morgendagens medieteknologi - hjem · journalists that need to get content online, with tailored...
TRANSCRIPT
Morgendagens medieteknologi
Petter Ole Jakobsen
Utviklingsdirektoslashr (CTO) Vizrt
Globally organized locally supported
Customer installations
Vizrt customers
The worlds biggest media companies
covered the 2016 US Election with Vizrt
A media history
The Media Crisis - itrsquos a matter of viewpoint
For the ldquotraditionalrdquo media it is definitely a crisis from the viewpoint of most traditional newspapers and
many broadcasters it is definitely looking as a crisis
From the viewpoint of Huffington Post Vice Google Facebook bloggers etc itrsquos the opposite
1 More video content produced than ever (and itrsquos
a huge change)
1 More consumption points than ever (from your
TV to your mobile)
1 More creativity as a result of more people being
able to participate
The opportunity (sometimes
called the media crisis)
They are NOT our customers
The problem
So we need to change
but itrsquos not that easy
Our revenue in the existing business is still very good and can
still increase
The tools for the broadcaster cannot be carried over directly
The sales organisation (or rather the whole organisation) is used
to the broadcast market which amongst other factors are
large spend a lot of money and are willing to pay for a high-
end service
New users new markets are just a whole different setup
and
There will be resistance internally in many organisations to a change like this
The organisation needs changes as much as the products do in order to
become a success
Important with continuous and increasing beliefs in a change
We used our best developers for this product - at the cost of other products
that bring in revenue - so all management needs to align to the idea
And yes - it is risky - but not more risky than doing nothing to change
Understanding the new market(s)
Broadcast TV(News Sports amp
Entertainment)
mostly LiveLinear
Organizations(Public amp Private)
Sports
Clubs amp Federations(Advertising amp Coaching)
Sports
Stadiums
Online(Social desks
DPP)
mostly VOD
Vlogs(Prosumers
amp
Consumers)
Markets
Aligning marketing with the new product groups moving forward
Media landscape is rapidly evolving
Local TV bloggers
YouTubers
Mid size TV channels online
newspapers digital ldquopure playrdquo
Top tier broadcaster (on both broadcast and
online side of pyramid top tier media housesConsumption rapidly increasing online primarily
ldquoon demandrdquo but also live productions
Fragmentation of content producers with more
video produced and consumed than ever
Money is shifting from broadcast to online video
We have to increase our relevance for online
productions and social media
Need for speed
It is more crucial
than ever to be the
first with breaking
news or articles
with potential for
picking up traction
and momentum
online
Itrsquos all about video
All content producers are increasing the amount of videos produced for online platforms
Major publishers rely heavily on publishing native video to their main Facebook pages mdash
and the audience is responding to it
Facebook has changed consumer behaviour
Mid 2016 41 of social network
users get their news first from
Thats more than 12
of the worldrsquos population
Facebook today is a news aggregator
and distributor and often breaks news
stories
Creating and publishing videos is not easy
Viz Story adresses 79 of
the most common
problems related to video
production for online
usage
Resources
Quality
Good Tactics
Quantity
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Globally organized locally supported
Customer installations
Vizrt customers
The worlds biggest media companies
covered the 2016 US Election with Vizrt
A media history
The Media Crisis - itrsquos a matter of viewpoint
For the ldquotraditionalrdquo media it is definitely a crisis from the viewpoint of most traditional newspapers and
many broadcasters it is definitely looking as a crisis
From the viewpoint of Huffington Post Vice Google Facebook bloggers etc itrsquos the opposite
1 More video content produced than ever (and itrsquos
a huge change)
1 More consumption points than ever (from your
TV to your mobile)
1 More creativity as a result of more people being
able to participate
The opportunity (sometimes
called the media crisis)
They are NOT our customers
The problem
So we need to change
but itrsquos not that easy
Our revenue in the existing business is still very good and can
still increase
The tools for the broadcaster cannot be carried over directly
The sales organisation (or rather the whole organisation) is used
to the broadcast market which amongst other factors are
large spend a lot of money and are willing to pay for a high-
end service
New users new markets are just a whole different setup
and
There will be resistance internally in many organisations to a change like this
The organisation needs changes as much as the products do in order to
become a success
Important with continuous and increasing beliefs in a change
We used our best developers for this product - at the cost of other products
that bring in revenue - so all management needs to align to the idea
And yes - it is risky - but not more risky than doing nothing to change
Understanding the new market(s)
Broadcast TV(News Sports amp
Entertainment)
mostly LiveLinear
