moshito 2009 presentation on music portals
DESCRIPTION
Presentation at the Moshito 2009 conference, the topic was: Technology trends - creating a digital portal for the South African music industry towards 2020.Archiving of the entire collection of South African music into a digital portal for safe keeping and easy access should there be a need for any of the music is a good idea. Should this be the direction we take or is it likely to South African music being exploited further? What are the benefits of having the digital portal. Let us explore advantages and disadvantages.TRANSCRIPT
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creating a digital portal for the South African music industry towards 2020.
Technology trends
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Max Rover:
•Research•Strategy•Support
For the digital landscape
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Unpacking the Argument
Why would we want to do this?What type of music would we want to archive?Can we do it?
What are the barriers to such a project?Who is the WE that we’re talking about?
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History of portals
Used to be the central place to go to.Yahoo, AOL, Google? News24, Dmoz
User Generated vs EditorialPortals exist as destinationsContent wants to be freeDigital content can sit anywherePortal structure broke down
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The New Portals
FacebookGoogle ReaderiGoogleMyspaceNetvibesDigg
User GeneratedVery niche focused.Outsourced content
Personal
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Future of portals
Let’s build Constellations – not destinationsThrough:
Social ObjectsAPI DevelopmentPersonal dashboards
Is there space for portals in the futurewhen everyone has their own portal?
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Music portals in South Africa
SpeakerboxOvertoneEntertainment AfricaRhythm Music StoreTunegum
UGC mix with Editorial
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What should we be building then?Something that
leverages the API’s availableis social and allows sharingallows for greater distributionprotects the artist.offers a new opportunity for artists
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Some examplesLast.fmMyspaceBandCentral
Benefits•International exposure•Distribution•Eyeballs•Management•Services
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Conclusions anddiscussion points
•Who is running this?
•The market is frenetic
•It’s not a technical problem
•UGC vs Editorial?
•What value is being offered?
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For More Information:
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