D

#SOCIETY30

NHL20 SEPTEMBER 2011

RONALD VAN DEN HOFF

#SOCIETY30

Before

1850

1850 -2020

After

2020

ERA OF INDUSTRIAL REVOLUTION

ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION

CONSUMER

€

GOVERNMENT &POLITICIANS

REGENTS –QUANGO’S

FINANCIALS

PRODUCERS

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

“WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”.Peter Sloterdijk, German Philosopher.

“ANYBODY THAT THINKS WE COME OUT OFTHIS RECESSION AND GET BACK TOBUSINESS AS USUAL IS DEEPLYMISTAKEN.”Don Tapscott

INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – SELF EMPLOYED PROFESSIONAL

“A Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime,and anywhere.”John Moravec

Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

Communication

1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION

DEVELLOPMENT

BLUE OCEAN STRATEGY

ELIMINATE

CREATEREDUCE

RAISE

DART MODEL.

DIALOGUE

RISKBENEFITSTRANSPARANCY

ACCESS

THE NEW HOUSE OF INNOVATION

N=1personal

cocreatedexperiences

Flexible andresilientbusiness

processes

Technical architecture of the firm

R=Gglobal acces to

Resources & talent

Social structure of the firm

TRANSFORMATIONSIGNALS

TRANSFORMATION SIGNALS

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

SMARTSOLUTIONS

SMARTSOLUTIONS&MOBILITY

Which information is relevant, where and when?

TO GIVE = TO RECEIVESOCIAL STRUCTUREASYNCHRONE RECIPROCITY

GIVE AWAY:AWAY=GONE

SUSTAINABLENETWORKS

SELFORGANIZINGBYSHARING

CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION

CROWD COLLABORATION

SHARINGSELFORGANIZINGSOCIETY

CROWD COLLABORATION

!SHARINGSELFORGANIZINGSOCIETY

sharing

DIALOGUE&CO-CREATION

COLLABORATIVE LIFESTYLECOLLABORATIVECONSUMPTION

OKAY,WE HAVE SEEN THE TRANSFORMATION SIGNALS…

SO, WHAT’S NEXT ?

GOVERNMENT

REGENTS

PROSUMERPRODUCER

PROSUMER

INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity

CO-WORKING CROWDSOURCING CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

ABUNDANCE

PROSUMER

GOVERNMENT3.0& PRODUCERS3.0

SIMPLE, SMART, SHARING & SUSTAINABLE

SEATS2MEET.COM

THE STORY:

“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

LONG SNOUTHIGH

LOW

VALUE PERCLIENT

NBRCLIENTS

HIGH

LOW

SALESPERCLIENT

NBR OFCLIENTS HIGH

PARETO 20-80 RULE

LONG TAIL

FA FA

4

LONG TAIL BECOMES LONG SNOUT

LONG SNOUTHIGH

LOWNBR OFCLIENTS

VALUEPER CLIENT

THE M

ESH

5

TAICHI

“Authenticity, what consumers really want”, Pine & Gilmore, 2007

TRANSFORMATIONS

EXPERIENCES

GOODS

SERVICES

COMMODITIESEXTRACT

MAKE

DELIVER

STAGE

RENDER

CUSTOMIZATION

CUSTOMIZATION

CUSTOMIZATION

COMMODITIZATION

COMMODITIZATION

COMMODITIZATION

PROGRESSION OF ECONOMIC VALUE*:FROM THE EXPERIENCE ECONOMY TOTRANSFORMATION VALUE CREATION.PRINCIPLE OF

ECONOMIC VALUECREATION:

SERENDIPITYLEADS TOTRANSFORMATION

3

Online Matching

Mobile layar

No terms & conditions

Free Free? Free?Free

Matching Reviews

Meetingrooms

EXTENDED OFFERING: COLLABORATION ECOSYSTEM

Social Economische

Entiteit

Virtual DNA

Event software

ForumQ & A

Digital coaching

Blog

Meeting Planner

Twitter integration

Google apps integration

Plaza group connections

Wiki

Social singlesign on

Mobile

GOOGLE MAXSTRATEGY

S2M013

S2M030

S2M020

S2M070

FREEKNOWLEDGE&SOFTWARE

S2M LAYARLOCATION FINDER

AUGMENTED REALITY

MOBILITY

SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING

SERENDIPITY

UNEXPECTED RELEVANCE

CHECK IN

MIRRORVIRTUALITY

“Wat is de beste plek voor een vergadering met 10

mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok seats2meet.com

#s2m    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok @Seats2Meet ”

-pvantees: @WillemDudok dat zou Seats2Meet

moeten zijn #s2m ... zie dat ik niet de enige ben met

die suggestie.”

Tientjesnet    Gisteren een te gekke avond gehad bij #S2M.

De plek, de mensen, de catering: alles werkt daar samen

om de ervaring te versterken.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

SOCIAL MEDIASTRATEGY

V

V

V

V

V

V

V

V

V

VV

V

V

M

VCORPORATE WEBSITE + CONNECTION

WITH SOCIAL NETWORKS

DECENTRALIZE COMMUNICATION MONITOR

CONTENT CURATION

V

THE S2M MESH

SEATS2MEET.COM

7PINE’S 3RD SPACE: FUSION OF REALITY & VIRTUALITY

SEATS2MEET.COMBUSINESS MODEL

8

SALESMARKETINGPRRESERVATIONSWEBMASTERPURCHASINGFOOD & BEVERAGE

BUSINESSMODEL

TRUST AGENTTEAMBUILDERRELEVANCE ANALYSTENVIRONMENTAL SCANNERKNOWLEDGE GUARDIANBARRIER FIGHTERCONTENT CURATOR

LESSONS & BLOOPERS

pleaserobme.com

2.0 3.0

THE CLOUD

connectivityofinformation

connectivity of

people

GLOBAL BRAINMETACORTEX

4.0

artificialintelligence

SIMPLE,SMART, SHARING& SUSTAINABLE