Organizations(Public amp Private)
Sports
Clubs amp Federations(Advertising amp Coaching)
Sports
Stadiums
Online(Social desks
DPP)
mostly VOD
Vlogs(Prosumers
amp
Consumers)
Markets
Aligning marketing with the new product groups moving forward
Media landscape is rapidly evolving
Local TV bloggers
YouTubers
Mid size TV channels online
newspapers digital ldquopure playrdquo
Top tier broadcaster (on both broadcast and
online side of pyramid top tier media housesConsumption rapidly increasing online primarily
ldquoon demandrdquo but also live productions
Fragmentation of content producers with more
video produced and consumed than ever
Money is shifting from broadcast to online video
We have to increase our relevance for online
productions and social media
Need for speed
It is more crucial
than ever to be the
first with breaking
news or articles
with potential for
picking up traction
and momentum
online
Itrsquos all about video
All content producers are increasing the amount of videos produced for online platforms
Major publishers rely heavily on publishing native video to their main Facebook pages mdash
and the audience is responding to it
Facebook has changed consumer behaviour
Mid 2016 41 of social network
users get their news first from
Thats more than 12
of the worldrsquos population
Facebook today is a news aggregator
and distributor and often breaks news
stories
Creating and publishing videos is not easy
Viz Story adresses 79 of
the most common
problems related to video
production for online
usage
Resources
Quality
Good Tactics
Quantity
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Customer installations
Vizrt customers
The worlds biggest media companies
covered the 2016 US Election with Vizrt
A media history
The Media Crisis - itrsquos a matter of viewpoint
For the ldquotraditionalrdquo media it is definitely a crisis from the viewpoint of most traditional newspapers and
many broadcasters it is definitely looking as a crisis
From the viewpoint of Huffington Post Vice Google Facebook bloggers etc itrsquos the opposite
1 More video content produced than ever (and itrsquos
a huge change)
1 More consumption points than ever (from your
TV to your mobile)
1 More creativity as a result of more people being
able to participate
The opportunity (sometimes
called the media crisis)
They are NOT our customers
The problem
So we need to change
but itrsquos not that easy
Our revenue in the existing business is still very good and can
still increase
The tools for the broadcaster cannot be carried over directly
The sales organisation (or rather the whole organisation) is used
to the broadcast market which amongst other factors are
large spend a lot of money and are willing to pay for a high-
end service
New users new markets are just a whole different setup
and
There will be resistance internally in many organisations to a change like this
The organisation needs changes as much as the products do in order to
become a success
Important with continuous and increasing beliefs in a change
We used our best developers for this product - at the cost of other products
that bring in revenue - so all management needs to align to the idea
And yes - it is risky - but not more risky than doing nothing to change
Understanding the new market(s)
Broadcast TV(News Sports amp
Entertainment)
mostly LiveLinear
Organizations(Public amp Private)
Sports
Clubs amp Federations(Advertising amp Coaching)
Sports
Stadiums
Online(Social desks
DPP)
mostly VOD
Vlogs(Prosumers
amp
Consumers)
Markets
Aligning marketing with the new product groups moving forward
Media landscape is rapidly evolving
Local TV bloggers
YouTubers
Mid size TV channels online
newspapers digital ldquopure playrdquo
Top tier broadcaster (on both broadcast and
online side of pyramid top tier media housesConsumption rapidly increasing online primarily
ldquoon demandrdquo but also live productions
Fragmentation of content producers with more
video produced and consumed than ever
Money is shifting from broadcast to online video
We have to increase our relevance for online
productions and social media
Need for speed
It is more crucial
than ever to be the
first with breaking
news or articles
with potential for
picking up traction
and momentum
online
Itrsquos all about video
All content producers are increasing the amount of videos produced for online platforms
Major publishers rely heavily on publishing native video to their main Facebook pages mdash
and the audience is responding to it
Facebook has changed consumer behaviour
Mid 2016 41 of social network
users get their news first from
Thats more than 12
of the worldrsquos population
Facebook today is a news aggregator
and distributor and often breaks news
stories
Creating and publishing videos is not easy
Viz Story adresses 79 of
the most common
problems related to video
production for online
usage
Resources
Quality
Good Tactics
Quantity
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
The worlds biggest media companies
covered the 2016 US Election with Vizrt
A media history
The Media Crisis - itrsquos a matter of viewpoint
For the ldquotraditionalrdquo media it is definitely a crisis from the viewpoint of most traditional newspapers and
many broadcasters it is definitely looking as a crisis
From the viewpoint of Huffington Post Vice Google Facebook bloggers etc itrsquos the opposite
