Moving the Carolina Hurricanes

Reasons to Move Carolina have lowest operating income in the NHL,

(-11.5 million). This is the income before tax.

Reasons to move to Hartford

Attempts have already been made to bring the Whalers back by fans.

The Connecticut Whalers were made in 2010 in the AHL(the NHL’s minor league affiliate). Fans aren’t happy with a 2nd rate team.

Why call them “Whalers?”

The state animal of Connecticut is the sperm whale.

The RBC Center6th lowest average fan attendance in the NHL.

Only have an 18,639 person capacity.

Even with a packed building every night, the teams average attendance would only move to 11th in the league.

8th Lowest Value In NHL----- Carolina is 22nd in value among 30 teams

Position Team Value(mil)

22nd Carolina 168

23rd Nashville 164

24th Florida 163

25th St. Louis 162

26th Washington 160

27th Atlanta 158

28th Columbus 157

RBC Center seating chartHurricanes Stadium

Much Smaller, with unused space

The Bell Centre seating chart

^Largest stadium in the NHL

Move for a larger stadium and fan base.

Potential Stadium Address in Hartford55 Wawarme Ave, Hartford CT

Cities getting an old team back are appreciative

It was just an exhibition game against the Columbus Blue Jackets, but the smallest arena in the league was packed with just over 15,000 jersey-wearing, ecstatic fans who screamed their lungs out at the MTS Centre.- Chicago Tribune on the 2011 return of the Winnipeg

Jets

Hartford will appreciate their teams rebirth

Old Hartford Whalers New Hartford Whalers

1979-1997 2012-???

Hartford’s old stadium, and the smallest in the league.

Hartford Civic Center HCC Roof Collapsed in 1978

“Hartford Whalers merchandise is the hottest selling merchandise in the NHL.” –NBC News, 2011

Despite no longer being a team, the Whalers currently have the most popular apparel in the NHL

This fan base would be our beginning target market. Eventually moving to include a majority of hockey fans in the area.

The already large fan base would lower the need for promotion in the beginning. This makes them a good target market.

They may have more fans at first from the Connecticut area.

The Boston BruinsAnd the Philadelphia Flyers are the closest competition

Early Competition

Problems to fixThe area to build the stadium has to be purchased, demolished, and rebuilt into a stadium.

The stadium needs to be at least to be at least 17,000 people to be able to compete with Boston’s capacity of 17,565 and Philadelphia’s 19,537

Advertising2 Digital billboards along the I-84 would be 5,00 dollars. The I-84 cuts across Connecticut and goes through the center of Hartford.

The Billboards would be in Northeast and Southwest Harford.

The other 5,000 dollars will be spent Creating and airing a 15 second commercial on the NHL Network.

Ticket pricesWe will have $30 tickets for the upper deck and further back from the ice. The seats near the glass will only be up to $175 each.

Philadelphia Flyers tickets are up to $214 each for first section seats, and $30 For upper deck, with range in between.