More Thoughts on FundraisingA Community Board member’s musings on a subject of critical importance to any consumer organization’s survival in this (and any) economy.

Tom Pyle, April 30, 2012

Pay for Development Officers

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Resources

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ANNUAL CAMPAIGNS 12

Annual Campaigns• All about…• Acquiring donors• Retaining donors• Upgrading donors

• For current use• Unrestricted• Gift size irrelevant• A process

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Annual Campaign: Purpose• Show broad-based support• Show continuing support

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Fundraising Fundamentals• People give to people.• Fundraising is not about money.• Friend-raising before fundraising.• Appeal first to emotions.• Offer clear, direct propositions: “Make a blind man see. $25.”• Share problems as well as successes.• Present a consistent, clear brand image.• Tell stories.• Always say thank you.

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Why Do People Give?• Ego• Tax planning• Quest for immortality• Emotional response• Self-preservation• Vested interest• Identification with

cause• Religious heritage• Social ambition

• Guilt• Altruism• Compassion• Authority• Value for money• Because they were

asked• Because it feels good

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9 Keys to Relationships• Be honest• Be sincere• Be prompt• Be regular• Be memorable• Be involving• Be cheerful• Be faithful• Be economical

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