid are currently involved in the GPN.

The idea originated at COKE LOVE, a summit we held in Atlanta last summer. Momentum Creative Directors from across the world gathered to speak about the agency, and our long-standing partner, Coca-Cola, and felt the personal and business benefits. In the spirit of BE ONE, we thought it would be great if our creatives could do the same virtually. So, just before the holiday, Sae Shiraishi, Ulrich Kudielka, Dave Lambert, Raul Perez and I put it into action. What has been amazing is that time, language, cultural and client differences have proven no barrier to exchanges and learning.

Today at Momentum, whether you’re an Art Director in Sydney or a Business Leader in Paris, it’s easy to get to know your global family. The tools are at hand on the Momentum Portal and our Facebook group. Join us! Of course, you can always set up your own GPN. After all, you’ve got over 55 countries and 75+ offices to choose from!

Katrin/Berlin

Andrea/Atlanta

Akira (Glasses)/Tokyo)

Paul/Atlanta

blog of the month

check out the momo london and manchester blogs at my.momentumww.com/blogs/ vol. 1 issue 1 9

CONGRATULATIONSMANCHESTERANDLONDON!

This month’s blog of the month is a tie between our friends in the UK - Manchester and London - for having the most frequently updated blogs and the best content out there.

Your dedication to keeping us all up-to-date on everything going on in Manchester and London is greatly appreciated!

Who’s next?

office name

for more information contact [email protected] in san francisco vol. 1 issue 1 10

do great work

Microsoft/BestBuyMulticulturalCampaign

There has been explosive Hispanic demographic growth in the US, resulting in a significant impact in the retail sector – and potential opportunity for Microsoft to further understand the Hispanic consumer segment from a technology-needs and buying perspective.

Last year, Momentum created a campaign targeting the U.S. Hispanic market with a culturally and language-specific Windows Vista marketing plan.

Momentum, with the help of McCann-Erickson, Universal McCann, MRM, Edelman Public Relations and LCI, launched a fully-integrated campaign with online banners, radio, community workshops, POP, and bilingual RSP training for Best Buy Employees. The team also designed a ten page direct mail piece that targeted Best Buy customers looking for software/computers in the top Hispanic markets.

All campaign vehicles drove to a landing site where a user could choose to toggle between English and Spanish, and watch Vista demos and link to Best Buy to purchase the software.

If you would like more information on our multicultural discipline, contact Julio. [email protected] or to explore opportunities with the Microsoft team, contact [email protected]

do great work

for more information, please contact [email protected] in st. louis vol. 1 issue 1 11

Intel:BoldlyGo

One year ago, we embarked on a voyage to seek out strange new worlds.

Together with our client, Intel, we launched an endeavor to partner with JJ Abrams’ reboot of Star Trek. One year later—one year of unflagging, passion-fueled, and even manic efforts – the payoff has arrived.

At midnight November 14, 2008, BoldlyGo.Intel.com went live. As of 7AM the very next morning, thousands of SciFi Fanboys across the nation had already discovered the site and spread word of its existence. The program also existed beyond the online world, including multiple elements in print, online media, and retail landing pages with our partners at Lenovo and Circuit City.

Tell your friends. Tell your neighbors. Tell any life form you run across to visit boldlygo.intel.com

Thanks to everyone who made this a successful site launch. Live long and prosper. And, boldly go.

do great work

for more information contact [email protected] in copenhagen vol. 1 issue 1 12

HeeringAccessorize2009

Momentum Öresund launched a global fashion and drink competition intended for the world’s most talented mixologists and aspiring designers. Mixologists were asked to create a cocktail inspired by a dress and designers to create a cocktail dress inspired by a cocktail.

Genius!

Check it out today at www.heering.com

do great work

for more information contact [email protected] in warsaw vol. 1 issue 1 13

LuksusowaVodka:Nicdodac

Warsaw created unique line of bottle boxes for Polish vodka, Luksusowa Vodka, a line based on the idea of men and friendship.