1 More video content produced than ever (and itrsquos
a huge change)
1 More consumption points than ever (from your
TV to your mobile)
1 More creativity as a result of more people being
able to participate
The opportunity (sometimes
called the media crisis)
They are NOT our customers
The problem
So we need to change
but itrsquos not that easy
Our revenue in the existing business is still very good and can
still increase
The tools for the broadcaster cannot be carried over directly
The sales organisation (or rather the whole organisation) is used
to the broadcast market which amongst other factors are
large spend a lot of money and are willing to pay for a high-
end service
New users new markets are just a whole different setup
and
There will be resistance internally in many organisations to a change like this
The organisation needs changes as much as the products do in order to
become a success
Important with continuous and increasing beliefs in a change
We used our best developers for this product - at the cost of other products
that bring in revenue - so all management needs to align to the idea
And yes - it is risky - but not more risky than doing nothing to change
Understanding the new market(s)
Broadcast TV(News Sports amp
Entertainment)
mostly LiveLinear
Organizations(Public amp Private)
Sports
Clubs amp Federations(Advertising amp Coaching)
Sports
Stadiums
Online(Social desks
DPP)
mostly VOD
Vlogs(Prosumers
amp
Consumers)
Markets
Aligning marketing with the new product groups moving forward
Media landscape is rapidly evolving
Local TV bloggers
YouTubers
Mid size TV channels online
newspapers digital ldquopure playrdquo
Top tier broadcaster (on both broadcast and
online side of pyramid top tier media housesConsumption rapidly increasing online primarily
ldquoon demandrdquo but also live productions
Fragmentation of content producers with more
video produced and consumed than ever
Money is shifting from broadcast to online video
We have to increase our relevance for online
productions and social media
Need for speed
It is more crucial
than ever to be the
first with breaking
news or articles
with potential for
picking up traction
and momentum
online
Itrsquos all about video
All content producers are increasing the amount of videos produced for online platforms
Major publishers rely heavily on publishing native video to their main Facebook pages mdash
and the audience is responding to it
Facebook has changed consumer behaviour
Mid 2016 41 of social network
users get their news first from
Thats more than 12
of the worldrsquos population
Facebook today is a news aggregator
and distributor and often breaks news
stories
Creating and publishing videos is not easy
Viz Story adresses 79 of
the most common
problems related to video
production for online
usage
Resources
Quality
Good Tactics
Quantity
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
A media history
The Media Crisis - itrsquos a matter of viewpoint
For the ldquotraditionalrdquo media it is definitely a crisis from the viewpoint of most traditional newspapers and
many broadcasters it is definitely looking as a crisis
From the viewpoint of Huffington Post Vice Google Facebook bloggers etc itrsquos the opposite
1 More video content produced than ever (and itrsquos
a huge change)
1 More consumption points than ever (from your
TV to your mobile)
1 More creativity as a result of more people being
able to participate
The opportunity (sometimes
called the media crisis)
They are NOT our customers
The problem
So we need to change
but itrsquos not that easy
Our revenue in the existing business is still very good and can
still increase
The tools for the broadcaster cannot be carried over directly
The sales organisation (or rather the whole organisation) is used
to the broadcast market which amongst other factors are
large spend a lot of money and are willing to pay for a high-
end service
New users new markets are just a whole different setup
and
There will be resistance internally in many organisations to a change like this
The organisation needs changes as much as the products do in order to
become a success
Important with continuous and increasing beliefs in a change
We used our best developers for this product - at the cost of other products
that bring in revenue - so all management needs to align to the idea
And yes - it is risky - but not more risky than doing nothing to change
Understanding the new market(s)
Broadcast TV(News Sports amp
Entertainment)
mostly LiveLinear
Organizations(Public amp Private)
Sports
Clubs amp Federations(Advertising amp Coaching)
Sports
Stadiums
Online(Social desks
DPP)
mostly VOD
Vlogs(Prosumers
amp
Consumers)
Markets
Aligning marketing with the new product groups moving forward
Media landscape is rapidly evolving
Local TV bloggers
YouTubers
Mid size TV channels online
newspapers digital ldquopure playrdquo
Top tier broadcaster (on both broadcast and
online side of pyramid top tier media housesConsumption rapidly increasing online primarily
ldquoon demandrdquo but also live productions
Fragmentation of content producers with more
video produced and consumed than ever
Money is shifting from broadcast to online video
We have to increase our relevance for online
productions and social media
Need for speed
