moving from free to paid content: how to turn your blog content into a membership site - ben...
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Blog to Membership Site in 83 Easy Steps…
Ben Edwards
http://MoneySmartLife.com
@moneysmart
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Day #1
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Mistake #1
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Mistake #2
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Day #2
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What About Membership Sites?
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Common Challenges
1) Technical Overwhelm
2) Build It and They Will Come
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Solutions
1) Simplify Technical Decisions
2) Marketing Tools
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Decision Funnel
1) Technical Expertise
2) Timeframe
3) Budget
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Technical Expertise
• PHP Scripts• Install• Edit
• Integration• Email• PayPal
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Timeframe
1) Learn
2) Launch
3) Support
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Budget
• Single vs Recurring Cost
• Hiring Help
• Support & Upgrades
• Additional Features & Upsells
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Membership Software Types
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Compare Options
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Comparing Features
• Membership Levels
• Content • Scheduling• Delivery
• Integration• Email• Shopping Cart / Payments• Forums
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Comparing Feature Example
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What If You Change Your Mind?
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Conversion Tips
• Separate Install
• Organize Content
• Planning• Membership Site Blueprint -http://puu.sh/12hYS
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WishList Example
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Marketing Tools
• Existing Readers• Email• Video
• Potential Readers• Free Reports• Content Teasers• Opt-In
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1) Aweber
2) MailChimp
• Newsletter• Auto Responder
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Video
1) LeadPlayer
2) Easy Video Player
• Call To Action• Sublist Opt-in
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Reader Opt-In
1) Popup Domination
2) Hello Bar
• Attention Grabbing• Make an Offer
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Engagement -> Testimonials
• Weekly Emails
• Accountability Partners
• Calls / Webinars
• Contests
• Public Commitment
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Membership Software Offers
http://Only9Minutes.com/FINCON
•Digital Access Pass•WishList Member•Ruzuku