The campaign features extraordinary photos by famous German Polaroidphotographer – Simon Puschmann. The re-launch of the mark was followed by Momo Poland & MRM’s collaborative launch of www.nicdodac.pl

The site’s goal was to connect friends online and allowed visitors to secretly submit unique stories about their best pals. Once submitted, the story is emailed to the “friend” and if he could name his mate that submitted, they qualified for the contest.

The vodka’s core target is mainly people who don’t use Internet very often. Our activities on the Web are aimed to widen the target group and to create buzz about the product. Client is thrilled with the success!

www.nicdodac.pl

do great work

for more information contact [email protected] in new york vol. 1 issue 1 14

AmExOPENForum

Late last year, the American Express OPEN (for Small Business) team revisited the Inc. 500 Conference and Awards Ceremony to build on the success of the 2007 innovative launch of The Plum Card, winner of a 2008 PRO Award.

The Inc. 500 Conference is a prestigious annual event hosted by leading small business magazine, Inc., which honors the Inc. 500 and the 5,000 fastest growing privately-held small businesses in the country. Past Inc. 500 nominees include Bill Gates, Timberland and Build-a-Bear.

This year, for the first time ever, OPEN brought MSNBC’s show “Your Business” to the trade show floor to tape show segments and interview business owners.

The highlight of the weekend though was the Momentum-produced live event “Inside the Entrepreneurial Mind” during the General Session featuring marketing guru Seth Godin and management visionary Tom Peters. It was moderated by our client, the President of American Express OPEN, Susan Sobbott.

Learn more at www.OPENForum.com

do great work

for more information contact [email protected] in new york vol. 1 issue 1 15

VerizonWireless,TheBlackberryStorm

To help announce the launch of the world’s first touch screen BlackBerry, The BlackBerry Storm exclusively from Verizon Wireless, and build excitement about the phone we created a New York City-wide scavenger hunt!

From November 6th through November 15th 2008, we challenged consumers to find 45 BlackBerry Storm smartphones that were hidden throughout Manhattan.

The BlackBerry Storm smartphones were hidden in fashion boutiques, specialty stores, restaurants, and iconic NYC locations throughout SoHo, the East Village, the West Village, Midtown East, Midtown West, Upper East Side and the Upper West Side. Momentum scouted and contracted with each retailer and in exchange for our promotion, they displayed our super sleek counter and floor displays.

Once a Storm was found, a keyword was revealed to the consumer. To be entered into a daily drawing to win either the BlackBerry Storm or a Verizon Wireless giftcard this keyword could be texted to 41039 or submitted online at www.vzw.com/stormhunt.

To learn more about the Blackberry Storm visit www.vzw.com/stormhunt

do great work

for more information, please contact hafiz huda: [email protected] in st. louis vol. 1 issue 1 16

MarriottWorldofRewards

25 days. 25 destinations. 25 questions. Endless Possibilities.

On October 27th, we launched “Marriott World of Rewards” for our Marriott client. The dedicated web site was a contest destination where we awarded amazing instant-win prizes to Rewards Members every day for nearly a month! The Grand Prize was a trip for two to any participating Marriott - anywhere in the world that the winner chose. The site featured Papervision 3D Flash technology and an integrated backend for prizing and fulfillment, built by Momentum.

The latest reports show that in just 25 days, the site generated over 2 million visitors and over 1.5 million game plays!

Launching this site was a truly collaborative effort with special thanks to everyone on the team who made it possible... Great creative, strong business leadership and killer interactive development and design... Jeff Gould, Randy Smith, Robyn Jones, Ben Olson, Julie Clark, Dan Will, Chris Miller, Murphy O’Brien, Chris Modica, Stan Davis, Aaron Clubb, Sue Blanke, Matthew Tillstrom, Tim Christian and Ellen Purtell.

do great work

for more information, please contact [email protected] in new york vol. 1 issue 1 17

Verizon:HowSweetTheSound

The 2008 Verizon Wireless How Sweet the Sound Gospel Choir Competition is a wrap!