It is more crucial
than ever to be the
first with breaking
news or articles
with potential for
picking up traction
and momentum
online
Itrsquos all about video
All content producers are increasing the amount of videos produced for online platforms
Major publishers rely heavily on publishing native video to their main Facebook pages mdash
and the audience is responding to it
Facebook has changed consumer behaviour
Mid 2016 41 of social network
users get their news first from
Thats more than 12
of the worldrsquos population
Facebook today is a news aggregator
and distributor and often breaks news
stories
Creating and publishing videos is not easy
Viz Story adresses 79 of
the most common
problems related to video
production for online
usage
Resources
Quality
Good Tactics
Quantity
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
The Media Crisis - itrsquos a matter of viewpoint
For the ldquotraditionalrdquo media it is definitely a crisis from the viewpoint of most traditional newspapers and
many broadcasters it is definitely looking as a crisis
From the viewpoint of Huffington Post Vice Google Facebook bloggers etc itrsquos the opposite
1 More video content produced than ever (and itrsquos
a huge change)
1 More consumption points than ever (from your
TV to your mobile)
1 More creativity as a result of more people being
able to participate
The opportunity (sometimes
called the media crisis)
They are NOT our customers
The problem
So we need to change
but itrsquos not that easy
Our revenue in the existing business is still very good and can
still increase
The tools for the broadcaster cannot be carried over directly
The sales organisation (or rather the whole organisation) is used
to the broadcast market which amongst other factors are
large spend a lot of money and are willing to pay for a high-
end service
New users new markets are just a whole different setup
and
There will be resistance internally in many organisations to a change like this
The organisation needs changes as much as the products do in order to
become a success
Important with continuous and increasing beliefs in a change
We used our best developers for this product - at the cost of other products
that bring in revenue - so all management needs to align to the idea
And yes - it is risky - but not more risky than doing nothing to change
Understanding the new market(s)
Broadcast TV(News Sports amp
Entertainment)
mostly LiveLinear
Organizations(Public amp Private)
Sports
Clubs amp Federations(Advertising amp Coaching)
Sports
Stadiums
Online(Social desks
DPP)
mostly VOD
Vlogs(Prosumers
amp
Consumers)
Markets
Aligning marketing with the new product groups moving forward
Media landscape is rapidly evolving
Local TV bloggers
YouTubers
Mid size TV channels online
newspapers digital ldquopure playrdquo
Top tier broadcaster (on both broadcast and
online side of pyramid top tier media housesConsumption rapidly increasing online primarily
ldquoon demandrdquo but also live productions
Fragmentation of content producers with more
video produced and consumed than ever
Money is shifting from broadcast to online video
We have to increase our relevance for online
productions and social media
Need for speed
It is more crucial
than ever to be the
first with breaking
news or articles
with potential for
picking up traction
and momentum
online
Itrsquos all about video
All content producers are increasing the amount of videos produced for online platforms
Major publishers rely heavily on publishing native video to their main Facebook pages mdash
and the audience is responding to it
Facebook has changed consumer behaviour
Mid 2016 41 of social network
users get their news first from
Thats more than 12
of the worldrsquos population
Facebook today is a news aggregator
and distributor and often breaks news
stories
Creating and publishing videos is not easy
Viz Story adresses 79 of
the most common
problems related to video
production for online
usage
Resources
Quality
Good Tactics
Quantity
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
1 More video content produced than ever (and itrsquos
a huge change)
1 More consumption points than ever (from your
TV to your mobile)
1 More creativity as a result of more people being
able to participate
The opportunity (sometimes
called the media crisis)
They are NOT our customers
The problem
So we need to change
but itrsquos not that easy
Our revenue in the existing business is still very good and can
still increase
The tools for the broadcaster cannot be carried over directly
The sales organisation (or rather the whole organisation) is used
to the broadcast market which amongst other factors are
large spend a lot of money and are willing to pay for a high-
end service
New users new markets are just a whole different setup
and
There will be resistance internally in many organisations to a change like this
The organisation needs changes as much as the products do in order to
become a success
Important with continuous and increasing beliefs in a change
We used our best developers for this product - at the cost of other products
that bring in revenue - so all management needs to align to the idea
And yes - it is risky - but not more risky than doing nothing to change
Understanding the new market(s)
Broadcast TV(News Sports amp
Entertainment)
mostly LiveLinear
