moving a business | mia michelle
TRANSCRIPT
![Page 1: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/1.jpg)
Mia Michelle1
![Page 2: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/2.jpg)
2
![Page 3: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/3.jpg)
Business Trends
3
![Page 4: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/4.jpg)
4
![Page 5: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/5.jpg)
Creative Advertising
5
![Page 6: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/6.jpg)
More Creative Advertising
6
![Page 7: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/7.jpg)
This finger on a statue is pointing to a particular hotel in Stockholm, Sweden
7
![Page 8: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/8.jpg)
Second Hand Store
8
![Page 9: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/9.jpg)
The Internal Revenue Service
9
![Page 10: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/10.jpg)
Bob Mankoff’s New Yorker Business Humor
10
![Page 11: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/11.jpg)
CREATIVE HONDA AD:https://www.youtube-nocookie.com/embed/Dxy4n0UT82o?rel=0
11
![Page 12: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/12.jpg)
Two Business Models:
12
![Page 13: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/13.jpg)
Spaghetti Factory & Kleenex: Explain!
13
![Page 14: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/14.jpg)
Business Symbolism
14
![Page 15: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/15.jpg)
Bad Jobs!
15
![Page 16: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/16.jpg)
BUSINESSES ARE NOW LOOKING FOR NEW APPROACHESAn Office at Google
Humor consultant John Morreall advises businesses on how to make employees “like” to come to work.
It is fine to decorate an office or pin up cartoons, but really, it i much more complex than that.
They find ways to make their employees WANT to come to work.
Offices should be fun to look at and to work in.
But there’s more to it than that.
16
![Page 17: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/17.jpg)
17
![Page 18: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/18.jpg)
MOTIVATION: PROFIT VS. PURPOSE; LEVELING THE HIERARCHY (e.g. Internet, Wikipedia, Skype, Facebook, Google, Southwest…):
http://www.youtube.com/watch?v=u6XAPnuFjJc&feature=relmfu
18
![Page 19: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/19.jpg)
Businesses which encourage humor also: Take initiative and
risks.Do not worry about
making mistakes.Spend energy on
solutions.Shoot for total
quality.Focus on
opportunities.
Do not worry about breaking things.
Try easier, not harder.
Stay calm.Take responsibility.Experiment.Smile.Have fun.
19
![Page 20: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/20.jpg)
To Accomplish These Goals, Companies:
Flatten the organization by reducing levels of management.
Allow workers more discretion in making decisions.
Foster creative thinking.Accept employee attitudes, emotions, and suggestions.
Encourage teamwork and collaboration.
20
![Page 21: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/21.jpg)
Administrators’ Views of Humor-in-Business :A sense of humor makes businesses more
creative, less rigid, and more willing to consider and embrace new ideas and methods.
In a survey of 737 CEO’s, 98% said that humor was important in the conduct of business.
They therefore gave preference to people with a sense of humor.
Soft skills are better predictors of success in management than are hard skills.
21
![Page 22: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/22.jpg)
22
![Page 23: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/23.jpg)
More Support for HumorThe director of human resources at Sun Microsystems
watches for how long it takes an interviewee to laugh or to find something funny
She says that humor is very important in their corporate futures.
One business created a “Grouch Patrol.” Whenever they see someone with a sour expression, they respond by making a bat face.
This involves pushing the tip of their noses up, flicking their tongues in and out, and making a high-pitched “Eeeee” sound.
23
![Page 24: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/24.jpg)
24
![Page 25: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/25.jpg)
When Humor “Bubbles-Up” from Employees, There Will of Course Be Lots of Variety.Practical jokes we’ve recently heard:
Putting foam packing bubbles in the cubicles of colleagues who are absent.
A boss going on a three-week trip, and coming back to find real sod rolled out in his office just to prove that “grass does grow under your feet.”
A door-decorating contest on the cruise ship taking 12 of their outstanding employees to Mexico, in which winners had photos of their faces superimposed on pictures of jungle animals.
Their slogan was “Where the Wild Things Are.”
25
![Page 26: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/26.jpg)
At our local BEADS GALORE store an employee made this sign for the window.“UNATTENDED CHILDREN WILL BE GIVEN TO THE GOBLIN KING”
APPARENTLY, SHE WAS TIRED OF REARRANGING THE DISPLAYS.
