mozcon 2015 - the perfect pair: using ppc data to influence seo
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![Page 1: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/1.jpg)
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Moz Branded Intro Slides – They will be sending
The Perfect Pair: Using PPC Data to Influence SEOStephanie Wallace | Nebo Agency
@SWallaceSEO
![Page 2: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/2.jpg)
@SWallaceSEO | #MozCon
SEO & PPC go great together
![Page 3: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/3.jpg)
In reality…
@SWallaceSEO | #MozCon
![Page 4: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/4.jpg)
It’s not as easy as it
sounds
@SWallaceSEO | #MozCon
![Page 5: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/5.jpg)
We understand the “Why”
@SWallaceSEO | #MozCon
![Page 6: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/6.jpg)
But fall short on the “How”
@SWallaceSEO | #MozCon
![Page 7: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/7.jpg)
So what’s an SEO to do?
@SWallaceSEO | #MozCon
![Page 8: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/8.jpg)
Test Effective Meta Data
@SWallaceSEO | #MozCon
![Page 9: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/9.jpg)
Campaign: Organic Sandbox
@SWallaceSEO | #MozCon
![Page 10: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/10.jpg)
@SWallaceSEO | #MozCon
![Page 11: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/11.jpg)
@SWallaceSEO | #MozCon
![Page 12: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/12.jpg)
@SWallaceSEO | #MozCon
![Page 13: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/13.jpg)
@SWallaceSEO | #MozCon
![Page 14: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/14.jpg)
@SWallaceSEO | #MozCon
![Page 15: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/15.jpg)
Identify Content Gaps
@SWallaceSEO | #MozCon
![Page 16: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/16.jpg)
@SWallaceSEO | #MozCon
![Page 17: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/17.jpg)
@SWallaceSEO | #MozCon
![Page 18: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/18.jpg)
@SWallaceSEO | #MozCon
![Page 19: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/19.jpg)
@SWallaceSEO | #MozCon
![Page 20: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/20.jpg)
@SWallaceSEO | #MozCon
![Page 21: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/21.jpg)
Define Ranking Opportunities
@SWallaceSEO | #MozCon
![Page 22: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/22.jpg)
@SWallaceSEO | #MozCon
![Page 23: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/23.jpg)
@SWallaceSEO | #MozCon
![Page 24: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/24.jpg)
@SWallaceSEO | #MozCon
![Page 25: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/25.jpg)
@SWallaceSEO | #MozCon
![Page 26: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/26.jpg)
@SWallaceSEO | #MozCon
![Page 27: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/27.jpg)
@SWallaceSEO | #MozCon
![Page 28: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/28.jpg)
@SWallaceSEO | #MozCon
![Page 29: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/29.jpg)
Leverage PPC for CRO
@SWallaceSEO | #MozCon
![Page 30: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/30.jpg)
@SWallaceSEO | #MozCon
![Page 31: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/31.jpg)
@SWallaceSEO | #MozCon
Theme: Web Design & UX
![Page 32: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/32.jpg)
@SWallaceSEO | #MozCon
Theme: Web Design & UX
![Page 33: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/33.jpg)
@SWallaceSEO | #MozCon
![Page 34: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/34.jpg)
@SWallaceSEO | #MozCon
![Page 35: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/35.jpg)
@SWallaceSEO | #MozCon
![Page 36: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/36.jpg)
What should you remember?
@SWallaceSEO | #MozCon
![Page 37: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/37.jpg)
Some things work better together
@SWallaceSEO | #MozCon
![Page 38: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/38.jpg)
Curate your own tactics
@SWallaceSEO | #MozCon
![Page 39: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/39.jpg)
Embrace collaboration
@SWallaceSEO | #MozCon
![Page 40: MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO](https://reader036.vdocuments.net/reader036/viewer/2022070523/58ed32001a28ab07188b46a1/html5/thumbnails/40.jpg)
TO LEARN MORE OR FOR ANY QUESTIONS, PLEASE CONTACT:
Stephanie WallaceDirector, Search Engine [email protected]
PLACEHOLDER: Thank You