Organizations(Public amp Private)
Sports
Clubs amp Federations(Advertising amp Coaching)
Sports
Stadiums
Online(Social desks
DPP)
mostly VOD
Vlogs(Prosumers
amp
Consumers)
Markets
Aligning marketing with the new product groups moving forward
Media landscape is rapidly evolving
Local TV bloggers
YouTubers
Mid size TV channels online
newspapers digital ldquopure playrdquo
Top tier broadcaster (on both broadcast and
online side of pyramid top tier media housesConsumption rapidly increasing online primarily
ldquoon demandrdquo but also live productions
Fragmentation of content producers with more
video produced and consumed than ever
Money is shifting from broadcast to online video
We have to increase our relevance for online
productions and social media
Need for speed
It is more crucial
than ever to be the
first with breaking
news or articles
with potential for
picking up traction
and momentum
online
Itrsquos all about video
All content producers are increasing the amount of videos produced for online platforms
Major publishers rely heavily on publishing native video to their main Facebook pages mdash
and the audience is responding to it
Facebook has changed consumer behaviour
Mid 2016 41 of social network
users get their news first from
Thats more than 12
of the worldrsquos population
Facebook today is a news aggregator
and distributor and often breaks news
stories
Creating and publishing videos is not easy
Viz Story adresses 79 of
the most common
problems related to video
production for online
usage
Resources
Quality
Good Tactics
Quantity
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
They are NOT our customers
The problem
So we need to change
but itrsquos not that easy
Our revenue in the existing business is still very good and can
still increase
The tools for the broadcaster cannot be carried over directly
The sales organisation (or rather the whole organisation) is used
to the broadcast market which amongst other factors are
large spend a lot of money and are willing to pay for a high-
end service
New users new markets are just a whole different setup
and
There will be resistance internally in many organisations to a change like this
The organisation needs changes as much as the products do in order to
become a success
Important with continuous and increasing beliefs in a change
We used our best developers for this product - at the cost of other products
that bring in revenue - so all management needs to align to the idea
And yes - it is risky - but not more risky than doing nothing to change
Understanding the new market(s)
Broadcast TV(News Sports amp
Entertainment)
mostly LiveLinear
Organizations(Public amp Private)
Sports
Clubs amp Federations(Advertising amp Coaching)
Sports
Stadiums
Online(Social desks
DPP)
mostly VOD
Vlogs(Prosumers
amp
Consumers)
Markets
Aligning marketing with the new product groups moving forward
Media landscape is rapidly evolving
Local TV bloggers
YouTubers
Mid size TV channels online
newspapers digital ldquopure playrdquo
Top tier broadcaster (on both broadcast and
online side of pyramid top tier media housesConsumption rapidly increasing online primarily
ldquoon demandrdquo but also live productions
Fragmentation of content producers with more
video produced and consumed than ever
Money is shifting from broadcast to online video
We have to increase our relevance for online
productions and social media
Need for speed
It is more crucial
than ever to be the
first with breaking
news or articles
with potential for
picking up traction
and momentum
online
Itrsquos all about video
All content producers are increasing the amount of videos produced for online platforms
Major publishers rely heavily on publishing native video to their main Facebook pages mdash
and the audience is responding to it
Facebook has changed consumer behaviour
Mid 2016 41 of social network
users get their news first from
Thats more than 12
of the worldrsquos population
Facebook today is a news aggregator
and distributor and often breaks news
stories
Creating and publishing videos is not easy
Viz Story adresses 79 of
the most common
problems related to video
production for online
usage
Resources
Quality
Good Tactics
Quantity
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
So we need to change
but itrsquos not that easy
Our revenue in the existing business is still very good and can
still increase
The tools for the broadcaster cannot be carried over directly
The sales organisation (or rather the whole organisation) is used
to the broadcast market which amongst other factors are
large spend a lot of money and are willing to pay for a high-
end service
New users new markets are just a whole different setup
and
There will be resistance internally in many organisations to a change like this
The organisation needs changes as much as the products do in order to
become a success
Important with continuous and increasing beliefs in a change
We used our best developers for this product - at the cost of other products
that bring in revenue - so all management needs to align to the idea
And yes - it is risky - but not more risky than doing nothing to change
Understanding the new market(s)
Broadcast TV(News Sports amp
Entertainment)
mostly LiveLinear
Organizations(Public amp Private)
Sports
Clubs amp Federations(Advertising amp Coaching)
Sports