Hat’s off to the Momentum team for their incredible success with the “How Sweet The Sound” national tour and promotion for Verizon Wireless. This was by far our hugest undertaking to date for the client and it was so successful, the client informed us the want to do it again...and with us at the helm. The planning for 2009 is already in full swing! Some of the key highlights are listed below:

• 11-city arena tour in search of the best church choir in America including United Center in Chicago; the Verizon Center in Washington, D.C.; and the Wachovia Center in Philadelphia

• Over 80,000 attendees• Featured top acts in gospel music including our host

GRAMMY®-winning songwriter, producer, arranger and music director, Donald Lawrence and GRAMMY-winning legends Marvin Sapp, Hezekiah Walker, Smokie Norful and CeCe Winans

• A caravan of seven tractor trailers and four buses wrapped in HSTS branding

• 83 choirs participated (over 4,000 total performers)• Over $800,000 in prizes were distributed• $35,000 in charitable contributions were made• Over 92,000,000 media impressions and additional coverage is

still anticipated

You can view the finale show opener at post.mantradesign.tv/Mom%5FHSTSOPEN/

The HSTS team would like to thank everyone at Momentum who contributed to making this massive undertaking a huge success. From live events, account, creative, music & entertainment, finance, phygital, legal, HR, administration, etc, we could not have done it without you!

do great work

for more information contact [email protected] in atlanta vol. 1 issue 1 18

Coca-Cola2008OlympicsRetailPrograminU.S.

As the longest continuous sponsor of the Olympic Games, since 1928, Coca-Cola capitalized on their shared ideals of optimism, friendship and unity, to create a fully integrated U.S. campaign, led by Momentum Atlanta, around the platform “Connect with the World over a Coke.”

This end-to-end marketing program leveraged the unique association between Coca-Cola and the Olympic Games, and drove retail execution throughout the summer through the use of: · Olympic athletes as the human connection

with the brand · Proprietary collectible packaging to put the

Olympic Spirit in consumer’s hands · POS and merchandising equipment to remind

shoppers of the occasion · Strong TV and online media to achieve breadth

and awareness of our message · Two dedicated websites to increase depth of

consumer involvement with these two iconic brands (Coca-Cola & the Olympic Games)

In a declining category, this campaign sparked positive volume growth, despite competitor price cuts.

do great work

MomentumOwnedtheOlympicSponsorProjectsinBeijing!

For Coca-Cola and adidas, we planned and executed all of their on-the-ground activation and owned a huge footprint on the Olympic Green just steps from the Bird’s Nest. What exactly did we do?

• All concepting, exterior and interior design, construction, programming, interactive content and creative development

• Managed the operations and programs throughout the Olympics and Paralympics

• Created excitement and interactive experience for stakeholders/consumers via media attention in China and Worldwide

• Coca-Cola had the highest brand recall of any Olympic Sponsor and adidas, the third highest

• We also created unique experiential marketing events for major Olympic sponsors in China — UPS and J&J Visioncare

for more information on the coca-cola activation in beijing contact [email protected] vol. 1 issue 1 19

do great work

Coca-ColaShuangExperienceCenterontheOlympicGreen

Highlights:

- designed and constructed 55,000 square foot venue in just over 100 days

- developed nine fully interactive experiences

- hosted over 250,000 VIPs and consumers

- served nearly 60,000 gallons of Coke product

- managed thousands of employees from construction to servers

for more information on the coca-cola activation in beijing contact [email protected] vol. 1 issue 1 20

do great work

AdidasPavilion

- Hosted over 300,000 visitors to the 1000 sq metre adidas Pavilion

- Our 91 meter long spiral theatre was the longest in the world with 760 LED panels (second in size only to LED at Opening Ceremonies)

- Managed 22 vendors and thousands of staff to build and run Pavilion

for more information on the adidas activation in beijing contact [email protected] vol. 1 issue 1 21

awards & honors

for more information contact: [email protected] in st louis vol. 1 issue 1 22

CongratulationstotheProAwardWinners!

On October 29th in Chicago, the PRO Awards, from Promo Magazine, were announced. Momentum had more finalists, twice as many actually, than any other agency with NINE total. Check out how we did...

