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“Pop art is an art movement that emerged in the mid 1950s in Britain and in the late 1950s in the United States. Pop art presented a challenge to tra-ditions of fine art by including imagery from popular culture such as adver-tising, news, etc. In Pop art, material is sometimes visually removed from its known context, isolated, and/or com-bined with unrelated material.”

“Pop art often takes as its imagery that which is currently in use in advertis-ing. Product labeling and logos figure prominently in the imagery chosen by pop artists, like in the Campbell’s Soup Cans labels, by Andy Warhol. Even the labeling on the shipping carton con-taining retail items has been used as subject matter in pop art, for example in Warhol’s Campbell’s Tomato Juice Box 1964, (pictured below), or his Brillo Soap Box sculptures.”

“Pop art employs aspects of mass culture, such as advertising, comic books and mundane cultural objects. It is widely interpreted as a reaction to the then-dominant ideas of abstract expressionism, as well as an expansion upon them. And due to its utilization of found objects and images it is similar to Dada. Pop art is aimed to employ images of popular as opposed to elitist culture in art, emphasizing the banal or kitschy elements of any given culture, most often through the use of irony.[2] It is also associated with the artists’ use of mechanical means of reproduction or rendering techniques.

Much of pop art is considered incon-gruent, as the conceptual practices that are often used make it difficult for some to readily comprehend.”

“The origins of pop art in North Amer-ica and Great Britain developed dif-ferently. In the United States, it marked a return to hard-edged composition and representational art as a response by artists using impersonal, mundane reality, irony and parody to defuse the personal symbolism and “painterly looseness” of Abstract Expressionism. Al-though Pop Art began in the late 1950s, Pop Art in America was given its great-est impetus during the 1960s.“

“Advertising is a form of communica-tion for marketing and used to encour-age or persuade an audience (viewers, readers or listeners; sometimes a specif-ic group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, al-though political and ideological adver-tising is also common.

Commercial advertisers often seek to generate increased consumption of their products or services through “branding,” which involves the repeti-tion of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers.

“An infomercial is a long-format tele-vision commercial, typically five minutes or longer. The word “infomercial” is a portmanteau of the words “informa-tion” & “commercial”. The main ob-jective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then imme-diately buys the product through the advertised toll-free telephone number or website. Infomercials describe, dis-play, and often demonstrate products and their features, and commonly have testimonials from consumers and indus-try professionals.

Radio advertising is a form of adver-tising via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a sta-tion or network in exchange for airing the commercials. While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage. Radio is an expanding medium that can be found not only on air, but also online. Accord-ing to Arbitron, radio has approximately 241.6 million weekly listeners, or more than 93 percent of the U.S. population.

Online advertising is a form of pro-motion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are deliv-ered by an ad server. Examples of on-line advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, includ-ing e-mail spam.”

Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, reli-gious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.”

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