Stadiums
Online(Social desks
DPP)
mostly VOD
Vlogs(Prosumers
amp
Consumers)
Markets
Aligning marketing with the new product groups moving forward
Media landscape is rapidly evolving
Local TV bloggers
YouTubers
Mid size TV channels online
newspapers digital ldquopure playrdquo
Top tier broadcaster (on both broadcast and
online side of pyramid top tier media housesConsumption rapidly increasing online primarily
ldquoon demandrdquo but also live productions
Fragmentation of content producers with more
video produced and consumed than ever
Money is shifting from broadcast to online video
We have to increase our relevance for online
productions and social media
Need for speed
It is more crucial
than ever to be the
first with breaking
news or articles
with potential for
picking up traction
and momentum
online
Itrsquos all about video
All content producers are increasing the amount of videos produced for online platforms
Major publishers rely heavily on publishing native video to their main Facebook pages mdash
and the audience is responding to it
Facebook has changed consumer behaviour
Mid 2016 41 of social network
users get their news first from
Thats more than 12
of the worldrsquos population
Facebook today is a news aggregator
and distributor and often breaks news
stories
Creating and publishing videos is not easy
Viz Story adresses 79 of
the most common
problems related to video
production for online
usage
Resources
Quality
Good Tactics
Quantity
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
and
There will be resistance internally in many organisations to a change like this
The organisation needs changes as much as the products do in order to
become a success
Important with continuous and increasing beliefs in a change
We used our best developers for this product - at the cost of other products
that bring in revenue - so all management needs to align to the idea
And yes - it is risky - but not more risky than doing nothing to change
Understanding the new market(s)
Broadcast TV(News Sports amp
Entertainment)
mostly LiveLinear
Organizations(Public amp Private)
Sports
Clubs amp Federations(Advertising amp Coaching)
Sports
Stadiums
Online(Social desks
DPP)
mostly VOD
Vlogs(Prosumers
amp
Consumers)
Markets
Aligning marketing with the new product groups moving forward
Media landscape is rapidly evolving
Local TV bloggers
YouTubers
Mid size TV channels online
newspapers digital ldquopure playrdquo
Top tier broadcaster (on both broadcast and
online side of pyramid top tier media housesConsumption rapidly increasing online primarily
ldquoon demandrdquo but also live productions
Fragmentation of content producers with more
video produced and consumed than ever
Money is shifting from broadcast to online video
We have to increase our relevance for online
productions and social media
Need for speed
It is more crucial
than ever to be the
first with breaking
news or articles
with potential for
picking up traction
and momentum
online
Itrsquos all about video
All content producers are increasing the amount of videos produced for online platforms
Major publishers rely heavily on publishing native video to their main Facebook pages mdash
and the audience is responding to it
Facebook has changed consumer behaviour
Mid 2016 41 of social network
users get their news first from
Thats more than 12
of the worldrsquos population
Facebook today is a news aggregator
and distributor and often breaks news
stories
Creating and publishing videos is not easy
Viz Story adresses 79 of
the most common
problems related to video
production for online
usage
Resources
Quality
Good Tactics
Quantity
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Understanding the new market(s)
Broadcast TV(News Sports amp
Entertainment)
mostly LiveLinear
Organizations(Public amp Private)
Sports
Clubs amp Federations(Advertising amp Coaching)
Sports
Stadiums
Online(Social desks
DPP)
mostly VOD
Vlogs(Prosumers
amp
Consumers)
Markets
Aligning marketing with the new product groups moving forward
Media landscape is rapidly evolving
Local TV bloggers
YouTubers
Mid size TV channels online
newspapers digital ldquopure playrdquo
Top tier broadcaster (on both broadcast and
online side of pyramid top tier media housesConsumption rapidly increasing online primarily
ldquoon demandrdquo but also live productions
Fragmentation of content producers with more
video produced and consumed than ever
Money is shifting from broadcast to online video
We have to increase our relevance for online
productions and social media
Need for speed
It is more crucial
than ever to be the
first with breaking
news or articles
with potential for
picking up traction
and momentum
online
Itrsquos all about video
All content producers are increasing the amount of videos produced for online platforms
Major publishers rely heavily on publishing native video to their main Facebook pages mdash
and the audience is responding to it
Facebook has changed consumer behaviour
Mid 2016 41 of social network
users get their news first from
Thats more than 12
of the worldrsquos population
Facebook today is a news aggregator
and distributor and often breaks news
stories
Creating and publishing videos is not easy
Viz Story adresses 79 of
the most common
problems related to video
production for online
usage
Resources
Quality
Good Tactics