26
![Page 27: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/27.jpg)
Other Examples of Workplace Humor
A debt collector sent out a letter reading, “We appreciate your business, but, please, give us a break. Your account is overdue 10 months. That means we’ve carried you longer than your mother did.”
A business manager, who made a really bad mistake, wore a T-shirt with a large red bulls-eye on it when he went to a meeting about the problem.
A large IBM sales team improved their record 30% when they formed a pick-up orchestra and recorded their sales in fun ways, e.g. by blowing a horn, smashing a gong.
27
![Page 28: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/28.jpg)
More Examples Esther Blumenfield and Lynne Alpern told about how four
women conspired to get even with a male co-worker.
At meetings, he would routinely drop his pencil on the floor so that he could bend down under the table and look up their skirts.
One day before a scheduled meeting, they used a magic marker to print on their kneecaps: H I (space) R A L P H.
The CEO of a large Canadian bank appears in a monthly corporate video shown to all employees to discuss recent issues and plans.
A hand puppet appears and begins poking fun and asking him embarrassing questions about recent problems.
28
![Page 29: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/29.jpg)
Southwest Airlines Boarding Information:https://www.youtube.com/watch?v=TxNrizGdhtY&app=desktop
29
![Page 30: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/30.jpg)
Jimmy John’s Sandwich Shops are successful because of their quirky humor.
30
![Page 31: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/31.jpg)
Cartoonist Scott Adams draws “Dilbert” cartoons which explore these business-related themes:Downsizing Heavy work loads Micromanagement Humiliatingly small cubiclesAccelerating pace of change Corporate gobbledygook Management fads Cruel bosses Annoying colleagues Red tape.
31
![Page 33: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/33.jpg)
Adams encourages readers to send in their true stories. They are often published on the Business pages of newspapers.
A management expert at Apple Computer said,
“There are only two kinds of companies, those that recognize that they’re just like Dilbert, and those that don’t know it yet.”
33
![Page 34: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/34.jpg)
Once employees incorporate humor in their daily lives, it seems natural to extend humor to their customers and potential customers.Volkswagen introduced the VW Rabbit into the U.S.
with a 10-second commercial showing two rabbits looking into the camera. One is saying, “In 1956 there were only two VWs in America. . .”
At a California traffic school named Lettuce Amuse U, the teachers are comedians. They use humor to relax students.
One teacher explains that an extra reason for keeping your baby safe in a backward-facing car seat is “If you get rear-ended, you’ve got a witness.”
34
![Page 35: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/35.jpg)
Before a three-day-weekend, the State Highway Department uses humor by putting lighted warnings on major highways:
35
![Page 37: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/37.jpg)
The Arizona Republic gives away umbrellas covered with reprints of their comic strips.Our foot doctor incorporates the anti-fungus toenail gang to tell us to turn off our cell phones.
37
![Page 38: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/38.jpg)
Connections between Humor and AdvertisingThey both require brevity.
They open people’s minds to enable them to have a new viewpoint.
People get involved in processing the message, and therefore remember it longer.
38
![Page 39: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/39.jpg)
An Advertisement for Coke (Coca Cola):
THE HAPPINESS MACHINE:http://www.youtube.com/watch_popup?v=lqT_dPApj9U
39
![Page 40: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/40.jpg)
Match the Slogans with the ProductsThe beer that made
Milwaukee famousB. O.Say it with flowersWhen it rains, it poursSnap, crackle and popNature’s spelled
backwardsGood to the Last Drop
Rice KrispiesSchlitz BeerSerutanAmerican Florist
Assoc.Maxwell CoffeeMorton SaltLifebuoy Soap
40
![Page 41: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/41.jpg)
Creative spelling made these names memorable and helped with trademark protection.
Some Early Examples More Recent ExamplesKwikReaLemonReddi-WipRy-KrispKrispiesTastee-FreezToys “Я” UsU-Haul
AspercremeDunkin’ DonutsHaggar Expand-o-
maticKwik KopyPlayskoolSominexWhataburgerWolverine Durashocks
41
![Page 42: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/42.jpg)
The Staying Power of Brand NamesNineteen of the twenty-two companies that owned the leading American brands in 1925 still own them.
