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Dia 1

D

#SOCIETY30

NHL20 SEPTEMBER 2011

RONALD VAN DEN HOFF

#SOCIETY30

Before

18501850 -2020After

2020

ERA OF INDUSTRIAL REVOLUTIONERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION

3

CONSUMER

GOVERNMENT &POLITICIANS

REGENTS QUANGOS

FINANCIALS

PRODUCERS

4

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

7

ZOMBIE BLOOPERS

WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC.Peter Sloterdijk, German Philosopher.

ANYBODY THAT THINKS WE COME OUT OFTHIS RECESSION AND GET BACK TOBUSINESS AS USUAL IS DEEPLYMISTAKEN.Don Tapscott

INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT SELF EMPLOYED PROFESSIONALA Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime,and anywhere.John Moravec

OrganizationsStakeholders

1.02.03.0Source: Marco Derksen, Marketingfacts

Communication

1.0 2.0 3.0

MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION

DEVELLOPMENT

BLUE OCEAN STRATEGY

ELIMINATECREATEREDUCERAISE DART MODEL.

DIALOGUERISKBENEFITSTRANSPARANCYACCESSTHE NEW HOUSE OF INNOVATION

N=1personalcocreatedexperiencesFlexible andresilientbusiness processesTechnical architecture of the firmR=Gglobal acces to Resources & talent

Social structure of the firm

TRANSFORMATIONSIGNALS

TRANSFORMATION SIGNALS

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

SMARTSOLUTIONS

SMARTSOLUTIONS&MOBILITYWhich information is relevant, where and when?

TO GIVE = TO RECEIVE

SOCIAL STRUCTUREASYNCHRONE RECIPROCITY

GIVE AWAY:AWAY=GONE

SUSTAINABLENETWORKS

SELFORGANIZINGBYSHARINGCONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION

CROWD COLLABORATION

SHARINGSELFORGANIZINGSOCIETY

CROWD COLLABORATION

!

SHARINGSELFORGANIZINGSOCIETY

sharing

DIALOGUE&CO-CREATION

COLLABORATIVE LIFESTYLE

COLLABORATIVECONSUMPTION

24

OKAY,WE HAVE SEEN THE TRANSFORMATION SIGNALS

SO, WHATS NEXT ?

GOVERNMENT

REGENTS

PROSUMER

PRODUCER

PROSUMER

INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocityCO-WORKING CROWDSOURCING CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

26

ABUNDANCE

PROSUMER

GOVERNMENT3.0& PRODUCERS3.0

27

SIMPLE, SMART, SHARING & SUSTAINABLE

SEATS2MEET.COM

THE STORY:

HUMAN TRANSFORMATION AS ECONOMIC VALUE.

LONG SNOUTHIGH

LOWVALUE PERCLIENTNBRCLIENTS

HIGH

LOWSALESPERCLIENTNBR OFCLIENTSHIGH

PARETO 20-80 RULELONG TAIL

FAFA4

LONG TAIL BECOMES LONG SNOUT

LONG SNOUT

HIGH

LOWNBR OFCLIENTSVALUEPER CLIENT

THE MESH

5

TAICHI Authenticity, what consumers really want, Pine & Gilmore, 2007TRANSFORMATIONSEXPERIENCESGOODSSERVICESCOMMODITIESEXTRACTMAKEDELIVERSTAGERENDERCUSTOMIZATIONCUSTOMIZATIONCUSTOMIZATIONCOMMODITIZATIONCOMMODITIZATIONCOMMODITIZATIONPROGRESSION OF ECONOMIC VALUE*:FROM THE EXPERIENCE ECONOMY TOTRANSFORMATION VALUE CREATION.

PRINCIPLE OFECONOMIC VALUECREATION:

SERENDIPITYLEADS TOTRANSFORMATION3

Online

Matching

Mobile layar

No terms & conditions

Free

Free?

Free?

Free

Matching

Reviews

Meetingrooms

EXTENDED OFFERING: COLLABORATION ECOSYSTEM

Social EconomischeEntiteit

Virtual DNA

Event software

Forum

Q & A

Digital coaching

Blog

Meeting Planner

Twitter integration

Google apps integration

Plaza group connections

Wiki

Social singlesign on

Mobile

GOOGLE MAXSTRATEGY

S2M013

S2M030

S2M020

S2M070

FREEKNOWLEDGE&SOFTWARE

S2M LAYARLOCATION FINDER

AUGMENTED REALITY

MOBILITY

SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING

SERENDIPITY

UNEXPECTED RELEVANCE

CHECK IN

MIRRORVIRTUALITY

Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?-frankmeeuwsen: @WillemDudok seats2meet.com #s2m -okparking: @WillemDudok seats2meet -paulvereijken: @WillemDudok @Seats2Meet -pvantees: @WillemDudok dat zou Seats2Meet moeten zijn #s2m ... zie dat ik niet de enige ben met die suggestie.

Tientjesnet Gisteren een te gekke avond gehad bij #S2M. De plek, de mensen, de catering: alles werkt daar samen om de ervaring te versterken.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

SOCIAL MEDIASTRATEGY

VV

VVVVVVVVVVVM

VCORPORATE WEBSITE + CONNECTION WITH SOCIAL NETWORKSDECENTRALIZE COMMUNICATION MONITORCONTENT CURATION

V

THE S2M MESH

SEATS2MEET.COM

7PINES 3RD SPACE: FUSION OF REALITY & VIRTUALITY

SEATS2MEET.COMBUSINESS MODEL

8SALESMARKETINGPRRESERVATIONSWEBMASTERPURCHASINGFOOD & BEVERAGE

BUSINESSMODELTRUST AGENTTEAMBUILDERRELEVANCE ANALYSTENVIRONMENTAL SCANNERKNOWLEDGE GUARDIANBARRIER FIGHTERCONTENT CURATOR

LESSONS & BLOOPERS

pleaserobme.com

2.03.0

THE CLOUDconnectivityofinformationconnectivity of people

GLOBAL BRAINMETACORTEX

4.0

artificialintelligence

SIMPLE,SMART, SHARING& SUSTAINABLE