Quantity
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Broadcast TV(News Sports amp
Entertainment)
mostly LiveLinear
Organizations(Public amp Private)
Sports
Clubs amp Federations(Advertising amp Coaching)
Sports
Stadiums
Online(Social desks
DPP)
mostly VOD
Vlogs(Prosumers
amp
Consumers)
Markets
Aligning marketing with the new product groups moving forward
Media landscape is rapidly evolving
Local TV bloggers
YouTubers
Mid size TV channels online
newspapers digital ldquopure playrdquo
Top tier broadcaster (on both broadcast and
online side of pyramid top tier media housesConsumption rapidly increasing online primarily
ldquoon demandrdquo but also live productions
Fragmentation of content producers with more
video produced and consumed than ever
Money is shifting from broadcast to online video
We have to increase our relevance for online
productions and social media
Need for speed
It is more crucial
than ever to be the
first with breaking
news or articles
with potential for
picking up traction
and momentum
online
Itrsquos all about video
All content producers are increasing the amount of videos produced for online platforms
Major publishers rely heavily on publishing native video to their main Facebook pages mdash
and the audience is responding to it
Facebook has changed consumer behaviour
Mid 2016 41 of social network
users get their news first from
Thats more than 12
of the worldrsquos population
Facebook today is a news aggregator
and distributor and often breaks news
stories
Creating and publishing videos is not easy
Viz Story adresses 79 of
the most common
problems related to video
production for online
usage
Resources
Quality
Good Tactics
Quantity
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Media landscape is rapidly evolving
Local TV bloggers
YouTubers
Mid size TV channels online
newspapers digital ldquopure playrdquo
Top tier broadcaster (on both broadcast and
online side of pyramid top tier media housesConsumption rapidly increasing online primarily
ldquoon demandrdquo but also live productions
Fragmentation of content producers with more
video produced and consumed than ever
Money is shifting from broadcast to online video
We have to increase our relevance for online
productions and social media
Need for speed
It is more crucial
than ever to be the
first with breaking
news or articles
with potential for
picking up traction
and momentum
online
Itrsquos all about video
All content producers are increasing the amount of videos produced for online platforms
Major publishers rely heavily on publishing native video to their main Facebook pages mdash
and the audience is responding to it
Facebook has changed consumer behaviour
Mid 2016 41 of social network
users get their news first from
Thats more than 12
of the worldrsquos population
Facebook today is a news aggregator
and distributor and often breaks news
stories
Creating and publishing videos is not easy
Viz Story adresses 79 of
the most common
problems related to video
production for online
usage
Resources
Quality
Good Tactics
Quantity
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Need for speed
It is more crucial
than ever to be the
first with breaking
news or articles
with potential for
picking up traction
and momentum
online
Itrsquos all about video
All content producers are increasing the amount of videos produced for online platforms
Major publishers rely heavily on publishing native video to their main Facebook pages mdash
and the audience is responding to it
Facebook has changed consumer behaviour
Mid 2016 41 of social network
users get their news first from
Thats more than 12
of the worldrsquos population
Facebook today is a news aggregator
and distributor and often breaks news
stories
Creating and publishing videos is not easy
Viz Story adresses 79 of
the most common
problems related to video
production for online
usage
Resources
Quality
Good Tactics
Quantity
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Itrsquos all about video
All content producers are increasing the amount of videos produced for online platforms
Major publishers rely heavily on publishing native video to their main Facebook pages mdash
and the audience is responding to it
Facebook has changed consumer behaviour
Mid 2016 41 of social network
users get their news first from
Thats more than 12
of the worldrsquos population
Facebook today is a news aggregator
and distributor and often breaks news
stories
Creating and publishing videos is not easy
Viz Story adresses 79 of
the most common
problems related to video
production for online
usage
Resources
Quality
Good Tactics
Quantity
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Facebook has changed consumer behaviour
Mid 2016 41 of social network
users get their news first from
Thats more than 12
of the worldrsquos population
Facebook today is a news aggregator
and distributor and often breaks news
stories
Creating and publishing videos is not easy
Viz Story adresses 79 of
the most common
problems related to video
production for online
usage
Resources
Quality
Good Tactics
Quantity
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Creating and publishing videos is not easy
Viz Story adresses 79 of
the most common
problems related to video
production for online
usage
Resources
Quality
Good Tactics
Quantity