• Campbells in soup• Del Monte in
canned fruit• Gillette in razors• Ivory in soap• Kellogg’s in
breakfast cereals
Kodak in filmNabisco in cookiesSherwin Williams in
paintSinger in sewing
machinesWrigleys in chewing
gum
42
![Page 43: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/43.jpg)
Why did Band-Aid, Kleenex, Scotch Tape, Thermos, and Zipper become common rather than proper nouns?
Think of other examples.
These are relatively older products.These are “benchmark” products.
But today advertisers work to “protect” their names so that consumers will look exclusively for their products rather than for the imitators.
43
![Page 44: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/44.jpg)
Ikea: A Good Business Plan
44
![Page 45: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/45.jpg)
James Twitchell, used his own kind of humor to criticize America’s market culture. He wrote:
“If Greece gave the world philosophy, Britain gave drama, Austria gave music, Germany gave politics, and Italy gave art, then America has recently contributed mass-produced and mass-consumed objects.”
He added that our materialism is a kind of spiritualism, but instead of looking at the next life for our rewards, we are looking for “The Nike swoosh, the Polo pony, the Guess? label, and the DKNY logo.”
45
![Page 46: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/46.jpg)
Are we influenced by ads?
People say that they don’t pay much attention to ads. They just tune them out, believing they have no effect.
In Nazi Germany, Joseph Goebbels said that the secret of propaganda is that “those who are to be persuaded should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.”
This is where humor comes in. If we are amused or laughing at a commercial or a program, our defenses are down and we are more likely to want to buy whatever is being shown.
46
![Page 47: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/47.jpg)
The Power of Advertising
47
![Page 48: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/48.jpg)
Products are our friends.Alcoholics joke that Jack Daniels is their constant lover, while smokers feel that cigarettes are their friends. People are twice seduced, first by the ads and then by the substances.
“Infiniti is an automobile; Hydra Zen is a moisturizer, and Jesus is a brand of jeans.”
48
![Page 49: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/49.jpg)
Even ten-year-olds are being turned into COVER GIRLS.
Each girl at this weekend celebration in Louisville brought her “American Girl” doll.
All the girls were photographed and put onto a “fake” cover of a local magazine.
What parent could resist buying it?
49
![Page 50: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/50.jpg)
Commercialization teaches people to be shoppers.
Women are especially targeted.
Why do teenage girls shoplift more often than do teenage boys?
50
![Page 51: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/51.jpg)
Which of the following statements are gender marked?
A woman’s place is in the mall.But I can’t be overdrawn! I still have some
checks. He who dies with the most toys wins.I’m spending my grandchildren’s inheritance.Nouveau riche is better than no riche at all.People who say money can’t buy happiness,
don’t know where to shop.Shop ‘til you drop.When the going gets tough, the tough go
shopping.
51
![Page 52: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/52.jpg)
52
![Page 53: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/53.jpg)
We will conclude with miscellaneous “Laws of Business” developed over the years:MURPHY’S LAW: “If anything can go
wrong, it will,” extended to “When left to themselves, things always go from bad to worse,” and “If anything can go wrong, it will, and even if it can’t it might.”
O’TOOLE’S LAW: Murphy was an optimist.
DAMON RUNYAN’S LAW: In all human affairs, the odds are always six to five against.
53
![Page 54: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/54.jpg)
MORE LAWS . . . THE PETER PRINCIPLE: Each employee tends to rise to their level of incompetence.
PETER’S COROLLARY PRINCIPLE: When people are doing well they will be promoted, which means that everyone not upwardly mobile is incompetent.
MARSHALL’S GENERALIZED ICEBERG THEOREM: Seven-eights of everything cannot be seen.
PAUL HERBIG’S PRINCIPLE OF BUREAUCRATIC TINKERTOYS: If it can be understood, it’s not yet finished.
54
![Page 55: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/55.jpg)
THE FINAL RULES OF BUSINESS
RULE NUMBER 1: The boss is always right.
RULE NUMBER 2: If the boss is wrong, see Rule Number 1.
55
![Page 56: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/56.jpg)
Business Stereotypes
56
![Page 57: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/57.jpg)
Secretary and Intern
57
![Page 58: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/58.jpg)
Before and After Work
58
![Page 59: Moving a business | Mia Michelle](https://reader035.vdocuments.net/reader035/viewer/2022070512/5899c3ab1a28ab45548b5439/html5/thumbnails/59.jpg)
In Conclusion:
59