MINI: The Other Lunch Break (London)• First Place, Best Multidisciplinary Campaign • Second Place, Best Use of Event Marketing (> 5 venues)• Third Place, Best Creative

American Express OPEN (New York)• First Place, Best Dealer, Sales Force or B2B Campaign • Second Place, Best Campaign Generating Brand

Awareness and Trial Recruitment

Verizon - Mini Movie Studio (New York)• Honorable Mention, Best Use of Consumer Generated

Content

American Express OPEN Plum Card Launch (New York)• Honorable Mention, Most Innovative Communication

Strategy

Toohey’s NEW Wallabies Promo and Photo Mosaic (SYD)• Honorable Mention, Best Interactive Promotion - but

hey, they won the client a Guinness Book World Record!

awards & honors

for more information contact: [email protected] in manchester vol. 1 issue 1 23

MomentumsponsorsPOPAIAwardsinLondonandIreland

...and in the process, also scored:

We Won a Silver Award for Sports & Toys Category for our Sprintfit FSDU program for REEBOK

Thanks to the great work by Momentum Handforth and Manchester Retail in support of Momentum’s sponsorship of the POPAI Awards UK & IRELAND! The teams worked together to create a glittering event attended by hundreds of brands, retailers and POP suppliers on 9th October at London’s Marriott Hotel.

The POPAI awards are designed to acknowledge the highest standard of creative design, manufacture and implementation of Point of Purchase material in the industry. They are organised by POPAI international.

As corporate sponsors, Momentum hosted a champagne reception for all guests who also had the opportunity to win a HP Laptop, Nokia mobile or gift vouchers through an exclusive Momentum competition. All guests were given a unique code to enter online at a purpose built Momentum micro-site: http://www.momentumwinbig.com/

Momentum has just signed on again as the official corporate sponsor of the 2009 POPAI Awards!

awards & honors

for more information contact: [email protected] in manchester vol. 1 issue 1 24

FieldMarketingandBrandExperienceAwards

Momentum Handforth UK have won gold at the Field Marketing & Brand Experience Awards for their logistics project with Maybelline and L’Oreal. They also won “Highly Commended for Client-Agency Relationship of the Year” with Procter & Gamble.

Momentum entered a joint Maybelline & L’Oreal re-merchandising project into the Logistics category of the prestigious FM&BE awards which took place on October 1st in London.

For Maybelline and L’Oreal we undertook a major new product roll-out and stand update across 3741 stands in only 18 days in January 2007. The short timescale and sheer quantity of stands across a large estate called for first class project management and a seamless logistics process.

For P&G we won “Highly Commended for our Client-Agency Relationship of the Year.” Momentum has worked for P&G over the past 10 years delivering various tactical and strategic field marketing services. We demonstrated how we’ve added value to P&G’s business by evolving the service from van sales through to a dedicated brand ambassador programme. We also developed and implemented a dedicated field marketing service for P&G within the Co-op retail estate which has achieved some fantastic results.

These awards would not have been won without the hard work and dedication of Momentum Handforth’s field and account teams, so well done all and keep up the good work throughout 2009!

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press coverage

for more information contact: [email protected] in new york vol. 1 issue 1 25

EventMarketerMagazine

Featured our Coca-Cola and adidas work at the 2008 Beijing Olympics

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press coverage

for more information contact: [email protected] in new york vol. 1 issue 1 26

EventMarketerMagazine

Featured our Blackberry STORM Launch Events for Verizon Wireless

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press coverage

vol. 1 issue 1 27for more information contact: [email protected] in new york

AdvertisingAge

Featured the new Managing Director of our New York office...Bill Grogan

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press coverage

vol. 1 issue 1 28for more information contact: [email protected] in new york

AdvertisingAgeandPromoMagazine

Featured the new EVP, Music & Entertainment, out of our NYC office...Joe DiMuro

next month

vol. 1 issue 1 29

StaytunedforthenextissueofMonthatMomentum!

In the next issue…

• Give Back Spotlight• Atlanta•New York•UK

• Singapore Office Launches!• Great Work

• Hardy’s UK• UPS/European Tour UK• Army All American Bowl- Chicago• HP Ultimate Big Gift- San Francisco• Verizon Winter Classic – New York

Please submit content for review to:

[email protected]

month at momentum

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