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Visual excellency (graphics) and video management
Workflow understanding
Need for speed
Templated structure to preserve branding
Realtime datefeeds
Device independent rendering
Utilize our core competencies
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
4
Broadcasters online
departments and
social desks
departments
Organisations
Public amp Private
Prosumers
YouTubers bloggers
one-man-show
freelancers
Digital ldquoPure Playrdquo
(Huffington Vox Vice
Buzzfeed etc)
2 51 3
Legacy Print
(New York Times The
Guardian Expressen
etc)
Focus in go-to-market by priority Priority subject to change as product develops into a full cloud offer
Note Digital pure play legacy print and large organisations can be on premises installations
(such as vice) and therefore these kicks in as target markets at the same time
Target market for Viz Story
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Publish your story anywhere first
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Global amp
regional
campaigns
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Take position as market leader on ldquoStory centric productionrdquo
Viz Story for quick easy and powerful publishing to online
platforms and social media
Beta customers program for pre-release
Subscription and rental sales model - no perpetual licence
Easy bundle installer with automatic configuration for one-box
system
Viz Story to drive sales of Vizrt back-end products
Go-to-market focus for Viz Story
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Why a Story tool Todayrsquos tools and workflows for professional video composing are
too complex to learn
hard to use
workflows are fragmented cumbersome and time consuming
It is hard to create a narrative and publish it to multiple output targets
The storytellers will soon demand a better way to tell their stories and we need to react fast to stay
relevant in the market
Vizrt have 20 years of experience in the live storytelling business No one is better fit than us to take a
lead position in the market
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Viz Story for corporations
Produce volumes of content for online (Facebook Twitter Snapchat instagram etc)
But to be identified - it MUST be strongly and consistently branded
ldquoEveryonerdquo must be able to participate
It should cross all types of relevant target devices
Data-driven (automatic data population)
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Story Centric Production
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Target market
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
1st priority market and focus for initial go-to-market
Existing customers - all online departments and and social media desks from smaller stations to big networks
News
Sports
Entertainment
General Production
1st priority market for Viz Story
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
2nd priority market and also focus in first go-to-market
- Digital ldquoPure Playrdquo media houses like Huffington Post Vox Vice Buzzfeed etc
Note that market players as Vice Washington Post and Expressen are often categorized as ldquoDigital pure playrdquo and ldquoLegacy
printrdquo but many of them operate as broadcasters with on-premise installations and studios and therefore also cross over to
our 1st priority market for Viz Story The same may also be the case for organisations and educational institutions
3rd and 4th priority
Legacy Print (New York Times The Guardian Expressen Washington Post etc)
Organisations Education Government Public amp Private
5th priority
At later stage (requires next phase on product side and also backend cloud offer and more) Prosumers YouTubers
bloggers one-man-show freelancers
2nd priority markets for Viz Story
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Target users for Viz Story for product launch
Journalists that need to get content online with tailored aspect
ratio to the different platforms (eg Facebook Twitter etc)
By repurposing already aired content
By creating new stories
Anyone creating stories
for publishing on on social media or to VOD sites or
other onlineweb sites
with overlay text or graphics (Visuals on Video)
for multiple platforms including delivering stories to a
newsroom system
Any editorial staff anywhere that works on creating video
stories
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Target markets for Viz Story
Top tier Large existing broadcast customers CNN FOX BBC AJ EPSN
Top tear Large digital ldquopure playersrdquo
Huffington post Buzzfeed
Popsugar
Mid tier Mid size existing broadcast and sports customers
TV 2 NRK TV 4 Antenna 3 Nova
TV Dorna
Mid tier Sports clubs amp leagues
La Liga Barcelona Premiere
league
Mid tier Near-live broadcast amp entertainment production houses Idol UK got talent
Mid tier Online Newspaper Expressen VGTV Thai TV
Mid tier Brands Organizations Government Education
Nike Coca Cola Telecom
Universities
Mid to Low tier Small web production houses 5-25 journalist Engadget
Low tier Multichannel Networks Nordic screens
Low tier Micro web production groups less than 5 journalists
Low tier Individual advanced youtubers Prebz Dennis
Low tier Bloggers Anyone hellip
Enterprise
Consumers
Vizrt shop amp marketplace project
Vizrt shop amp marketplace project